Apple

SearchCap: The Day In Search, November 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Gets New ‘Click Type’ Report If you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there’s a new report in your […]

Google Ads

Google AdWords Gets New ‘Click Type’ Report

If you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there’s a new report in your AdWords account to show how each one is performing. It’s called “Click Type” and you can access it by going to Campaigns > Segment > Click Type. Here’s a screenshot from […]

SEO

Link Curation – Man Vs Machine

The words curator and curation have been showing up a lot lately, whether it’s with regards to cataloging the Web, mining social media, seeking links, or identifying trustworthy product reviews. This is when my Web years start to show. I’m thrilled to see the current group of “in-the-know” web marketers talk the curation talk. And […]

Google

EU Steps Up The Pressure: Pursuing Formal Anti-Trust Investigation Against Google

The European Commission has opened a formal antitrust investigation into whether Google abused its market power and position in Europe. A number of complaints have effectively been consolidated in the action, which comes after a preliminary inquiry by the EC. The individual complainants include Microsoft-owned shopping engine Ciao, price comparison site Foundem and French legal […]

Ecommerce

Video: Google Translate Beatbox

The web is buzzing about how you can use Google Translate to make a neat beatbox. This came via Reddit and all you need to do is go to Google Translate, set the settings to translate from German and to German. Then copy and paste the following text and hit “listen.” pv zk pv pv […]

Google

Google To Gain Access To Over 1.5 Million European Patent Documents

Google Signs Pact With European Patent Office from the Wall Street Journal reports, Google has made a deal with the European Patent Office to gain access to over 1.5 million patent documents. The deal involves Google using their machine translation technology to help the European Patent Office translate the 38 member countries patents. The EPO […]

Google

Google Would Be Crazy To Spend $5B For Groupon

Google is sitting on more than $30 billion in cash so maybe $5 billion isn’t so much in that context. But it seems crazy (capital C) to me for Google to pay that kind of premium for the company — making it by far the largest acquisition in Google’s long history of acquisitions — despite […]

SEO

Protecting Your Intellectual Property On The International Stage

If you're planning to trade in international markets -- or in some cases even if you're not -- you need to take steps to protect your intellectual property. Whilst this is wise if you're launching just in the US, it's even more critical to plan for this in the wilder reaches of the five continents as retrospective action can be difficult and very expensive.

Google

Google To Buy Groupon This Week In $5 To $6 Billion Deal?

Whew. The rumors of a Google-Groupon deal are getting hotter. Yesterday, there was a report the deal was done for $2 billion. Today, there are two reports that negotiations continue with a price of $5 to $6 billion being discussed. Back on November 19, the first report of a Google-Groupon deal came out from Kara […]

Google

New Google Maps Legend Exposes More Content Including Google Earth

Last week we wrote about Google testing some new UI elements on Google Maps. Today these showed up for me (in Chrome, but not Firefox). Replacing static buttons for traffic, terrain, satellite and so on, the new controls and “legend” make the range of Google Maps features and content more discoverable. They also make Google […]

Apple

SearchCap: The Day In Search, November 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story The New York Times has a great, detailed story out today about a merchant with an unusual marketing […]

Google Ads

Is Google “Hiding” Crucial AdWord Options?

In the AdWords interface, hidden information and default opt-in settings work against the advertiser and make it hard for them to exert full control over paid search advertising campaigns. In fact, the interface sometimes feels like it’s designed in a way that it can appear to a casual observer that nothing is missing. Does that […]

Google

Space To The Street With Google Earth 6 — Plus 3D Trees

Google Earth 6 is being introduced today. It includes a number of significant upgrades and improvements. Specifically, Street View has been more deeply integrated into Earth. Users now can fly “seamlessly” from space to the street wherever Google has Street View imagery. Interestingly, Google is also introducing 3D trees to make Google Earth’s 3D environments […]

SEO

SphinnCon Israel Agenda Now Live

I am really excited to announce we have posted the SphinnCon Israel agenda today. The small SEO/SEM event takes place on Sunday, January 9, 2011 in Jerusalem, Israel. We do have seats available, so if you are going to be in the region or want to plan a vacation out of it, you can register […]

Apple

3 Important Ecommerce Trends To Watch

The web is shifting rapidly, again. Search has seen accelerated growth over the last two years, at a quicker clip than any time over the last ten. This has been fueled primarily by innovations at Google. However, Bing is also pushing innovation rapidly and was cited by Google CEO Eric Schmidt as, their “biggest problem” […]

