Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google Can’t Count Results Properly It’s a long-standing complaint of mine with Google. You can do a search, then repeat the same search and “subtract” a word from your original […]
SES Chicago 2010 is now over and I wanted to share the live blog coverage I found from the event. Here is the full three days linked to below. Avinash Kaushik Delivers SEM Advice, WebProNews Avinash, Analytics & Making Love To Keywords That Matter, AIM Clear Blog Live from SES Chicago: "Search: Where to Next?", […]
It’s a long-standing complaint of mine with Google. You can do a search, then repeat the same search and “subtract” a word from your original set, and Google will return more matches — not less. It shouldn’t happen. But does, and here’s why. Subtracting Gives You More? Consider a search for cars, which reports that […]
Move over PageRank and meet Webmaster Happiness Rank. That’s another metric that Google maintains, it turns out. Speaking at SES Chicago today, Senior Developer Programs Engineer, Google, Maile Ohye said Google has a metric to measure webmaster happiness. Every week, Google’s webmaster trends analysts team gets together to talk about how the webmaster’s are reacting […]
If a business doesn’t have a storefront, is mobile, or provides a service to a large geographical area, it is logical that the business owner would want to be listed online in multiple cities. Service providers such as locksmiths, lawyers, accountants, and chains often get their business optimized for the many areas they service. As […]
Last week’s news that OneRiot had shuttered its search engine left something of a void in the real-time search space. Numerous developers and companies that had come to rely on OneRiot’s API were suddenly out in the cold. Today, Topsy has announced that it’s taking on OneRiot’s former real-time search partners via the Topsy API, […]
About 10 days ago, we reported Google had a C- rating on the Better Business Bureau web site. In fact, for years, Google held a D rating on the BBB web site. But a couple hours ago, Mike noticed Google’s BBB rating jumped to a B+. So I checked just now, 8:15am EST and it […]
Today on all Google home pages you should be able to see the Dizzy Gillespie Google logo. It is a special Google Doodle for Dizzy Gillespie, a world famous Jazz trumpet player. Today is his 93rd birthday and for that, Google has posted the following logo: Dizzy Gillespie passed away in 1993.
This column has primarily focused on paid search, but for the last few weeks, we’ve discussed contextual targeting using the engines. Today we’re going to dive into another non-search triggered product that Google offers, display targeting. Placement targeting, like content targeting allows you to access the largest ad network on the web, the Google display […]
Google TV has finally arrived, not just for pre-order but as an actual device you can get in a retail store. And so I did, hitting Best Buy yesterday and walking out with a Sony Blu-ray player that is Google TV-capable. Here are my impressions, after my first day — well, first evening — with […]
Last spring, Google AdWords introduced Broad Match Modifier, an innovation that shows Google has been listening to its customers. For many years paid search experts have complained that broad match is too broad and phrase match is too narrow so I for one was pumped to hear about the modifier a few months back and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Demands Speed—Do You Need A Content Delivery Network? With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now […]
With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now need to consider a content delivery network to supplement the performance of their primary servers. A content delivery network (CDN) is a network of computers used to increase the speed of delivery of […]
In the spirit of Halloween, I thought I’d write a guide for Creating an SEO Costume for October 31st just for fun. Most likely, you already have all of the elements in your closet. Like many industries, we share a common look, and the following is an admittedly broad brush stroke composite of SEO people […]
Click Forensic’s quarterly assessment of overall click fraud rates for the paid search industry says that click fraud has increased to 22.3% in the third quarter of this year, up from 18.6% last quarter. There has been a consecutive rise in click fraud rates over the past 18 months, from the 17.4% Click Forensics reported […]
Balancing lead quality and lead quantity is a significant challenge for nearly all B2B marketers. How do you find the “sweet spot” for your company?
The Wall Street Journal reports the largest online retailer in Japan, Rakuten has asked the Japan Fair Trade Commission to review the Yahoo-Google deal from a few months back. A Rakuten spokesperson said: The tie-up between the two firms would result in Google monopolizing information, which could hinder the development and growth of not only […]
Having caused PR and legal headaches around the globe for Google the company has decided to permanently discontinue its Street-View-based WiFi data collection. Multiple countries have asserted that Google’s Street View practices violated privacy laws for the collection of personal information from unsecured WiFi networks. Google is being fined in Spain and in Canada the […]
Yesterday afternoon Yahoo released Q3 earnings. The company reported higher-than-expected income on basically flat revenues (2 percent growth YoY). The following two charts from the earnings slides show that revenues are not growing (except in Asia) but CEO Carol Bartz & Co have done a good job of helping the company generate more income from […]
Every marketer needs their own marketing laboratory, that place that they go when they really want to understand something about their audience. This laboratory is their Bat Cave, their Fortress of Solitude. For the next few columns, I’m going to help you setup your own conversion laboratory.
