Google Goes Black With Black Navigation Bar Test

Google is now heavily testing a new top bar color, that color is black. Google began testing this back about a month ago, as reported by Google Operating System but now Google seemed to have stepped up those tests. So much so, users are complaining that their custom Google home page designs look bad because of the new black bar. Last week we reported Google was testing a grayed out design interface. As you know, Google constantly tests new designs, features and layouts - so this comes with no surprise. As a side note, Google is also testing a black YouTube player. Related [...]


Pagination Strategies In The Real World

pages-pagination-featured One of the hot topics at SMX Advanced in Seattle this June was the best way to handle paginated sites. It seemed like the topic that would not go away, as it came up in panel after panel. The reason this happened is that it is a complicated topic. There are two major scenarios that we will examine, including a look at the potential solutions and the choices that publishers can make. No Place For Rel=Canonical The "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced started with controversy when REI's Jonathan Colman said that REI.com benefitted from using rel [...]


Minimum Investment, Maximum Return – Register Now for SMX East, Save Up to $500

Run your own business? Work for a large agency or an enterprise brand marketer? Manage an e-commerce website? If you are responsible for attracting new customers and driving conversions, then you can’t afford to miss the actionable tactics and best practices shared at Search Marketing Expo – SMX East, September 13-15 in New York City. Register for SMX East by July 16 and you’ll get the lowest available Super Early Bird rates. Register today! Or keep reading to learn more. Minimum Investment, Maximum Return Tactical & Thought Provoking Presentations: SMX East speakers are selec [...]


Top 3 Takeaways From Google’s Inside Search Event

amit singhal mobile explosion google inside search For those of you expecting me to make good on a promise from my last column to continue the theme of how mobile is changing SEO with regard to link building, look for that next month. Since Google’s Inside Search event had a mobile theme, I think it’s more important to address the implications of what was said this month. If you’re not already aware, on Tuesday, June 14, 2011, Google held an Inside Search event in which they introduced several new features to desktop search, including voice search and search by image, released several new mobile features, and gave general statistics [...]


adCenter’s Transparent Quality Scores – Will Google Respond?

adCenter Keyword Quality Score - Historical Trend There’s an old adage that goes "It’s not just what you say, it’s how you say it that counts." Having been married for 31 years next month, I can attest to the simple, powerful truth of that statement. I feel the same way about the differences between Google and Microsoft’s approaches to quality score. For the most part, what Google and Microsoft are saying to us through their quality scores, is that they want us to understand how important selecting highly relevant keywords, creating relevant ads and sending searchers to relevant landing pages is to a successful paid search camp [...]


How The Food Network Suddenly Spiked In Popularity & Why comScore Isn’t Buying It

food-network-featured In May 2011, the mantle of the most-trafficked food site according to comScore passed to Food Network from AllRecipes, who had held the position for over two years. What was its secret recipe? Buying an audience through the AdOn network – a recipe that apparently didn’t ultimately taste right to comScore. They determined the surge was due to "invalid" traffic and revised the numbers, putting AllRecipes back on top. Why comScore Numbers Matter So Much In today’s world of digital content powered by online advertising, advertisers and publishers alike keep a close eye on the numbers. Web [...]


SearchCap: The Day In Search, June 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Health To Be Shuttered On January 1, 2012Google Health, the company’s attempt to improve health care by letting consumers move medical data online and control who can access it, is shutting down. The service will be retired on January 1, 2012. In a blog post announcing the news, Google says the product didn’t catch on as it had hoped: Google Health is [...] How To Read & Use Facebook Analytics For Your PageForget the 1-800 nu [...]


Google Health To Be Shuttered On January 1, 2012

google-g-logo Google Health, the company's attempt to improve health care by letting consumers move medical data online and control who can access it, is shutting down. The service will be retired on January 1, 2012. In a blog post announcing the news, Google says the product didn't catch on as it had hoped: Google Health is not having the broad impact that we hoped it would. There has been adoption among certain groups of users like tech-savvy patients and their caregivers, and more recently fitness and wellness enthusiasts. But we haven't found a way to translate that limited usage into widespread [...]


How To Read & Use Facebook Analytics For Your Page

Forget the 1-800 numbers, the info@ email addresses, and don’t bother hooking up that fax machine anymore. Facebook business pages are an essential customer and business/brand communication tool that are beginning to replace traditional mediums of customer service and communication between brands and businesses. The ability to keep an audience engaged, updated, and responded to so consistently and easily is a tool that many are, and if not they should be, taking advantage of. However, using the page is one task, but monitoring that use and the users is quite another and can be a bit ov [...]


