More from Search Engine Land: Page 2

DuckDuckGo

Blekko & DuckDuckGo Partner On Search Results

It’s not exactly a case of If you can’t beat ’em, join ’em, because Blekko has insisted all along that it’s not trying to beat Google or any other search engine. It is trying to beat web spam in search results, and that’s what has fueled today’s announcement that Blekko and DuckDuckGo — another upstart […]

Bing

Bing Embraces OpenStreetMap, Hires Founder

Microsoft announced that it has hired CloudeMade and OpenStreetMap (OSM) founder Steve Coast as “Principal Architect for Bing Mobile,” as well as a kind of liason to the “open map community.” According to data in the Bing post announcing Coast’s hiring, there are “more than 320,000 people” who have participated or are participating in the […]

Google

Google Fans Throw Eggs At Houses Blurred In Google Street View

Some people who chose to blur their houses on Google Street View in Germany received an unexpected real life blurring: Google fans who threw eggs at their homes. Deutsche Welle reports that on Saturday, several homes in the Bergerhausen area of Essen that opted to be blurred were hit with eggs. “Google’s Cool” notes were […]

Content

Should We Stop Focusing On Keyword Driven Anchors?

With the rush to move sites up to the top of the SERPs, all of my clients want keyword-rich text links. It makes sense, as if you’re trying to rank number one for the phrase “cheap environmental home design” you’re obviously going to want that in your anchor text. However, there’s much more to the […]

Ecommerce

Pre-Thanksgiving Google Logo Leads To Chef Ina Garten Recipes

If you visit Google.com today, you may notice a special Thanksgiving logo from Google. Yes, Thanksgiving is not until Thursday, but this year, Google is showing a logo days early. The logo leads to a Thanksgiving landing page with six recipes from Food Network TV Chef, Ina Garten. There is a link on the landing […]

SEO

Yelp Targets Foursquare, Facebook With Check-In Offers

Yelp continues to play catch-up with some of its competition in the local search landscape. The company’s latest move is the announcement of “Check-in Offers.” If you’re familiar with the premise behind Foursquare’s business users rewarding “mayors” and others who check-in to local businesses, you’ll be familiar with Yelp’s product. The idea is the same: […]

Apple

SearchCap: The Day In Search, November 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t […]

Bing

Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic

From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t have the bandwidth to address Yahoo, let alone Bing. But after the merger the two now control about 28 percent of all search traffic according recent search market share data from comScore. So […]

Google Ads

Google’s Second Major Quality Score Reporting Bug In 3 Weeks

All Google AdWords advertisers know the importance of having a good quality score on Google. A poor quality score can result in your cost per click prices to soar, virtually knocking you out of the auction space and competing during the holiday shopping season. That is why tracking and monitoring your ad’s quality score in […]

Facebook

Facebook Drops Gmail As Find Friends Option

TechCrunch reports Facebook has removed the Gmail option of finding friends on Facebook. If you go to the find friends section on Facebook, you will find options to find your friends via Skype, AIM, Windows Live Hotmail, Yahoo, AOL, Comcast, MSN, sbcglobal and verizon.net, but you won’t see Google’s Gmail as an option: This doesn’t […]

Search features

Yahoo Experiments With New UI, Content For Local

It has been quite some time since Yahoo updated its pioneering and once-dominant local destination, Yahoo Local. Now the company is testing a simplified UI that streamlines the user experience and offers new content (including deals) in a number of cities. Below are screens showing the current and new Local UIs. First the existing site […]

PPC

Managing Huge PPC Campaigns? Try These Best Practices

Reading search marketing advice, you will find an abundance of information about best-practices that are easy to apply to a campaign or ad group level. Common best practices such as keeping ad-groups small and targeted, with relevant and keyword specific ad-copy have demonstrated great results. Moreover, the value of managing match types and negatives to […]

Local

Google Testing New Look For Map Views

It’s probably a safe bet that large numbers of people don’t use many of the enhanced features and content layers of Google Maps. I don’t have any empirical data to support this assertion but that’s my hunch. Google may now be experimenting with ways to make some of those features more prominent. Here’s an image […]

Local

Three Important Online Trends For Local Business

It’s been roughly a year since Marchex launched an online presence and reputation management product for small and local businesses, and we’ve learned a lot about what these businesses truly care about when it comes to their digital footprint. This article summarizes three key things we discovered after over a year of product testing and […]

Google

Google Pushes Chrome Browser Via Newspaper Ads

Flipping through my Los Angeles Times newspaper today, I came across an unusual ad — one placed by Google, to push its Chrome browser: The Chrome Ad Google’s “20 Things” Book In particular, the ad covers one of the 20 “things” that are part of the “20 Things I Learned About Browsers And The Web” […]

Facebook

Facebook Getting Almost 25% Of All US Page Views

New statistics out today from Experian Hitwise show Facebook’s continued spread into the average US internet user’s daily activities online. Hitwise says Facebook received nearly 25% of all US page views for the week that ended on November 13, 2010 (last week). Comparatively, a year ago at this time, Facebook generated 16.7% of all US […]

Google Analytics

SearchCap: The Day In Search, November 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping […]

