Now Accepting Session Pitches For SMX Advanced London

Do you have a topic you’d like to see covered in a session at SMX Advanced London on May 16-17, 2011? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Please head over to the SMX session pitch form and describe your idea(s) for sessions at the show. Please include: Proposed session title One paragraph description of the session Optional: Speakers who you think are most qualified for this panel Note: At this point, we're looking for [...]


A Lesson From the Indexing of Google Translate: Blocking Search Results From Search Results

Last year, Google published an SEO Report Card of 100 Google properties. In it, they rated themselves on how well the sites were optimized for search. Google's Matt Cutts presented the results at SMX West 2010 in Ignite format. He noted that not every Googler is an expert in search and search engine optimization. Googlers who don't work in search don't get preferential treatment from those who do and just like any site on the internet, sometimes things aren't implemented correctly. Just because a site is owned by Google doesn't mean it's the best example of what to do in terms of SEO. This [...]


SearchCap: The Day In Search, January 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot NameHere at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, promising to “fix” the “broken” search we all allegedly pitifully struggle with today. In virtually every instance that I can remember, these promises over-hype and under-deliver, [...]


Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name

Here at Search Engine Land we regularly hear from people who have created "radical," innovative," "next generation" search technology, promising to "fix" the "broken" search we all allegedly pitifully struggle with today. In virtually every instance that I can remember, these promises over-hype and under-deliver, rarely offering something that becomes part of my regular search arsenal. But the bizarrely-named DuckDuckGo is different, for a number of reasons. First and foremost, it's actually a very good search engine—and it truly can do useful things. Second, the creator of DuckDuckGo has [...]


Search Marketing Tips For Yandex, Russia’s Top Search Engine

Globally, Russia is the eighth largest market of Internet users, and as we know, Google is playing second fiddle to Yandex, which is currently the main search engine in Russia with well over half of the market share. Yandex makes hundreds of millions of dollars in revenue and provides a broad range of online services (email, free hosting, PPC advertising network (Yandex Direct), maps, news, weather, and dictionaries). Comscore ranked the web property first in Russia with 34.9 million unique visitors in August 2010, It is also the 25th site in the Alexa Top 100. What's more, Yandex is the de [...]


LinkedIn Finally Officially Unveils Self-Service PPC Ads

After more than two years of beta testing, LinkedIn's self-service PPC ad offering, now called LinkedIn Ads, officially launched today. The service, launched in beta in July 2008 under the name LinkedIn DirectAds, originally offered targeting by geography, job function, industry, company size, seniority, age and gender. Now, with the official wide release, advertisers will also be able to target by exact job title, company name or LinkedIn Group. LinkedIn Ads have won praise from marketers for delivering extensive ways of targeting their professional audience, though the offering ha [...]


Google Will Drop Real Estate Search & Listings From Maps

Google has just made a surprising announcement: Google Maps will drop its real estate listings search option on February 10th. Real estate was one of the options available inside Google Maps since July 2009, when it added a similar search form like the ones available on many real estate-specific websites. Google's real estate search wasn't as advanced as some of those sites, but offered enough basics for most homebuyers to start the process of finding a new home. Problem is that very few people used it. That's one of the reasons that Google cites for dropping real estate search: I [...]


Reports The Self-Service Twitter Ad Platform Is Live May Be Greatly Exaggerated

That self-serve advertising platform that MediaPost got a look at? Well, Twitter is denying that it's the self-service platform it plans to roll out this year for long-tail advertisers, according to a report in ReadWrite Web. "Reports that Twitter is testing a self-serve ad platform are inaccurate," the company's PR folks tweeted this afternoon. "We plan to test our self-serve ad product later this year." The interface viewed by MediaPost, which Twitter reportedly said was part of its Promoted Products offering, lets advertisers buy promoted tweets and promoted accounts. Twitter told Rea [...]


Google Leases 100,000 Square Feet In Historic Venice Beach Buildings

Google is leasing 100,00 square feet in an architecturally significant complex of buildings (by Frank Gehry) in Venice California. Venice is near Santa Monica and home of the famed beach boardwalk, body builders, patchouli oil-wearing street vendors and a quasi-bohemian scene left over from the glory days of the 1970s. According to the LA Times: Google representatives confirmed Tuesday night that the company had signed a lease for the properties, saying its employees would begin moving into the offices this year. Google's new complex of buildings will have more square footage than its cur [...]


Report: Click Fraud Rate Drops to 19.1% In Q4 2010

Click Forensics quarterly report on overall click fraud was released for the fourth quarter of 2010. They said the click fraud rate dropped from 22.3 percent in the previous quarter to 19.1% in the fourth quarter of 2010. This is the first decline in click fraude reported by Click Forensics since Q2 2009. As you can see from the chart below, the rate has increased from quarter to quarter: Click Forensics uses traffic from over 300 ad networks to produce these reports. Here are their key highlights: The overall industry average click fraud rate was 19.1 percent. That’s low [...]


Google Expansion Plans For Southeast Asia

Google Targets Southeast Asia from the Wall Street Journal reports Google has plans to expand their operations in Southeast Asia. Google will be opening up a new office in Kuala Lumpur, Malaysia, which will be their first new office in the Asia region in four years. Google's president, Japan and Asia-Pacific operations, Daniel Alegre said: We're seeing a tremendous amount of growth in Southeast Asia. Malaysia has very high mobile penetration … and most of the Internet users that are coming online will probably start to interact with the Internet through mobile phones rather than PCs. [...]


