This week was a pretty momentous one for me. I’ve changed gigs. I’m now an employee again. A big, public company now signs my paycheck. And, up to now, that company, YPG, has made most of their money by publishing phone books. The acquisition of Enquiro is part of a much bigger digital strategy for their future. It’s one I’m very excited about. But today, rather than looking forward, I’d like to look back, about six years back. It was when I first starting asking why.
What's in a name?
I’ve been doing search optimization since 1996. In 1999, I decided to make a business of [...]
Related Topics: Channel: Content | Search & Usability