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SEO

The Royal Wedding & What’s Hot In Searches On Google

The Royal Wedding of Prince William & Kate Middleton is about two weeks away, and interest continues to rise — including on Google. Below, a look at some wedding-related search activity. Wedding Terms Spiking On Google Google gave CNN Money a list of some top-rising terms that it deemed related to the wedding. Here’s a […]

SEO

Automatic Algorithms Are Fundamentally Changing The Shape of SEO

If search engines -- such as Yandex in Russia -- are generating their search query algorithms automatically using "machine learning," does that mean we need a re-think of SEO practices? What is "machine learning" in this context and how does it work? Yandex may be a "regional" search engine, but they're putting forward some challenging views of how search engines are developing and will develop in future!

Apple

comScore: Apple’s iOS Reach Is “Double” Android’s

Android has been outselling the iPhone for many months now, and it’s widely assumed that Android has all but eclipsed Apple in the market and among developers for mindshare. However today comScore released a more “holistic” look at iOS vs. Android that includes iPod Touch and iPad owners, which contradicts that conventional wisdom. When all […]

Local

Groupon Signals Possible Future Plans With Pelago / Whrrl Buy

Groupon’s purchase of Pelago, the parent company of Whrrl, offers an interesting glimpse into what the local daily deals powerhouse might be up to next. With the acquisition, which was for an undisclosed amount, Groupon gets a team that’s been focused on consumer check-ins at local businesses and offering relevant suggestions — similar to the […]

SEO

Walmart Buys Former Search Engine Kosmix To Power Social And Mobile Shopping

For those who follow search it was initially one of those “WTF moments”: Walmart acquiring erstwhile Google challenger Kosmix. However AllThingsD reports that the price was $300 million-plus vs. $55 million raised. So the founders and investors get a seemingly nice exit. Kosmix will now become part of the newly established “@WalmartLabs.” When it launched […]

Apple

Microsoft’s Photosynth Gets Its Own iOS App

Photosynth is one of the many cool-but-underpromoted-and-unknown aspects of the Bing Maps experience. That could change soon thanks to the launch this week of a Photosynth app for iOS devices. With the Photosynth app, users can create panoramic images inside the app — no additional stitching software required — and upload them directly into Bing […]

Local

Google Map Maker Now Open To US Users

Google’s Map Maker has been available since 2008 and is now in more than 180 countries and regions all around the world. For the first time, that list includes the U.S. Google has just announced that Map Maker is (finally) open in the U.S. It’s a tool that lets citizen cartographers update or correct Google […]

Apple

SearchCap: The Day In Search, April 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Demand Media: Panda’s Impact On eHow.com “Significantly Overstated” Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement […]

PPC

7 Google Quality Score PPC Myths

This month, I’ll cover 7 of the common myths related to PPC Quality Score. This article is a continuation of 5 Paid Search Marketing Myths Explained In Simple Terms from last month. 1.  There Is Only One Quality Score This is not true. There are actually three different quality scores. They are: a) Search Quality […]

SEO

5 Tips For Large Scale Mobile Advertisers

More and more consumers are accessing the Internet on their mobile devices each day. There are over 5 billion mobile phones worldwide, and according to recent Neilsen research, over 50% of the mobile phones in the US will be smartphones (capable of internet browsing) before the end of 2011. The majority of these mobile users […]

Google

Yellow Pages SEO In The Post-Panda World

This week at the Yellow Pages Association conference in Las Vegas, I will be leading a session on the state of search engine optimization and how local directories can benefit (or not) from using SEO strategically. For those of you who can’t make it to the show, I thought I’d provide some highlights of my […]

Google

What’s It Like To Be A Google Search Engineer?

As you may know, Google is hiring search quality engineers. They are hiring across the board in search, including synonyms and spell correction, core ranking, UI changes, evaluation, and webspam. To apply, fill out this form. As part of their hiring efforts, Google has released a video named Search Engineering at Google. Some of your […]

SEO

Yellow Pages Industry Association Changes Name To Focus On “Local Search”

After months of deliberation the Yellow Pages Association has changed its name and brand identity to the “Local Search Association.” The name change reflects the transformation of yellow pages organizations from publishers of primarily print directories to multi-platform providers of leads, calls and clicks to local businesses. The organization is also reaching out to new […]

Content

Google Tells Video Users To Move Over To YouTube

Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that had already been uploaded to the system. No longer. Everything must be downloaded and moved […]

Google

Demand Media: Panda’s Impact On eHow.com “Significantly Overstated”

Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement issued early this morning, the company says: Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the […]

Google

Panda Update: Google Lowers The Boom On eHow.com

After escaping damage in the first rollout of Google’s Farmer/Panda update, Demand Media’s eHow.com was reportedly not as fortunate in this week’s expansion. Sistrix, one of the companies that’s been tracking the impact of Google’s changes, says that eHow.com was hit hard by the latest Panda update. We already reported the Sistrix (and other) numbers […]

