More from Search Engine Land: Page 3

Apple

Skyhook Case Giving Google PR Headache

Ultimately Google will probably prevail in the lawsuit that Skyhook Wireless filed last year, but not without taking a few hits along the way. In that action Skyhook claims Google interfered with its relationships with two hardware manufacturers, Motorola and “Company X” (Samsung). Both OEMs were reportedly committed to using Skyhook’s location-positioning system vs Google’s […]

Content

How To Avoid SEO Pitfalls With Timely Alerts

In the world of SEO, there are big updates like Panda, Mayday, Vincent, Florida, but there are also smaller internal issues that can creep up on you leading to traffic and revenue loss. The ability to identify and prevent self inflicted nicks and cuts along the way is key to a successful SEO program for […]

Bing

Bing Webmaster Tools Enables HTML5 Interface

I reported at the Search Engine Roundtable this morning that Bing Webmaster Tools no longer requires Silverlight. Now, if you login to Bing Webmaster Tools without Silverlight installed on your computer, you can see all the reports, graphs and charts that you were unable to see days ago. In July 2010, Bing revamped Webmaster Tools […]

Google

Google Launching Social Search In 19 New Languages

Google announced they have begun their international rollout of Google Social Search, which launched in October 2009. Social Search is being pushed out to 19 new languages over the upcoming days and weeks. Google promises even more languages in the near future. Google said, “with these changes, we want to help you find the most […]

Ecommerce

Google’s Search Team (Finally) Gets Its Own Blog

Google launched a new search blog today: Inside Search – The official Google Search blog. You’re probably thinking one of three things right now: Cool! I’m tired of finding search news and articles from them scattered in several places. Didn’t they already have one? Great. Just what Google needs: another company blog. Don’t they have […]

Google

New Google Tool Lets You Preview Instant Previews In Webmaster Tools

There’s a new toy available now in Google’s Webmaster Tools: It’s an Instant Previews preview tool that lets you see what any page on your website will look like in Google’s Instant Previews. The tool actually pulls double-duty, also showing a preview of what the page will look like in the Chrome web browser, too. […]

Google algorithm updates

SearchCap: The Day In Search, May 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Doctor Is In: Using An Unbranded Health Site Recently, I had an amazing experience. I was invited to be a part of an all agency partner meeting. Throughout the day, […]

SEO

The Doctor Is In: Using An Unbranded Health Site

Recently, I had an amazing experience. I was invited to be a part of an all agency partner meeting. Throughout the day, we talked about various initiatives to ensure that the right partners collaborated on each to maximize the brand’s marketing dollars. However, we did something else that was far more valuable. We listened. The […]

Content

Why B2B Search Marketers Should Care About Content Curation

Content curation is a topic actively discussed in B2B marketing circles. With so many online resources, publishers, blogs, and social media communities to choose from, the ability to find single points of expertise, sharing and synthesizing the best information on a given topic, has increasing value. B2B search engine marketers realize new content creation is […]

Google

Google Adds Zip Code Outlines To Map One Box

Google has added a new feature to the maps one box on the search results. If you search for a zip code or postal code, Google will display a map with an outline around the area of that zip code or postal code. This feature does not currently work on Google Maps itself but does […]

Content

Why Google AdWords Quality Score Is Your Friend

Quality score is a system AdWords uses to pass judgment on each of your keywords. They score every one, reflecting how well that keyword has done in the past and how well it’s expected to do in the future. This score has impact. It determines how often your ads are shown, where they appear, and […]

Ecommerce

Live Q&A With Stephen Wolfram Today

Wolfram Alpha is a fascinating “un” search engine that’s a great alternative to Google for many types of queries. And creator/master curator Stephen Wolfram is a pretty interesting guy himself. It’s been a year since the official launch of Wolfram Alpha, and Wolfram will be hosting a live Q&A session to talk about how the […]

Content

Google Owns 90% Of Search Market In Latin America, comScore Says

It’s pretty well known that Google’s market share is even higher elsewhere than the roughly 65%-70% share it has inside the US. But we don’t often see just how dominant Google’s position is in other countries. Today, comScore is shedding some light with a new report that estimates Google has more than 90% share of […]

Google Analytics

SearchCap: The Day In Search, May 17, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks iOS Search App With Bigger Font, More Speed If you’re an iOS device user, you’ll probably notice that the search results in Google’s search app look a little different […]

Google

Google Tweaks iOS Search App With Bigger Font, More Speed

If you’re an iOS device user, you’ll probably notice that the search results in Google’s search app look a little different next time you search. Google says the font has been enlarged to make search results easier to read. It’s not just about bigger text; now, the entire result is clickable, not just the underlined […]

SEO

How Does Google Know Where You Are?

