Net Neutrality: What Do The New Rules Mean And What’s Next?

The new "net neutrality" rules passed yesterday by the FCC (3-2 along partisan lines) are a kind of "Rorschach test." Depending on where you sit on the political spectrum or in the internet economy you may see the new rules as "not going far enough" or "a unnecessary power grab by the government." Some people are decrying the new rules as backward (including Republican FCC Commissioner Robert McDowell), warning that they'll "inhibit innovation and investment." Many consumer advocates, however, believe the opposite that they don't offer sufficient consumer protection and are too friendly to [...]


Of Salary Surveys, Training Options And Twelve Days

It’s that time of year again, when an in-house SEO’s mind turns to spiked eggnog at the company party and tinsel around the cubicles. With 2011 looming large in our collective monitors, it feels like the right time to share some love. Again this year SEMPO has run the Industry Salary Survey. Started a few years back, this survey is a great tool coming into the new year to help explain to your uplevel managers and Human Resources exactly what your skills are worth. In past years, the survey was split into In-House and Agency versions. This year they have been combined into one survey, [...]


SMX West Agenda Now Available – Register Today for Super Early Bird Rates!

‘Tis the season of giving! Our gift to you? The Search Marketing Expo – SMX West agenda … and the opportunity to save $400 by registering while Super Early Bird rates are available! Attend SMX West March 8-10, 2011 in San Jose, CA and you’ll be a more effective, innovative and inspired internet marketer. Register now and pay only $1195 for 3 days of exceptional content, invaluable connections, and all the essential conveniences SMX events provide. The SMX West agenda is now live, featuring more than 60 sessions. You’ll get expert insights and real-world-proven tactics that yiel [...]


SPONSOR MESSAGE: Attend SMX West, March 8-10 in San Jose – Lowest Rates Available Now

SMX West will feature three jam-packed days with over 60 sessions of cutting-edge content on SEO, paid search, social media marketing, local and mobile search marketing, analytics and more. SMX West is programmed by Danny Sullivan and Chris Sherman, the editors of Search Engine Land. Register now to take advantage of the lowest-available super early bird rates. Want to send a team? Discounts of up to 35% are available – check out our group rates. Register Today for SMX West! [...]


How To SEO A Vending Machine

If you were visiting a new city, you would hope your travel agent would suggest restaurants with good atmosphere, good service, and good variety—not a vending machine at a gas station. Google wants to be a good travel agent. When you perform a search, you're really asking Google to present a choice that is perfectly suited to your interests and needs. We call them search engines, but we really want them to be magic. We don't want Google to give us a hassle, or a plethora of options to sift through—we want answers. We want Google to read our minds and make life easier. Goog [...]


SearchCap: The Day In Search, December 21, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Writing HTML Title Tags For Humans, Google & BingI generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some of it is bad advice. So with respect, here’s how I’d suggest you write page titles in a way that can please search engines and humans alike. What Is An HTML Title Tag? Let me go back [...] Google TV: Snatching Failure From The Jaws Of Success?When I first saw Google [...]


Writing HTML Title Tags For Humans, Google & Bing

I generally enjoy John Gruber's writings, but today he's dishing out SEO advice about HTML title tags. Some of it is bad advice. So with respect, here's how I'd suggest you write page titles in a way that can please search engines and humans alike. What Is An HTML Title Tag? Let me go back to the basics. The title tag is a section of HTML code that every page should have. It declares what the page's title is. For example, here's the title tag for the Search Engine Land article I wrote earlier this year, Some SEO Advice For Bill Gates: The <TITLE> tag appears within the &l [...]


Google TV: Snatching Failure From The Jaws Of Success?

When I first saw Google TV at the Google developer conference in May I was impressed. Google appeared to have created a powerful new combination of TV and web -- and a new market for itself -- built on the Android OS. But since that time the company has very publicly stumbled, getting blocked by the major networks and receiving very mixed reviews for the service itself. Now Google has apparently asked several TV OEM partners to delay launch of their versions of Google TV at next month's Consumer Electronics Show "so that it can refine the software," says the NY Times. A representative examp [...]


Video: Search Trends By Matt Cutts & Danny Sullivan

In Matt's second Google Webmaster Video for the new season, he picked the question, "what are some search trends on your radar?" In this video, our very own Danny Sullivan 'stumbled' on Matt during his video and joined him to discuss trends in search. So Matt and Danny both shared their thoughts on search trends. Matt said: Hacked Sites and releasing a new hacked sites label Communication: How do you let people know they have an issue, how to help webmasters with reconsideration requests and so on Danny said: Social data being used in search engines Online merchants and reput [...]


