Paul Allen Sues Google, Yahoo, Facebook, Others Over Patents

Paul Allen, the Microsoft co-founder and one of the richest men on earth, has filed a patent infringement suit today against several Internet titans, the Wall Street Journal reports. The lawsuit centers on technology developed a decade ago by Interval Research Corp., a technology lab that Allen owned between 1992 and 2000. Eleven companies are named in the lawsuit: Google, Yahoo, Facebook, AOL, eBay, YouTube, NetFlix, Office Depot, OfficeMax, and Staples. The lawsuit claims four patent violations of technologies that are widely used by search engines and e-commerce sites, according to the [...]


SearchCap: The Day In Search, August 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International SEM Goes Beyond Simple Translation: Q&A With Latin3’s Matias PerelBecause only a fraction of the world’s population resides here in the United States, the idea of global reach is a tempting one. There are some obvious business issues for anyone attempting to market to international consumers, and those challenges certainly extend to the realm of search engine marketing. Regardless of the complications of doing business [...] [...]


International SEM Goes Beyond Simple Translation: Q&A With Latin3′s Matias Perel

Because only a fraction of the world’s population resides here in the United States, the idea of global reach is a tempting one. There are some obvious business issues for anyone attempting to market to international consumers, and those challenges certainly extend to the realm of search engine marketing. Regardless of the complications of doing business abroad, the immediately obvious barrier to SEM is language. Translation is one thing, but the actual meaning of the words and phrases are sometimes more important. When I talk to experts in search translation (such as Matias in the Q& [...]


Why Bing+Yahoo Means 5% Less Organic Traffic

Bing is now powering Yahoo’s organic results, and retailers wonder how this algorithmic shift will impact their organic traffic with holiday season just around the corner. Market share trends all seem positive so where’s the beef? While I’m a fan of the direction Bing is taking, don’t expect this market shift to produce short-term organic search gains. In fact, I’m predicting a rather bearish short-term organic loss, particularly if you’ve been Google-centric in your optimization strategies, and if Yahoo has been driving 10% or more of your organic traffic historically. So get read [...]


Google Middle Aligning Search Results?

Google Operating System reports some users are seeing Google search results center or middle aligned. For some reason, Google may be testing padding white space on the right and left of the search results. I personally cannot replicate it but Google Operating System posted a screen shot, which I will share here as well: I spotted one person asking about this on Twitter about 15 hours ago: .bbpBox22226033139 {background:url(http://a3.twimg.com/profile_background_images/130721301/wallpaper_tile_music_by_FleshEat-1.jpg) #C0DEED;padding:20px;} p.bbpTweet{background:#fff;padding:1 [...]


Survey: Older Americans Flocking To Social Media

Teenagers have been grappling with a tough question lately: What do I do when mom tries to friend me on Facebook? Well, you ain't seen nothing yet, whippersnappers. There's a new dilemma you better start thinking about: What do you do when grandma sends a friend request? That's more and more likely according to a new report out today from the Pew Internet & American Life Project on social media usage among ... ahem ... old folks. (Not much older than me, frankly.) The numbers are pretty amazing. Pew finds that social media usage among folks 65 years and older doubled between 2009 and [...]


Keywords, Aboutness & SEO

Do your web pages, graphic images, and videos effectively communicate aboutness to both web searchers and search engines? How do search engines and searchers determine aboutness?


SearchCap: The Day In Search, August 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Unlikely To Come Back To Google PlacesEarlier today it was reported that Yelp’s content had been removed from Google Places — though not from Google.com results. What’s going on exactly? Here’s Google’s public statement about it: “Place pages organize relevant information about a wide range of places and locations, and they surface great sources of information like reviews [...] Google Realtime Search Ge [...]


Yelp Unlikely To Come Back To Google Places

Earlier today it was reported that Yelp's content had been removed from Google Places -- though not from Google.com results. What's going on exactly? Here's Google's  public statement about it: "Place pages organize relevant information about a wide range of places and locations, and they surface great sources of information like reviews and photos about 'places' ranging from restaurants to parks to landmarks to cities. Regarding the presentation of Yelp review snippets, neither of us was happy with the data as it appeared, so we reclassified results from Yelp while we reviewed our [...]


Google Realtime Search Gets Home Page, Conversation View, Alerts & Geosearch

Google Realtime Search has finally gained its own home page, as well as some new tools including "conversations view," Google Alerts for real time content and the ability to see tweets filtered by geography. New Home Page Back in June, my Can Google Real Time Search Have Its Own Home Page Now? covered how frustrating it has been that there's no way to point people directly at Google Realtime Search (the product now goes from being "Google Real-Time Search" to "Google Realtime Search" -- one word -- with this launch). Now we get it, a sign of the service growing up. You'll find it her [...]


