More from Search Engine Land: Page 3

Google

How Google Saved $100 Million By Launching Google Instant

It seems fitting that from the moment it was announced, Google Instant became an instant headline news story. For the past few week, industry pundits have been talking, tweeting and writing about Google Instant and offering their theories on its implications for SEO and paid search. On one hand, there are Googlers like Marissa Mayer […]

Apple

SearchCap: The Day In Search, September 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Social Search Now Recommends People To Follow On Twitter Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new […]

Ecommerce

Yandex Adds Image, Video Search To Global Search Engine

Yandex, the Russian search engine that received strong reviews earlier this year when it went global, has expanded its worldwide search engine to include image and video search. The new options are available as tabs/links on Yandex.com. (The Russia-only search engine is at Yandex.ru.) When Yandex announced its global site in May, the company specifically […]

Content

Google: We’ll Put Ads In TV Search Results

A Wall Street Journal article this morning reviews the state of so-called connected TV, which used to be called IPTV. All the big search players have initiatives going. According to the article Google has told ad executives at major agencies that it will put ads in Google TV SERPs: The Internet giant has told ad […]

Ecommerce

Cuil Goes Offline, Future Not So Cool

Thursday night, Cuil, the Google killer, went offline. The first report I’ve seen about this was Friday afternoon at TechCrunch, it is like no one noticed for several hours. TechCrunch reports Cuil went down after last minute acquisition talks failed. They said “Cuil was in the final stages of an acquisition as of last Wednesday, […]

Apple

Mobile Monday: Google Voice On The iPhone, The “Facebook Phone” & Google To Distribute Mystery Devices To SMBs

Over the weekend there were two much-discussed mobile-related rumors, both coming out of TechCrunch. The first  — still a very hot topic on Techmeme this morning — is that Facebook is building a branded phone or mobile operating system. The original rumor yesterday was that Facebook was working on a mobile OS with a hardware […]

SEO

Next-Level Optimization For Search: When And Why You Need It

Used to be that you could optimize your site for search, buy some keywords and reap the benefits of plentiful and profitable search traffic. Turns out those days are long gone. A couple months ago I wrote about how incredibly complex and nuanced SEM and SEO tactics have become, and how perhaps some of our […]

Local

Key Takeaways From BIA/Kelsey’s DMS ’10 Conference

I just returned from BIA/Kelsey’s Directional Media Strategies 2010 Conference in Dallas, where for three days top players in the local search community discussed the future of generating leads for small and medium-sized businesses. While we all recognize that the emergence of digital and mobile opportunities is changing the fundamentals of how we market locally, […]

Link building

SearchCap: The Day In Search, September 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Adds Photo Albums The experience of viewing place photos in Google Maps got a little easier this week. Google has announced that it’s now showing certain place images in […]

Google Maps

Google Maps Adds Photo Albums

The experience of viewing place photos in Google Maps got a little easier this week. Google has announced that it’s now showing certain place images in a photo album. The album pops above the place as an overlay — similar to what you’ve probably experienced before via the Lightbox javascript application. The photo albums only […]

Bing

Bing Maps Adds Transit Directions

Bing has announced they have added transit directions in 11 cities. Transit directions can be used to determine the best way to get from point A to point B via bus, subway, or local rail. Bing released this feature for Boston, Chicago, Los Angeles, Minneapolis, New Jersey, New York City, Philadelphia, San Francisco, Seattle, Washington […]

SEO

Where’s Yahoo’s “Big Vision”? Maybe It Doesn’t Need One

There are a number of critical articles, even complaints, coming out of yesterday’s Yahoo press event featuring new Chief Product Officer Blake Irving. The main portion of the event had Irving and CTO Raymie Strata discussing Yahoo strategy and reiterating that Yahoo wasn’t simply a media company but a company with deep technology as well. […]

PPC

You Say Law Firm, I Say Lawyer

You have a dilemma: you are considering a couple of keyword phrases that are similar. How do you choose, and does it matter? It often does. In this analysis, I show that consumer search behavior can be different depending upon how they start their search. Here I contrast the phrase law firms with lawyer to […]

Apple

SearchCap: The Day In Search, September 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Previews “Rich, Immersive” Search Experience Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, […]

Ecommerce

Yahoo Previews “Rich, Immersive” Search Experience

Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, and included a sneak peek at what Yahoo calls “rich, immersive” search results in the news and entertainment niches. The Yahoo Search Blog gives a hint at what’s to come, […]

Ecommerce

Webcast: Yahoo Search, Product Previews

Although Bing is now powering Yahoo search, Yahoo has promised to continue developing new experiences in its search experience. That’s expected to be one of the focuses of “Yahoo! Product Runway,” an event that begins shortly at the company’s Sunnyvale campus. (Yahoo Mail and the Yahoo.com home page are also on the agenda.) Yahoo’s Chief […]

Google

Not Sure What To Do About Google Instant? Stop The Insanity!

