SearchWeek: March 28, 2011

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Report: Google Still Web's Dominant Traffic Driver, But Some Niches See Facebook [...]


SearchWeek: March 21, 2011

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Google's Mayer: "We Do Have Too Many Products" In Local Google Relaunches Street [...]


Search-Oriented Sites Get Special New AdSense Format

Google has introduced a new version of AdSense aimed at making ads more relevant on search-oriented sites like a travel search engine, a job search site, or a product search site. AdSense Custom Search Ads are targeted based upon the keyword terms searched upon by the site's users -- the same keywords that the site itself uses to return results from its database of content. Because the results are coming up in response to specific user queries, it's possible that they'll drive greater responses than conventional AdSense ads, which are contextually targeted based on site content. Google is a [...]


The New York Times Paywall Meters All Google Visits, Not Just Search Visits

google-blocked-nyt-featured The New York Times launched its paywall globally today, and I've been putting the barrier through its paces. Visits from search engines like Google, for convoluted reasons, are limited to five per day. But as it turns out, visits from any Google site -- search or not -- appear blocked. To test how the new paywall works -- and interacts with search engines -- I triggered it for myself in Firefox. At first, I had no luck. After clicking on well past the allowed 20 views per month, I couldn't get the wall to appear. Restarting my browser (I was in Firefox) finally got the paywall to trigger [...]


Jack Dorsey Back At Twitter; Ev Williams “Less Involved,” Company Says

dorsey-tweet More changes today atop the perch at Twitter: Jack Dorsey, the company co-founder who famously sent the first tweet five years ago, is back in a day-to-day role as Executive Chairman and will be in charge of the Twitter product. Evan Williams, meanwhile, is "less involved day-to-day" at Twitter, the company tells us. Appropriately, Twitter CEO Dick Costolo announced Dorsey's return via tweet today. Dorsey followed it up with confirmation of the new move, and confirmed that he'll also remain the CEO at mobile payment provider, Square. Here's the text of Dorsey's tweet: Today I'm th [...]


SearchCap: The Day In Search, March 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: DIY Link Building, ‘Sexier’ Google Analytics & MoreIs it possible — and smart — for anyone outside of link building consultants/agencies to successfully scale a link building campaign? Should a “regular Joe” follow the timeworn advice to mine competitors’ links, contact link targets and ask for links? Is that the best use of marketing time and resources? Our “Discussion of the Week̶ [...]


Hot At Sphinn: DIY Link Building, ‘Sexier’ Google Analytics & More

Is it possible -- and smart -- for anyone outside of link building consultants/agencies to successfully scale a link building campaign? Should a "regular Joe" follow the timeworn advice to mine competitors' links, contact link targets and ask for links? Is that the best use of marketing time and resources? Our "Discussion of the Week" last week on Sphinn asked, Is DIY Link Building a Good Idea?, and we got a good variety of comments. Our favorite comment came from Sphinn member Cindy Lavoie of Sound Web Solutions, who said: It's labor-intensive work and hard to do if you have another rol [...]


Sina Corp, Large Chinese Portal, Drops Google As Search Provider

Sina Replaces Google Search Engine On Portal from the Wall Street Journal reports Google has just lost a major search syndication deal with one of Chinese largest portals. In 2007, Sina Corp partnered with Google, where Google would power the news, ads and search results for the huge Chinese portal. That deal has ended and now Sina dropped Google's search results in favor for their own. The search deal between Sina Corp and Google ended this month, so Sina built their own search technology, which sorts search results under categories such as news, blogs and music. "While we can't [...]


Google Instant Now For Google Places

Google has launched Google Instant Search for Google Place search results. To see this yourself, conduct a search on Google and then click on "Places" in the left-hand panel. Then type in the search box and Google Instant will predict and auto fill your searches. Here is an example query for pizza: Google continues to roll out Google Instant on their vertical search features. Last month, Google Product Search gained Instant Search and Google promises to "continue to expand Instant to all views, languages and domains over the next few months." This roll out comes the week afte [...]


Why Quality Is The Only Sustainable SEO Strategy

pearls-red-satin-featured One of the most important takeaways after the Panda Update / Farmer fallout is to make your sites as high-quality and useful as possible. The next year should be interesting, as some sites invest in quality, while others try to game signals seeking shortcuts to the hard work. Both are valid, as long as you're ready to accept the risk of shortcuts, but only the hard work will continue to yield results long-term. Matt Cutts and Amit Singhal conceded that there are signals in the latest algorithm update that can be gamed. (Any algorithm can be gamed.) What are they? It will take time, but even [...]


