More from Search Engine Land: Page 2

Google

Google Tests Smooth Animated Instant Previews Effect

Mark Reynolds documented new instant previews functionality implemented, as a test, by Google. Google Instant Previews launched in November 2009 and since then has undergone many updates and changes. This new change seems to give a more animated, transition feel to when you activate the instant preview. It is a smooth and slower pop out […]

Apple

Facebook Takes Aim At Instagram With Photo Filters Feature

New Facebook features have been released rampantly as of late, the newest taking aim at Instagram. The New York Times reported that Facebook will be introducing a dozen photo filters, similar to Instagram’s vintage & washed out effects: Instagram is a free app for the iPhone allows users to modify and enhance photos by applying […]

SEO

Link Laundering: The Growing Threat That Tarnishes White Hat Sites

Let’s say your site’s security is bulletproof. Your password is memorable to you, but uncrackable. Moreover, your forum’s moderators are sleepless and relentless: nobody gets away with spamming you, and the only followed links you allow forum posters to contribute is a single followed link on their profile page. Plus, you don’t let people mass-create accounts. […]

Google

Google Squared, News Timeline Get Added To Google’s Chopping Block

The slow demise of Google Labs has put a few more Google tools/services on the chopping block, including Google Squared and Google News Timeline. Those are two of the most recent experiments that Google has listed for shutdown on the Google Labs home page. Google Squared Google Squared launched in 2009 and offered search results […]

Apple

Steve Jobs Hands Off To Tim Cook, Resigns As Apple CEO

Hopefully Steve Jobs is not gravely ill. But his health must be the reason for today’s announcement that he’s resigning as CEO. He’s asked to remain as Chairman and that the board elect COO Tim Cook the new CEO. Effectively Cook has been running the company for some time, while Jobs has been out for […]

Content

China: Not So Fast “Googlerola”

Major international mergers and acquisitions typically must be approved by regulators in multiple jurisdictions before they can be consummated. As a practical matter this has historically meant North America and Europe for most Western companies. But as more US-based and European companies expand into China the Chinese government is increasingly getting in on the action. […]

Google Analytics

SearchCap: The Day In Search, August 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: America’s Fastest Growing Search Marketing Companies Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent […]

SEO

America’s Fastest Growing Search Marketing Companies

Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent company, Third Door Media, made the Inc. 5000 list this year. Who gets chosen? Inc. says, “The 2011 Inc. 500|5000 is ranked according to percentage revenue growth from 2007 through […]

Google

Google’s +1 Button Now Works With Google +, Go Figure!

Google has announced that the Google +1 button now works with Google’s social network, Google +. +1 Button Sharing on Google + Now when you click a +1 button on a publisher web site, such as this one, you will be able to share that article directly with your Google + circles. All you do […]

Google

Google Settles DOJ Pharmacy Ad Investigation With $500 Million

Google has agreed to forfeit $500 million and to more tightly comply with laws surrounding online pharmacy advertising, after a Department of Justice investigation found it both allowed and helped Canadian pharmacies that were advertising and selling to U.S. consumers in violation of federal law. The $500 million penalty is one of the largest in […]

Google

How To Post Your Google+ Feed To Facebook And Twitter

One of the questions that we see a great deal of on our Search Engine Land Facebook Page and LinkedIn Group is “How can we get our Google+ feed to post in Facebook and Twitter?”  The correct answer to that question is that no official way exists to have the networks play nice. However, with the […]

Ecommerce

Jorge Luis Borges Google Logo

Today on Google’s home page is a special logo for Jorge Luis Borges. His birthday was today 112 years ago. He is most well known for his books named Ficciones in 1944 and The Aleph in 1949. The books are in the genre of science fiction and in the genre of “magic realism.” As you […]

PPC

5 Reasons Why Brand Marketers Should Use Search Retargeting

Are you looking to create brand awareness online? Wouldn’t it be great if you could target consumers who recently searched on your targeted terms? Well that’s exactly what search retargeting can help you do. It offers brand marketers a very precise method to reach their audiences. Let’s take a look at why. Search Retargeting In […]

Content

What To Do When Your Brand Message Doesn’t Match How People Search

SEO is all about words. Which words people search with; how to use them; and where to put them. Choosing the right keywords is imperative to the success of any SEO campaign. Unfortunately, selecting these keywords isn’t always as simple as it would seem. Many B2B companies have very specific marketing and messaging philosophies that […]

Google

Google’s Horowitz: “We Need To Improve” Google Plus & Facebook’s Sharing Controls Are “Familiar”

In what amounted to a “State of Google Plus” talk today, Google’s Bradley Horowitz said “we need to improve,” hinted at some features that may be in Google’s pipeline and called Facebook’s new sharing controls “familiar.” Horowitz, the VP of Product for Google Plus, spoke to Tim O’Reilly during an hour-long, live webcast conversation that […]

Google Analytics

SearchCap: The Day In Search, August 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blind Social Sharing & Its Effect On Personal Credibility Social media may seem like ‘information overload’ for some, especially since there are now thousands of tweets sent per second and millions […]

Paid social

Blind Social Sharing & Its Effect On Personal Credibility

Social media may seem like ‘information overload’ for some, especially since there are now thousands of tweets sent per second and millions of people with a Facebook account. But how is this information created and sent? What is the ratio of actual unique information compared to the amount of re-tweets and Facebook posts about it? […]

