More from Search Engine Land: Page 2

Apple

Google TV: Snatching Failure From The Jaws Of Success?

When I first saw Google TV at the Google developer conference in May I was impressed. Google appeared to have created a powerful new combination of TV and web — and a new market for itself — built on the Android OS. But since that time the company has very publicly stumbled, getting blocked by […]

Google

Video: Search Trends By Matt Cutts & Danny Sullivan

In Matt’s second Google Webmaster Video for the new season, he picked the question, “what are some search trends on your radar?” In this video, our very own Danny Sullivan ‘stumbled’ on Matt during his video and joined him to discuss trends in search. So Matt and Danny both shared their thoughts on search trends. […]

SEO

Global Search Marketing: The Year In Review

It has been a busy year in global search, and interest in multinational marketing seems to be expanding more rapidly than most expected. Today, I’m going to look back of some of the changes this year, and in my next article will talk about some new trends for 2011 and how we might be able […]

Google

NY Times Argues Against Google-ITA Acquisition — Delicately

In a curious editorial yesterday the NY Times makes a kind of luke-warm argument against Google’s acquisition of travel software company ITA. Here’s the operative paragraph: Regulators must consider that if Google extends its dominance to the business of steering online customers to airlines and travel agencies, it would be in a position to charge […]

Content

Taking A Closer Look At Link Changes

When you’re trying to build as natural a backlink profile as possible, you need to carefully think about all the things that could make it look strange. If your typical link growth each month over the past 12 months has been 5 links, getting 100 will seem odd. Suddenly focusing on an incredibly bizarre long-tailed […]

Google

Google Drops Google Directory Search Option

The Google Directory seems to have dropped the option to search within the directory. If you visit the Google Directory the only search box you will see is a “Google search” box. A week or two ago it was a “Search Directory” button, but that is now gone. Google is even missing the search within […]

Ecommerce

Google Testing “Top References” Refinements In Search Results

Patrick Altoft spotted Google testing a new form of search refinements named “top references.” Patrick explains the refinement filters you to search through all the existing search results for a specific keyword that show any pages referencing or sourcing that image. Patrick added, “the interesting part of this feature is that unlike other filters the […]

Apple

5 Social Marketing Predictions For 2011

Another year is almost over. The Christmas Number 1 song has been decided (in the UK at least); the web has proved that even after a brutal recession, people still need to shop; and, after a year in which Facebook & Twitter became (if they weren’t already) true phenomenons, we had the interesting experience of watching […]

Apple

SearchCap: The Day In Search, December 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]

Google

Google Webmaster Video Reconfirms Use Of Social Signals

What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals from Facebook and Twitter in their search algorithms. Today, Matt Cutts, a Google engineer, posted a new video on the Google Webmaster YouTube Channel reconfirming Google uses social signals. The key takeaways […]

Advertising

Google To Replace Base API With Two Shopping APIs

Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data.  Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product […]

SEO

Welcome, Pamela Parker! Congrats, Elisabeth & Matt!

I’m happy to welcome Pamela Parker to the Search Engine Land team! Pamela is a new corresponding editor who will focus on paid search coverage as well as search news coverage in general. Pamela has been covering digital marketing since 1998. She’s worked as managing editor of ClickZ and moved on to help monetize independent […]

Local

Foursquare Adds Photos, Comments For More Social Engagement

In a bid to continue momentum and broaden utility and engagement Foursquare released a new version of its iPhone app. The new app contains two big new features: photos and comments. (Android and BlackBerry are coming shortly.) Both have been on the white board for some time according to Alex Rainert, head of product for […]

Google

Google Sued Over Street View Showing Woman’s Underwear On Clothesline

The Telegraph reports Google was sued by a Japanese woman because its Google Street View service displayed an image of her home with her underwear hanging in clear sight. The suit is for over $7,000 US dollars or 600,000 Yen. The woman is claiming psychological distress that has worsened her existing obsessive-compulsive disorder. “I was […]

Bing

Blekko, Bing & How Facebook Likes Are Changing Search

Bing has received a good deal of coverage for its integration of Facebook Likes into search results. In its Bing Search Summit last week, Microsoft said that Likes will influence ranking and create more personalized search results over time. As Microsoft’s Satya Nadella said, it’s “search quality foundationally influenced by the social graph.” Despite its […]

Google Analytics

Digital Marketing Trends & Predictions For 2011

For search marketers, the holidays are all about giving—that is, giving an ever-increasing share of your advertising budget to Google. But for columnists, we get to give the gift of predictions. In this Industrial Strength column last year, I examined a number of trends in the paid search industry and even made several bold predictions. […]

PPC

Paid Search: Man Vs. Machine

An often debated question in our industry is “Which is more important: the bid management tools used or the person who does the managing?” Sometimes the argument becomes self-serving, with artisans who manage their programs manually saying it’s all about the person, and tool providers arguing that it’s all about the algorithms, analytic power and […]

