Bing Busts Out An Early Look At Most Popular Search Trends In 2010

It's not even December yet, and already at least one of the search engines is ready to get a jump on the annual round up of the things we searched for most in 2010. Today, Bing sent over a brief list for us to preview their most popular overall searches, tallied from the last 11 months of search data. Certainly 2009 was a big year for celebrity news, as Michael Jackson's death was the top story (see my coverage of last year's biggest search trends: This Is It: The Most Popular Searches Of 2009), but even posthumously, he didn't drop that far out of the top people searches. Celebrity news co [...]


Space To The Street With Google Earth 6 — Plus 3D Trees

Google Earth 6 is being introduced today. It includes a number of significant upgrades and improvements. Specifically, Street View has been more deeply integrated into Earth. Users now can fly "seamlessly" from space to the street wherever Google has Street View imagery. Interestingly, Google is also introducing 3D trees to make Google Earth's 3D environments more realistic. And finally, Google has added more historical imagery, which allows users to see earlier photography of the same location on a timeline (from 1945 to the present). Each of these changes makes sense and enriches the G [...]


SphinnCon Israel Agenda Now Live

I am really excited to announce we have posted the SphinnCon Israel agenda today. The small SEO/SEM event takes place on Sunday, January 9, 2011 in Jerusalem, Israel. We do have seats available, so if you are going to be in the region or want to plan a vacation out of it, you can register over here. We plan on having 10 sessions given by about 30 speakers. This year, the event will be a full day, as opposed to half a day. Each session is an hour and 15 minutes long. We have sessions from core SEO to social media and even a one on one talk with a Google Search Quality representative. H [...]


3 Important Ecommerce Trends To Watch

The web is shifting rapidly, again. Search has seen accelerated growth over the last two years, at a quicker clip than any time over the last ten. This has been fueled primarily by innovations at Google. However, Bing is also pushing innovation rapidly and was cited by Google CEO Eric Schmidt as, their "biggest problem" and competitor. Schmidt conceded to the Wall Street Journal that, "Bing is a well run, highly competitive search engine." While Google is dominating market share, you can bet they are keenly watching Microsoft's every move in search. Perhaps more importantly, however, the we [...]


Rumor: Google Buys Groupon Deal In $2.5 Billion Deal

Over the past week, there has been many rumors that Google would be making a buy-out offer to Groupon, the popular local deals site. Those rumors have heated up this morning, with Vator.tv reporting the deal has closed, with Google buying Groupon for $2.5 billion. Google or Groupon has yet to confirm the deal but these rumors seem to be pretty legit. TechCrunch documented tweets between Andrew Mason, CEO and founder of Groupon and Google's M&A lead Neeraj Arora in September possibly talking about deals between the two companies. VatorNews said their insider details come from an unna [...]


New Google China Dilemma: Get Maps License Or Get Lost

Google must get a license to operate Google Maps in China or risk state action against the company. According to Computerworld, "China will investigate and prosecute Google next July" if it doesn't obtain the necessary license to continue operating its mapping service. The purpose of the mapping license regulations is ostensibly to "prevent security leaks and to ensure all online maps would provide accurate data for its users." China probably sees Google Maps as a security threat and a potential extension of American intelligence. The article reports that all mapping servers must be [...]


Local Search: Fish Where The Other Fishermen Aren’t

Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages, Local.com, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp, YP.com, etc.), because of the fragmented nature of local search, there are plenty of other services that generate great local traffic and can provide you with SEO benefits. Here's a brief overview of some "off the grid" opportunities. Facebook Places. So Faceb [...]


Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story

The New York Times has a great, detailed story out today about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, means a win with Google's ranking algorithms. Is he right? Maybe. Certainly the story illustrates the fallacy of Google's "gold standard" search results. Rank Well With Bad Reviews? A Bully Finds a Pulpit on the Web is the story by David Segal. It's long, but be sure to read it. In it, he examines the woeful customer service record racked up by online eyeglasses retailer "Decor My Eyes." Customers have been treated rudely, [...]


Apple TV: My First Day Review & Impressions

I've been looking at various internet-to-TV devices as part of my Life With Google TV series. I've covered Google TV, Roku & Boxee Box so far. Time for Apple TV! If you buy a lot with iTunes or have an iPhone or iPad, this is a great device. Amazing, in some ways. But the lack of Hulu and Amazon support puts it behind Roku, in my view. Real Life Testing Approach As I said with my Boxee review, my approach with these devices has been to use them as if I know nothing little-to-nothing about them. How might a typical consumer start with them, if they selected one from the several choices o [...]