Global Search Marketing: The Year In Review

It has been a busy year in global search, and interest in multinational marketing seems to be expanding more rapidly than most expected. Today, I'm going to look back of some of the changes this year, and in my next article will talk about some new trends for 2011 and how we might be able to leverage them to capitalize on the opportunities around the world. I write this from my hotel in the Dominican Republic where I am spending a diving holiday with my family. The dive shop we have been frequenting for the past few days currently gets 60% of its bookings from the Internet, and most of [...]


NY Times Argues Against Google-ITA Acquisition — Delicately

In a curious editorial yesterday the NY Times makes a kind of luke-warm argument against Google's acquisition of travel software company ITA. Here's the operative paragraph: Regulators must consider that if Google extends its dominance to the business of steering online customers to airlines and travel agencies, it would be in a position to charge more for this service. Without strong competitors to keep it in check, it might offer preferential placement to some airlines or agencies for a fee, or not list offers from companies that didn’t pay up. This could lead to higher costs for ag [...]


Taking A Closer Look At Link Changes

When you're trying to build as natural a backlink profile as possible, you need to carefully think about all the things that could make it look strange. If your typical link growth each month over the past 12 months has been 5 links, getting 100 will seem odd. Suddenly focusing on an incredibly bizarre long-tailed keyword in your anchor text may signal that you're using the links to up your rankings. We keep hearing about all the latest and greatest new way to build links, things we "must" do, but we don't always step back and consider what a natural link profile actually looks like as we t [...]


Google Drops Google Directory Search Option

The Google Directory seems to have dropped the option to search within the directory. If you visit the Google Directory the only search box you will see is a "Google search" box. A week or two ago it was a "Search Directory" button, but that is now gone. Google is even missing the search within directory feature on the inside pages of the Google Directory. Here are before and after pictures: Google Directory Home Before: Google Directory Home Now: Google Directory Inside Page Before: Google Directory Inside Page Now: Google has not yet been reachable fo [...]


Google Testing “Top References” Refinements In Search Results

Patrick Altoft spotted Google testing a new form of search refinements named "top references." Patrick explains the refinement filters you to search through all the existing search results for a specific keyword that show any pages referencing or sourcing that image. Patrick added, "the interesting part of this feature is that unlike other filters the original search query in the search box doesn’t change." I personally cannot replicate this myself. Here is one of the few pictures Patrick shared: SEOwizz also posted a screenshot of this on his blog. [...]


5 Social Marketing Predictions For 2011

Another year is almost over. The Christmas Number 1 song has been decided (in the UK at least); the web has proved that even after a brutal recession, people still need to shop; and, after a year in which Facebook & Twitter became (if they weren't already) true phenomenons, we had the interesting experience of watching political leaks going social. Watergate 2.0 if you like. So what did we learn from the spread of social in 2010? What does any of this mean for the wider web, and world, and what does it herald for 2011? Well, my predictions have often been proved wrong, but where's the [...]


SearchCap: The Day In Search, December 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social SignalsWhat Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals from Facebook and Twitter in their search algorithms. Today, Matt Cutts, a Google engineer, posted a new video on the Google Webmaster YouTube Channel reconfirming Google uses social signals. The key takeaways [...] Google To Replace Base API With Two Shop [...]


Google Webmaster Video Reconfirms Use Of Social Signals

What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals from Facebook and Twitter in their search algorithms. Today, Matt Cutts, a Google engineer, posted a new video on the Google Webmaster YouTube Channel reconfirming Google uses social signals. The key takeaways from this video is that in May 2010, Google did not use any social signals in their algorithms. Today they do. Matt explained it is mostly used in the real-time search index but they are "studying" how they may expand it more into other areas of se [...]


Google To Replace Base API With Two Shopping APIs

Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data.  Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product data. The Content API can be used to add, delete, query or modify any item individually or with a batch protocol. The Search API is aimed at helping Google Affiliate Network publishers and Google Commerce Search customers. Both of the new APIs use the [...]


Welcome, Pamela Parker! Congrats, Elisabeth & Matt!

I'm happy to welcome Pamela Parker to the Search Engine Land team! Pamela is a new corresponding editor who will focus on paid search coverage as well as search news coverage in general. Pamela has been covering digital marketing since 1998. She's worked as managing editor of ClickZ and moved on to help monetize independent publishers’ sites at Federated Media Publishing. Outside of Search Engine Land, Pamela blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. Congratulations are also i [...]


Foursquare Adds Photos, Comments For More Social Engagement

In a bid to continue momentum and broaden utility and engagement Foursquare released a new version of its iPhone app. The new app contains two big new features: photos and comments. (Android and BlackBerry are coming shortly.) Both have been on the white board for some time according to Alex Rainert, head of product for the company. Comments allow friends to have a conversation about a venue or related experience. They also allow people to coordinate activities, which previously could only be done via SMS. Comments are private among those you're connected to on Foursquare. Comments c [...]


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