Yahoo CEO Bartz Announces Exec. Departures, Speculation About Bartz’s & Yahoo’s Future Begins

Yahoo has seen a long list of talented people leave the company during the organizational turmoil of the past few years. However it appeared the company was stabilizing and potentially even back on track toward growth and forward momentum. However AllThingsD earlier reported and today confirmed (before official confirmation from CEO Carol Bartz) that three top Yahoo executives are leaving: Hilary Schneider EVP, Americas Region David Ko SVP, Audience, Mobile and Local, North America Jimmy Pitaro, Yahoo Media VP Yahoo issued an official statement in response to the announced depart [...]


SearchCap: The Day In Search, September 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google URL Shortener Opened To The PublicJust what the world needs, another URL shortener, right? Google seems to think to, and it’s making its own widely available to anyone — complete with tracking and statistics — for free. Google’s just posted the news about the service, which you’ll find at the Goo.gl domain. From the post: [...] Facebook Tops Yahoo As No. 2 Video SiteThere’s no drama or news when talking abo [...]


Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter

Just what the world needs, another URL shortener, right? Google seems to think so, and it's now making its own Goo.gl service widely available to anyone -- complete with tracking and statistics -- for free. Below, more about the new entry, how it compares to the more established Bit.ly plus a look at Twitter's "wrapping" service. Dashboard To View What You've Shortened Google began offering its own shortening service last December, saying it was something they especially thought Google Toolbar users and those using its Feedburner service would want. Now it's being offered to anyone [...]


Facebook Tops Yahoo As No. 2 Video Site

There's no drama or news when talking about the most popular video site on the web; that battle was won long ago by YouTube and doesn't seem likely to change anytime. But after that, the landscape changes a bit. Hulu and VEVO seemed like they might be on the rise, but now it's Facebook that's surpassed Yahoo to become the second-most popular video site online. Here's the latest chart from comScore, covering online video rankings for August, 2010. ComScore says that 178 million U.S. internet users watched online video in August, and averaged 14.3 hours per viewer. [...]


Google Street View Reaches All 7 Continents; Yes, Even Antarctica

Cue the privacy complaints from penguin lovers everywhere. These happy little creatures, sitting on a perch in the middle of Antarctica, have been captured by human cameras without their knowledge and permission and can now be seen on Google Street View. Quelle horreur! Bad news for penguins is great news for the rest of us, because Google has just announced that Street View is now available on all seven continents. Street View imagery has been added in Brazil, Ireland, and Antarctica. (I plead ignorance: Shouldn't it be called Glacier View?) Since road names and street addresses are ha [...]


Blame Bing: Why The Google Phone Gallery Doesn’t List Verizon’s Best Android Phone

Google rolled out a new Google Phone Gallery today, a handy way to see the amazingly huge number of Google-backed Android phones out there. But if you're looking for what Google CEO Eric Schmidt called the best rival to the iPhone, the Samsung Galaxy, it's missing for Verizon. Why? Verizon's Galaxy phone uses Bing as its default service. On Verizon's site, you can see that the Samsung Fascinate, a "Galaxy-class" Android-powered phone, is on sale: But it doesn't appear in Google's list of Verizon's Android phones: As we covered earlier, the new gallery doesn't bill itself as a [...]


Last Call – SMX East Starts Next Monday

Time’s up! Search Marketing Expo - SMX East begins next Monday at the Javits Convention Center in New York City. Register now to reserve your place. Your investment in coming to SMX East will pay off many times. We guarantee it. Register for your All Access pass and get 3 days of exception content and invaluable industry connections for only $1395. For a description for alternative pass options click here. Still deciding? Here are some helpful links: Check out the multi-track, multi-level agenda with over 60 stimulating sessions 125+ search experts are ready to share proven ta [...]


The Flintstones Google Logo: Yabba-Dabba Do!

As expected, today in the U.S. is the 50th anniversary of the popular animated TV show, The Flintstones. The Flintstones first aired on ABC on September 30, 1960 and has been in virtually all American's homes since then. To celebrate the show's 50th birthday, Google has a special logo depicting the show. This logo is visible on most of the Google localized home pages that are currently holding a time zone of September 30th. Yabba-Dabba Do! [...]


Mapquest Launches New Atlas For Students — With CIA Data

Mapquest has launched a useful new site: Atlas.Mapquest.com. As the name suggests it's an interactive atlas, directed toward students and teachers, with tons of useful data and information -- from the CIA. There's a wealth of information here (as one might expect from the CIA) about populations, culture, the economy (and of course the military). There are numerous charts and photos. There's also an interesting "compare countries" feature. Those interested can click the "find the insurgents" button to locate political agitators in each geography (just kidding about that last one). You [...]


Google Phone Gallery Presents A Comparison Engine For Android Handsets

It's the return of the Nexus One online store. In fact the old URL for the Nexus One site is now occupied by a mini shopping comparison site for Android handsets called the "Google Phone Gallery." Note that it's called Google Phone Gallery and not "Android Phone Gallery." Indeed, it's meant to showcase "Android-powered devices that deliver the best Google experience today." Android devices are multiplying like rabbits and consumers are going to be confused by all the handset choices. Verizon in the US, for example, has six Android handsets to choose from. It's therefore helpful to be abl [...]