Local

From Clicks To Calls

As 2010 closes, I believe we are seeing the beginning of a transformation in digital marketing: what we at Marchex call “the call economy.” Although built on the backs of established online marketing tactics, the advent of a market for leads delivered through phone calls under a performance-based model represents a massive shift in how […]

Google

When OCR Goes Bad: Google’s Ngram Viewer & The F-Word

Google launched its Google Books Ngram Viewer this week, a tool that lets you research how popular words and phrases have been over several centuries, based on their appearance in books. But can you trust it? In the case of the F-word, no — and perhaps in many other cases, as well. I read several […]

Google

Connecticut Attorney General Threatens Legal Action Over Google WiFi Data

Connecticut’s outgoing Attorney General says legal action is a possibility after Google refused to turn over personal data that it’s collected via unsecured wifi networks. Richard Blumenthal tells the Wall Street Journal that he’s “disappointed” by Google’s decision not to respond to recent demands to review data that Google collected from Connecticut businesses and residences. […]

Paid social

Yahoo, You Flubbed News About The Future Of Delicious, Not The Press

Yesterday, like many news outlets, we saw a leaked slide that suggested that Yahoo might be closing Delicious. We didn’t publish until we had a statement from Yahoo. That statement clarified nothing. So it’s galling to have Yahoo today acting like the press got it all wrong. Yahoo “Disappointed” Over “Little Context” On the Delicious […]

Google Analytics

SearchCap: The Day In Search, December 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do You Hear What I Hear: Understanding Mobile Searcher Intent With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their […]

Paid social

Not So Fast: Delicious.com May Survive, After All

Responding to the frenzy that happened yesterday after news spread that Delicious.com was likely to be shut down, Yahoo says the service may live on, after all. In a post today on the Delicious.com blog, the company emphatically says Delicious isn’t closing. Is Delicious being shut down? And should I be worried about my data? […]

Google

Google Adds Site Hacked Notifications To Search Results

Matt Cutts of Google announced on the Google Webmaster Blog that they have added a new notification for hacked sites to the search results. Google had malware notifications in the search results since 2007, but now Google is adding a notification for searchers to be aware that the site they may click on is hacked. […]

SEO

10 Alternatives To Delicious.com Bookmarking

It looks like your (and my) personal search engine of interesting web pages is about to go away. Yahoo hasn’t formally confirmed, but all signs point to the impending demise of delicious.com. What are we going to do with all of our bookmarks? There are several alternatives available and, if you’re like me, you’re going […]

Apple

SearchCap: The Day In Search, December 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista News is traveling fast about a leaked slide from a Yahoo “all hands” meeting earlier this week that listed several […]

Google

Google Launches Improved Maps For Android

Earlier this month we wrote about a new and improved version of Google Maps for Android. Today Google formally released Google Maps 5 for download. The new maps are dynamically rendered, which allow for a range of new capabilities including the ability to work without a persistent data connection. Here are the new features (per […]

Bing

Bing Travel Adds Attraction Answers, Gives Destination One-Boxes

Following yesterday’s massive rollout of several Bing search enhancements, one of their new content features, Attraction Answers, is fully functional today. Intended to complement over 3,000 new destination guides for cities around the world, Attraction Answers also offers more details on over 60,000 tourist attractions worldwide, with approximately 20,000 attractions across the US. The attractions […]

Google

Google & MySpace Renew Search & Advertising Deal

Google and MySpace just have announced they have renewed their search and advertising deal. The multi-year agreement will expand on their current relationship and give MySpace access tot Google’s web search and search ads, as well as access to Google’s Display Network and DoubleClick Ad Exchange. Google will continue to power the search results on […]

Ecommerce

Chinese Search Giant Baidu Warns on Slowing Growth

It appears that Baidu is following in Google’s footsteps in more ways than one: its search growth is slowing. As companies become larger high percentage growth rates becomes harder to achieve and sustain. According to a report appearing in Reuters a Baidu senior executive told an investment conference that growth will “moderate” during 2011. Investors […]

Platforms

The Most Popular Organic SEO Columns Of 2010

We’re fortunate enough to have some of the most brilliant minds and SEO practitioners writing for us here at Search Engine Land, and as I’ve run through the data on our most read stories, I’ve been consistently reminded just how amazing our talent pool is in this industry. The quality of our contributors’ advice, their […]

Apple

Bing Releases Version 2.0 Of iPhone App

Bing has released a new version of their iPhone app. This is a version 2.0 update and includes a huge array of new features. You can download the app by clicking here. Those features include: Quickly find the perfect restaurant based on your price range, cuisine, atmosphere, or location. Easily find great movies by name, […]

SEO

How To Get More Granular With Hyperlocal And Vertical Site Listings

Most small businesses understand that they should be listed on major national search engines such as Google and Bing, but how do they know which local and vertical sites are important for improving their overall SEO performance? For example, if you’re a plumber in Boston looking for local sites to post your business listing on, […]

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