More from Search Engine Land: Page 2

Ecommerce

Google May Buy New York Office Building

Google’s big buy by the New York Post reports Google may shell out $2 billion to buy the New York office building they currently rent a portion of. The building is well known, previously the home of the Port Authority, with space of about 2.9 million square feet. It fills an entire city block, from […]

Ecommerce

Yahoo Mail Beta Improves Searching Yahoo Mail

The big buzz last night was from Yahoo releasing the Yahoo Mail Beta globally. The new beta vastly improves speed, security, email search while offering a “more social email experience,” said Yahoo. The Yahoo Search Blog briefly explained “you’ll find a faster email search using Yahoo’s wealth of search science and technology.” The new left-hand […]

Google

Report: Voice Searches 3X More Likely To Be Local

Chitika has just published some very interesting data about voice search on the iPhone. Google CEO Eric Schmidt recently said that about 25 percent of queries on Android devices are voice-initiated. That’s an unexpectedly large percentage. By comparison Chitika’s research director Dan Ruby said that he found about 7 percent of Google searches on the […]

Google Analytics

SearchCap: The Day In Search, October 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Yellow Pages Group Acquires Enquiro Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative. As explained in […]

PPC

Canada’s Yellow Pages Group Acquires Enquiro

Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative. As explained in today’s announcement, Mediative will provide digital marketing services for national agencies and advertisers in Canada. YPG has also acquired two other Canadian advertising/marketing companies, Ad Splash Media and UPTREND Media. […]

Ecommerce

Blekko Getting Ready To “Slash The Web”

Perhaps appropriately Blekko will launch late Halloween/early Monday morning. Somewhat amazingly Blekko emerges as a credible alternative to the major search engines. With its power-user tools and transparency it will delight some people and no doubt mystify others. It offers a novel and pretty useful take on “social search.” In the beginning it won’t (and […]

Google

Business Photos Help Build Google Places/Maps Brand Identity

Google’s effort to bring photographers to local businesses to capture interior and exterior images now bearing fruit. The company announced that the images that its contractors have been collecting (all over the world) are now online: Starting today, the images we’ve taken as part of the pilot can be viewed on the Place pages of […]

Apple

Is Unsocial The Future Of Social Search?

Earlier this month Microsoft and Facebook announced a new partnership that essentially makes Bing a social search engine. Danny Sullivan has written a great overview, but basically if you’re logged into Facebook and use Bing, you’ll now see results which are based on content viewed and shared by your Facebook friends: in this way, “Likes” […]

Content

How To Clean Up Your Link Profile

When a potential client comes to us for a proposal, the first thing that we do is to analyze the existing backlink profile. We used to put an insane amount of time into this exercise, but when that time is weighed against other tasks for existing clients, we decided that it needed to be made […]

Google

Google’s Susan Wojcicki Promoted To Senior Vice President

Susan Wojcicki, the woman who rented her garage to Google’s co-founders in the early days of Google’s existence, has been promoted. Wojcicki was the Vice President, Product Management of Google’s advertising and measurement platform products, including AdWords, AdSense, DoubleClick and Google Analytics. She is now one of eight Senior Vice Presidents at Google. I believe […]

Google

Google Instant Search Has Already Made Millions: Report

A new study suggests that Google Instant Search has already had a positive impact on search advertising, benefiting advertisers through higher impressions and clicks, and adding to Google’s bottom line in the process. Marin Software, a company whose search marketing products are used to manage more than $1.3 billion in annual search spending, studied the […]

SEO

From Russia, With (Search) Love

Over the past few months I have had the opportunity to learn more about the current digital market and advertising opportunities in Russia from Preston Carey who is heading up Yandex’s new business opportunities outside of Russia. While China often gets the attention for its growth and opportunity, Preston showed me that Russia can also […]

Google

Google Offers First US-Based Online Site Clinic

For the first time, Google will provide advice to webmasters via a US-based site clinic on Google’s Webmaster Central blog. The company’s announcement says that members of Google’s Search Quality team “will determine trends and share corresponding best practices to improve site quality and user experience.” Google may be very purposely avoiding any mention of […]

Google

Google Upgrades (& Downgrades) Feedburner Stats

Google has upgraded its Feedburner analytics product and, in the process, also added real-time stats for individual feed items. But it’s still a very limited product and, in a couple areas, actually seems to be a downgrade from the existing Feedburner stats. The new interface brings Feedburner’s “look and feel” much closer to what Google […]

Link building

SearchCap: The Day In Search, October 25, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt’s “Just Move” Joke About Google Street View & How It Went Missing Don’t like Google Street View taking pictures of your house? “Just move,” joked Google CEO Eric Schmidt, in […]

Google Ads

Google Boost Ads: Automated AdWords For Small Businesses

Several years ago Google was working on a radically simplified approach to AdWords called “Simple Ads.” It was supposed to totally automate AdWords creation and campaign management for small businesses. Google worked on that product for a long time and didn’t seem to be able to create a product it was satisfied with. In the […]

