More from Search Engine Land: Page 3

Platforms

PPC Academy: Complete Course Table of Contents

Well, here we are. A year in the books! Thank you for reading this one-year paid search course—I hope you got a lot out of it. I know that it was a great exercise for me to spend time really organizing my thoughts into a structured format. So much of search engine marketing is self-learning […]

Apple

Mobile’s New Frontier: Optimized Video

The mobile market continues to grow as we head into 2011. Specifically, the smartphone market has seen an enormously robust 96% growth rate from Q3 2009 to Q3 2010. According to the October 2010 market data from Nielsen, Apple’s iOS (27.9%) and Google’s Android (27.9%) platforms command the largest share of high-end, media-capable smartphones. While […]

SEO

Bing & Yahoo See Small Gains In Market Share, Hitwise Says

Both Bing and Yahoo saw minor gains in search market share during November according to the new report from Experian Hitwise. Google saw a very slight drop in search share, but is still above 70% in the US. Bing’s share rose two percent and Yahoo’s three percent, giving the Bing-Yahoo combo a 25% share of […]

SEO

Search Is No. 2 Online Activity Across All Age Groups: Pew Study

Using search engines is the second most common online activity among all age groups, according to the new Generations 2010 report from the Pew Internet & American Life Project. E-mail is the most popular online activity among each age group. According to the Pew study, 87% of all US adults who use the Internet also […]

Content

Bing Hits All-Time Market Share High In November, comScore Says

After several months of slow growth, Bing reached an all-time high market share of 11.8% in November 2010. That’s according to the latest report from comScore. For the month, Bing gained three-tenths of a percent from October, while both Google and Yahoo saw negligible declines. Before November, Bing’s previous high was 11.7% market share back […]

Apple

SearchCap: The Day In Search, December 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Improves Image Search With Tabs & Page Preview As Greg covered earlier, Bing announced a ton of new features today. One of those features is an improved image search. The […]

Apple

Bing Improves Image Search With Tabs & Page Preview

As Greg covered earlier, Bing announced a ton of new features today. One of those features is an improved image search. The first major change is the added tabs for image searches that can have several meanings. Some example searches that would trigger the tabs include [Casablanca], [Apple], [Jaguar] and others. Now Bing has added […]

Bing

Bing Expands Use Of Facebook ‘Likes’ In Search Results

One of the many Bing announcements today focused on an even deeper integration of Facebook data into Bing’s search results and rankings. For a couple months now, Bing has integrated “liked” content from Facebook into its search results in a distinct content area like this: But soon, Bing says it will show (to U.S. users […]

Content

Tips To Improve Your B2B Link Building Efforts

For the 12 years that I’ve been involved with SEO, one thing has remained constant…Content is King! And I’m not just talking about content for your own site but all across the World Wide Web. Savvy B2B marketers know that building inbound links is critical to the SEO success of good content. Here are some […]

Bing

Live Blogging the Bing Search Summit

I’m in San Francisco waiting for the start of the Bing Search Summit. There are a huge number of things rolling out this morning. It will be interesting to see what they emphasize and demonstrate here at the event. I’m not the master of live blogging that Danny is but I’ll do my best to […]

Link building

6 Strategies For Introducing New Hires To Your SEO Program

The most important function of the primary SEO is ensuring departments across the organization are pulling together strategically. SEO can never be a siloed department – it has multiple inputs/outputs and needs to transcend organizational boundaries. Effectively coordinating multiple departments into a cohesive SEO plan is a managerial nightmare. SEO’s have to deal with differing […]

Google

Anna Patterson, Cuil Founder, Returns To Google

TechCrunch reports Anna Patterson has updated her LinkedIn profile to say she is now back at Google. Anna left Google to launch a ‘Googler killer’ named Cuil. Cuil, a new search engine, had a ton of hype around it and had a lot of smart people working there, including Anna. A few months ago Cuil […]