PPC Testing Part 4: Google’s AdWords Campaign Experiments Tool

For those of you just getting into paid search, count yourselves lucky. You’re lucky not only to have landed in one of the hottest fields in marketing, but also lucky not to have gone though some of the major workflow frustrations that have now been addressed and fixed in the first ten years of paid search. One of the major advances that is now a luxury for search engine marketers is the wide availability of desktop editors such as Google AdWords editor, as well as Microsoft and Yahoo versions. "In my day..." (said in dusty old grandpa voice), we had to use the engine bulksheet uploaders [...]


Google Instant Expands, Adds Keyboard Navigation

Google Instant is expanding. The company has just announced new features and wider availability of the search-as-you-type feature. Let's start with the latter; Google says Instant is expanding in two ways: Google Instant On Vertical Search Properties: In addition to being available on Google.com searches, Instant Search is now functioning on "many" of the vertical search options in Google's left navigation column, like Videos, News, and Blogs. Google Instant In New Countries: Instant Search is now available to signed-in users in 12 new countries: Austria, Belgium, Canada, Czech Repub [...]


Google Sends Mixed Signals On China: Hiring But Future “Uncertain”

Ross LaJeunesse, Google's Asia government affairs chief told an audience in Hong Kong that Google remains "committed to China and to our Chinese users" but added that its future in Mainland China is "uncertain." At the same time, Google has reportedly been hiring people to protect its shrinking share in the world's largest internet market. Google had hoped to circumvent Chinese government control by redirecting Google.cn users to the uncensored Google.com.hk. But the Chinese have blocked that site on occasion as well. While some have speculated that Google will return to China proper, that' [...]


SearchCap: The Day In Search, September 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Your Inhouse Social Program Win Awards?Recently I decided to delve deeper into social media than I ever have. Trying to wrap my head around the actual value behind social, in its many forms, I began actively posting on Twitter – like a madman. My goal was simple: get more followers. No clue what I’d do with them, but getting them [...] How To Use Google Instant As A Powerful Link Building X-RayGoogle instant caused a near freak out within the [...]


Will Your Inhouse Social Program Win Awards?

Recently I decided to delve deeper into social media than I ever have. Trying to wrap my head around the actual value behind social, in its many forms, I began actively posting on Twitter – like a madman. My goal was simple: get more followers. No clue what I’d do with them, but getting them was goal number one. A few weeks later, I found a use for those new followers. I reached out for feedback on behalf of Bing around their recently-introduced and updated webmaster tools. Plenty of folks responded, the feedback was valuable and applied to future work. Value established, I took a keene [...]


How To Use Google Instant As A Powerful Link Building X-Ray

Google instant caused a near freak out within the SEO world, but oddly there has not been a peep about Google instant and link building. Have a look at the below Google search results as of 9/28/2010. Exact Match Search TermResults "google instant and seo"36,700 "google instant and ppc"25,800 "google instant kills seo"2,700 "google instant and link building"0 What? Instant has been out for less than a month and there's already nearly 40,000 articles about the impact on SEO, (some of which have been truly excellent), but there hasn't been a single article about the effect instant mig [...]


58% Of Americans Research Products Online: Pew Study

U.S. adults are going online more frequently to search for information about products and services. According to a new report from the Pew Research Center, 58% of Americans conduct such research online "at least occasionally." That's up from 49% who said the same thing in 2004. When applied strictly to the Internet-using population in the U.S., the number goes up: Pew says 78% of adult Internet users in the U.S. do product or service research online. Here's a further demographic breakdown of that 78% number. This Pew study doesn't distinguish how the "online research" happens. We can [...]


IAC Boss Barry Diller Disses Ask, Says It Has “No Value”

Like a father disowning his own child IAC's Barry Diller seems to have all but written off the search engine he paid almost two billion dollars for a few short years ago (update: see Barry Diller statement below). According to TechCrunch, Diller told a conference audience (partial paraphrase) that today Ask had "no value." I don’t think Ask.com is going to gain search share; everyone copied us . . . Ask has no value inside of IAC, so why would it add value as a standalone site? That can't be correct because Ask contributes substantial revenue to the company's Media & Advertising divis [...]


Bug Alert: Some Can’t Get Past First Page Of Google Search Results

This morning I reported at the Search Engine Roundtable that there were several reports from searchers that they can't go beyond page one of the Google search results. For example, if you searched for [shoe], you would get ten results and if you wanted the 11th result, normally you would click on the number 2 link at the bottom of the Google results. For some, that number 2 is not available. The pagination of the Google search results is missing for some. Here is a picture of that feature: A Google spokesperson said, "this is a bug affecting a small number of users. We will work [...]


5 Ways To Get Free Conversion Rate Advice

We all love free right? From free beer to free downloads, there's something about free that makes my mouse-finger click happy and likely yours too. So I'm going to discuss some ways you can get some free conversion rate optimization advice for your site. Site Review Panels At Conferences Ok, so I'm cheating by putting something on the list that isn't strictly free (since not all conferences are free!) but it's a free bonus to the already great value of most online marketing conferences. Most conferences these days have site review panels and where historically these panels would only hav [...]


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