SearchCap: The Day In Search, June 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 Easy Ways To Monitor The SEO Your Competition Is DoingIf you’re a marketer and you’re currently tied up with other initiatives (campaigns, new site launch, etc.), or a search professional bogged down with doing keyword research, a technical audit, or staying up with the latest trends, remember to come up for air every now and then (at least once a month if not more) [...] Bing & Yahoo Prompting iPhone Users To Switch Search EnginesWe knew [...]


SPONSOR MESSAGE: Are you spending time & money in the right channels? A strategic look at SEM, SEO, social media & display.

This presentation discusses: Top acquisition strategies to increase traffic & ROI 10 social media acquisition best practices How Simply Business increased search marketing effectiveness with no added headcount Download Now [...]


8 Easy Ways To Monitor The SEO Your Competition Is Doing

If you’re a marketer and you’re currently tied up with other initiatives (campaigns, new site launch, etc.), or a search professional bogged down with doing keyword research, a technical audit, or staying up with the latest trends, remember to come up for air every now and then (at least once a month if not more) to take a look at what your competition is doing. Here’s some tips on how to effectively go about this. To start, take a look at your existing keyword landscape and identify your "Top 10" Keywords. These are terms that you have deemed business critical to have a top ranking p [...]


Bing & Yahoo Prompting iPhone Users To Switch Search Engines

We knew that Bing was added as an option in the default search engines used on the new Apple iPhone iOS4. But if you try to searching on either Bing or Yahoo when your default search provider is Google, both will prompt you to switch to their own search engine. Not only will you be asked to switch, if you click okay, the switch will happen easily and automatically. Changing search providers on normal browser toolbars is not this easy, but on the iPhone, it can happen without a user really thinking about it. Go to Yahoo.com on your iPhone using iOS4. Note, I personally tested this on [...]


Twitter Helps You Find More Friends Via LinkedIn & Facebook

Twitter announced two new ways to find new friends on Twitter. Twitter added to the find friends section, a LinkedIn and Facebook tab to allow you to connect with your LinkedIn connections via Twitter and friends on Facebook. The only issue is that as soon as Twitter announced this feature, the Facebook connection tool was disabled. Twitter said "the Facebook app cannot currently access your Facebook friend list. We believe this is an issue on Facebook's end." There is currently no update on the status of adding and discovering friends on Twitter via Facebook. But LinkedIn does work and [...]


WhitePages.com Debuts Local Biz Search, Goes After Google

Not long ago WhitePages.com quietly introduced its own local business search. The site, the original "people search" engine, has always offered "yellow pages" listings but now the company has built its own database in the background. Accordingly, WhitePages claims its data are more accurate than you'll find on search engines and Google in particular. The company goes directly after Google in its press release and a related video introducing local business search: For example, if someone was using Google to look up contact information for Target in the Seattle area, more than 6,000 result [...]


Two Advanced Tactics For PPC Copywriting

I received some great tips from SEM pros after my last two posts regarding paid search copywriting (The Left Brain Of Paid Search Ads: Parameters & Limitations and The Right Brain Of Paid Search Ads: Tips & Tricks For Creative Ad Copywriting). For example, one person offered the great tip to use a question as your copy. Think about it—what’s more engaging: Buy Cubs Tickets or Need Some Cubs Tickets? What about: Car Loans or Do You Need a Car Loan? Another person mentioned that smaller ads, ones that don’t take up the full character limits, might stand out on a SERP with your competi [...]


Bing It? “Bring It,” Says Google

I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of "bring it." Is Google telling Bing to bring it on? It's all automated, of course. This is just Google's spelling correction kicking in. Many more people are likely typing in "bring it" than "bing it," so Google's trying to do the right thing and help them. But it's still funny to me. Over at Ask, the same thing happens there: So see, it's not just Google being mean to Bing. Yahoo also does something similar. It brings back results for for both "bring it" and "bing it" [...]


SearchCap: The Day In Search, June 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Viacom Loses Google LawsuitGoogle has won a “motion for summary judgment” in its bitterly fought lawsuit with Viacom over YouTube. Viacom had sued YouTube/Google for copyright infringement surrounding the posting of scores of clips of Viacom-owned programming (e.g., Jon Stewart) on YouTube. Viacom had sought damages for infringement that might have run more than a billion dollars. This is [...] Four Search Agencies Merge To Form BlueGlas [...]


Viacom Loses Google/YouTube Lawsuit

Google has won a "motion for summary judgment" in its bitterly fought lawsuit with Viacom over YouTube. This ruling effectively ends the case. Google has won, at least in this court. Viacom vows to appeal. Viacom had sued YouTube/Google for copyright infringement surrounding the posting of scores of clips of Viacom-owned programming (e.g., Jon Stewart) on YouTube. Viacom had sought damages for infringement that might have run more than a billion dollars. This is a major victory for Google, which can still be appealed by Viacom. Reportedly Viacom will appeal; however it's unlikely the com [...]