Where Is Search Going: Yahoo’s Shashi Seth

I’m continuing my look at what search might look like in the future with this first part of a fascinating interview with Shashi Seth, the Senior VP of Search Products at Yahoo. With the recent Bing arrangement, Yahoo now finds themselves in an interesting position in the search game. Now that Yahoo search results are powered by Bing’s algorithm, the company can move its focus from maintaining a web index to how the information is presented to the user. It’s analogous to a car manufacturer farming out the drive train assembly to a partner so they can focus on body styles and interiors. So [...]


Tis The Season To Sell Your Management On SEO

Chances are you're totally unprepared for the holiday season. It's probably not your fault—the business just de-prioritized things all year, and here you are, too late to make up for lost time. Your rankings aren't what you hoped for. Your landing pages are weak and unfocused. Your cart process is cumbersome and drops customers like hot potatoes. You tried to get the company to pay attention and make things better all year, and you're worried now that the suits are going to blame you for their bad decisions. Get ahead of them. It's time to get your "coffee is for closers" mug out and [...]


SearchCap: The Day In Search, November 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service ModelThis week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. The email talked about an “Enhanced Agency Service Model” that is taking place in the U.S., U.K. and other locations, effective the 1st of January. What is changing is that [...] How Did The Beatles Sell 2 Million Songs On iTunes? Mostly Facebook (Not [...]


Google Changes AdWords Agency Service Model

This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. The email talked about an "Enhanced Agency Service Model" that is taking place in the U.S., U.K. and other locations, effective the 1st of January. What is changing is that Google is restructuring their AdWords support for agencies. It seems like many agencies are losing their dedicated representatives. It also seems that those who will continue to have account managers at Google, their communication with those managers will change. [...]


How Did The Beatles Sell 2 Million Songs On iTunes? Mostly Facebook (Not Search)

Although at least one recent study says search beats social media when it comes to product discovery, those rules don't apply to The Beatles. When you're known worldwide and have set the standard for commercial and critical musical success, social media is where it's at in 2010. Billboard magazine reports that The Beatles sold more than two million individual songs worldwide and in excess of 450,000 albums in its first week on Apple's iTunes Music Store. (The Beatles' catalog was added to iTunes on November 16th.) According to Experian Hitwise, it was social media -- not search -- that d [...]


Has Google Missed Its Window For “ChromeBooks”?

At the recent Web 2.0 conference in San Francisco Google CEO Eric Schmidt seemed to suggest that Chrome-based netbooks wouldn't be available for holiday shopping (or even before the end of the year). A year ago, however, Google said it was aiming for the "holiday season" with the intended release of the first Chrome-powered machines. (There's lots of conflicting information around release timing.) It's unclear what's causing the delay but in the intervening year the iPad arrived and the first viable Android tablets are starting to appear, led by the appealing but flawed-and-too-costly Galax [...]


Google Releases Details On Controlling GoogleBot & Google’s Crawl

The Google Webmaster Central blog announced Google has published a new set of documents in the Google Code section on how to control Google from crawling and indexing your site. You can read the set of documents over here. The technical documents are broken down into five section: Getting Started Robots.txt specification Robots meta tag and X-Robots-Tag specification Google's crawlers References I personally printed them out as my weekend reading. [...]


Happy Thanksgiving From Google, Yahoo, Bing, Ask & Others

We wanted to wish you all a Happy Thanksgiving! This year, like other years, we have a nice array of special logos and backgrounds from the search engines. Google has continued on its theme for the past two days, showing an animated Ina Garen recipe Google logo. Yahoo, Bing, Ask and others all have special logos or backgrounds for the day. Google's Animated Thanksgiving Logo Video: As you can see, clicking on various parts of the logo take you to Thanksgiving recipes from Ina Garten. Google's Static Thanksgiving Logo: Yahoo's animated logo: Yahoo's static logo: [...]


Survey: Gen Y Accessing Web On Mobile More Than PC

Many marketers continue to think that the mobile internet is still too small to be worth attention. Indeed, on a global basis the mobile web represents less than 5 percent of all internet traffic, according to StatCounter. (See Royal Pingdom on usage in specific regions.) Two months ago Forrester Research issued a report dismissing location-based services as too marginal to be worth attention. Pew seemed to confirm that assessment with similar findings. The mobile skeptics and laggards appear to be validated by the numbers, right? Not so fast. Morgan Stanley predicted mobile internet [...]


SearchCap: The Day In Search, November 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Tips For Black Friday & Cyber MondayLadies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried [...] How To Frame Your SEO Conversations So Work Gets DoneGetting buy in for your SEO work is crit [...]


Search Tips For Black Friday & Cyber Monday

Ladies and gentlemen open your wallets -- and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I've tried to highlight some resources that may be helpful as you search for gifts over the long weekend and beyond. But before we get started let me first ask the naming gods to next year revisit and banish "Cyber Monday" from the tech lexicon -- or dare I say "texicon." And maybe we need yet a third day (or [...]


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