Many affiliates offer an honest additional marketing channel that is necessary for your marketing mix. However, there are affiliates who are looking for ways to beat your system, beat the search system and hide when you try to find them.
Here are specific things you should watch out for:
Direct linking. Direct linking in paid search is where the affiliate copies your ad copy, uses your display url, and then links the traffic through an affiliate URL directly to your website—in essence, hijacking your well thought out search strategy, bumping your own ads out of the listings, and [...]
Related Topics: Brand Aid | Channel: Strategy