Ecommerce

Blekko, The “Slashtag” Search Engine, Goes Live

Blekko, the long anticipated search engine founded by Rich Skrenta, has finally opened to the public. The service offers an interesting way to “slash” or create specialty search engines for any topic, along with new features the company hopes will improve relevancy. My previous article, Blekko: New Search Engine Lets You “Spin” The Web, goes […]

Apple

On Google Growing Up, Losing Employees & Being The New “California”

Google’s lost yet another high profile employee, apparently to Facebook. Another sign that Google’s slipping, to some. Perhaps. For me, Google has become the new “California,” stealing that role away from Yahoo. Come along a tale of equity refugees and companies growing up. California: The Former Golden State I’m a California native. I grew up […]

Ecommerce

Scooby-Doo Google Logo For Halloween

Google has a very special Halloween logo for this year’s holiday. The logo is five different designs based around the classic Scooby-Doo cartoon. You can flip between the five different logos by clicking on the right arrow, clicking on the logo or clicking on the palm imprint under the logo. Here is a short video […]

Local

Google Place Search Winners, Losers & WhoKnowsers

It’s been a few days since the launch of Google’s new Place Search results, and while there is plenty more prognostication to come on the subject, I thought it would be helpful to sum up the collective wisdom of SEO pundits from around the globe on what it all means for getting traffic to your […]

Link building

SearchCap: The Day In Search, October 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Dominates Social Networking For Product Discovery, Study Says Search engines are the number one way that consumers find out about new products, according to a new study commissioned by commerce […]

SEO

Search Dominates Social Networking For Product Discovery, Study Says

Search engines are the number one way that consumers find out about new products, according to a new study commissioned by commerce software developer ATG. The survey was conducted online and polled 1,002 U.S. adult consumers in July 2010. One question asked respondents to list up to five ways they discover new products. 53% of […]

Bing

Bing Finally Getting Facebook “Liked Results”

Earlier this month, Bing announced a new deal with Facebook, where it would be showing you what your Facebook friends liked within search results. People are now reporting seeing the personalization appearing. Bing originally said the new feature was rolling out in the US when it launched on October 13 and that it would be […]

Google

Google Maps On Android Becoming An LBS Juggernaut

One area in which Google services for Android and the iPhone appear to be diverging is Maps. I’m an Android EVO owner and still have iPhone envy except in the Maps department. The combination and integration of Google Maps, Places Pages, Street View and Navigation (with the phone and contacts) has created a kind of […]

Analytics & conversion

Of SEO And Spaghetti Sauce

I can virtually guarantee that you aren’t satisfying at least one major segment of your customers. Did you know that it took until 1989 for chunky tomato pasta sauce to come out? A guy by the name of Howard Moskowitz cracked this code for the Prego brand while they were trying desperately to defeat Ragu, […]

Content

Looking Back At Six Years of Asking Why

This week was a pretty momentous one for me. I’ve changed gigs. I’m now an employee again. A big, public company now signs my paycheck. And, up to now, that company, YPG, has made most of their money by publishing phone books. The acquisition of Enquiro is part of a much bigger digital strategy for […]

Google

Italian Prosecutors Investigating Google Street View For Privacy Breach

Prosecutors in Italy are investigating Google’s Street View service to determine if the company violated privacy laws when it collected wifi data over unencrypted networks earlier this year. Officials in Rome announced the probe on Wednesday. This is separate from Italy’s request last weekend that Google mark its Street View cars and publish their itineraries […]

Google

Official: Google Adding More & Fresher Tweets To Social Search

Google Social Search — the service that adds content from your social circle to a search results page — appears to be getting an increase in tweets. And fresher tweets, at that. Social Search relies on what Google knows about your friends and connections (via your Google profile, Google Reader account, etc.) and sometimes shows […]

Link building

SearchCap: The Day In Search, October 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Records Their Q1 2010 Earnings, Bing Takes Loss Again Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, […]

Microsoft

Microsoft Records Their Q1 2010 Earnings, Bing Takes Loss Again

Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, 2010. Operating income was $7.12 billion and net income was $5.41 billion, both up from the past. These reports beat Wall Streets expectations and the stock is currently slightly up in after hours trading. […]

Link building

Multinational SEO That Doesn’t Break The Bank

So, you’ve patiently built your brand as a local market .com TLD (in the UK, Germany or elsewhere) and, over the last couple of years, built a great reputation for service quality and hitting delivery deadlines with your niche products. Well done! Requests for your company’s products have gone through the roof in your local […]

Ecommerce

5 Powerhouse Holiday Marketing Strategies For Online Retailers

Think it’s too soon to shop online for the winter holidays? Think again. Some retailers have been promoting holiday sales since this past summer. This year, both Walmart and Target held the first ever Black Friday in July sale, offering deals on a variety of electronics, apparel, toys, beauty products, sporting goods and other essentials. […]

Facebook

Yandex, Facebook Strike A Deal For Status Updates

Yandex, the number one search engine in Russia, has struck a deal with Facebook to get some updates for its search engine index. As announced today, the deal has two parts: First, Facebook will supply Yandex with a data feed of status updates from Facebook Pages. This is similar to the Facebook-Google agreement announced last […]

SEO

How To Dress Like An SEO For Halloween: Ladies Edition

Last week, Conrad Saam gave us the complete rundown on How To Dress Like An SEO For Halloween. Or, at least he did if you had your heart set on dressing like one of your favorite SEO Men, with a couple of exceptions. If you want to pay homage to one of your favorite SEO […]