Facebook

Mark Zuckerberg Named TIME Magazine Person Of The Year

TIME Magazine has named Mark Zuckerberg Person of the Year. Zuckerberg is the founder of Facebook, arguably one of Google’s biggest threats in 2011. Facebook has made a search deal with Microsoft Bing this year, which we expect to be expanded in the future. There has been a lot of controversy between Google and Facebook. […]

Apple

Ask: Mobile Users Want “Fresh” Information in Real Time

An Ask.com survey, conducted by Harris Interactive (n=1,538 US mobile phone users), finds that user expectations on mobile devices (especially in a local context) are different vs. the PC. The study is intended in part of promote Ask’s Q&A mobile app. But the data also reflect and confirm interesting differences between mobile and PC user […]

Apple

Microsoft Joins FairSearch Group Opposing Google-ITA Acquisition

Microsoft has long and openly been involved in opposing some of Google’s high-profile deals and acquisitions. It helped scuttle the proposed Google-Yahoo search deal that paved the way for its own deal with Yahoo. It unsuccessfully opposed the DoubleClick and AdMob acquisitions. It also owns Ciao, one of the complainants that helped launch the recent […]

SEO

Leveraging Search To Amplify Offline Marketing Success

We know that measurement is essential for marketers to get the most out of their campaigns today, Fortunately, attribution technology allows us to measure ROI across online channels in great detail. But what about offline efforts? Can marketers measure the success of an offline program with a similar level of granularity? Absolutely. And search can […]

SEO

Yahoo Laying Off About 600 Employees

This week’s rumors are true: Yahoo began laying off several hundred employees today. Reuters is reporting that most of the cuts affect about 600 employees, or 4% of Yahoo’s workforce. The layoffs, as expected, will come from Yahoo’s product division. This week’s rumor mill had suggested the layoffs would hit about 650 people, or 5% […]

Ecommerce

Google Tweaks Realtime Search Display

There’s no specific blog for Google’s Realtime search, so the folks in that department used their Twitter account to spread the news that Realtime has tweaked how its search results look. The new stuff seems to be what you see in the right column. The trend graph and date options previously showed right below the […]

Link building

SearchCap: The Day In Search, December 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Voice Search Adds Personalization Traditional search on Google is already personalized (and has been for some time), and now the company has announced that its Voice Search service can also […]

Ecommerce

Google Voice Search Adds Personalization

Traditional search on Google is already personalized (and has been for some time), and now the company has announced that its Voice Search service can also be personalized. With personalized voice search, Google will use recordings of your voice search to “build a speech model” that’s tied to your Google account. In doing so, Google […]

Google

Google’s Head Of Search: Google Does Not Give Brands A Bias

Google’s head of search, head engineer, and Google fellow, Amit Singhal told Fast Company in an interview that Google Instant does not have a brand bias. Google Instant, the search predictions that Google gives searchers as they type a query, is not influenced by any brand bias, Singhal said. He said, “we didn’t want to […]

SEO

Why Google Needs The Manipulative Web

The Internet sometimes doesn’t work as we hope it would, or think it should. In certain verticals, great content doesn’t create great links, and because of that, in my opinion, SEOs are often forced to resort to manipulative link practices to get their clients and websites to rank. Websites with low “content link efficacy” are […]

LinkedIn

Finding Answers Online: Social Networks Vs. Search Engines

Now more than ever, people are flocking to the Internet to find information. Newspaper circulation has gone down at a rapid rate, while the era of smartphones, tablets, and the Internet continues to grow. In February 2010, Search Engine Land reported that there are 34,000 Google searches per second. That is a lot of people […]

SEO

Report: AOL Abandons Yahoo Merger As Yahoo Cuts Headcount

The would be AOL-Yahoo merger is apparently off, according to Crain’s New York Business. The site is reporting that “AOL tried to either get enough backing to make a run at Yahoo, or get Yahoo interested in buying it . . . Yahoo didn’t bite, and AOL didn’t have its ducks lined up to be […]

Google

Handicapping the Chrome OS-Android “Rivalry”

Android is a monster success — much more successful than most would have predicted at the outset — while its sibling Chrome OS is just now getting its opportunity to prove itself. The use of Android as the OS for Google TV suggested to many that Chrome’s days were numbered. TechCrunch pointed out that GMail […]

SEO

Google Now Helps Your Content Rank In Any Language

Do you need to localize your website to reach local markets anymore? Maybe not since Google last week rolled our a feature to many markets globally, to automatically translate a keyword and search for results from webpages everywhere in every language? What does this mean about our future strategies? Do we need to have a fundamental re-think about international search?