Four Search Agencies Merge To Form BlueGlass Interactive

If you felt a rumble yesterday amongst the search marketing ranks, it was probably caused by the news that four well-known marketing companies announced a merger into one new agency known as BlueGlass Interactive. The companies coming together are 10e20, Search & Social, Brent Csutoras Inc., and SecondStep Search. In a blog post announcing the merger, BlueGlass CMO Chris Winfield says that the companies had already been referring work amongst themselves for years. A news release about the merger says that, in addition to offering client services, BlueGlass also plans to offer free and [...]


Twitter’s First Head Of State Visit: Russian President Dmitry Medvedev

Twitter's having its first ever visit by a head of state today, Russian president Dmitry Medvedev. He arrives at the company's headquarters some time this morning, Pacific Time. For security reasons, Twitter's not giving out the exact time. But the company will post pictures on its Flickr account later today, it tells me. I'd also expect a post to come later on the official Twitter blog. Medvedev isn't on Twitter yet, but he's apparently going to open an account while at Twitter today. That is, if Twitter stays up. The service has been struggling with issues apparently caused the lar [...]


Privacy, Location Sharing & Opting-Out On Apple iDevices

On Monday when Apple released its iOS 4 software update it changed its terms and privacy policy. One of the provisions of the new privacy terms -- though few typically read them -- concerns location monitoring and sharing in the background. Here's what it now says about location: To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you [...]


Conversion-Optimized Touch Points: The Thank You Page

In the field of conversion optimization, there’s an understandable focus on landing pages. But why stop there? Every single touch point is an opportunity to improve the user experience and the bottom line. In this article I look at ways to optimize one of these oft-overlooked points: the thank you page. What is a thank you page? Broadly put, I define a thank you page a the page (or view) that displays immediately after an interaction is complete. For the sake of brevity I’m going to focus on only three types: post-sale, post-lead-generation (i.e. a white paper download) and post-dona [...]


SEO Automation: Streamlining Workload With Templates, Tools & Modules

Spending lots of time redoing and recreating the same tasks can be draining. You don't want to have to type out hundreds, if not thousands of title tags, it's just not sensible. But along those same lines, there are a lot of other things that can be automated or "modularized" (yup, I just made that up!) to streamline your day to day work. Creating templates and guidelines Creating a set of guidelines for the entire site is a good tasks to take on and set in stone. Once you have a mapping of sorts for the Meta Data, URLs, etc. you have a set of guidelines that the engineering team can use [...]


Search Old Scanned Documents By Uploading Them To Google Docs

The Google Docs Blog announced you can now upload old scanned documents into Google Docs and Google will OCR the documents. OCR will convert the text scans from a picture into selectable and searchable text within Google Docs, which you can then export to a multitude of file types. Back in October, Google would OCR web documents that were scans and make those searchable. But there was no easy way for a normal user to scan in their own document and have Google OCR it outside of using the Google API. Now anyone can go to Google Docs, click upload and have Google convert the scans to text f [...]


Google Retiring AdWords Report Center

The Google AdWords Blog announced they are going to soon be retiring the AdWords Report Center. The reports will soon begin migrating over to your campaign tabs and eventually the reporting center tab will be completely removed. Google said you can access all the reports you had now on "the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier." Since Google is moving the reports into the Campaign tab, Google said they "plan to gradually move the existing reports from the Report Center into the Campaigns [...]


Watch Out For These Unsavory Affiliate Tactics

Many affiliates offer an honest additional marketing channel that is necessary for your marketing mix. However, there are affiliates who are looking for ways to beat your system, beat the search system and hide when you try to find them. Here are specific things you should watch out for: Direct linking. Direct linking in paid search is where the affiliate copies your ad copy, uses your display url, and then links the traffic through an affiliate URL directly to your website—in essence, hijacking your well thought out search strategy, bumping your own ads out of the listings, and [...]


Bing Has A New Look, Now Hosts Deep Content In Search Results

While Bing is throwing a star-studded party to announce changes to its entertainment-based search results, there are several other changes that deserve a close look, not the least of which is the amount of deep content -- including full articles with thousands of words -- that Bing is now hosting in its search results. More on that in a bit. Look & Feel Let's start with the overall new look and feel that Bing has announced. The biggest change is that search options -- or, Quick Tabs in Bing-speak -- have been moved from the left-side column to immediately under the search box at the top [...]


Bing Entertainment Unwrapped: Music, Movies, Games & TV

Per my previous post, Bing To Rollout Red Carpet In Hollywood Along With New Features, Danny Sullivan and I are liveblogging from Hollywood, where Bing is officially unveiling its new entertainment features. The official Bing blog has all the details about the new features in all aspects of entertainment: Music, Movies, TV listings and gaming information. At the press event in LA, Microsoft senior vice president Yusuf Mehdi is running through live examples of what's new in the entertainment vertical. note: some of the following features are rolling out over the next several days. [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide