How To Dress Like An SEO For Halloween: Ladies Edition

Last week, Conrad Saam gave us the complete rundown on How To Dress Like An SEO For Halloween. Or, at least he did if you had your heart set on dressing like one of your favorite SEO Men, with a couple of exceptions. If you want to pay homage to one of your favorite SEO ladies during this spookiest of holidays, then Conrad kind of left you hanging (it’s not his fault, he’s a dude.) But have no fear, I am here to offer some tips on how to dress like SEO’s fairer sex – the coveted SEO Lady. Hair Though the men are stuffed into dark vans for a head shaving the moment they reach SEO [...]

Google’s Take Two On Mobile Handset Retailing With Nexus 2

Google is rumored to be rolling out a "Nexus 2" -- or if it were a movie sequel "N2" -- on November 8 with Samsung. Google's Nexus One (built by HTC) was a failed experiment in direct selling to the public rather than through carriers. Despite public statements to the contrary, the move angered carriers and, together with the fact that people weren't buying them online, eventually caused Google to shutter the project and change strategy. That new strategy, at least in the UK, involves an exclusive deal with retailer Carphone Warehouse. According to reports Carphone Warehouse will be the onl [...]

25 Super Common SEO Mistakes

No, these aren't "myths" disguised as "common mistakes." I've already beaten the SEO myths theme to death with my previous three articles. What follows are innocent mistakes that many SEOs make. Some of these things catch even the best of us... 1.  Google AdWords Keyword Tool Set To Broad Match The Google AdWords Keyword Tool defaults to "Broad match" mode, which yields useless data from an SEO perspective -- useless in that the numbers are hugely inflated to include countless phrases incorporating the search term specified. For example, the Keyword Tool reports 30.4 million queries [...]

Google’s AdWords Settlement Will Not Have Any Impact On Policies Elsewhere

Google Settles Competition Case in France from the New York Times reports Google has settled with the French anti-trust authorities today. There is an update to this story below. The settlement requires Google to give three month notification to some advertisers, for some ads, prior to rejecting them from displaying on AdWords section of the Google search results. It is unclear if Google only has to give French advertisers this 3 month extension and it is unclear to which ads this does or does not apply to exactly. The NY Times does say that this law only applies in France for "to [...]

Ross Levinsohn: Yahoo’s New Executive Vice President of Americas

Yahoo announced they have appointed a new executive vice president of the Americas region. Levinsohn will report directly to CEO Carol Bartz and be responsible for company's media group, advertising sales, and partnerships for the Americas region. Levinsohn was the co-founder and managing director of Fuse Capital, an investment and strategic equity management firm. He served as the president of News Corporation's Fox Interactive Media and also held senior management positions with AltaVista - a company Yahoo acquired several years ago. "Ross has a phenomenal track record of executing di [...]

Roku: My First Day Review & Impressions

Until recently, I'd never heard of Roku, a little box that makes it easy to download TV shows and movies through the internet, for viewing on your TV. But as part of my Life With Google TV series, I'm looking at other internet-to-TV devices. Roku is pretty cool, and a no brainer for anyone who often uses Netflix or Amazon rentals, I'd say. It's forthcoming Hulu support makes it even more attractive. Roku and Google TV are similar in that they bring video content from the internet to your television. But that's where the similarities end. Google TV an ambitious attempt to let you search for [...]

Step-By-Step: Choosing AdWords Placements

Continuing from last week’s introduction to placement targeting post, today we’ll discuss how you can set up one of these campaigns for your own account. Campaign Set Up Follow my Step-By-Step: Create An AdWords Content Campaign post from a few weeks ago to create campaigns, ad groups and ads. The big difference here is that you won't be using the automatic placement option to have AdWords marry your ads up to relevant content around the web using your keyword ad groups. Instead, for placement targeting, you’re going to choose the managed placement option and then pick the sites [...]

Watching The World Series Through Google, Bing & Yahoo’s Eyes

The first game of the World Series is underway, as I write this. Curious about how it's going, I turned to the search engines to see if they'd knock it out of the ballpark with some instant answers. Yep, if you're a San Francisco Giants fan. Not so much, if you're a Texas Rangers fan. Google & The World Series Batting first is Google, where I did a search for giants, as a Giants fan might to get the score: Nice. Just what I wanted, the current score right at the top of the page, where the first arrow is pointing at. You Got Footballolate In My Baseballbutter! Notice the second a [...]

Bloomberg To Air “Game Changers” Documentary On Google

Bloomberg Television is airing a documentary on Thursday, Oct. 28 at 9PM Eastern about Google, as part of its "Game Changers" series. It features interviews with a number of Google watchers, such as Ken Auletta who wrote Googled, author Steven Levy and myself. Former Googler and now notable venture capitalist Chris Sacca is also interviewed, among others. I haven't seen the documentary yet, so I'll be watching along with others to see the final product. There are two preview clips you can watch now, a short 30 second one: and a longer 3:30 minute one: If you don't have Bloombe [...]

Seven Questions For SEO Pioneer John Audette

I wasn’t that well-versed in John Audette’s contributions to the SEO industry before meeting and chatting with him recently at the Bend WebCam search conference. During the "History of SEO" session that concluded the festivities, each of the panelists that worked with John back in the mid-90’s universally praised his professional guidance and acknowledged his formidable impact on our industry. If ever an SEO "hall of fame" is established, John surely will be one of the first nominated given his contributions to the field. So, John: who are you and what do you do for a living? I [...]