We’ve all been abuzz over Google Instant. I’ve seen some ridiculous articles written on the subject – some are claiming that it’s the “death of SEO”, and have read some very insightful articles on it. There still seems to be a big question that is hanging out there – “Great new feature! So… what are […]

Google

Google Announces New Reseller Program

Google’s new Director of Global SMB Reseller Partnerships, Todd Rowe, announced a new reseller program and a reorganization to support it along with a partner council at the BIA/Kelsey Directional Media Strategies 2010 Conference in Dallas, Texas.

Search features

Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 3

Google’s Latest Word On Local This session is of particular interest since it involves word from Google’s Todd Rowe, Director of Global SMB Reseller Partnerships, and changes to Google’s reseller deals in the past year have affected many partners among the yellow pages and directories industry. Live blogging here at 8:30 AM, CST. Keep refreshing […]

SEO

Google Rises & Yahoo Declines In “Best Global Brand” Report

Interbrand released their best global brands report of 2010 and your favorite search engines are all on it. Microsoft is ranked number three, Google is ranked number four and Yahoo is ranked number sixty-six. Coca-Cola and IBM are ranked number one and two, respectively. While Microsoft’s rank remained the same from 2009 to 2010, Google’s […]

Apple

Skyhook Wireless Sues Google: You Lie About Android “Openness”

In a lawsuit that will be closely watched Boston’s Skyhook Wireless has sued Google for patent infringement and interfering in its business relationship with Motorola. Skyhook’s principal business is providing location to third parties through the use of cell tower and WiFi location databases often referred to as “triangulation.” Skyhook’s system and technology is widely […]

PPC

PPC Testing Part 2: Optimization Cheat Sheet

If you’ve been reading this column this year, you know that I have repeatedly pushed you to regard your campaigns as being in a continuous testing environment. Frankly, if you just load up some keywords and put down your credit card there’s a good chance you might just waste your money. Successful paid search requires […]

Bing

Bing Promises “More Beautiful” Search In IE9

During today’s launch of the IE9 browser beta today, the Bing search team previewed some of the new features that will be available in the browser via HTML5 — calling it a “more beautiful search experience.” In a blog post today, Bing discussed things like an animated home page that shows full motion images, smoother […]

Google Analytics

SearchCap: The Day In Search, September 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The New Twitter & Search, An Illustrated Guide Twitter’s rolling out a new design to users that makes the site more interactive and shows more information than before. What’s new for […]

Content

Assessing Google Instant’s Effect On B2B Marketers

As Google moved from Google Suggest to Google Instant last week, I began to wonder what impact it may have on B2B marketers and how to assess that impact. As with any significant change, the results will be positive for some, negative for others. Here are some things B2B marketers should watch to determine the […]

Google

Google Health Redesign Focuses On Wellness Tracking & Data

Google announced they have redesigned Google Health. The redesign primarily focuses on providing the user with access to wellness information. Users can track progress with their blood pressure, cholesterol, coffee intake, weight, and so on. Even more, users can set goals and watch their progression to meeting those goals. So if you want to track […]

Google

Google Fired Two Employees For Breaching Google User Privacy

Gawker wrote a story on how one Googler was fired for allegedly “stalking” and “spying” on a 15-year-old’s Gmail Chat conversations. Gawker said the “stalking” was not “sexual” in nature but it was still a breach of privacy. Later, Google confirmed that this Googler was dismissed due to “breaking internal privacy policies.” Google later admitted […]

Google Ads

Google AdWords Releases New AdWords API: v201008

The Google AdWords API Blog announced a new version of the AdWords API. The new version is v201008 and it adds missing features of the previous version, where advertisers/developers had to reply on the older v13 API. What’s New: Reports: Now out of beta, the ReportDefinitionService service has what you need to receive detailed reporting […]

Google

Good News, Lesbians — Google Instant May Soon Suggest You!

As you know, Google won’t show certain search results in Google Instant for search results that seem pornographic, violent or hateful. The includes the word “lesbian,” even though few would consider it to be pornographic on its own. I reported this morning at the Search Engine Roundtable that Google said they will try to fix […]

Google

Czechs Say “Zastavit” To Google StreetView

Zastavit means stop or halt. And that’s what the Czech government has told Google regarding StreetView image collection in the central European country. The stated reason, according to the Czech Office for Personal Data Protection, is that Google did not have the required license/registration to conduct the activity. It’s not the case that Google failed […]

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