SearchCap: The Day In Search, August 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Think Global — But Make Your Ads LocalFind out how to maximize your performance in international PPC campaigns – watch this webcast: “Global Domination through PPC: What you MUST know to succeed internationally.“ Watch this webcast now! Google Adds 100+ Domains, Signals Plans For National Small Biz PushGoogle appears to be readying plans to roll out its “Get Your Business Online” program across the U.S. That’ [...]


Think Global — But Make Your Ads Local

Find out how to maximize your performance in international PPC campaigns - watch this webcast: "Global Domination through PPC: What you MUST know to succeed internationally." Watch this webcast now! [...]


Google Adds 100+ Domains, Signals Plans For National Small Biz Push

google-get-business-online Google appears to be readying plans to roll out its "Get Your Business Online" program across the U.S. That's based on Mike Blumenthal's discovery that Google has recently added more than 100 domains to its portfolio, with URLs such as coloradogetonline.com, dakotagetonline.com, getoregononline.com, getpennsylvaniaonline.com, newyorkgetonline.com, northcarolinagetonline.com, ohiogetonline.com, etc. Get Your Business Online is Google's outreach program for small businesses. It offers them a free website, free hosting, domain name, a business listing on Google Places and additional mar [...]


Video: How Google Improves Their Search Algorithms

Google published a nice 4 minute video on how they go about improving their web search algorithms, the quality of results and the user interfaces. They talk about finding problems, coming up with new ideas, testing those ideas, approving or rejecting those ideas and implementing the ideas. Overall, much of this is not new to most of our readers, but the video does give you a nice refresher on how things work at Google. A lot of what is discussed in this 4 minute video was covered in the hour and a half interview by Danny Sullivan and Google's Amit Singhal, Ben Gomes and Matt Cut [...]


China Appears To Admit Cyberattacks On US

Circumstantial and indirect evidence has long implicated the Chinese government and its surrogates in numerous incidents of digital espionage and other hacking into US corporations' and government-owned websites and databases. The infamous Gmail hacking episode that triggered Google's censorship protest and "withdrawal" from the Chinese search market is only one example. The Chinese themselves have vigorously and indignantly denied any and all such accusations, despite mounting evidence to the contrary.  Now new evidence of Chinese state-sponsored "cyberattacks" comes in the form of a broa [...]


Bing Webmaster Tools Integrates Yahoo Traffic Data

bing-logo Bing Webmaster Tools now has fully integrated in Yahoo's traffic numbers as well. So if you have seen a spike in your Bing Webmaster Tools traffic charts, this is the reason why. You should see your impressions and clicks data spike up, while the click through rate numbers may fluctuate from the norm as well. Since Bing now fully powering Yahoo search's organic results, virtually in most geographic locations now, Bing has decided to integrate their data in the tool. There are many webmasters who would love an option to filter this data by search provider, i.e. see Bing vs Yahoo [...]


Google Tests Smooth Animated Instant Previews Effect

Mark Reynolds documented new instant previews functionality implemented, as a test, by Google. Google Instant Previews launched in November 2009 and since then has undergone many updates and changes. This new change seems to give a more animated, transition feel to when you activate the instant preview. It is a smooth and slower pop out of the instant preview than what Google first launched with. Mark provided this nice video that shows the new interface in action: Unable to display content. Adobe Flash is required. I personally still see the old fashion interface fo [...]


Facebook Takes Aim At Instagram With Photo Filters Feature

New Facebook features have been released rampantly as of late, the newest taking aim at Instagram. The New York Times reported that Facebook will be introducing a dozen photo filters, similar to Instagram's vintage & washed out effects: [caption id="attachment_90574" align="aligncenter" width="600" caption="Screenshots from Instagram"][/caption] Instagram is a free app for the iPhone allows users to modify and enhance photos by applying these filters to photos (as well as modify images easily.) The service has over 5 million users mainly due to the ability to enhance images with cu [...]


Back-to-College Is Where It’s At For Online Retailers

"Back to school! Back to school, to prove to Dad that I'm not a fool! I got my lunch packed up, my boots tied tight, I hope I don't get in a fight!..." If you love the movie Billy Madison as much as me, then you’re singing the rest of the song in your head right now. Despite how much fun Billy had redoing K-12, I bet he would have rather redone college (well...if he’d gone to college). College, my friends is where it is at, especially for retailers looking to capitalize on the second largest consumer-shopping event behind holiday. While back-to-school is a $55 billion opportunity, ba [...]


Link Laundering: The Growing Threat That Tarnishes White Hat Sites

"Money Laundering" Let's say your site's security is bulletproof. Your password is memorable to you, but uncrackable. Moreover, your forum's moderators are sleepless and relentless: nobody gets away with spamming you, and the only followed links you allow forum posters to contribute is a single followed link on their profile page. Plus, you don't let people mass-create accounts. So you're safe from spammers, right? Hardly. Sites that fit that profile are being targeted by a clever set of hacks: hackers exploit vulnerabilities on other sites, and "launder" their links by pointing them to individual pro [...]