Flickr Makes Finding Friends A Snap

Flickr wants its users to make more connections and has launched a new tool that simplifies the process: Find your friends. It's a search engine that looks for Flickr users you may know across five platforms: Flickr itself, Yahoo Mail, Gmail, Hotmail, and Facebook. The new tool is accessible via a "People you may know" widget on the Flickr home page, or via a link in the "Contacts" dropdown menu. Recommendations are based on your contacts and the Flickr users they know. In many ways, it's reminiscent of Twitter's ongoing efforts to foster more connections between users. (Facebook [...]

SearchCap: The Day In Search, October 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your TripsBing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have a lot of places to go at once. The app comes from OnTerra and is called the “RouteSavvy” Route Optimizer. The idea is that, when you have several places to go [...] FTC Ends Google WiFi Inquiry, No Penalties AnnouncedSatisfied with Google’s recent emphasis on improving user [...]

Going Places? Bing Maps Optimizes Your Trips

Bing has added a new tool to its Bing Maps App Gallery -- a tool that aims to optimize road trips when you have a lot of places to go at once. The app comes from OnTerra and is called the "RouteSavvy" Route Optimizer. The idea is that, when you have several places to go on a single trip, the Route Optimizer will provide the most efficient route to take. You provide a list of stops and click the "Generate Optimal Route" button and the app starts optimizing. It's designed for driving trips, but the above is a real-life walking example. The McGee family was in Seattle last weekend and [...]

FTC Ends Google WiFi Inquiry, No Penalties Announced

Satisfied with Google's recent emphasis on improving user privacy practices, the FTC has ended its investigation into Google's collection of personal data earlier this year via its Street View photography service. The commission is not penalizing Google for what happened. In a letter to Google attorneys dated October 27, 2010, David Vladeck of the FTC's Bureau of Consumer Protection chastised Google for being oblivious to what its Street View cars were capturing as they drove the world's streets: [Google] did not discover that it had been collecting payload data until it responded to a r [...]

New Place Search Shows Google’s Commitment To Local

Today Google formally rolls out its new presentation of local results, called "Place Search." It offers a dramatic change to the look and feel of SERPs on The first and most obvious change is that the "7 Pack" is gone. And there appear to be some fairly major SEO implications, which should provide many hours of enjoyment for the SEO community as it tries to reverse engineer the algorithm. The changes won't come as a surprise to close Google watchers. A number of people previously spotted Google testing these pages in the wild and have written about them in some detail, including [...]

Managing Sentiment – Using Your Inhouse Social Program To Shape Actions

Yes, this is going to be another social article. I reasoned there just aren’t enough of them online, and one more would complete the stack nicely. Rather than cover what it takes to build a social program for your business, I want to examine specific areas of your social media program. Last month, I noted one approach to creating an award winning social media program. This time, I’d like to look deeper into sentiment. After that, we’ll touch on managing expectations within your company and with customers. Sentimental Me Tracking, measuring and understanding user sentiment is one of the [...]

SEMPO Wants Your Input For Its SEM Salary Survey

The Search Engine Marketing Professional Organization (SEMPO) is undertaking its first industry-wide salary survey to assess the state of compensation of search marketing professionals by region, experience and responsibility. Previous SEMPO salary surveys have been limited to in-house and agency professionals, whereas the current one is broad-based and open to any search marketing professional. Want to participate? Complete the brief survey before the November 1 deadline. You do not need to be a SEMPO member to participate. [...]

StumbleUpon Introduces Video Discovery Enhancements

StumbleUpon, the web content discovery site that uses ratings from users to form collaborative opinions on website quality, has improved its video discovery process. Users can now watch, rate and share videos from multiple sites, including YouTube, Hulu, Vimeo, CollegeHumor and TED, as well as discover and watch their friends’ favorite videos and recommend videos. StumbleUpon Video uses dozens of matching techniques to deliver personalized video content. The service is also designed to learn from your activity and get more closely aligned with your preferences over time. Want to know m [...]

Can Article Marketing Work For B2B SEO?

One of the hot topics in the SEO world is consistently "article marketing." Primarily, there are conversations around how SEO professionals are using article marketing as a method of link building. The practice is not without controversy. In an article titled, Dear Google… Stop Making Me Look Like a Fool!, Jill Whalen, of High Rankings, expressed her distaste of the practice of article marketing simply for the sake of building links. I couldn't agree with her more! Spamming the Web with "spun" articles, across a wide network of article directories, adds no value to the user experience [...]

Yahoo Search Ads Now Fully Powered By Microsoft adCenter

The Yahoo to Microsoft adCenter search ad transition in the U.S. and Canada is now complete. Both Microsoft and Yahoo confirmed the transition is now complete. Yahoo said: Today is a momentous day for us, as Yahoo! has completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. Additionally, this marks the completion of the transition of advertisers’ Yahoo! Search Marketing accounts to adCenter. From now on, to manage the ads displayed on Yahoo US or Canada, you need to manage them on Microsoft adCenter. Yahoo [...]

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