For those who believe that mobile search is just done by users “on the go,” guess again. A series of research reports and findings have come out over the past couple of weeks that show heavy smartphone and mobile search use also happens at home and even while other devices are being used, such as […]
I’ve written before that conversion optimization can learn a lot from content marketing (such as this example). But can conversion optimization also learn something from social media marketing? The answer is yes. In particular, one key lesson: people prefer dealing with other real people. The Social Media Antidote Marketing has gotten a bad rap — […]
So, you think you created a campaign structure that covers all the bases. You added broad, phrase, and exact match keywords with distinct keyword roots defining meaningful AdGroups. You have ad copy that leverages those core words for that important boost in CTR and conversion rate, and targeted landing pages to match. And you have […]
One of the challenges in B2B marketing is the need to satisfy inquiries and research from multiple decision makers within an organization. Search engines are one of the first places all of these parties will go, but with different search queries in mind. This fact is something search engine marketers working with B2B organizations need […]
Search Engine Land has a new look and features! For our regular readers, as well as new visitors, here’s a guide to what you’ll find on the redesigned site and how everything works.
Remember the Google Book (Class Action) Settlement? It’s been some time since there’s been any news. After many months of waiting, the court handed down its decision today — a defeat for Google and those who supported the settlement. The Authors Guild brought a class action lawsuit against Google in 2005 for “massive” copyright infringement […]
DoubleClick today is unveiling DoubleClick for Search version 3, only the third major update in the campaign management tool’s five year history. According to the product’s manager, the move signals the Google division’s renewed commitment to the tool, which ties search in with the core display DoubleClick for Advertisers product. “We talk to customers a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Touts Conversion Boost With Call Tracking Solution Call tracking pre-dates the internet. At times it has been the subject of intense debate about its use in online (local) marketing (see […]
Call tracking pre-dates the internet. At times it has been the subject of intense debate about its use in online (local) marketing (see Related Entries below). However in Q4 last year Google launched its own call tracking solution: Google Call Metrics. Google Call Metrics uses the same technology that’s behind Google Voice. It generates a […]
Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the “AdChoices” label to date, giving significant momentum to […]
GetJar released data from a “global survey” about mobile apps and user behavior that offers positive news for the Android platform, which reportedly beats the iPhone in terms of “next phone” purchase demand by more than 2 to 1. The survey was sent to 25 million users in 190 countries. However there were only 2,500 […]
Google acquired BeatThatQuote.com on March 7th, then the day after, Google penalized BeatThatQuote for violating the Google Webmaster guidelines. Guess what? BeatThatQuote has apparently been un-penalized by Google just two weeks after first being penalized. A search for their name in Google once again returns them at the top result: Is two weeks long enough? […]
Rapleaf published some interesting data comparing Google employees to Microsoft employees. TechCrunch published the report, which we will embed below as well. The study was made up of matching 6,000 Google employees and 16,000 Microsoft employees email addresses with grocery purchase behavior in partnership with a loyalty card aggregator. They determined a lot of interesting […]
Even though the importance of choosing the best words for every tweet and bio has probably been discussed at length on Search Engine Land and others, paying attention to exactly how these carefully chosen keywords can be used is the second half of the equation. There are many places on Twitter that may be the […]
Link building in social-unfriendly verticals can be a heartache. At one point, before the reasonable surfer concept was implemented, it was possible for many websites in taboo verticals like poker, payday loans and pharmaceuticals to get by on footer and sidebar links alone – meaning links that never saw the light of a user’s eyes […]
Yandex is one of the world's leading search engines and number one in Russia. But what are they like as a company as few know too much about them! I visited their offices in Moscow...this is what I learned!