Google

Rumor: Google Buys Groupon Deal In $2.5 Billion Deal

Over the past week, there has been many rumors that Google would be making a buy-out offer to Groupon, the popular local deals site. Those rumors have heated up this morning, with Vator.tv reporting the deal has closed, with Google buying Groupon for $2.5 billion. Google or Groupon has yet to confirm the deal but […]

Google

New Google China Dilemma: Get Maps License Or Get Lost

Google must get a license to operate Google Maps in China or risk state action against the company. According to Computerworld, “China will investigate and prosecute Google next July” if it doesn’t obtain the necessary license to continue operating its mapping service. The purpose of the mapping license regulations is ostensibly to “prevent security leaks […]

SEO

Local Search: Fish Where The Other Fishermen Aren’t

Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages, Local.com, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp, YP.com, […]

Apple

Apple TV: My First Day Review & Impressions

I’ve been looking at various internet-to-TV devices as part of my Life With Google TV series. I’ve covered Google TV, Roku & Boxee Box so far. Time for Apple TV! If you buy a lot with iTunes or have an iPhone or iPad, this is a great device. Amazing, in some ways. But the lack […]

Apple

Where Is Search Going: Yahoo’s Shashi Seth

I’m continuing my look at what search might look like in the future with this first part of a fascinating interview with Shashi Seth, the Senior VP of Search Products at Yahoo. With the recent Bing arrangement, Yahoo now finds themselves in an interesting position in the search game. Now that Yahoo search results are […]

Analytics & conversion

Tis The Season To Sell Your Management On SEO

Chances are you’re totally unprepared for the holiday season. It’s probably not your fault—the business just de-prioritized things all year, and here you are, too late to make up for lost time. Your rankings aren’t what you hoped for. Your landing pages are weak and unfocused. Your cart process is cumbersome and drops customers like […]

Google Analytics

SearchCap: The Day In Search, November 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service Model This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. […]

Google Ads

Google Changes AdWords Agency Service Model

This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. The email talked about an “Enhanced Agency Service Model” that is taking place in the U.S., U.K. and other locations, effective the 1st of January. What is changing is that […]

Google

Has Google Missed Its Window For “ChromeBooks”?

At the recent Web 2.0 conference in San Francisco Google CEO Eric Schmidt seemed to suggest that Chrome-based netbooks wouldn’t be available for holiday shopping (or even before the end of the year). A year ago, however, Google said it was aiming for the “holiday season” with the intended release of the first Chrome-powered machines. […]

Bing

Happy Thanksgiving From Google, Yahoo, Bing, Ask & Others

We wanted to wish you all a Happy Thanksgiving! This year, like other years, we have a nice array of special logos and backgrounds from the search engines. Google has continued on its theme for the past two days, showing an animated Ina Garen recipe Google logo. Yahoo, Bing, Ask and others all have special […]

SEO

Survey: Gen Y Accessing Web On Mobile More Than PC

Many marketers continue to think that the mobile internet is still too small to be worth attention. Indeed, on a global basis the mobile web represents less than 5 percent of all internet traffic, according to StatCounter. (See Royal Pingdom on usage in specific regions.) Two months ago Forrester Research issued a report dismissing location-based […]

Link building

SearchCap: The Day In Search, November 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Tips For Black Friday & Cyber Monday Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever […]

Bing

Search Tips For Black Friday & Cyber Monday

Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]

SEO

How To Frame Your SEO Conversations So Work Gets Done

Getting buy in for your SEO work is critical. For in-house SEOs, there is usually at least a small measure of politics involved and a number of different levels of understanding during each phase of sign off. During all of your conversations, pitches and back-room deal making (ex. I’ll wash & wax your car for […]

Ecommerce

Pew Studies Internet Use & Income Levels

The PEW Internet and American Life Project has come out with a new study about internet use based on household income that includes some data on how these segments use search. There’s also interesting stuff here about how income correlates to likelihood to rate and review products, pay for online content, book travel, and access […]

Apple

Roku + Hulu Plus = Pretty Awesome

Last week, the Roku player gained support for Hulu Plus. I’ve been trying out the combo for the past few days, and it’s pretty awesome. It further fulfills the promise of streaming TV content from the internet and back to your TV in the way that Google TV hasn’t.

Apple

SearchCap: The Day In Search, November 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko & DuckDuckGo Partner On Search Results It’s not exactly a case of If you can’t beat ‘em, join ‘em, because Blekko has insisted all along that it’s not trying to […]

Get the must-read newsletter for search marketers.