3 Simple Strategies For Organizing Your Match Types

When you have two or more keywords that can be triggered in your AdWords account from a search query, Google tries to show the most restrictive option. The constraints go beyond just match type to include geography, time of day, etc. However, Google does not always show exact match over phrase match and phrase match over broad match. They also look at ad rank (max CPC x Quality Score). If you have an exact match term bid at $0.25 and the broad match bid at $1, Google will generally show the broad match term. As an advertiser, you will likely find that your exact match converts higher tha [...]


For Local SEO, Lack Of Call Tracking Solution Spawns Cloaking

Referrals via phone calls have historically been challenging for marketers to assess by promotion channel, although special tracking phone numbers set up to count calls have arisen to satisfy the need. Unfortunately, using different numbers per channel can impair local SEO, and lack of an alternative option is causing some to use a potentially risky SEO strategy: cloaking. Let me preface this article by noting that use of tracking phone numbers for paid search campaigns is non-controversial. Doing so is clearly a best-practice for ads containing phone numbers and, if set up on landing pages [...]


Lowest Rates for SMX Advanced Seattle Expire this Week

Super early bird rates for Search Marketing Expo – SMX Advanced Seattle expire at the end of day Saturday, April 2nd. Get the lowest rates offered for the only conference designed for search marketing experts. Register today! Join us June 7-8 at Seattle’s Bell Harbor International Conference Center for an engaging and intimate conference. SMX Advanced is filled with opportunities to share tactics, exchange ideas and network with many of the world’s most talented and successful search marketers. All sessions on the multi-track program are fast-paced, Q&A-packed and don’t slow dow [...]


Google Joins Forces With MasterCard On NFC To Test The Future Of Digital Marketing, Analytics

google-mastercard-phone-featured Google's Gingerbread (Android 2.3) offers near field communication (NFC) support, which can be used for both "contactless payments" and marketing purposes. People tend to think about and discuss NFC in the context of "mobile wallets" and payments exclusively but there's a great deal more it can do. For example, Google has been testing NFC-based marketing in Portland with window decals for small businesses. The idea there is touch the phone (Nexus S) to the window decal and get a bunch of information about the business (e.g., Google Place page data). Big Plans for NFC Beyond Payme [...]


Last Call To Speak At SMX Advanced London

We're finalizing the speaker lineup for SMX Advanced London, and there are still a few openings. We're particularly interested in hearing from you if you can speak knowledgeably on the following topics: Essential Paid Search Power Tools Legal Update: ASA Compliance, Click Fraud, Privacy & More Refriending Google: Dealing With Penalties & Suspensions Remarketing For Fun And Profit SEO For Google Vs. Bing: How Different Are They? Remarketing For Fun And Profit If you’re accepted to speak, you’ll receive a pass to the entire SMX event. Ready to pitch? Head over to o [...]


Zuckerberg In Zion: Speaks To Senator Hatch, Students At BYU

zuck-hatch-featured You might wonder what in the world could bring the Harvard dropout and under-30 founder of Facebook together with the 77-year-old conservative Senator Orrin Hatch (R-UT) to talk to students and attendees at Brigham Young University earlier today. I'm still trying to figure that out myself, despite having attended the event. Overall, it was fairly interesting, the crowd seemed to enjoy it, but many were there for the "Social Network" guy, thinking he was just like the character in the movie - those people, I believe, were surprised by his cheerful demeanor. I was there to see what Zuck sa [...]


SearchCap: The Day In Search, March 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Yahoo Purple Door, Bus Stop & Google HoneycombIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mouse Map: Yahoo’s Big Purple Door: Honeycomb At GooglePlex: Writely Google License Plate: Yahoo Bus [...] Updated: Is “FaceSense” Forthc [...]


Search In Pics: Yahoo Purple Door, Bus Stop & Google Honeycomb

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mouse Map: Yahoo's Big Purple Door: Honeycomb At GooglePlex: Writely Google License Plate: Yahoo Bus Stop Derby: [...]


Updated: Is “FaceSense” Forthcoming?

Facebook is testing new ad targeting options that display creative beside content that is contextually relevant, similarly to Google's AdSense but with one important difference -- ads would be targeted in real time as conversations are happening on the social network. Irina Slutsky reported the test in AdAge earlier this week. Facebook confirmed to me that they're doing a test to surface relevant advertising more quickly. The tests are occurring this month for 1% of Facebook users, or more than 5 million people, according to the AdAge report. Facebook has long targeted ads by users' i [...]


How To Make Your Statistics Skimpy Yet Meaningful

"Statistics are like a bikini - what is revealed is interesting but what is hidden is crucial. " – Aaron Levenstein, Associate Prof. emeritus of Business, Baruch College. Statistics tell us about general trends and properties about our data but often they hide information that would give key insights. The goal of every analyst then is to make statistics skimpy - but at the same time, make them as revealing as possible while not overwhelming the decision maker with unnecessary numbers. In this post, I will focus on working the average and median statistics. While widely used to desc [...]


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