More from Search Engine Land: Page 2

Paid social

Reports The Self-Service Twitter Ad Platform Is Live May Be Greatly Exaggerated

That self-serve advertising platform that MediaPost got a look at? Well, Twitter is denying that it’s the self-service platform it plans to roll out this year for long-tail advertisers, according to a report in ReadWrite Web. “Reports that Twitter is testing a self-serve ad platform are inaccurate,” the company’s PR folks tweeted this afternoon. “We […]

Google

Google Leases 100,000 Square Feet In Historic Venice Beach Buildings

Google is leasing 100,00 square feet in an architecturally significant complex of buildings (by Frank Gehry) in Venice California. Venice is near Santa Monica and home of the famed beach boardwalk, body builders, patchouli oil-wearing street vendors and a quasi-bohemian scene left over from the glory days of the 1970s. According to the LA Times: […]

Content

Report: Click Fraud Rate Drops to 19.1% In Q4 2010

Click Forensics quarterly report on overall click fraud was released for the fourth quarter of 2010. They said the click fraud rate dropped from 22.3 percent in the previous quarter to 19.1% in the fourth quarter of 2010. This is the first decline in click fraude reported by Click Forensics since Q2 2009. As you […]

Google

Google Expansion Plans For Southeast Asia

Google Targets Southeast Asia from the Wall Street Journal reports Google has plans to expand their operations in Southeast Asia. Google will be opening up a new office in Kuala Lumpur, Malaysia, which will be their first new office in the Asia region in four years. Google’s president, Japan and Asia-Pacific operations, Daniel Alegre said: […]

Analytics & conversion

A Post-Click Marketing Heuristic

Post-click marketing is a big umbrella. There are many concepts under it, intricately interrelated to each other. It can be challenging to picture the entire ecosystem. But let’s give it a try! Here is a proposed “post-click marketing heuristic” that offers a guided tour through the creation and optimization of post-click experiences. (Click the image […]

Google Analytics

December 2010: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from December 2010: 1) Where Is Santa Claus? The 2010 Santa Tracker List, From NORAD To Google Earth 2) 10 Alternatives To Delicious.com Bookmarking 3) NORAD Santa Claus Tracker 2010 Now Open! 4) First Day Review: The Google Chrome OS Cr-48 Notebook 5) What Social Signals […]

Apple

SearchCap: The Day In Search, January 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Reports Lackluster $1.5B Revenues, But Display Up 17 Percent Yahoo reported Q4 2010 earnings this afternoon. Revenues were slightly up vs. the previous quarter but down compared to the same […]

Apple

My Life With Google Voice Number Porting, Six Months In

Finally, anyone can port their mobile phone number to Google Voice. I’ve been doing so for the past six months. Thinking about making the jump? Here’s my experience, which is largely good. Plus, some thoughts on how this gives Android an added boost ahead of Verizon’s iPhone launch.

Google

Google To Hire 6,000 Plus, While Yahoo Cuts Additional 1%

Google announced they are hiring. Last year they hired about 4,500 new Googlers. This year they are expected to hire over 6,000 new employees, according to the Mercury News. Eric Schmidt, Google’s current CEO, said 1,000 will be hired in Europe. Google’s latest earnings report had Google’s headcount at 24,400 full-time employees as of December […]

Google

Google Promotes Boost To All Of U.S., Mobile Devices

Google’s simpler AdWords program, Boost, is getting its national roll-out, after a three-month test period in certain cities and states, the company is set to announce. The search giant also said it will begin displaying Boost ads for searches done on iPhone and Android devices. Google spokesperson Jim Prosser wouldn’t say what kind of usage […]

Google

Google Acquires SayNow

SayNow has announced Google has just acquired them. SayNow has a platform that allows voice messaging, one-on-one conversations, and group calls to be instantly integrated into Facebook, Twitter, MySpace, Android, or iPhone applications. SayNow’s cofounders, Nikhyl & Ujjwal, said: We are thrilled to announce that we have been acquired by Google. Since 2005, we’ve explored […]

