The Top 10 Things Eric Schmidt Revealed At D9

eric schmidt at d9 Google executive chairman Eric Schmidt just finished being interviewed at the D Conference by Kara Swisher and Walt Mossberg, and there were a number of interesting revelations that came out. I thought a list of highlights was in order. The highlights below are roughly listed in the order they came up during the interview, rather being in order of what I think are most important. Anything quoted is the quote as best I caught it. These all come from my full live blogging of the event. See also coverage from others on Techmeme. Any typos, I'll catch later. Right now, I need to seek out fo [...]


Live From D: It’s Google No-Longer-The-CEO Eric Schmidt

I'm at the D Conference in here beautiful Rancho Palos Verdes, California. Google executive chairman Eric Schmidt is to be interviewed by our fearless host Walt Mossberg and Kara Swisher. Let's see what he has to say. Postscript: See The Top 10 Things Eric Schmidt Revealed At D9 if you want the less stream-of-consciousness view of his talk from me. Somewhere on the cliffs below is the wreck of the Dominator, a Greek cargo ship that went aground decades ago. I've been to it in person, and I share this Palos Verdes trivia with you. Local knowledge. Let's hope no further crashes happen, even of [...]


SearchCap: The Day In Search, May 31, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Intros Instant Follow ButtonIn a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly. Previously, a Twitter user would have to click-through to the Web site’s Twitter.com page and click [...] Official: Google +1 Button For Websites Comes TomorrowIt’s official. [...]


Twitter Intros Instant Follow Button

In a bid to increase its presence across the Web, Twitter today announced the "follow button," a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly. Previously, a Twitter user would have to click-through to the Web site's Twitter.com page and click "follow" to achieve the same effect. Users who aren't logged into Twitter still have to log in before the new account is added to their subscription list. It's unclear whether the value proposition of the new button will be compelling enough to spur website owners to replace th [...]


Official: Google +1 Button For Websites Comes Tomorrow

google-plusone-featured It's official. Google's +1 button for websites will be coming tomorrow. A launch partner accidentally tipped the news of the release to TechCrunch, and Google's since confirmed with me that it will be happening. UPDATE: See our new post about the actual launch of +1 buttons: It’s Here: Google +1 Buttons For Websites. Google tells me that any site will be able to to add the +1 button code to their site as of tomorrow, through a self-serve process. The company says a full blog post and more details will be posted tomorrow. My previous post from earlier this month, Just Weeks Away, A P [...]


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What The Link Value Economy Hath Wrought

It's often said that paid links have created a false economy. As someone who has admittedly purchased links and contributed to that, I would definitely have to agree. I've caught loads of heck for buying links and there have been recent high-profile slaps for sites caught buying links, but what isn't often discussed is the role of the greedy webmaster in all of this. If webmasters didn't ask for money, we wouldn't buy links. If no one offered money though, webmasters wouldn't ask for it. It's the chicken or the egg, all over again. The recent Harvard porn links outing is just one of many [...]


Bing Maps Tweaks Streetside, But Silverlight Still Needed For Best Experience

Bing Maps has added what it's calling a "significant enhancement" to its Streetside product, but the best version remains the one that's only available with Microsoft's Silverlight plugin installed. According to today's announcement, the Streetside upgrades are both structural and functional. On the structural side, Bing has eliminated what it calls "bubbles" of street-level views and replaced them a more seamless collection of imagery. They did this by using technology from another Microsoft project called Street Slide, and the new desktop experience more closely resembles how Streetsi [...]


Complimentary Sessions at SMX Advanced Seattle: Case Studies, Best Practices & SEM Solutions – June 7-8

Invigorate your online marketing with real-life insights and best-of-breed solutions. Attend Plus Sessions at SMX Advanced Seattle! Plus sessions are FREE when you pre-register before June 6 for an Expo+ Pass! Expo+ passes are $50 at the door. Plus sessions are produced by our sponsors and partners. Here’s the line up: Tuesday, June 7 - 1:45pm-3:00pm The Modern Online Marketing Plan: Maximizing the SEO, PPC and Social Mix Join us to discuss the modern online marketing plan and how diverse it needs be for 2011. Our panel, made up of industry experts and Fortune 500 panelists, will a [...]


Why PageRank Isn’t A Useful Metric For International Link Building

Do we need to look at different ways of thinking about Page Rank in international markets — especially when it comes to link building? New data suggests a significant variety of link graphs between countries — which link builders need to build into their strategies and planning.


The Difference A Company’s Size Makes In Social Media

Maybe the size of a company has never been pondered by the employees or consultants who are managing their social media campaigns. However, whether or not a company is considered a small business or a big company can make a significant difference in overall strategy, timeliness, and overall presence on social networks like Facebook, FourSquare, and Twitter. Small businesses may automatically be thought of as the "underdogs" when compared to large brands and multi-million dollar companies. But when it comes to social media, this isn’t always the case. Many small businesses have used their [...]