8 Tips For Getting Dashboards Right With Cross-Channel Metrics

Measurement and attribution go hand in hand, and one of the most basic elements of a good attribution model is a solid dashboard with tangible metrics that are clear and easy to read. With the evolution and rise of digital advertising, dashboards have become increasingly popular and complex. While dashboards originated largely with clicks (and most dashboards are click based) there are many other post-click actions and data points that indicate consumer engagement and are helpful to monitor and evaluate for a complete picture of media performance. Dashboards are meant to inform the user [...]


Identifying Images That Don’t Convert: The Caption Test

In my column on the Landing Page Battles of the Flat Fore Headed, I deride stock photography as the result of lazy designers. I was asked on LinkedIn by a reader if all stock photography was bad. Obviously, the answer is "No." So how do you determine what images are going to be effective and which are not? Which images are going to reduce the conversion rates of your landing pages and which will help instill confidence in the visitor to take action? Unfortunately, I am not a photographer or graphic artist, so I really can't critique images on their intrinsic value. However, I have a litt [...]


Google Squared, News Timeline Get Added To Google’s Chopping Block

google-g-logo The slow demise of Google Labs has put a few more Google tools/services on the chopping block, including Google Squared and Google News Timeline. Those are two of the most recent experiments that Google has listed for shutdown on the Google Labs home page. Google Squared Google Squared launched in 2009 and offered search results in tables, with data presented across rows and down columns. That, at least, was the typical visible form of what Google Squared does/did. But the underlying technology also enabled Google to offer things like related searches and answers to questions, like th [...]


Steve Jobs Hands Off To Tim Cook, Resigns As Apple CEO

steve-jobs-mug Hopefully Steve Jobs is not gravely ill. But his health must be the reason for today's announcement that he's resigning as CEO. He's asked to remain as Chairman and that the board elect COO Tim Cook the new CEO. Effectively Cook has been running the company for some time, while Jobs has been out for medical reasons. Thus the "day to day" shouldn't be dramatically affected. What might be impacted over the longer term, however, is the product vision. Yet Apple is more than Steve Jobs, though his personality shapes its culture and products. Below is the full text of Jobs' letter to the boar [...]


China: Not So Fast “Googlerola”

Major international mergers and acquisitions typically must be approved by regulators in multiple jurisdictions before they can be consummated. As a practical matter this has historically meant North America and Europe for most Western companies. But as more US-based and European companies expand into China the Chinese government is increasingly getting in on the action. It seems that Google has so far has neglected to inform Chinese regulators of its intention to buy Motorola (for $12.5 billion) and seek their approval accordingly. Reuters explains that "under Chinese laws, enterprises tha [...]


SearchCap: The Day In Search, August 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: America’s Fastest Growing Search Marketing CompaniesEach year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent company, Third Door Media, made the Inc. 5000 list this year. Who gets chosen? Inc. says, “The 2011 Inc. 500|5000 is ranked according to percentage revenue growth from 2007 through [...] Google’s +1 Button Now Wo [...]


America’s Fastest Growing Search Marketing Companies

money-growth-plant-featured Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We're proud to announce that Search Engine Land's parent company, Third Door Media, made the Inc. 5000 list this year. Who gets chosen? Inc. says, "The 2011 Inc. 500|5000 is ranked according to percentage revenue growth from 2007 through 2010. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they had to be based in the United States, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of Dece [...]


Google’s +1 Button Now Works With Google +, Go Figure!

google-plus-button-social Google has announced that the Google +1 button now works with Google's social network, Google +. +1 Button Sharing on Google + Now when you click a +1 button on a publisher web site, such as this one, you will be able to share that article directly with your Google + circles. All you do is click the +1 button, then in the text box area you comment, choose a circle and then click on the share button. Here is a picture of me sharing a story on this site: Then if I go to my Google + profile you will see what I shared: This is being rolled out now and should be available to ev [...]


Google Settles DOJ Pharmacy Ad Investigation With $500 Million

Image courtesy Shutterstock.com Google has agreed to forfeit $500 million and to more tightly comply with laws surrounding online pharmacy advertising, after a Department of Justice investigation found it both allowed and helped Canadian pharmacies that were advertising and selling to U.S. consumers in violation of federal law. The $500 million penalty is one of the largest in U.S. history. The DOJ says the amount represents the amount Google brought in from the illegal ads, as well as the amount that the Canadian pharmacies earned from the sales. Google has acknowledged the violation and agreed to some compliance and rep [...]


Google Tweaking AdWords Keyword Tool To Accommodate 2500 Terms

Google is working on an update to the AdWords Keyword Tool that will allow marketers to input 2500 keywords -- up from just 100 -- to generate new keyword ideas. The folks at Hobo SEO in the UK spotted that this change is in the works, noting that they were able to input a lot more words in the search box. However, Google isn't finished with the enhancement yet, and, currently, the tool still only uses the first 100 words to generate results. A Google spokesperson confirmed that the change is coming, but wouldn't commit to a release date. [...]


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