Bidding on the same keywords without a collaborative strategy spells risk for internal competing brands. Not only can it result in one brand stealing potential clicks and traffic from another, but it also can drive up the CPCs for both. This pattern can quickly lead to increased costs and lower ROI. Ultimately, when internal brands […]
Last month we took a look at identifying some ways to leverage targeting options and automated algorithms to ensure your paid search campaigns are well optimized. Now its time to up-level your optimization efforts by considering media other than paid search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Faces Spanish Lawsuit Over Street View Data Collection Data protection officials in Spain have filed a lawsuit over Google’s collection of Wi-Fi data earlier this year as part of its […]
Data protection officials in Spain have filed a lawsuit over Google’s collection of Wi-Fi data earlier this year as part of its Street View product. The Spanish Agency for Data Protection says it has evidence of five violations of Spanish law involving Google’s collection of SSID and MAC addresses from unencrypted Wi-Fi routers. Two of […]
A few months ago, Google revamped their Google Image search and with that, the report offensive images feature dropped out. This morning, I noticed the feature is now back in the search results. It works a lot like the old method, you click on the “SafeSearch” link on the right of the Google Image search […]
At a technology conference in Bejing Google representatives restated that the company has a long-term commitment to the Chinese market and would continue to operate there. According to an AFPs report, Google vice president John Liu said China was a “very important market for Google.” Google has displayed tremendous ambivalence about China over the past […]
Before the opus of social content (linkbait), an Internet marketer must convince a client of the validity of social media-driven linkbait campaigns and their ability to aid SEO efforts. An effective persuasion tactic is to show them samples of competitors’ successful social media marketing campaigns and results from the social content promotion. A successful promotion […]
Yesterday afternoon during the Apple earnings call we heard a lot of what might be called, on the basketball court (and elsewhere), “trash talk” from Apple CEO Steve Jobs. Jobs was “on fire” and took on various Apple competitors but especially Android and why he thought that Apple’s “integrated” approach was better and ultimately would […]
Last week, Bing added new results showing what your friends are sharing on Facebook. This week, Google’s bringing more social to its results with new “Shared By” and “Recent Update” elements. This appears to be a test, so not everyone may see it. Malcolm Coles is part of the test and posted some screenshots of […]
Google Instant certainly got people talking -- where it was rolled out that is because it didn't make it to rest of the globe instantly. Comscore has released figures showing its impact on search shares in the US -- but what are the predictions for the rest of the world. Will Google Instant be a runaway global success -- instantly?
The launch of Google Instant last month drew new attention to what Google suggests that people search for — and what it purposely omits to keep things family friendly. But over on Google Images, some of the suggestions that appear as you type are more of the soft-porn variety. Girls Gone Wild On Google Here’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Making Location More Obvious, Prominent I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can […]
I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can control it and, presumably, offer better location information to Google for an improved overall experience. From the Google Public Policy Blog: Today we’re moving your location setting to the left-hand […]
After a year of planning, engineering and collaboration by teams at Yahoo and Microsoft, it’s go time for the search alliance. Within two weeks we’re told, all paid search ads appearing on Yahoo will be powered by Bing through Microsoft’s AdCenter servers. For members of the search alliance team, these next two weeks will almost […]
Google is introducing what it calls “Cloud Connect” for its enterprise Google Search Appliance. The new functionality “lets workers search across both on-premise and cloud-based content from a single search box, delivering more comprehensive results and improving productivity.” Accordingly the new “Cloud Connect” brings together Google Docs/Apps with web content and other internal company documents. […]
According to ad network Chitika the top two search engines on the iPhone . . . are both Google. Coming out of the mobile search panel at SMX East earlier this month Chitika’s research director Dan Ruby presented data showing that Google is responsible for about 97 percent (96.9 percent) of mobile search traffic that […]
Yahoo to Offer Media Links from the Wall Street Journal reports Yahoo will create a similar tool to Facebook connect for their media publishers, web developers and other websites to integrate with. Yahoo would not comment on the new system, but the purpose behind it is to help Yahoo better track users around the web, […]
At the end of last year, I predicted that mobile would drive local search growth in 2010. With smartphone use on the rise—specifically among iPhone, BlackBerry and Android-powered devices. I was confident that local search providers and advertisers would increasingly embrace opportunities in the space. Already, various players in the local search industry, including SuperMedia’s […]
While many news organizations chase traffic by matching their news coverage to what’s listed as “hot” on Google Trends, Twitter, and elsewhere, a new report says hard news coverage actually makes the most money for major news publishers. Perfect Market, a company that works with publishers to help them make more money from search engine […]
Google is frequently showing special logos for notable and famous people’s birthdays. Starting yesterday, Google announced they will begin showing a special logo for your birthday – yes, even if you are not rich and famous. How so? Well, if you have added your birthday to your Google Profile, and it is your birthday and […]