Google

New Facebook Sharing Controls Undermine Google+ Privacy Advantage

There will be extensive discussion and debate today about whether the broad and welcome array of new privacy, tagging and sharing controls on Facebook are or aren’t a response to Google+. I directly asked Facebook that question and was told that the new features have nothing to do with Google+ and have been in the […]

Google

Google Hiring Spam Fighters In Dublin

Kaspar Szymanski from Google’s search quality team announced on the Google Webmaster blog that his office is hiring Search Quality Associates to work in the Dublin, Ireland office. Search Quality Associates are basically Google web spam fighters. They are responsible for digging deep into site code, investigating site issues, looking for search quality issues and […]

SEO

How To Manage Expectations When Kicking Off A Global Search Program

In my last article, we reviewed my 5 Best Practices for Kicking off a Global Search Program. This article generated a number of questions from people about Tips#1 “Setting Expectations” and Tip #2: “Reporting Structures and Cadence”, so we will drill down into them this time. Without a doubt, setting the mutual expectations for a […]

Apple

Facebook To Step Up Acquisitions: Report

There was a time before the “Great Recession” when a cluster of companies were seemingly always bidding against one another to acquire the hot startup of the month. The core of that group consisted of Google, Yahoo, Microsoft, eBay, AOL and News Corp. But while AOL and Yahoo still buy companies — AOL bought HuffingtonPost […]

Paid social

Here’s What Twitter Should Do To Make Photo Galleries More Useful

I like the new user photo galleries that Twitter started rolling out yesterday. They’ll make photo search and discovery much easier, especially for those of us who’ve scattered our photo uploads across TwitPic, yFrog, Mobypicture and other photo services. But I’m also hoping that the product Twitter launched yesterday is a shell of what it’ll […]

Content

A Guide To Inclusive Link Building For The Visually Impaired

I’ve been interested in assistive technology for years, dating back to when I was (briefly) a social worker and I saw how differently abled users navigated the Internet. As an SEO and a link builder, I’m tasked with making sure that search engines and users can find and interpret content, but as you can imagine, […]

Google

All Phone Numbers In Mobile AdWords To Become Clickable

Google has long supported phone extensions, which allow advertisers to include clickable phone numbers in AdWords when they appear on mobile devices. Now, phone numbers in other parts of the ad creative will be clickable, as well, essentially creating phone extensions from ads that don’t necessarily have them activated. The company announced the change  in […]

Paid social

Twitter User Galleries Start Rolling Out Today

Twitter has begun rolling out User Galleries, a new feature that should make the process of searching (and finding) images shared on Twitter a lot easier. The galleries will show images — but not videos — that are shared on Twitter via many of the major photo upload/sharing tools, such as TwitPic, yFrog, Instagram and […]

Google News

SearchCap: The Day In Search, August 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Dominates Online Video, In Hunt For Hulu By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video […]

Content

Google Dominates Online Video, In Hunt For Hulu

By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and […]

Google

Google’s Street View Gets OK To Launch In Israel

Google’s Street View service is headed to the Middle East. As expected, the Israeli government has given Google a green light to begin driving through the country and placing panoramic images online. The Ministry of Justice’s decision comes after months of discussion with Google about how to allow Street View in the country while still […]

PPC

Tips For Spying On Your PPC Competitors

Spying is such a loaded word, isn’t it? Spying evokes images of stakeouts on dark streets, dumpster diving to dig up old phone records, elaborate electronic eavesdropping and bugged lampshades. In the corporate world, we prefer to use the softer, more professional reference to competitive intelligence gathering. What ever you prefer to call it, keeping track of competitors is […]

Facebook

Study: 27% Of Referral Traffic To Facebook Pages Comes From Google

A study by PageLever, an analytics tool for Facebook, showed that search engines are major traffic drivers for Facebook pages, making up 34% of all external referrals.  Google was the leading search engine sending 27.57% of all external traffic to pages.  This study analyzed 1000 pages, with a minimum of 10,000 fans each. Surprisingly, Yahoo! is sending […]

Apple

What’s The Difference Between Mobile & Desktop SEO?

One of the questions I get most often about mobile SEO is this: I’m already doing SEO– do I really need to do mobile SEO separately? What’s the difference between the two? There are some who would say that there is no difference between desktop SEO and mobile SEO. It’s a topic that often garners […]

Bing

Bing’s Streetside Now Appearing In The UK

In April of this year Microsoft announced that its visual mapping feature, Streetside, was making its way to Europe. The BBC reported at the time that cars mounted with the now familiar 360 degree cameras were driving around London collecting images. The fruit of that effort has now begun to appear. Microsoft previously said that […]

Google

Google Begins Verifying Google+ Accounts

Google has started adding small verification badges to certain Google+ accounts. The badges initially appear as a small, gray, circular checkbox to the right of the account name, and then expand on mouseover to say “verified name.” Our Editor-in-Chief Danny Sullivan is among the first group of accounts to be verified like this, and here’s […]

Google Analytics

SearchCap: The Day In Search, August 19, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook’s ‘Like’ Button Declared Illegal In Germany Citing violations to the countries strict privacy laws, the Independent Center for Privacy Protection (ULD) called for all Facebook ‘like’ plugins to be removed […]

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