Google Analytics

SearchCap: The Day In Search, April 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros New Privacy Controls For Mobile Consumers To date Google has not used the mobile handset UDID “device identifier” to target mobile advertising via its AdSense for mobile and AdMob […]

Google

Google Intros New Privacy Controls For Mobile Consumers

To date Google has not used the mobile handset UDID “device identifier” to target mobile advertising via its AdSense for mobile and AdMob networks. For several reasons that have to do with ad performance, Google has decided to use the device identifier going forward. That will enable the company to do frequency capping, behavioral targeting […]

Apple

Google iPhone Search App Gets Doodles

Google just released an update to their iPhone Search App that has a couple bug fixes but more importantly, it now supports Google Doodles. Now when you open the Google iPhone app, it will display the Google logo of the day. So if you opened it today, you would see the Charlie Chaplin Google logo. […]

PPC

Report: Tech/Electronics Q1 Search Ad Spending Surpasses Q4

Search ad spending among tech and electronics companies is way up so far in 2011, so much so that Q1 spending surpassed Q4 levels for the first time. That’s the word from Covario’s Global Search Advertising Spend Analysis, which tracks about $400 million in annual spending around the world. Covario says Q1 spending was up […]

Google

Antitrust Trouble For Android In South Korea

NHN Corp. and Daum Communications have filed antitrust complaints with the South Korean equivalent of the US Fair Trade Commission. The complaints assert that Google is blocking them from putting their search applications on Android phones in South Korea. Leading Engines Claim They’re Blocked NHN and Daum run the two largest web portals in the […]

Ecommerce

Google’s Charlie Chaplin Silent Film Video Logo

Charlie Chaplin’s 122nd birthday is tomorrow, April 16th, and to remember one of the most famous actors during the silent film era, Google has a special logo for him. The logo is actually a very creative video, that incorporates the Google logo with a remake of his silent films. Chaplin was born on April16, 1889 […]

Google Analytics

Multi-Channel Funnels & Assists Coming To Google Analytics

Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact with prior to a website conversion. These reports are a natural evolution from Adwords Search Funnels, which helps understanding which Adwords campaigns drive conversions and which […]

Google

Survey: 60% Of Consumers More Likely To Consider Or Contact Businesses With Images In Local Search Results

UK based SEO firm BrightLocal reported the results of two online surveys about local consumer behavior and local SEO. The surveys were conducted in Q1 2011. There were more than 600 SEO survey respondents and 1,250 US consumer survey respondents respectively. The findings are not a surprise. Google dominates as a traffic source to local […]

PPC

My Single Best Paid Search Tip: Optimize At Every Step

On occasion, I get asked what my single best tip is for successful paid search marketing. Usually, I try to better understand the context of the query to provide the most relevant answer. For example, is the person asking me looking for a general approach tip? If so, I may tell them to always be […]

SEO

Could Bing Improve Its Search Results With Google +1?

Here’s a big dose of irony. Could Google +1 buttons or +1 data — which Google uses to improve its search results — come to rival Bing? Potentially. Bing +1, Anyone? The issue came up yesterday during Q&A following the keynote talk by Bing’s director Stefan Weitz at our SMX Sydney conference. An audience member […]

Content

YouTube Users Not Thrilled With New Copyright School

Google (and YouTube before it was bought) has taken a variety of steps over the years to educate its users on copyright issues and discipline them when the message doesn’t get through. The latest of those is being called Copyright School; it’s a combination video and quiz that YouTube will force offenders to watch and […]

Google algorithm updates

SearchCap: The Day In Search, April 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]

Google

Google Q1 Revenues $8.58 Billion, Some Investors Unhappy

Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than some expected, although many are calling them “mixed.” Growth was 27 percent year over year. Expenses and costs were higher and some investors are expressing disappointment; Google shares are down almost 5 percent […]

Google algorithm updates

6 Simple SEO Tips For Small Businesses

In Marchex’s field research and surveys with small businesses, SEO consistently surfaces as a growing priority for small businesses. When we asked small businesses how important SEO was for their business, 53% said “very important.” Further, considering the ongoing changes to search engine algorithms (e.g., Google’s recent “Panda Update”) and the big impact these changes […]

LinkedIn

SEMPO: Google Dominates But Social Now Widely Used For PPC

Yesterday SEMPO and Econsultancy released the 2011 “State of Search Marketing Report” featuring attitudes and spending behaviors of 920 survey respondents (agencies, advertisers) from more than 60 countries. The full report is over 130 pages. The report came out on the same day that the IAB released its full-year 2010 online ad revenue figures. Interestingly, […]

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