SearchCap: The Day In Search, July 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Users Are From Internet Explorer; Google Users From Firefox, Chrome & SafariWhile almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google’s search visitors use the web’s most popular browser. Instead, Google deals with Firefox, Apple’s Safari and Google’s own Chrome browser cause those to combine and outdistance IE usage. Internet Explorer Is Big On Bing The figures come from a [...] [...]


Search In Pics: Captain America At Yahoo, Mozcot & Yarhoo

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Captain America Visits Yahoo: SEOmoz's Mascot, a Mozcot? 'Yarhoo' - Family Day: Google Feetburners: Android Toys For Sale: [...]


Bing Users Are From Internet Explorer; Google Users From Firefox, Chrome & Safari

bing-browser-chitika While almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google's search visitors use the web's most popular browser. Instead, Google deals with Firefox, Apple's Safari and Google's own Chrome browser cause those to combine and outdistance IE usage. Internet Explorer Is Big On Bing The figures come from a new report by Chitika, which analyzed a week's worth of traffic across its ad network sites from July 20 to 26, 2011, for North America. Chitika says almost 75% of all Bing search traffic comes from IE users: Our internal stats here at Search Engin [...]


3 Google Tools That Can Help Boost AdWords Campaign Performance

Fact: Google spoils us when it comes to free tools to optimize our search campaigns. Over the past few years, they’ve released a ton of really useful products that allow us to mine for keywords, auto-bid our campaigns, test ad copy and more. It’s true that Google doesn’t strike gold every time it releases something new into the wild (Google Radio Ads, anyone?) but when it comes to tools for optimizing your AdWords campaigns, they normally get things pretty dead-on. Here are three of my favorite AdWords tools for retailers, along with some hints and tips on how to leverage them for [...]


SearchCap: The Day In Search, July 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search For Hotels With Google Hotel FinderForget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel Finder. Google Hotel Finder is a search tool specifically designed to make it easier to find and compare hotels for your trips. The features include: Draw simple shapes [...] US Senate Schedules Hearing On ‘The Power Of Google’A US Senate subcommittee will [...]


Search For Hotels With Google Hotel Finder

google-hotel-finder Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google's Hotel Finder. Google Hotel Finder is a search tool specifically designed to make it easier to find and compare hotels for your trips. The features include: Draw simple shapes to define the neighborhoods (yes, more than one!) that interest you. See popular locations on maps with highlights One click adds hotels to your shortlist, where you can review them easily. See if you will get a good deal by by comparing a hotel’s current price with its typical on [...]


US Senate Schedules Hearing On ‘The Power Of Google’

A US Senate subcommittee will conduct a hearing in September on Google's search/business practices. The hearing, titled "The Power of Google: Serving Consumers or Threatening Competition?," will take place on September 21, 2011, at 2:00 pm ET. It appears that a webcast will be available via the Senate Judiciary Committee's website. The witness list hasn't been posted there yet, but this is presumably the hearing at which Eric Schmidt has agreed to testify. Senator Herb Kohl, chairman of the Subcommittee on Antitrust, Competition Policy and Consumer Rights, will preside over the hea [...]


SPONSORED MESSAGE: Selecting the Right Conversion Tracking Methodology

Free Whitepaper - Comparing 3 Conversion Tracking Processes: Selecting the Right Conversion Tracking Methodology Learn how various publishers and solutions providers track conversions and use cookies - so you can improve your own marketing performance. Sponsored by SearchForce Download now! [...]


How To Win Enemies & Influence People By Turning Controversy Into Links

There are a few easy ways for journalists to get their readers' attention: breaking news, in-depth profiles, tugging emotional heartstrings, or by stirring up some controversy. If you're doing any kind of link-building, you want to appeal to one of those basic formats. Most SEO consultants advise you to create fact-dense or emotionally-compelling content. And that absolutely works. But creating controversial content is far, far easier, and often more rewarding. That's not to say that making controversial blog posts or business decisions is always the right call. In most cases, it's a las [...]


What Wins In Google Universal Search? Videos, Images & Google!

Universal Search Trend Percentage Searchmetrics has conducted a data analysis on what type of content appears most often in Google Universal Search results, as well as which sites are most visible in them. Video and image content wins, as does content hosted on Google's own properties. Universal Search Loves Video, Images The most revealing data from the study, which the company provided to us and which may appear on its site soon, is that having a video is one of the best ways of showing up in the top results at Google. The chart below shows up videos are by far the most found results in Google, with image content a di [...]


Google+ At One Month: A Look At Highlights & Controversies

google-plus-featured It's hard to believe that it was just one month ago today that Google+ launched. So much has happened to the fledgling service in this short time. Here is a look at both the highlights and lowlights of Google's newest social network! Launch & Usage Google+ came out of the gate swinging, amassing 10 million users in just 2 weeks and accumulating rave reviews in the tech world. Here is some coverage of the initial launch and stats behind Google+ usage: Great Buzz Around Launch The launch around Google+ was truly one-of-a-kind. As media covered Google's new social product, people w [...]


