WATCH: Google Street View Changes Pepsi Truck Into Coke

Gizmodo reports if you view the Google Street Views of 3800 ontario est,montreal and then move forward one step on the street view image, the Pepsi truck turns into a Coke truck. Here is a picture of me at the intersection near 3800 ontario est: When I move forward, using the arrows on the street view image, the Pepsi truck switches to a Coke truck: Try it yourself over here. Clearly, the street view images were taken on different days. Either way, we thought this was a fun Street View image to share with you. Here are some more cool sites on Google Street Views. [...]


Twitter To Launch Promoted Accounts

If you're looking to grow your Twitter following, it might help to have your name and avatar show up when Twitter shows logged in users "Who to follow" on Twitter.com. And sometime soon, you'll be able to pay for that exposure. It's the latest offering in Twitter's ongoing efforts to help users find new accounts to follow and find new followers. Speaking Tuesday at the IAB Mixx conference, Twitter COO Dick Costolo said the company will launch an advertising service called "Promoted Accounts." According to the WSJ's recap of Costolo's comments, Promoted Accounts will "allow advertisers to pa [...]


Google Introduces “Hyper-Local” Search Ads For Mobile

Adding to its growing portfolio of mobile search ads exploiting location, Google is introducing a "hyper-local" ad capability that shows users the precise distance to the advertiser's business or location -- right now.  The ad units are denoted by a blue pushpin and feature click-to-call and an expandable map. This new announcement comes on the heels of map-based banner ads that guide users "from search to store." The location accuracy of the new hyper-local units reportedly goes down to "the block level." To take advantage of the new capability advertisers must have location extensions se [...]


Coming Tomorrow: The Flintstones Google Logo, Yabba-Dabba Do!

Today/Tomorrow is the 50th anniversary of the popular animated TV show, The Flintstones. To celebrate, Google’s running a special logo in the shows honor. Those in the US will begin seeing it tomorrow. But where it’s September 30 elsewhere in the world, such as Google Australia, you can see the logo now. The Flintstones first aired on ABC on September 30, 1960. [...]


Microsoft’s CEO, Ballmer: Google Is “Copying” Us

The Seattle Times Newspaper published an interview with Microsoft's CEO, Steve Ballmer. The interview covered many topics but I wanted to highlight the search specific topics. Ballmer in the interview said, "They're [Google] starting to look at the stuff we're doing and copying it back. What is it? Imitation is the sincerest form of flattery." He outright says Google is copying them. Of course, many would agree. I also found Ballmer's comments on what Bing does better than Google. Ballmer said, "our maps are better, our images our better, our picture is different." In response to [...]


Google Translate Conversation Mode

The Google Operating System blog posted a demonstration by Google of a new Google Translate feature. The feature will be available on Android phones in the next few months and it is named Google Translate Conversations. The video demo below shows how one person is talking English to another person, who responds in German. The app works where you talk in one language to the app, the app then converts it to a desired language verbally over speaker phone, then the other person speaks his/her language back into the phone and the app translates that back in your language verbally over speaker [...]


What Do Pamela Anderson, New Pornographers, & Women Rapping Have In Common? Google Blacklist Knows

Pamela Anderson is a well-known actress. The New Pornographers are an indie rock band. Women rapping are ... well, presumably just females making music. All three are also part of a growing list of known "naughty" phrases that trip up Google Instant. Danny Sullivan has already written about this topic here on Search Engine Land (see The Five Words You Can Never Suggest On Google Instant), but the folks at 2600 -- a hacker community magazine -- are compiling a Google Blacklist of words that Google Instant filters. The list, which is not safe for work and perhaps not safe for other rea [...]


Google Refreshes Its SEO Starter Guide

Back in November 2008, Google published a 22-page PDF guide to SEO. The company has just updated that to provide some new features and content. You can download the new 32-page PDF guide over here. In particular, Google added a glossary of definitions and terms, additional example images to support the content in the guide, mobile devices optimization techniques and clearer wording for better readability. Google has also translated the SEO starter guide in over 40 languages. In addition, they have finally revealed the true identity of GoogleBot. Here is a large image of GoogleBot [...]


SearchCap: The Day In Search, September 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use Referrers To Track Link Building EffortsLast month, I wrote about how to use your site’s bounce rate for link building purposes. Someone emailed me privately to ask if there were any other (perhaps not so standard) metrics that I used outside of toolbar PageRank, keyword rankings, and traffic. In an effort to see if I could find something I’ve never [...] Twitter Attempts To Turn Back The App TideTwitter’s recent interfac [...]


How To Use Referrers To Track Link Building Efforts

Last month, I wrote about how to use your site's bounce rate for link building purposes. Someone emailed me privately to ask if there were any other (perhaps not so standard) metrics that I used outside of toolbar PageRank, keyword rankings, and traffic. In an effort to see if I could find something I've never used before, I took a close look at the Google Analytics for a few sites that I work with, and I quickly realized that I could easily get completely bogged down in the data. Some of the metrics that I looked at showed inconsistencies, which could be due to my lack of knowledge about w [...]