It is seven years ago this month that Chris Sherman first asked me to speak on a panel in London on the subject of multilingual or international search – with an emphasis on the SEO! I’m delighted once more to be presenting on “speaking in tongues” and even more pleased to be following SMX in […]

Google

Google Webmaster Tools Remove URL With Blocking Not Required

Google announced on the Webmaster blog that they have removed a requirement for removing URLs via Google Webmaster Tools. Google no longer requires you to block access to the URL you want to remove from Google prior to submitted the URL removal request. Google said they have eliminated “the requirement that the webpage’s URL must […]

Paid social

How To Avoid A Social Media One Track Mind For Businesses

For many individuals, social media is fast becoming a way of life. Tweet about lunch. Check into lunch restaurant on FourSquare. Post a photo on Facebook wall of co-workers waiting for food to arrive. Show restaurant server the electronic certificate bought from LivingSocial for $20 worth of food purchased for $10 last week. Leave a […]

Link building

Link Building For Life: Determining Lifetime Link Value

The ideal goal for some SEOs is to minimize maintenance and effort for a given website. Get to number one for all desirable keywords, sit back, and then move on to the next website while the previous domain rakes in the cash. This dream scenario is unfortunately rarely the case, because there are other competitors […]

Ecommerce

News Events, Tweeted Photos & The Permissions Mess

Have you tweeted a great photograph that’s gone viral, such as today’s Space Shuttle launch as seen from a commercial airline flight? Getting credit for that, much less getting paid for it, seems to be a mess. It’s been on my to do list to write about this issue for several weeks. It came up […]

Google News

SearchCap: The Day In Search, May 16, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Boasts Of $64 Billion In Economic Impact In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including […]

Google Ads

Google Boasts Of $64 Billion In Economic Impact

In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including AdWords and AdSense, have had on the U.S. economy. According to the company, Google provided $64 billion in economic activity for American businesses and non-profits in 2010, 18% greater than the 2009 […]

SEO

Bing Ups Ante In Social Search, Adds More Facebook “Likes” To Search Results

Bing is taking the next step in its self-conscious evolution from “search engine” to “decision engine.” Perhaps we could equally use the term “conversation engine,” as Bing begins to emphasize social content and even tries to enable connections between people through the deeper integration of Facebook and “Likes” data. It isn’t news that Bing is […]

Local

Confessions Of A Yellow Pages User

Hi. My name is Andrew Shotland and I am a print yellow pages user. I know, I am one of those cutting edge online guys who makes his living off the “yellow pages are dead” thing. But, then, a main water pipe to the house started to leak and flooded my lawn. I ran to […]

Content

Google News Adds Expandable Clusters, Story Labels, & More To Home Page

Google announced some new features that are being rolled out to Google News users. The features include expandable and collapsable news clusters, story labels displaying diversity information, more multiple media content, more personalized news stories and changing the default view from a two column view to a one column view. I personally do not see […]

SEO

Keeping Pace As Competition In Paid Search Heats Up

Back in December 2010, I was relatively convinced that click prices were going to continue increasing in 2011, but Marin Software recently released a study of large scale paid search programs that suggests otherwise. The Paid Search Quarterly Benchmarking Report showed that although average cost per click (CPC) has increased since December 2010, it hasn’t […]

SEO

Do Mobile Blog Templates Have Enough Substance For SEO?

As more online activity shifts to mobile devices, bloggers are becoming aware of the benefits of having mobile versions of their websites. As luck would have it, the developers of major blogging platforms recognized this, and stepped-in to provide default solutions for those wanting to serve-up content to a mobile audience without a lot of […]

PPC

How To Take Advantage Of New Trends In Mobile Advertising

Until recently, the mobile space was associated with people seeking low consideration or immediate gratification products and services like movies, restaurants, ring tones, apps, etc. A recent survey by Ipsos OTX MediaCT (commissioned by Google) revealed that smartphone usage has changed. In this article, I’ll cover several recent trends highlighted in the report and discuss the […]

Google

In Europe Google Discovers All Politics Is Local Too

The NY Times reports on Google’s charm (and spending) offensive in Europe to try seem less like an American intruder and more like a Europe-friendly purveyor of internet search and other services. Against the backdrop of an European Commission antitrust investigation and criticism from public officials and cultural figures alike, Google has been trying to […]

Bing

Bing Maps To Be Powered (Replaced) By Nokia?

I had a chance lunch with a person with close connections to Nokia about a week ago. Naturally we began talking about the outlook for the Microsoft-Nokia Windows Phone deal. He was hopeful but mindful of the risks for both companies. Our conversation eventually turned to a discussion of Nokia’s mapping division Navteq and what […]

Apple

SearchCap: The Day In Search, May 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Cracking Down On Toolbars Showing Too Many Ads Google has been notifying their AdSense for Search partners of a recent AdSense guidelines change that impact the use of the program […]

Google Ads

Google Cracking Down On Toolbars Showing Too Many Ads

Google has been notifying their AdSense for Search partners of a recent AdSense guidelines change that impact the use of the program with browser toolbars and third-party client applications. Google is supposedly giving these partners 30 days to make changes to their toolbars and applications or be in violation of the revised guidelines. I believe […]

Google

Google Adds Local News For Smartphone Users

Android and iPhone users can now get local news via the mobile version of Google News. It’s accessible by visiting news.google.com from a mobile browser. Google News will ask for permission to use your current location (if you haven’t already given that permission), and if you allow it, a “News near you” section will be […]

Analytics & conversion

How To Integrate Google Analytics & YouTube

As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential to try and integrate numbers as much as possible. And this integration should not only be on the marketing message and design, but also on its tracking. It is important to have a […]

Get the must-read newsletter for search marketers.