SearchCap: The Day In Search, November 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Gets New ‘Click Type’ ReportIf you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there’s a new report in your AdWords account to show how each one is performing. It’s called “Click Type” and you can access it by going to Campaigns > Segment > Click Type. Here’s a screenshot from [...] Report: Google’s Social Network Project De [...]


Google AdWords Gets New ‘Click Type’ Report

If you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there's a new report in your AdWords account to show how each one is performing. It's called "Click Type" and you can access it by going to Campaigns > Segment > Click Type. Here's a screenshot from Google's announcement: As you can see, the report separates different types of clicks -- in the example above, there are stats for Headline, Product extension, Sitelink, and Phone call. [...]


Report: Google’s Social Network Project Delayed Due To Internal Debates

Mashable reports Google has delayed their social networking platformed, rumored to be Google Me, until Spring 2011. It was expected to be out in 2010 or early 2011, but that has been pushed back to do delays. Mashable said they have a source that said the delay is due to internal "disagrement" about the "design, purpose and execution of the project." Their source told them the delay was caused by "tales of disorganization and too many different teams working parallel or in conflict." The project lead is said to be Vic Gundotra, Vice President, Engineering at Google. "We’re a [...]


Link Curation – Man Vs Machine

The words curator and curation have been showing up a lot lately, whether it's with regards to cataloging the Web, mining social media, seeking links, or identifying trustworthy product reviews. This is when my Web years start to show. I'm thrilled to see the current group of "in-the-know" web marketers talk the curation talk. And I'll spare you the deep link lore where I described a concept long before it was hip to do so. Well, no I won't. Here it is, nine years ago. And those of you who have had one of my linking strategy sessions have heard me use those word far too often. I'm not sure [...]


EU Steps Up The Pressure: Pursuing Formal Anti-Trust Investigation Against Google

The European Commission has opened a formal antitrust investigation into whether Google abused its market power and position in Europe. A number of complaints have effectively been consolidated in the action, which comes after a preliminary inquiry by the EC. The individual complainants include Microsoft-owned shopping engine Ciao, price comparison site Foundem and French legal site Ejustice. The EC has been looking into the facts of these cases and has decided there's sufficient justification to go forward with formal proceedings. According to the release issued by the EC this morning: Th [...]


Share the Experience: Send Your Team to SMX West… and Save

Shared knowledge, experiences, vocabulary…they’re all part of building an effective internet and search engine marketing team. And Search Marketing Expo – SMX West provides an exceptional opportunity for teams to learn and network. Choose from more than 60 sessions covering topics including SEO, PPC, social media marketing, local/mobile, analytics and more. Take a look at our sneak peek agenda. Get your new team members up to speed with SMX Boot Camp and other "freshman"-level sessions. Is your team experienced? The SMX West program shines with intermediate and advanced content [...]


Video: Google Translate Beatbox

The web is buzzing about how you can use Google Translate to make a neat beatbox. This came via Reddit and all you need to do is go to Google Translate, set the settings to translate from German and to German. Then copy and paste the following text and hit "listen." pv zk pv pv zk pv zk kz zk pv pv pv zk pv zk zk pzk pzk pvzkpkzvpvzk kkkkkk bsch Here is a video demo of the beatbox in action: eekosystem noted that HackerNews documented a rudiment/instrument notation guide for Google Translate. Here it is: zk = suspended cymbal bschk = snare pv = brush bk = bass tk = flam1 [...]


Google To Gain Access To Over 1.5 Million European Patent Documents

Google Signs Pact With European Patent Office from the Wall Street Journal reports, Google has made a deal with the European Patent Office to gain access to over 1.5 million patent documents. The deal involves Google using their machine translation technology to help the European Patent Office translate the 38 member countries patents. The EPO will benefit in that they will have translated patents and help pave way for a single pan-European patent system. Google will benefit in that they will use the knowledge to better improve their machine translation technology and Google will [...]


Google Would Be Crazy To Spend $5B For Groupon

Google is sitting on more than $30 billion in cash so maybe $5 billion isn't so much in that context. But it seems crazy (capital C) to me for Google to pay that kind of premium for the company -- making it by far the largest acquisition in Google's long history of acquisitions -- despite Groupon's global footprint and stellar growth. Google could buy one or more of Groupon's competitors (and a lot of other assets) and accomplish many of the same objectives at less cost. But what do I know? I'm speculating that Groupon is in a position to make between $400 and $500 million in top-line re [...]