Blekko: A Search Engine Which Is Also A Killer SEO Tool

Blekko is a stealth search engine which aims to change the search game by being fairly transparent with ranking data. Since they will start out with limited search marketshare, they aren't risking much in sharing data that other search engines have traditionally been rather secretive about. Further, they allow customization of results via what they call slashtags that allow you to create vertical search engines. The emphasis on openness helped make DMOZ a success, and if past performance is any indication of future performance, Blekko will be a success as well. They are currently in beta, s [...]


Using Citations To Optimize Google Maps Ranking

One of the most important factors in one’s ranking on Google is your volume of citations (i.e. mentions of your business name and address, not just links to your site.) The challenge lies not in obtaining hundreds of citations from any site, but by getting the right citations from the right places. That is, the sites that Google values for your type of business. A good way to determine which citations one needs is by researching the competition and using their citations as a guide – much as one would do with link building for site ranking improvements. The process seems relatively strai [...]


Miss “Old” Google News? Another Option Helps Bring It Back

I noticed this morning that Google News has added a toggle for the right side column on the home page, allowing it to have a "two column" format that the old version of Google News had. It's the second change now that allows people to make Google News like the old version, something many people have wanted. If you haven't been following, Google News launched a major redesign in late-June of this year. Many of the dedicated Google News users complained and Google added options to set a desired column view about a month ago. That wasn't good enough, the complaints continued. Today, Google [...]


Google Maps Updates Review Policy & Drops Yelp Reviews

The Google Maps Blog announced they have updated the maps review policy on how to write reviews and what reviews Google has the right to remove. In addition, TechCrunch reports that Google has dropped Yelp's syndicated reviews from Google Maps. The new Google Maps review guidelines share tips on how to write constructive reviews. Some of those tips include make the reviews informative and insightful, use your real stories and not stuff that didn't happen to you, be nice even with negative reviews by making them constructive and not disrespectful, and finally write them well using proper [...]


8 Crucial AdWords Reports For Measuring Success

Reporting is a very integral part of search engine marketing (and digital marketing in general). Of course, it's important to be able to show the return on investment (ROI) of the digital budget. However, by using reports to analyze performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, rotating in new ad copy, etc. Needless to say, it’s important to be very familiar with the reporting options that are available. Last week, in Step-By-Step: Your First Keyword Report, you learned how to pull your first PPC report at the keyword leve [...]


Bing’s Market Share Up 51% In Past 12 Months

Bing's search engine market share has risen 51% in the U.S. over the past 12 months according to Nielsen stats announced today. According to Nielsen, Bing's market share in July 2010 was up to 13.6%, a 51% jump from its 9% market share in July 2009 -- which was basically Bing's second month of existence. Google remained relatively static over the past year, while Yahoo's market share has fallen 17% from a year ago. Here are Nielsen's stats for July 2010, which show Google is still very comfortably the number one U.S. search engine. [...]


New Digg (v4) Goes Live

After a couple months of beta testing with invited Digg members, the new version of Digg -- they're calling it "v4" for Version 4 -- is now live and open to all. Digg founder Kevin Rose announced it here, but that blog post is down as I write this. In that announcement, Rose says the new Digg is a major revision of the site's front-end and back-end, and promises ongoing changes and new features. Rose says that the new Digg is faster -- to submit content, vote for content, etc. more personal -- members can use a custom "My News" home page to see activity from other members they fol [...]


SearchCap: The Day In Search, August 25, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Inside The Google Voice Phone BoothsOver the coming weeks, UK-style phone booths will pop-up around the US in airports and at universities, allowing anyone to make free calls to anywhere in the world. The promotion is designed to spread awareness of the Google Voice service. Below, a look inside the booth, including a video of it in action. Google’s actually had [...] Google Voice + Gmail = Free Voice Calls For Those In USGoogle’s holdin [...]


Inside The Google Voice Phone Booths

Over the coming weeks, UK-style phone booths will pop-up around the US in airports and at universities, allowing anyone to make free calls to anywhere in the world. The promotion is designed to spread awareness of the Google Voice service. Below, a look inside the booth, including a video of it in action. Google's actually had one of these booths on its campus in Mountain View for some time. They look like old British phone boxes. There's double irony in that. The UK doesn't actually use this style of phone booth any longer (you'll still see old ones in various places, however), and Google [...]


Google Voice + Gmail = Free Voice Calls For Those In US

Google's holding a small press gathering today at 9:30am in its San Francisco offices. Topic? The ability to place phone calls using Google Voice integrated within Gmail. Anyone with a US Gmail account will get this rolling out today and over the next few days, along with the ability to make free calls to numbers in the US and Canada. Here's the live blogging. We're going. There's a British phone box that says Google Voice on it. Gonna be related to those Gmail & Google Voice news rumor that broke today. New features that Todd Jackson is telling us about. Gmail related, and so [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide