Google has announced additional targeting capabilities for ads appearing on its Display Network, allowing advertisers to choose categories, rather than keywords, to trigger their ad's appearance.
Given AdWords' genesis as a search-oriented advertising system, keywords have always been the main mechanism for targeting ads, though additional refinements and options have long been available. Now, Google seems to be acknowledging that there are other good ways of contextually, especially for advertisers looking for awareness, rather than for immediate sales.
The new targeting capabilities w [...]
Related Topics: Channel: SEM | Google: AdWords