Google TV Struggling: Logitech Sees More Returns Than Sales Of Revue Console

Is Google TV testing Larry Page's patience? With his renewed focus on streamlining Google's product roster, this news surely isn't going over well in Mountain View: Logitech has reported that its Logitech Revue console had more units returned than sold in the company's latest financial quarter (Q1 2012). Ouch. As a result, Logitech says it'll cut the unit's price from $249.99 to $99. The Revue has already had one price cut; it was $300 when launched late last year and dropped to $250 recently due to slow sales. In its prepared financial remarks (PDF, shared by GigaOM), Logitech says i [...]


Twitter Intros Ability To Target Promoted Tweets To Followers

twitter-logo As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users' timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new feature in a blog post today. "Traditionally, you could target with a set of keywords and restrict to geographies," Kevin Weil, the product lead for Twitter's monetization products, told me. "With this, you can target to your followers -- a [...]


Google May Be Outgrowing Their Home In Mountain View

Google's Growth Unsettles Mountain View by the Wall Street Journal reports on the tension growing between Google and the city they have grown up in, Mountain View. As Google continues to grow and require more space, Mountain View needs to expand with them. City council member Laura Macias told the Wall Street Journal "we may not develop as much as Google wants." Mountain View is a region that has lots of greener, wildlife and is not city-like. Google is interested in building bridges, recreation facilities, corporate housing and more offices. This will result in high density pop [...]


Has Paid Search Become The New NYC Mailbox?

If you have ever lived in New York City, you know possibly the worst thing about the city is finding an apartment. It is miserable plain and simple. You sort through thousands of Craigslist postings, a few New York Times postings, and answer every ad posted on every mailbox in the city only to realize 90 percent of the listings are for apartments that aren’t available, never existed, and were made up by some super shady broker just to try to get you to give them a call. Sadly, of late, more and more retail paid search ads seem to resemble NYC apartment ads than they do search ads – and [...]


Google To Offer Content Delivery Service For Page Speed

Google announced they are starting a new service named Page Speed service. Essentially, this service will be Google fetching the content on your web site and then serving it up with speed improvements of 25% to 60% to the rest of the world, including Google's bots. Google will eventually charge for the service but has not yet said how the pricing structure will look. The service includes: An online service that automatically speeds up loading of your web pages. Switch your domain name to point to Google's DNS. Page Speed Service fetches content from your servers It rewrites your [...]


Resolving The Online-Offline Attribution Challenge With DNI

It is a classic online attribution challenge: tracking offline leads driven by online sources. Interactive agencies and digital publishers are using SEM to drive leads for national and local advertisers but aren’t getting credit for the calls generated by the programs. The solution is DNI (dynamic number insertion) technology which enables a business’ phone number appearing throughout a website to be dynamically replaced with a call tracking number indicating how the consumer arrived there. When a business receives a call from the number on the website, it can then be tracked back to th [...]


One Month In, Google+ Sees First Traffic Dip As Total Visits Drop 3%

google-plus-featured New numbers released by Experian Hitwise show the first traffic drop for Google's social networking service, Google+.  The drop occurred on the week of July 23rd as Google+  saw 1.79 million total visits compared to the 1.86 million the previous week.  Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits were up 283%.   Even in the week of July 16th, the traffic drop was starting to show: In addition to the drop in total visits, the average time spent on Google+ decreased as well.  Last week the average time spent was [...]


How Being “Friends” On Google+ Leads To Better Rankings

google-plus-featured-2 Want to rank better on Google? Get people to add you to their Google+ Circles, and that seems to be a potentially huge boost, based on a search I just did. I'm Friends With Ford When I looked for cars about an hour ago, I found a listing for Ford at the bottom of the first page of results, in the 10th position. In addition, there was an enhancement telling me that Ford had shared this link: Interesting. Why is Ford showing up and with that enhancement in my results? Hovering my mouse over the Ford Motor Company link displayed this: Indeed, I am connected to Ford through Google Plus. Fo [...]


Google Receives DOJ Request for Additional Info On AdMeld Buy

Google has acknowledged receiving a "second request" for additional information from the Department of Justice, as it continues to review whether the company's planned purchase of AdMeld would impede competition in the space. In a blog post, Neil Mohan, VP of display advertising, noted: "This doesn’t surprise us, as today’s display advertising industry is very new and highly complex." The company used the opportunity to trot out its arguments on why it believes there's plenty of competition in display advertising, implying that the DOJ should approve the transaction. Mohan wrote t [...]


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