Apple

SearchCap: The Day In Search, July 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Users Are From Internet Explorer; Google Users From Firefox, Chrome & Safari While almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google’s search […]

Apple

SearchCap: The Day In Search, July 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search For Hotels With Google Hotel Finder Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now […]

Google

Search For Hotels With Google Hotel Finder

Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel Finder. Google Hotel Finder is a search tool specifically designed to make it easier to find and compare hotels for your trips. The features include: Draw simple shapes […]

Google

US Senate Schedules Hearing On ‘The Power Of Google’

A US Senate subcommittee will conduct a hearing in September on Google’s search/business practices. The hearing, titled “The Power of Google: Serving Consumers or Threatening Competition?,” will take place on September 21, 2011, at 2:00 pm ET. It appears that a webcast will be available via the Senate Judiciary Committee’s website. The witness list hasn’t […]

SEO

How To Win Enemies & Influence People By Turning Controversy Into Links

There are a few easy ways for journalists to get their readers’ attention: breaking news, in-depth profiles, tugging emotional heartstrings, or by stirring up some controversy. If you’re doing any kind of link-building, you want to appeal to one of those basic formats. Most SEO consultants advise you to create fact-dense or emotionally-compelling content. And […]

Content

What Wins In Google Universal Search? Videos, Images & Google!

Searchmetrics has conducted a data analysis on what type of content appears most often in Google Universal Search results, as well as which sites are most visible in them. Video and image content wins, as does content hosted on Google’s own properties. Universal Search Loves Video, Images The most revealing data from the study, which the […]

Google

Google+ At One Month: A Look At Highlights & Controversies

It’s hard to believe that it was just one month ago today that Google+ launched. So much has happened to the fledgling service in this short time. Here is a look at both the highlights and lowlights of Google’s newest social network! Launch & Usage Google+ came out of the gate swinging, amassing 10 million […]

Content

Google TV Struggling: Logitech Sees More Returns Than Sales Of Revue Console

Is Google TV testing Larry Page’s patience? With his renewed focus on streamlining Google’s product roster, this news surely isn’t going over well in Mountain View: Logitech has reported that its Logitech Revue console had more units returned than sold in the company’s latest financial quarter (Q1 2012). Ouch. As a result, Logitech says it’ll […]

Paid social

Twitter Intros Ability To Target Promoted Tweets To Followers

As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new […]

Google

Google May Be Outgrowing Their Home In Mountain View

Google’s Growth Unsettles Mountain View by the Wall Street Journal reports on the tension growing between Google and the city they have grown up in, Mountain View. As Google continues to grow and require more space, Mountain View needs to expand with them. City council member Laura Macias told the Wall Street Journal “we may […]

Ecommerce

Has Paid Search Become The New NYC Mailbox?

If you have ever lived in New York City, you know possibly the worst thing about the city is finding an apartment. It is miserable plain and simple. You sort through thousands of Craigslist postings, a few New York Times postings, and answer every ad posted on every mailbox in the city only to realize […]

Google

Google To Offer Content Delivery Service For Page Speed

Google announced they are starting a new service named Page Speed service. Essentially, this service will be Google fetching the content on your web site and then serving it up with speed improvements of 25% to 60% to the rest of the world, including Google’s bots. Google will eventually charge for the service but has […]

Analytics & conversion

Resolving The Online-Offline Attribution Challenge With DNI

It is a classic online attribution challenge: tracking offline leads driven by online sources. Interactive agencies and digital publishers are using SEM to drive leads for national and local advertisers but aren’t getting credit for the calls generated by the programs. The solution is DNI (dynamic number insertion) technology which enables a business’ phone number […]

Google

One Month In, Google+ Sees First Traffic Dip As Total Visits Drop 3%

New numbers released by Experian Hitwise show the first traffic drop for Google’s social networking service, Google+.  The drop occurred on the week of July 23rd as Google+  saw 1.79 million total visits compared to the 1.86 million the previous week.  Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits […]

Google

Google Receives DOJ Request for Additional Info On AdMeld Buy

Google has acknowledged receiving a “second request” for additional information from the Department of Justice, as it continues to review whether the company’s planned purchase of AdMeld would impede competition in the space. In a blog post, Neil Mohan, VP of display advertising, noted: “This doesn’t surprise us, as today’s display advertising industry is very […]