The Incredible Stupidity Of Investigating Google For Acting Like A Search Engine

I did a search at Google today for "cars" and was shocked. Rather than list links allowing me to search for "cars" on Bing, Yahoo, Baidu, Voila, Naver and Yandex, Google instead favored its own search results. I'm glad the EU will be investigating whether this favoritism violates anti-trust laws. Consider the evidence. Here's a search on Google for cars: As you can clearly see, none of the competing search engines I've named are listed in the top results. Rather than show them, Google instead shows pages about cars that it has collected across the web using its own technology. Goo [...]


Protecting Your Intellectual Property On The International Stage

If you’re planning to trade in international markets — or in some cases even if you’re not — you need to take steps to protect your intellectual property. Whilst this is wise if you’re launching just in the US, it’s even more critical to plan for this in the wilder reaches of the five continents as retrospective action can be difficult and very expensive.


Google To Buy Groupon This Week In $5 To $6 Billion Deal?

Whew. The rumors of a Google-Groupon deal are getting hotter. Yesterday, there was a report the deal was done for $2 billion. Today, there are two reports that negotiations continue with a price of $5 to $6 billion being discussed. Back on November 19, the first report of a Google-Groupon deal came out from Kara Swisher at AllThingsD. Swisher reported a price well above $2 to $3 billion was being discussed.  Yesterday, Vator.tv reported that the acquisition was actually complete, done for $2.5 billion. Today, the New York Times reports that "people with direct knowledge" say a deal i [...]


New Google Maps Legend Exposes More Content Including Google Earth

Last week we wrote about Google testing some new UI elements on Google Maps. Today these showed up for me (in Chrome, but not Firefox). Replacing static buttons for traffic, terrain, satellite and so on, the new controls and "legend" make the range of Google Maps features and content more discoverable. They also make Google Earth much more prominent and therefore accessible from within Google Maps. Here's the current array of buttons on Google Maps: Here are some images of the new icons/menu: There's no new content here to my knowledge, its availability is just [...]


SPONSOR MESSAGE: How do you stack up against your online analytics peers?

Results from the Adobe 2010 Analytics Benchmark Survey This webcast discusses: Top challenges facing web analysts Five best practices that drive insight and action Description of how Zeo dreamed big with the Adobe Online Marketing Suite Download Now [...]


SearchCap: The Day In Search, November 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Gold Standard” Search Results Take Big Hit In New York Times StoryThe New York Times has a great, detailed story out today about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, means a win with Google’s ranking algorithms. Is he right? Maybe. Certainly the story illustrates the fallacy of Google’s “gold standard” search results. Rank Well With [...]


Is Google “Hiding” Crucial AdWord Options?

In the AdWords interface, hidden information and default opt-in settings work against the advertiser and make it hard for them to exert full control over paid search advertising campaigns. In fact, the interface sometimes feels like it’s designed in a way that it can appear to a casual observer that nothing is missing. Does that mean Google is intentionally being evil? Well, "hiding the banana" certainly benefits the company and can increase revenues if advertisers are forced to use less precision. In this article, I’ll provide some useful reminders of what to look harder for in the AdWor [...]


SMN Webcast on Demand Side Platforms (DSPs) – Wednesday, December 1

This Wednesday at Search Marketing Now, we'll learn more about Demand Side Platforms (DSPs), the new tools that search marketers are using to manage multiple ad exchange accounts. Media buying and management of advertising exchange inventory via these DSPs has been quickly growing, presenting opportunities as well as resource challenges. Camille Ip, Client Services Manager at Range Online Media, will discuss how brand marketers and advertisers can take advantage of this new technology in "Leveraging Demand Side Platforms and Data Management Platforms," a free webcast that starts at 1 [...]


Google Agrees To Pay $3.5 Million In AdWords Settlement For Accidental Content Bids

I just received an email from Google stating Google has proposed a settlement agreement amounting to a total of $3.5 million. Google said it would apply to any AdWords advertiser who accrued charges from Google after leaving the "CPC content bid" field empty when creating a new AdWords campaign. If their ad was displayed on the content network, Google would pay you back money. Also, you had to have created the ad between October 2007 and July 2009. Google said you can read the full details at largocargosettlement.com but that page won't load for me. If you view the Google cache of t [...]


SearchWeek: November 29, 2010

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Yahoo Experiments With New UI, Content For Local Google Analytics Data Skewed Becau [...]


SearchWeek: November 22, 2010

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Google Connects Online And Offline With Local Product Availability Facebook Mess [...]


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