Apple

SearchCap: The Day In Search, December 13, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googler Quits To Build Browser To Block Google Tracking TechCrunch reports Brian Kennish, a former Googler, quit Google a few weeks ago in order to build a browser that essentially blocks […]

Google

Googler Quits To Build Browser To Block Google Tracking

TechCrunch reports Brian Kennish, a former Googler, quit Google a few weeks ago in order to build a browser that essentially blocks Google from tracking you. He is now actively building Disconnect, “a browser extension for Chrome and Rockmelt that disables multiple third party data tracking while browsing.” Brian explained why he left Google to […]

Content

Mobile Searches Grew 130% On Google

Google announced that mobile searches at Google grew 130% year over year based on the third quarter of this year compared to the third quarter of last year. Due to the increase in mobile searching and it being the holiday season, Google said they have added the seller rating extension to AdWords ads on mobile […]

PPC

How To Fight PPC Campaign Brain Fatigue

December can be a tough month for paid search campaign managers. On one hand, it’s a time to be tightly focused on hour-by-hour tactical engagement with our PPC campaigns to make sure we have a strong holiday selling season to make up for an otherwise lackluster year. At the same time, this is also the […]

Google

Google Latitude App Now Available for iPhone

Google has released Latitude for the iPhone. Now a true mobile app, it was a web app and has been a layer for Google Maps on Android for some time. The new app takes advantage of iPhone 4’s multitasking and can run the background continuously to broadcast your location 24/7. There are also simple and […]

Apple

Twitter’s Top Trends Of 2010

Twitter released their top Twitter trends of 2010. They have a nice reviews page of trends at yearinreview.twitter.com/trends/. Here is the break down: OVERALL TOP TRENDS Gulf Oil Spill FIFA World Cup Inception Haiti Earthquake Vuvuzela Apple iPad Google Android Justin Bieber Harry Potter & the Deathly Hallows Pulpo Paul NEWS EVENTS Gulf Oil Spill […]

Google

TripAdvisor Back From Its Google Vacation?

Last week it appeared that hotels reviews site TripAdvisor was blocking Google from showing its content on Places Pages. TripAdvisor never confirmed that it was doing so and Google attributed the absence of TripAdvisor reviews on Places to a technical problem. However what you might call “circumstance evidence,” as well as comments made by TripAdvisor […]

Content

YouTube Releases Top Videos & Searches For 2010

YouTube has announced their top watched videos and top search queries. The top watch videos are broken out by major label music videos and excluding major label music videos. First the top search queries: January – haiti February – luge March – eclipse trailer April – ipad May – eminem not afraid June – shakira […]

Google

Once Again: Should Google Be Allowed To Send Itself Traffic?

The question of Google’s right to refer traffic to its own sites is once again in the center of policy debate. The European Commission is looking at this issue as part of its larger anti-trust investigation against Google. It’s also a question at the heart of the federal regulatory review of the ITA acquisition. Preferential […]

SEO

My Holiday Search Marketing Wish List

Ah, the holiday season. Creative refreshes, keyword expansions, bidding up to capture all those credit card-wielding customers. As yet another action-packed holiday season descends upon us, while we light the menorah again and again, exchange gifts and happily hang delicate decorations on the tree, as we make lists and check them twice, I want to […]

Content

Judge Grants Google’s & AOL’s Motion To Dismiss Paul Allen Lawsuit

A district court judge in Seattle has granted motions filed by Google and AOL to dismiss a Paul Allen patent infringement lawsuit against those two companies (and others). Judge Marsha Pechman agreed with both Google and AOL, who said that Allen’s lawsuit was too vague. Allen’s patent infringement complaint “failed to identify the infringing products […]

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