Google

Google Opens Retail Google Schwag Store

Louis Gray reports that Google has opened up a physical retail store, to compliment their online store. The physical store is located on the Google Campus at 2000 Charleston Road building, known as the 2000 Alza building. The building houses the Google Buzz team and “consumer-facing products” according to Gray. When Gray visited Google recently […]

PPC

Time To Rally For An Advertiser’s Bill of Rights

Search advertising has resembled the wild west for too long. Advertisers have been misled, mistreated and overcharged; the standards of service must improve lest all firms—good, bad and indifferent—be tarred with the same brush. Herewith, a modest proposal for a bill of rights for advertisers.

Google

Google Facing Privacy Fines In UK, Must Mark Street View Cars In Italy

In Italy the country’s privacy authorities are asking Google to more clearly mark Street View cars, as well as publicize their itineraries. According to Reuters: Under the regulator’s decision, Google has to publish three days in advance on its website, in local newspapers and on radio in which locality, including which area of a large […]

Local

Why You Need To Track On-The-Phone Conversions

If you’re in a service-based business, chances are that your SEM campaign generates phone calls. Hopefully, you’re taking advantage of call tracking to tell you how many phone calls your campaigns generate, and using that data to help you evaluate the success of your campaigns. That’s a great start, but you’re still missing a key […]

Analytics & conversion

Go For Bigger Mobile Budgets For The Holidays Now!

The 2010 mobile holiday season is now just 30 days out. In last month’s column, I outlined dozens of mobile web page optimization best practices to improve sales and generally avoid the “you suck” lump of stocking coal this season. To underscore the opportunity and concern, Internet Retailer announced last week at the Mobile Commerce […]

SEO

Yahoo Site Explorer: What’s The Status Of the Link Data?

Earlier this week, site owners noticed that substantial Yahoo Site Explorer link data seemed to be missing. A glitch? Gone for good? The first signs of integration into Bing webmaster tools? I talked to Yahoo and got at least some initial answers. Many site owners regularly use Site Explorer for information on external links to […]

Google

Is Google Broken? Sites Big & Small Seeing Indexing Problems

No one seems to be immune from a Google indexing problem that has many site owners baffled. Blogs and websites, big and small, aren’t being indexed as quickly as they normally are — if they’re being indexed at all. CNN.com, with its PageRank score of 10, is typically crawled frequently and deeply by Googlebot. But […]

Google

Google Releases Chrome Extension To Encourage Spam Reporting

Google has released a Chrome browser extension that simplifies and encourages spam reporting. Earlier today, Matt Cutts, Google’s web spam chief, tweeted about the Google Webspam Report extension. The extension adds a “Report spam” link (or button) in four places: under each listing in Google’s search results pages (seen above) your Google search history your […]

Google Shopping

SearchCap: The Day In Search, October 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Appoints Privacy Director & Adds New Privacy Measures Google has announced they have increased their privacy controls within Google to better secure user privacy. Google has done this in response […]

Google

Google Appoints Privacy Director & Adds New Privacy Measures

Google has announced they have increased their privacy controls within Google to better secure user privacy. Google has done this in response to them collecting data over wifi via their street view cars. Google has added three broad changes to help secure private data going forward: (1) They appointed a director of privacy, Alma Whitten […]

PPC

AdWords Trademark Policy Q&A With Terri Chen, Chief Trademark Counsel

As great as it must be to be Google, there are probably a zillion issues that probably bog them down just like any other big company. Take for example the logistics behind the legalities they deal with regarding trademark issues on their AdWords platform. Every brand has their own ideas on how their trademarked terms […]

Google

Google Earth: This Is (1945) London

Google has added new historical imagery for London on Google Earth. It allows users to see images of how the city looked during recent history, in this case 1945 and various points forward to the present. Below are three “yesterday” and “today” images from the new London archive: You can access this archival photography by […]

Google Ads

Google Testing New AdWords Preview Tool

I reported this morning via a WebmasterWorld thread that Google is testing a new AdWords Preview Tool at this URL. I do not believe Google has announced this new version yet, but from what I can see there are a few minot functional changes. Plus the user interface looks a bit cleaner. Here are before […]

Content

Optimizing For Google TV

Google TV is here! It includes a full web browser, so if you have a lot of video content, you might want to optimize for larger screens and audiences who are sitting on their couches. Fortunately, Google has published some optimization tips. In a blog post, they suggest optimizing for the “10-foot user interface” and […]

Content

Networks To Google TV: Talk To The Hand

TV is changing for better or worse. And perhaps sensing that their control over audiences and distribution is further slipping away and that their expensive programming is being reduced to mere “content,” the major broadcast networks are blocking access from Google TV. According to a story this afternoon in the Wall Street Journal: Full-length episodes […]

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