Google

Google Voice Number Porting Now Available

We discussed it last week and today you can officially port your mobile number to Google voice. The blog post announcing Google Voice number porting says it takes 24 hours and costs $20. It probably will also count as a termination of your wireless account, triggering early termination fees if applicable. To make it work […]

LinkedIn

How To Use Twitter To Boost Your Google Rankings

Get An Active Twitter Account This is clearly the first step and sounds very obvious – but many people will be disappointed to discover that simply opening an account and tweeting their own content doesn’t miraculously fire their pages up the rankings! Your Twitter account cannot exist in isolation if it’s going to achieve anything – […]

SEO

Yandex Keeps On Beating Google In Russia

Google is a fearsome animal, hungry to eat up all search engine market share in its path. It’s global too, and with huge resources behind it. Imagine then, that you’re the leading search engine in your own domestic market and some nearby neighbors and Google arrives. You wouldn’t exactly be thrilled right? Then, after a […]

Google

Browsers To Offer Official Behavioral Targeting Blocking

Yesterday, Google and Firefox announced new tools to block behavioral targeting across the web. Behavioral targeting are a form of ads that use your online behavior to target specific ads to you, as you browse the web. Google calls these interest based advertising but most of the web calls them behavioral targeting. Google released a […]

Link building

Why Every SEO Needs A Little Black Book

In the annals of man-dom, there is the story of the illustrious black book. The black book is the repository of female phone numbers, those accumulated from years going out to the bars, meeting new people, and overall, pursuing a mate of the opposite sex. Functionally the black book concept has died, because electronic storage […]

Google

Google Places Now Takes User Photo Uploads

Following in the footsteps of several other locally-oriented sites, Google Places is now accepting user photos of local businesses. When viewing a Place Page (like the Wild Ginger restaurant in Seattle), you’ll see a new “Upload a photo” link to the right of the Photos & Video content section. Google’s announcement says the user-uploaded images […]

Apple

SearchCap: The Day In Search, January 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google Favoritism In Search Results, Eric Schmidt Steps Down & More The idea that Google might be favoring its own properties and content in search results was a […]

Google

What Do Eric Schmidt And Oprah Have In Common?

Perhaps we should start calling him “Dr. Eric.” The New York Post is reporting that Google Executive Chairman Eric Schmidt is shopping the idea of his own talk show to various outlets: A source told us, “Eric wants to be a talk-show host. He’s been working with [“Parker Spitzer” executive producer Liza McGuirk] to develop […]

Bing

Bing Promotes Top Image Searches With New Landing Page

Bing has announced a new image search landing page that contains the top image searches on Bing. The group of images highlights those top image searches with the use of images, how novel. When you click on an image from that page, you are taken to a Bing image search result. From that page you […]

SEO

Last Chance To Speak At SMX West

Interested in speaking at SMX West, in San Jose on March 8-10? We’re finalizing the speaking roster this week, and have a few sessions where we’re still considering speaking pitches: Building Buzz On Facebook: Getting Liked & Shared Do Bad Merchant Reviews Now Count Against You In Google? Do Not Track & Search Marketing In-House […]

PPC

5 Bad Google Ads: What Were They Thinking?!

Ad copy is a significant factor in Quality Score which can impact the cost of PPC clicks. Why and how? It’s mostly about “relevance,” and that is measured primarily by clickthrough rate (CTR). While CTR isn’t the only factor you should focus on (since ROI is paramount), it’s way up there. Be wary of anyone […]

Google Ads

New Report Shows AdWords Interactions Pre-Clickthrough

Ever wonder if anyone is interacting with your AdWords ads without clicking through? Google has rolled out a report to allow advertisers to view what it refers to as “free clicks” — clicks and interactions that occur with the ads that don’t result in a click-through. The new report will show interactions that take place […]