Google Tests New Colorful iPhone Search Design

PhoneArena.com has screen captures of a new Google search interface designed for the iPhone and maybe other mobile devices, such as Android, Palm Pre and others. The interface uses colorful app-like icons at the top of the search bar, instead of small blue tabbed links on the current interface. It does push down the search results real estate a lot but it also makes the search interface a bit easier to see and use. It somewhat emphasis the colorful left hand side bar Google uses on Google.com for the past year. Here are pictures from PhoneArena.com: Related Stories: [...]


SearchCap: The Day In Search, May 30, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Measuring Social Influence, Matt Cutts’ Live Chat & MoreSocial media measurement was the hot topic last week on our sister site, Sphinn. A discussion about measuring social media influence picked up the most comments during the week, while an article about social media marketing ROI was our most popular content among Twitter users. Separately, an article about Matt Cutts’ live web chat was [...] How Mobile Searchers A [...]


Hot At Sphinn: Measuring Social Influence, Matt Cutts’ Live Chat & More

Social media measurement was the hot topic last week on our sister site, Sphinn. A discussion about measuring social media influence picked up the most comments during the week, while an article about social media marketing ROI was our most popular content among Twitter users. Separately, an article about Matt Cutts' live web chat was the most liked/shared item among Facebook users. The "Discussion of the Week" asked, What's the best way to measure social media influence? And back for a second week in a row with our best comment of the week is Sphinn member Michael Martinez of SEO Theory, w [...]


How Mobile Searchers Are Changing Keyword Research

Many analysts are making the case for separate device targeting in mobile paid search these days, but due largely to the subtlety of the differences in natural search results, too many SEOs are under the mistaken impression that desktop and mobile SEO are one in the same. Because this ignorance affects all of us by not giving us the tools we need to target mobile users effectively, I’m using a few columns to make the differences crystal clear. In my last column, I started to make the case for how SEO changes when targeting mobile searchers, starting with the 14 differences between desktop [...]


AdCenter API Daily Budget Changes To Roll Out To All Campaigns

Over the last few months, Microsoft has been tweaking the daily budget capabilities in its API in an effort to make its system simpler and easier to use. As of earlier this month, any new or edited campaigns included the Daily Budget with Monthly Maximum option, which calculates a monthly maximum based on advertisers' daily budget. Now, AdCenter will begin calculating the monthly maximum for all campaigns, as of June 1. The calculated monthly maximum equals the daily budget value multiplied by the average number of days in a month. If advertisers prefer to manage their budgets on a monthly [...]


With Google Wallet Mobile Payments Era Is Finally Here

mobile-payment-cash-featured For more than a decade people have prophesied the end of cash and credit cards. And for the past two years the drumbeat around mobile payments has grown steadily louder with the adoption of smartphones. Now numerous companies are jockeying to participate in what expected to be a huge market that will eventually generate billions in fees and revenue. In the same way that Apple redefined and accelerated the development of the smartphone market with the iPhone in 2007, Google Wallet marks the beginning of the mobile payments era. Google is certainly not the first company operating in the secto [...]


Google Apparently Testing Numbers In Job Ads

Google seems to be testing an AdWords display for jobs ads that includes an automatically-generated extra line of description that includes the number of jobs available and reiterates the brand of the advertiser. To make room for this third line, the two description lines are combined. [caption id="attachment_79025" align="aligncenter" width="468" caption="image via Periscopix"][/caption] Presumably the number of jobs comes from Google Base uploads by the sites advertising, as it appears to be dynamically generated by Google. The apparent test was spotted by James Carswell of Periscop [...]


Google To Begin Charging For Directions Location Extensions

adwords-location-extensions-paid Google announced they will begin charging for searchers clicking on the directions of the location extensions found on some AdWords ads. Location extensions add an address and phone number to your Google AdWords ads. In the past, clicking on a phone number via your mobile phone to call the advertiser or clicking on an address to bring up directions to the advertiser cost that advertiser nothing. Yes, clicking on the phone number was one thing Google eventually started charging for but not for driving directions. That is changing. Google said they will "begin to charge for clicks on di [...]


SearchCap: The Day In Search, May 27, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Size Does Matter: How Retailers Should Manage Campaigns For Big & Small Ticket ItemsBig retailers with a substantial store presence most often have a big online presence with thousands of SKUs. Apart from drawing consumers who might solely look online to buy products, they also help consumers in the earlier research phase of the buying cycle. Sometimes, the merchant will complete a transaction online that might have otherwise [...] Official: Go [...]


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