The 20-Point SEO Account Takeover Checklist

What should you do if you are stepping into a role as the new "SEO Manager" of a website? This is a question you could ask yourself either as an in-house employee at a company, an agency taking over an account from another agency, or moving into the role from one account to another within your agency. Truth be told, I imagine that if you are at an agency, and simply taking over an account from someone else, much of the account transition will go smoothly, so you may not need to do as complete a discovery as I am suggesting below. Think of this checklist as a way to get up to speed as [...]


6 Commonly Ignored Website Requirements & 10 Tips To Remember

The leading cause for website or software application failure is not having a requirements document prepared and shared with everyone attached to the project. Typically, business and functional specifications, along with possible web design guidelines are gathered. What do most requirements documents miss? The purpose of a formal requirements document is to be sure that everything that appears on the website or application is supposed to be there. In cases such as ecommerce or application driven sites, there’s a better chance that managers from several departments, plus content writ [...]


Update: The Shoe Drops: Google Receives Formal Notification Of Review By FTC

Google & FTC As expected, the Federal Trade Commission has begun its formal investigation of Google's business practices. In a blog post today, Google fellow Amit Singhal wrote that the company yesterday received formal notification from the agency that it would be conducting an inquiry. Though Singhal writes that "it’s still unclear exactly what the FTC’s concerns are," reports in recent days have pointed to Google's core search advertising business as a concern. According to the Wall Street Journal, the investigators will look into whether Google somehow is unfairly dominating the sphere, at the e [...]


Search In Pics: Google Search Cupcakes, Google Heros & Yahoo Gay Pride

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google China's 2009 Music Event: Google Search Cupcakes: Google Wall Of Heros: Yahoo Gay Pride Month: View From Google's New Dublin Office: [...]


Dilbert Cartoon: Caught For Paid Links On Google

125508.strip Yesterday we had a Dilbert cartoon telling us to say no to black hat SEO and today we have a Dilbert cartoon telling us to say no to paid links: The comic reads: Employee: "Google found out that we use fake links to boost our search rank." Employee: "Now our website only shows up when someone enters the search string "dung for brains."" Boss: "They won't get away with this!" Computer [aka Google]: "Shut your pie hole." That is two in a row from the Dilbert cartoons on the topic of SEO. Related Articles Dilbert Cartoon Says "No" To Black Hat SEO Those Special Go [...]


Retail Study: 1 Facebook Fan = 20 Visits To Your Website

A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan.  The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website.  In order to generate this number, Facebook traffic was analyzed and compared against Facebook Page data from Techlightenment. The study also found that brands utilizing Facebook the most saw increased brand searches on Google, Yahoo! and Bing.  A top UK retailer, Topshop,  saw brand searches  increase by 54% after a visit to Facebook.  Th [...]


Google Rolls Out Behavioral Targeting To All AdWords Advertisers

Google is finally rolling out the ability to target ads to users by interest -- based on their previous browsing activity, or behavior -- to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to larger groups over time. The company says the capabilities are available today. The announcement marks Google's full entrance into the world of behavioral targeting in AdWords. The system looks at the types of pages that a user visits, considering how recently and frequently the person [...]


SearchCap: The Day In Search, June 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googleopoly: The Definitive Guide To Antitrust Investigations Against GoogleWe’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC will join the EU and Texas in doing broad investigations. But Google’s been examined for antitrust issues many times before this and mostly come through OK. Here’s our comprehensive guide to Google and [...] FTC’s G [...]


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Googleopoly: The Definitive Guide To Antitrust Investigations Against Google

google-ftc-featured We're another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC will join the EU and Texas in doing broad investigations. But Google's been examined for antitrust issues many times before this and mostly come through OK. Here's our comprehensive guide to Google and antitrust actions, over the years. December 2007: FTC Approves Google Purchase Of DoubleClick Perhaps Google's first real antitrust challenge, it had to fight for approval to purchase DoubleClick. Plenty of opponents lined up against the deal, but Google won [...]


FTC’s Google Probe Moving Ahead, WSJ Reports

The seemingly inevitable antitrust investigation of Google appears to be taking another step forward, with the Wall Street Journal reporting that the US Federal Trade Commission is "poised" to serve the company with subpoenas as part of a probe. Google may receive the FTC demands within days, and other companies may get similar requests asking for information "about their dealings with Google," the paper reports. The investigation seems likely focused around Google's search ads and whether Google has somehow exercised unfair dominance of that area. From the WSJ article: The new inquiry, [...]


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