Analytics & conversion

3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them

Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their 2010 holiday season mobile results. I’ve covered mobile landing page optimization tactics, and how to calculate mobile’s business impact across marketing channels. With that foundation behind us, and Black Friday now just […]

Google

Report: Google May Buy Groupon

Kara Swisher reports Google is looking at Groupon as a possible acquisition. She said she has “multiple sources” close to the deal that say Google is very interesting in making a bid on Groupon. Google did not confirm the rumors but did reply to Kara’s press request in Google fashion: Per usual, we don’t comment […]

PPC

New Wave Of Paid Search Tools Coming: Q&A With BoostCTR’s David Greenbaum

Astoundingly, eMarketer projects U.S. online search spending to reach over twelve billion dollars this year which is almost half of all advertising dollars spent online (most of that is in paid search). So forget the advancements made in mobile, social, email, and display! In 2011 and beyond, search marketers will surely be able to continue […]

SEO

Vons Loyalty Card + Foursquare Check-Ins = Pepsico Rewards

Been checking in to the gym on Foursquare? That activity could earn you a free SoBe Lifewater, the next time you swipe your loyalty card at a Vons grocery store. The chain has partnered with Foursquare so that check-in activity generates rewards, provided by Pepsico. Linking Your Accounts Vons is a supermarket chain that’s big […]

Google

Growth In High Gear: Google Hiring, Building Like Crazy

Against the backdrop of continuing gains in market share and revenue growth, which could see Google make $30 billion this year, the company is adding employees and physical space at a perhaps unprecedented rate. Reuters reports that Google has more than 2,000 open positions around the world. The world’s largest Internet search engine, whose finance […]

Paid social

The Twitter Alphabet: From A Googler To Jay-Z, Recommended Users From A-Z

Twitter is rolling out a directory to share suggestions for new users to follow, but it’s not a traditional A-to-Z directory of user listings. There is, however, a prominent search box atop the who-to-follow directory, and … just our luck … it accepts single-character searches. An alphabetical user directory wouldn’t really tell us anything, would […]

LinkedIn

Twitter Launches A “Who To Follow” People Directory

The next time you login to Twitter.com, you might see a new tab at the top of the page called “Directory” or “People” or “Who to Follow.” Different names for Twitter’s latest tool for helping users find new accounts to follow. And it’s their best attempt yet at facilitating user connections.

Bing

Bing Maps Overhauls Interface, Exposes Map Apps To All

Bing has announced a series of updates to the Bing Maps interface, including a very welcome move to make its collection of Map Apps easier to find. Map Apps is a growing collection of tools that expand the capabilities of Bing Maps; some — like the Taxi Fare Calculator and Parking Finder — are extremely […]

Content

Google’s Search Share Continues To Inch Higher, comScore Says

Google inched slightly higher in search engine market share during October, according to the latest monthly report from comScore. The October report is the second one since comScore began separating out what it calls “explicit core search,” a measurement that takes into account the automatic display of search results in Google Instant Search. ComScore gives […]

SEO

SearchCap: The Day In Search, November 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s Sketch-A-Search App For Desktop, iPhone & iPad Yahoo announced a new set of quick search apps today. The one I like the best is this Sketch-A-Search App, but they also […]

Apple

Yahoo’s Sketch-A-Search App For Desktop, iPhone & iPad

Yahoo announced a new set of quick search apps today. The one I like the best is this Sketch-A-Search App, but they also released OpenTable Quick App today and will be releasing a Restaurant Comparison Quick App soon. Let me take you through the Sketch-A-Search App which is live today on Yahoo Search. The Sketch-A-Search […]

Content

Google TV Ads Coming To Verizon FiOS TV Customers

Google has announced a partnership with Verizon to have Google TV Ads power some of the ads on the Verizon FiOS TV network. The ads should begin showing in “early 2011” and be seen by about “35 million households, or almost one-third of all US cable and satellite homes.” To learn more about Google TV […]

PPC

An SEO FAQ For Paid Search Marketers

Earlier in January in this column’s introductory post, Welcome To PPC Academy, A One-Year Paid Search Course, I said that this would be a column strictly about PPC. Well, if you’ve been reading this year, you know that I lied. The scope expanded to include some of the fringe disciplines including analytics, contextual targeting, placement […]

Google

Google Showing More Results Per Domain For More Queries

Generally, Google tries to show a varied set of search results, which among other things, means they’ll only show up to two results from any single domain for a query (at least, on the first page). Exceptions have always existed. For instance, if you search for a domain, Google might only show results from that […]

Facebook

Report: FBI Talks To Google, Facebook About Wiretapping

The New York Times is reporting that FBI Director Robert S. Mueller met this week with executives from several tech firms — including Google and Facebook — to talk about a plan to make Internet wiretapping easier. The Times says the US government is looking to expand a 1994 law, the Communications Assistance for Law […]

Paid social

Twitter Analytics In Alpha Testing

Twitter is working on an analytics tool, but the company tells Search Engine Land that there’s no estimate when it’ll be widely available. Earlier today, Mashable shared a couple screenshots of the tool. A Twitter spokesperson tells us that there’s “a strong corporate demand for better monitoring and analytics tools,” and explained the analytics tool’s […]

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