Twitter Attempts To Turn Back The App Tide

Twitter's recent interface update is probably the single biggest change to the site since its launch. By expanding its columns to see multimedia content straight from tweets, it shows that Twitter is looking at how to engage a wider audience, and to provide a richer experience for advertisers. [youtube]http://www.youtube.com/watch?v=rIpD7hfffQo[/youtube] By keeping the roll-out to Twitter.com, it also suggests that Twitter wants to turn back the tide which has seen a massive part of its user-base accessing the service via 3rd party mobile and desktop apps, such as Tweetdeck, HootSuite an [...]


Report: Google Buying Social Calendar, Acquisition Count Dwarfs Rivals

It's being reported this morning that Google is buying a "social calendar" for mobile devices called Plannr (we're back to the heady vowel-free days). There have been a number of largely unsuccessful efforts to create group or social calendars in the past and there are several existing competitors in the segment, most notably Plancast. The app itself is largely unremarkable and the acquisition may be about buying the small team (of two) behind Plannr. One can imagine a mobile-social event planning or calendaring tool being one of the many nodes of Google's evolving and emerging social strat [...]


Create A Global SEO Center Of Excellence

My last article on Integrating Search into the Localization Process prompted a few emails from people asking what other areas are important to the process, and how they can integrate them into the SEO process. My recommendation has always been to develop a search council or search center of excellence (COE) that fosters collaboration between the various business stakeholders. The central search team typically has the mandate maximizing the global performance of the search program in the organization. The only way they can focus on what is most important is to simply try to minimize the [...]


Xmarks Shuts Down After Failing To Sell Its Search Engine

Xmarks, the popular browser bookmark synchronization service, is going to shut down on January 10, 2011. Xmarks is a free service that saves your bookmarks across different browsers and different computers, and currently boasts about two million users. I'm a longtime user and fan of the service, going back to when it was called Foxmarks; but personal attachments aside, the story behind why Xmarks is shutting down makes for an interesting read. In his blog post announcing the decision, co-founder Todd Agulnick explains how, inspired by the crowd-sourced success of Wikipedia, Xmarks was inspi [...]


SPONSOR MESSAGE: Search Marketing Expo – SMX East Starts Next Monday – Register Today!

Search Marketing Expo - SMX East begins next Monday at the Javits Convention Center in New York City. Register for your All Access pass and get 3 days of exception content and invaluable industry connections for only $1395. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and inspiring. Whether you're an experienced search engine marketer or just starting out, SMX East has sessions just for you. Don't wait any longer! Register now online or call (877) 242-5242 [...]


SearchCap: The Day In Search, September 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Turns 12 Years Old TodayToday is Google’s 12th birthday and to celebrate, Google has posted a special Google birthday logo cake. The birthday cake was designed by Wayne Thiebaud, an 89 year old artist. Wayne Thiebaud is well know for his work in painting and drawing cakes, pastries and other food items. Is today, [...] Hot On Sphinn: Journalism & SEO, Analytics For Social Media, Google Instant Reactions & MoreSEO continu [...]


Hot On Sphinn: Journalism & SEO, Analytics For Social Media, Google Instant Reactions & More

SEO continues to have an increased impact on journalists, as news writers and editors are being encouraged to learn SEO tactics and incorporate them into headlines and articles published online. But it's not always a comfortable marriage. That's one of the topics that reached the Sphinn home page a couple times over the past week. Other interesting topics included early reaction to Google Instant and its impact on SEO, how to gain social media insights from Google Analytics, and much, much more. (Emphasized because Sphinn switched from community voting to a purely editorial model during the we [...]


Bing iPhone App Adds Flight Price Predictions & Better Maps

Bing announced they have released a new version of their iPhone app that has better travel and mapping features. The travel feature now takes advantage of their Farecast acquisition, where you can now get Bing flight price predictions on your iPhone. The price predictions let you know if you should buy or wait to buy a specific airline ticket. The second update is about making the maps on the iPhone app easier to read and see. The backdrop information now pops up, the font size has been increased, added a nearby feature and easy map switching. Here are some pictures: [...]


Wolfram Alpha App Coming To Android

Wolfram Alpha announced a native Android app is on its way to the Google mobile operating system, Android. It is expected about a year after they introduced the Wolfram Alpha iPhone app. The launch date is October 6, 2010 and they are working with T-Mobile to launch the app. The app will be available for download on the T-Mobile Channel for download on the G2 and of course on the Android Market. It will work with devices running Android 1.6 and later. This time, Wolfram Alpha set the initial price to $1.99. Back when they first launched the iPhone version the price was $49.99, bu [...]


Google Turns 12 Years Old Today

Today is Google's 12th birthday and to celebrate, Google has posted a special Google birthday logo cake. The birthday cake was designed by Wayne Thiebaud, an 89 year old artist. Wayne Thiebaud is well know for his work in painting and drawing cakes, pastries and other food items. Is today, September 27th, Google's real birthday? Yes it is, but it wasn't always so clear. Google celebrated their birthday on the 27th and they have also celebrated their birthday on the 7th. For more information on that, see here. Happy Birthday Google! Can't wait to celebrate your bar miztvah! [...]


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