SEO tasks vary wildly in complexity: some of them are best done by a seasoned expert, some of them require creative flair, and many are fairly rote—directory submissions, some kinds of copywriting, and some varieties of link-building. For those simple, repetitive tasks, it's tempting to turn to outsourcing.
In fact, some SEO consulting firms act as a high value-added "interface" between clients and a largely outsourced workforce. The agency knows what firms are worthwhile and what to look for, the outsourcer gets steady work, and the client gets their campaign done at a low cost.
But w [...]
Related Topics: All Things SEO Column | Channel: SEO