Content

Survey: 6-10 Local Business Reviews Required For Trust

UK based SEO firm BrightLocal has released a second wave of findings from a consumer survey conducted in September 2010 (n=2,012 US & UK residents), which asked about local search behavior and online reviews. The first round of findings was released in December. This second release includes numerous findings. However I’ll focus on several that […]

Google Maps

Google Maps Adds Fuel Calculator In UK Directions

Google Maps has added a fuel calculator widget to the bottom of your driving directions, at least in the UK. For example, if you are driving from Manchester to Edinburgh and scroll down to the bottom of the driving directions you will find a link to the fuel cost estimates. If you click on the […]

Google

Does Your Local Mobile Search Strategy Suck?

If you are a small or local business, I bet it does. If you are a big business I bet it does too, but let’s stick with the small guys today. Mobile usage is growing and because location is often at the heart of mobile search queries, mobile is important to businesses that rely on […]

Google

Google’s $100 Million Gift To Outgoing CEO: Unusual

On Friday Bloomberg reported that outgoing CEO Eric Schmidt (now “executive chairman”) was receiving a “$100 million equity award” from Google. According to executive compensation experts quoted by the Wall Street Journal it’s “unusual” for a sitting CEO to receive such a big award. However is a larger version of equity awards given to other […]

Bing

Bing Hopes For Touchdown With New ESPN Partnership

Football fans have probably already seen plenty of Bing advertising across various sports. And as the Super Bowl approaches, you’re going to see more: Bing and ESPN have just announced a new partnership that involves two pre-Super Bowl promotions: A new feature called “I Am A Champion” that begins airing this week on SportsCenter and […]

Ecommerce

Searching For Old Versions of Web Sites? The Wayback Machine Is New and Improved

The Internet Archive was founded in 1996 to “build an internet library” and offers a searchable collection of digital collections. Internet Achive’s Wayback Machine (launched in 2001) has archived web pages going back to 1996, enabling historical snapshots of the web. As ReadWriteWeb notes, the Wayback Machine has just been redesigned and relaunched with a […]

SEO

Google May Let You Blacklist Domains To Fight Spam

Ready for do-it-yourself spam fighting? Google has discussed giving searchers the ability to remove domains from its search results. That’s according to Matt Cutts, Google’s top spam fighter, who’s been posting frequently in a Hacker News discussion about Google’s search quality/spam blog post from Friday morning. In the discussion, Hacker News user “bradly” asks if […]

Analytics & conversion

Are You Minivan Racing?

When is the last time you flipped over to ESPN on race day and saw a Honda Odyssey taking corners at high speed? It doesn’t happen because minivan racing is stupid. But in our web businesses, we do it every day. We pile 9 or so whining people [who act like 8 year olds] into […]

Apple

SearchCap: The Day In Search, January 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Preview Tool Gets Mobile-Focused Facelift Ever wonder how your AdWords ads look on different devices in different places? Google has added some features to its AdWords Preview tool in an […]

Google Ads

AdWords Preview Tool Gets Mobile-Focused Facelift

Ever wonder how your AdWords ads look on different devices in different places? Google has added some features to its AdWords Preview tool in an effort to address these issues. In keeping with Google’s effort to monetize searches on mobile devices, changes to the tool are designed to help marketers aiming to optimize mobile ads. […]

Google

Google Sets Sights On Content Farms In 2011

Google has fired a warning toward “content farms” — you’re in our anti-spam sights in 2011. That message was made loud and clear in Matt Cutts’ blog post today, a post in which Google also says its search quality has improved due to new spam fighting techniques. Cutts points out that Google has already taken […]

PPC

A Day In The Life Of A Paid Search Marketer

Not everyone who deals with search engine marketing is a full-time SEMer. There are vendors, publishers, small business owners who dabble in the art, brand managers who oversee agency teams, etc. So what do full timers do all day? There’s plenty to do…such as: Managing delivery (pacing) Testing and Optimizing for performance Building keyword and […]

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