Google Analytics

SearchCap: The Day In Search, July 27, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Testing New “Clean” Design: For Tablets Only? Google is testing yet another design, this one is the same gray and black bar look but places the search filters and […]

Facebook

Facebook Launches In-Depth Guide For Businesses

Late yesterday Facebook announced “Facebook for Businesses” providing users clear and concise directions for properly marketing on Facebook.  This is very similar to last month’s “Twitter for Newsrooms” as both are official resources for entry level participants.  The variety of marketing options on Facebook can be daunting for new marketers, but this guide does a great job explaining […]

Content

4 Tips To Launch Your B2B Marketing In Social Media

Savvy business to business marketers realize that social media involves much more than opening corporate accounts on Facebook and Twitter. Today, social media offers B2B marketers significant, quantifiable and predictable results. This column explores the top four reasons B2B marketers should engage in a proactive, social media program, and offers specific tips on getting started. […]

Analytics & conversion

Landing Page Battles Of The Flat Foreheaded

If you run into a marketer with a flat forehead, odds are that they have been working on landing pages. Landing pages are are a fantastic conversion tool. Because they are so often tested, we know a great deal about what is likely to work on a landing page. Unfortunately, managers and designers prefer their […]

Google Analytics

SearchCap: The Day In Search, July 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Panda 2.3 Update Is Live Google has confirmed to Search Engine Land that late last week, it pushed out a small update to the Panda filter. “We’re continuing to […]

Google

Google Plus One Button Now 3X Faster

Google announced they have now speed up the Google +1 button for websites. The button is now automatically up to 3 times faster and best of all, webmasters do not need to update their code for the speed changes to take affect. The change is automatic. Google said, “no action is required on your part, […]

Google

Official: Google Panda 2.3 Update Is Live

Google has confirmed to Search Engine Land that late last week it pushed out a small update to the Panda filter. “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” a Google spokesperson told us. “This most recent update is one of the roughly […]

Google

Just A Matter Of Time: Google +1’s Being Sold By The Thousands

A report by the Atlantic shined a light on a new “social media service” which allows users to purchase Google +1’s in bulk.  The site in question, Pluseem, has a variety of different Google+ package sizes, from 50 plusses to 2,000, with the prices ranging from $0.18 – $0.38 per plus. Of course this is a […]

SEO

Russia’s Search Engine Yandex Steathily Moves West

Yandex now has deeper cash pockets following its IPO -- so where and in what type of expansion is the company going to expand? Moving west and south perhaps? There are good competitive reasons why Yandex needs to take its battle with Google to other markets -- but it also needs to be secure at home -- in Russia.

Link building

A Google Plus Primer On Links & Rank

There are a lot of questions bouncing around about Google+ links and their impact and effect on rank. I will share what I feel confident about and also give you a road map of must read articles that once read, will really help you to feel more comfortable with what we do and don’t know […]

Ecommerce

Twitter Search Gets “New Twitter” Look & Feel

For ages, Twitter has operated a standalone Twitter Search site in addition to allowing people to search from within Twitter.com itself. Today, that standalone site has gained a new location and been upgraded to match the Twitter.com search experience. Previously, Twitter Search was located at https://search.twitter.com. Now, that address leads to https://twitter.com/search, as tweeted by […]

Apple

SearchCap: The Day In Search, July 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tech Celebs Most Followed On Google+ While “Real World” Rules On Twitter & Facebook How do you measure the success of a social media site? One of several ways might be […]

Google

Google Relaunches Boost As AdWords Express

Further consolidating the products (or at least their names) in the local and mobile space, Google has re-named Boost as AdWords Express, also stepping up marketing efforts and consolidating sign-up for Express and Google Places. “We’ve seen great success with the product, but we want to change the product name to better emphasize the ties […]

Apple

AdWords Click-To-Download Ads Now Accompanied By Icon

Click-to-download AdWords ads for mobile devices are getting more visually appealing. Google will now find the advertised application’s icon in the iTunes store or Android market and display it alongside the ad in search results. The new feature will automatically be applied whenever a click-to-download ad appears on a mobile device. Google announced its immediate […]

Link building

Better Mobile Linkbuilding In 5 Easy Steps

You may have read in SEOMoz a few years ago that link building is unnecessary for mobile rankings. When it comes to smartphone search engine results, data suggests otherwise. When I took a random sample of 11 of the most popular mobile queries and examined the characteristics of the top 5 Google smartphone results for […]

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