A Post-Click Marketing Heuristic

Post-click marketing is a big umbrella. There are many concepts under it, intricately interrelated to each other. It can be challenging to picture the entire ecosystem. But let's give it a try! Here is a proposed "post-click marketing heuristic" that offers a guided tour through the creation and optimization of post-click experiences. (Click the image below to enlarge.) Post-click marketing starts—in the upper left corner that says START HERE—by subdividing a market into distinct audience segments. For this article, we won't delve into pre-click marketing: how to place the right [...]


US Twitter Users Spending More Time Than Ever On Twitter.com, Report Says

A new report from Experian Simmons says US-based Twitter users are spending more time on the Twitter.com website than ever before. But the report also cautions that overall visits to Twitter are down. Experian says the number of US adults that visited Twitter.com at least once a month fell 14% between November 2009 and November 2010. That may be somewhat troubling, or it may just mean more people have discovered and began using Twitter clients -- which aren't part of the report. Among those who do visit Twitter.com, the news is quite good for Twitter. The report says Twitter.com u [...]


December 2010: Search Engine Land’s Most Popular Stories

Below are Search Engine Land's 10 most popular stories from December 2010: 1) Where Is Santa Claus? The 2010 Santa Tracker List, From NORAD To Google Earth 2) 10 Alternatives To Delicious.com Bookmarking 3) NORAD Santa Claus Tracker 2010 Now Open! 4) First Day Review: The Google Chrome OS Cr-48 Notebook 5) What Social Signals Do Google & Bing Really Count? 6) The Google Rosa Parks Logo 7) DecorMyEyes Merchant Vitaly Borker Arrested After NYT Piece On Google Rankings 8) Why Wikileaks Will Never Be Closed Or Blocked 9) Google Lets You Dumb Down Your Search Results [...]


SPONSORED MESSAGE: Attend SMX West, March 8-10 in San Jose – Early Bird Rates Expire Next Week

SMX West will feature three jam-packed days with over 60 sessions of cutting-edge content on SEO, paid search, social media marketing, local and mobile search marketing, analytics and more. SMX West is programmed by Danny Sullivan and Chris Sherman, the editors of Search Engine Land. Save up to $250 on an All Access pass - register by Feb 5th for early bird rates. Want to send a team? Discounts of up to 35% are available – check out our group pricing. Register Today for SMX West! [...]


SearchCap: The Day In Search, January 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Reports Lackluster $1.5B Revenues, But Display Up 17 PercentYahoo reported Q4 2010 earnings this afternoon. Revenues were slightly up vs. the previous quarter but down compared to the same period a year ago. Gross revenues were $1.53 billion, down 12 percent from 2009. Search revenues were down; though in a surprise bright spot for Yahoo display ad revenue was up 17 percent and [...] My Life With Google Voice Number Porting, Six Months InFinal [...]


Yahoo Beats Expectations with Weak $1.5B Revenues, But Display Up 17 Percent

Yahoo reported Q4 2010 earnings this afternoon. Revenues were slightly up vs. the previous quarter but down compared to the same period a year ago. CEO Carol Bartz called them "encouraging." Gross revenues were $1.53 billion, down 12 percent from 2009. Search revenues were down; though in a surprise bright spot for Yahoo display ad revenue was up 17 percent and so were operating margins and income. CEO Carol Bartz is doing a good job of managing costs but there's not really a growth story (save display). Outlook for 2011 is weaker than expected. Right now Yahoo shares are down in after [...]


My Life With Google Voice Number Porting, Six Months In

Finally, anyone can port their mobile phone number to Google Voice. I've been doing so for the past six months. Thinking about making the jump? Here's my experience, which is largely good. Plus, some thoughts on how this gives Android an added boost ahead of Verizon's iPhone launch. I moved my cell phone number to Google Voice back in August. Similar to Mike Arrington, this was something special Google did for me, so that I could test out the service ahead of the public launch. Google Voice & Your Virtual Phone Number Google Voice gives you a virtual number that's not locked to any [...]


Google To Hire 6,000 Plus, While Yahoo Cuts Additional 1%

Google announced they are hiring. Last year they hired about 4,500 new Googlers. This year they are expected to hire over 6,000 new employees, according to the Mercury News. Eric Schmidt, Google's current CEO, said 1,000 will be hired in Europe. Google's latest earnings report had Google's headcount at 24,400 full-time employees as of December 31, 2010. Adding an additional 6,000 employees will put Google at over 30,000 employees. Alan Eustace, Google's SVP Engineering and Research, said "I am excited about 2011—because it will be our biggest hiring year in company history. We [...]


Google Promotes Boost To All Of U.S., Mobile Devices

Google's simpler AdWords program, Boost, is getting its national roll-out, after a three-month test period in certain cities and states, the company is set to announce. The search giant also said it will begin displaying Boost ads for searches done on iPhone and Android devices. Google spokesperson Jim Prosser wouldn't say what kind of usage Boost has gotten since the start of the testing period, but allowed that, "the response has been good, otherwise we wouldn't be rolling this out nationally." Boost is Google's program aimed at smaller businesses who want a "set it and forget it" appr [...]


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