My best daydreams come on summer afternoons when the sky is full of big fluffy clouds in a deep blue sky, and there is a refreshing summer breeze to keep me cool. Next week, I plan to enjoy plenty of that when we take our family vacation at Twin Lake Villa, an idyllic, and very old-fashioned New Hampshire resort with almost no internet access.
In the meantime, however, I am resigned to daydreaming about PPC campaigns here at the office.
In today's fantasy, I see a perfect set of campaigns that have 100% airtight ad groups. I'm talking about ad groups that are so perfectly constructed t [...]
Related Topics: Channel: SEM | Paid Search Column