How did we go from the New York Times seeming to single out visitors from Google with a “5 free visit per day” policy to supposedly all search engines being limited in such a way? And what’s up with there being no limit for visitors coming from anything that’s not a search engine, including Twitter […]
A decades-old dispute involving Libya remains unresolved. How do news organizations spell the name of Libya’s leader, Muammar Gaddafi? The exact spelling has a bigger impact these days, where people search for news. Use the wrong spelling, and your story might go missing. Can search tell us the “right” one? More below.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Court OKs Google Street View Imagery In “Landmark Decision” German publication Deutsche Welle is reporting that a Berlin court has vindicated Google Street View operation in Germany. In late 2010 […]
German publication Deutsche Welle is reporting that a Berlin court has vindicated Google Street View operation in Germany. In late 2010 Street View went live in Oberstaufen, a small town in Bavaria. Subsequently it was rolled out in 20 major cities throughout Germany. Around the same time a German woman sued Google claiming that Street […]
Google has implemented changes to Google Partner Search — the index where advertisers can find certified agencies to manage their AdWords campaigns — to make it easier for the two parties to get in contact. The company has now added the ability for advertisers to fill out a form on the agencies’ profile page on […]
A wide-ranging report out today paints a rosy picture for the future of search and search ads, and more specifically for Google to continue its dominance of the search landscape. But there are small niches where Google’s position as a dominant traffic driver might be taking a hit. Citi analyst Mark Mahaney released a 30-page […]
Twitter’s 5th birthday celebration is underway — the company is sharing a new video, new website, blog posts, and has a national TV appearance on tap, too. Twitter co-founder Biz Stone is scheduled to appear on tonight’s Conan show on cable network TBS. That’ll be the cap on what’s already been a celebrity-filled birthday. Twitter […]
The industry is laden with silly and many times nonsensical paid search marketing myths. Some myths are insidious and can cost advertisers a fortune without them realizing it. In this article, I will highlight a handful of the more prevalent PPC myths (by no means all of them!), expose flawed logic and explain how things […]
Search engine optimization is a neverending quest for better content – and the more, the better. When approaching a site build, there’s often a tug of war between SEOs and site designers over what the page should say. Designers favor a “don’t make me think” approach, giving their users visuals and navigation but holding back […]
Apple’s iOS platform, which powers the iPad, iTouch and iPhone, is currently used by 130 million consumers. The latest iOS device, the iPad (now into second generation sales of the iPad2), has already sold over 15 million units since its April 2010 launch. As iOS-based devices become more popular, advertisers should be asking critical questions […]
An annual study by Universum ranks Google the top place for young working professionals to work at. Google Is No. 1 on List Of Desired Employers from the Wall Street Journal reports the study claimed about one in four of new job applicants would prefer to work at Google over any other company. About 25% […]
According to wire service AFP, France’s data privacy regulator has imposed a EUR 100,000 ($142,000) fine to punish Google for collecting private WiFi data via Street View in France. This is the first fine/penalty any country has levied against Google over the WiFi data collection. When it first occurred, Google acknowledged the data collection but […]
The infographic is the art form of choice for illustrating complex data in a way that often makes the case that yes, the data is in fact complex. As we all know, the world of local online marketing is uber-complex. With that in mind, I offer you the best of the local search infographics to […]
The big tech news of yesterday was the announced $39 billion acquisition of T-Mobile USA by AT&T. In less than 24 hours almost every potential angle has already been covered at length. Both AT&T’s and Deutsche Telekom’s boards have already approved the deal. So now it’s on to the regulatory drama. If approved by US […]
As popular unrest has spread throughout the Middle East and led to the overthrow or ouster of governments in Tunisia, Egypt and potentially elsewhere (stay tuned), pro-democracy activists in China have also called for protests and a “Jasmine Revolution,” which is a reference to the Tunisian revolt. Ever vigilant against democratic reforms, the Chinese government […]
I moderated the three mobile sessions on mobile at SMX West earlier this month: Mobile Search Ads, Location Services: The New Local Search? and Mobile Apps. A ton of great advice, stats and data came out of these sessions; you had to be fast to get it all. For those who weren’t fast enough or […]
From company logos to swastikas, marriage proposals and other messages, you can find some very unique images in Google Maps. And now, according to some construction workers in England, you can also find a vision of the Virgin Mary holding baby Jesus. That’s a close-up of what Google Maps shows at a construction site along […]
Five years ago, I wrote a story called “25 Things I Hate About Google.” It went viral, to my surprise. I thought it was worth revisiting that story on its five year anniversary, to see how many of those “hates” have been fixed. So let’s dive in!
AllTheWeb one of the search engines Yahoo acquired in 2003 to help build Yahoo Search, will be sunsetting on April 4, 2011. After April 4th, when you try to access AllTheWeb, you will be redirected to Yahoo Search’s home page. A message posted on the AllTheWeb.com reads: Yahoo! will be closing AlltheWeb on April 4, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Beyond Answers, Starts Guessing Release Dates Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores […]
Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores or local movie schedules, Google probably has a “one box” for you. As Engadget noticed today, Google has added a one box even when it only has a “best guess” at the […]
Business Insider is reporting, based on unnamed sources, that Google CEO Eric Schmidt is on track to be nominated for the post of Commerce Secretary by President Obama: Mr. Schmidt picked up an important vote of confidence earlier this week when former Reagan Administration Commerce Department counsel Clyde Prestowitz essentially endorsed Schmidt for the job. […]
A website builder and SEO firm has been held liable in federal court in a case in which it was accused of enabling the sale of counterfeit goods. Bright Builders faces a $770,000 fine for damages in the judgment, handed down in U.S. District Court in South Carolina last week, while its client was only […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.