Apple

Google’s Take Two On Mobile Handset Retailing With Nexus 2

Google is rumored to be rolling out a “Nexus 2” — or if it were a movie sequel “N2” — on November 8 with Samsung. Google’s Nexus One (built by HTC) was a failed experiment in direct selling to the public rather than through carriers. Despite public statements to the contrary, the move angered carriers […]

SEO

25 Super Common SEO Mistakes

No, these aren’t “myths” disguised as “common mistakes.” I’ve already beaten the SEO myths theme to death with my previous three articles. What follows are innocent mistakes that many SEOs make. Some of these things catch even the best of us… 1.  Google AdWords Keyword Tool Set To Broad Match The Google AdWords Keyword Tool […]

SEO

Ross Levinsohn: Yahoo’s New Executive Vice President of Americas

Yahoo announced they have appointed a new executive vice president of the Americas region. Levinsohn will report directly to CEO Carol Bartz and be responsible for company’s media group, advertising sales, and partnerships for the Americas region. Levinsohn was the co-founder and managing director of Fuse Capital, an investment and strategic equity management firm. He […]

Apple

Roku: My First Day Review & Impressions

Until recently, I’d never heard of Roku, a little box that makes it easy to download TV shows and movies through the internet, for viewing on your TV. But as part of my Life With Google TV series, I’m looking at other internet-to-TV devices. Roku is pretty cool, and a no brainer for anyone who […]

PPC

Step-By-Step: Choosing AdWords Placements

Continuing from last week’s introduction to placement targeting post, today we’ll discuss how you can set up one of these campaigns for your own account. Campaign Set Up Follow my Step-By-Step: Create An AdWords Content Campaign post from a few weeks ago to create campaigns, ad groups and ads. The big difference here is that […]

Google

Bloomberg To Air “Game Changers” Documentary On Google

Bloomberg Television is airing a documentary on Thursday, Oct. 28 at 9PM Eastern about Google, as part of its “Game Changers” series. It features interviews with a number of Google watchers, such as Ken Auletta who wrote Googled, author Steven Levy and myself. Former Googler and now notable venture capitalist Chris Sacca is also interviewed, […]

SEO

Seven Questions For SEO Pioneer John Audette

I wasn’t that well-versed in John Audette’s contributions to the SEO industry before meeting and chatting with him recently at the Bend WebCam search conference. During the “History of SEO” session that concluded the festivities, each of the panelists that worked with John back in the mid-90’s universally praised his professional guidance and acknowledged his […]

Ecommerce

Flickr Makes Finding Friends A Snap

Flickr wants its users to make more connections and has launched a new tool that simplifies the process: Find your friends. It’s a search engine that looks for Flickr users you may know across five platforms: Flickr itself, Yahoo Mail, Gmail, Hotmail, and Facebook. The new tool is accessible via a “People you may know” […]

Link building

SearchCap: The Day In Search, October 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]

Bing

Going Places? Bing Maps Optimizes Your Trips

Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have a lot of places to go at once. The app comes from OnTerra and is called the “RouteSavvy” Route Optimizer. The idea is that, when you have several places to go […]

Google

FTC Ends Google WiFi Inquiry, No Penalties Announced

Satisfied with Google’s recent emphasis on improving user privacy practices, the FTC has ended its investigation into Google’s collection of personal data earlier this year via its Street View photography service. The commission is not penalizing Google for what happened. In a letter to Google attorneys dated October 27, 2010, David Vladeck of the FTC’s […]

Google

New Place Search Shows Google’s Commitment To Local

Today Google formally rolls out its new presentation of local results, called “Place Search.” It offers a dramatic change to the look and feel of SERPs on Google.com. The first and most obvious change is that the “7 Pack” is gone. And there appear to be some fairly major SEO implications, which should provide many […]

PPC

SEMPO Wants Your Input For Its SEM Salary Survey

The Search Engine Marketing Professional Organization (SEMPO) is undertaking its first industry-wide salary survey to assess the state of compensation of search marketing professionals by region, experience and responsibility. Previous SEMPO salary surveys have been limited to in-house and agency professionals, whereas the current one is broad-based and open to any search marketing professional. Want […]

Paid social

StumbleUpon Introduces Video Discovery Enhancements

StumbleUpon, the web content discovery site that uses ratings from users to form collaborative opinions on website quality, has improved its video discovery process. Users can now watch, rate and share videos from multiple sites, including YouTube, Hulu, Vimeo, CollegeHumor and TED, as well as discover and watch their friends’ favorite videos and recommend videos. […]

Content

Can Article Marketing Work For B2B SEO?

One of the hot topics in the SEO world is consistently “article marketing.” Primarily, there are conversations around how SEO professionals are using article marketing as a method of link building. The practice is not without controversy. In an article titled, Dear Google… Stop Making Me Look Like a Fool!, Jill Whalen, of High Rankings, […]

Advertising

Yahoo Search Ads Now Fully Powered By Microsoft adCenter

The Yahoo to Microsoft adCenter search ad transition in the U.S. and Canada is now complete. Both Microsoft and Yahoo confirmed the transition is now complete. Yahoo said: Today is a momentous day for us, as Yahoo! has completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in […]

Google Maps

Google Maps Test New Interface For Layer Buttons

The Google Operating System blog has a picture of a possible maps experiment for testing how users interact with the layers available in Google Maps. The new buttons seem to be cleaner and easier to read and use. Here is a picture of the new test: Here is the existing user interface: As you can […]

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