Ad copy testing is essential for anyone running a paid search account. Testing ad copy in accounts in high traffic accounts is fairly easy, as you can add new ad copies to existing ad groups, wait, and then examine the metrics.
However, in low volume accounts, testing is not nearly as easy, as it could take years to collect enough data to make statistical significant choices. Therefore, you need to employ specific testing methodologies to understand how aspects of ad copy behave across multiple ad groups at once.
In today’s column, I’ll use video to show how to create, test, and meas [...]
Related Topics: Beginner | Channel: SEM | How To: PPC | Paid Search Column