If you have an extra hour in your very busy workday day, don’t spend it fine-tuning your site for algo search, or optimizing your SEM campaigns for efficiency, ROI or profitability. Spend it building out and executing on your social media strategy. I know, shocking advice coming from an old search jockey like me, but I mean it. Seriously, how much cash are you really going to squeeze out of your already-optimized site or SEM program compared to the huge opportunities in front of you in social media?
Let me take a half-step back. First of all, I just finished a monster piece on the Yahoo! [...]
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