How To Post Your Google+ Feed To Facebook And Twitter

googleplus-facebook-twitter-featured One of the questions that we see a great deal of on our Search Engine Land Facebook Page and LinkedIn Group is "How can we get our Google+ feed to post in Facebook and Twitter?"  The correct answer to that question is that no official way exists to have the networks play nice. However, with the use of extensions & add-ons, this feat can be accomplished. There are two main solutions that work the best for solving this problem. One solution, PublishSync, allows for the simple sharing of content between the main social networks.  The other solution, SGPlus, enhances your Google+ expe [...]


Jorge Luis Borges Google Logo

Today on Google's home page is a special logo for Jorge Luis Borges. His birthday was today 112 years ago. He is most well known for his books named Ficciones in 1944 and The Aleph in 1949. The books are in the genre of science fiction and in the genre of "magic realism." As you can see from the logo, there is that "magic realism" feel from it. Borges was born in Argentina and died at the age of 86 in Geneva, Switzerland on June 14, 1986. He was fluent in several languages but he mostly spoke Spanish. In 1961 he received the first International Publishers' Prize, the Pri [...]


Hello, Goodbye: 5 Lessons Learned 5 Weeks Into A New In House SEO Position

When I told my editor Elisabeth that I wanted my next in-house column to cover my experience changing companies – from Avvo to Urbanspoon -  she smiled – "you know this has been done before in this column, right?" And she’s right. Even in a nascent industry like SEO, fluid job markets mean that some experienced SEOs have made the company switch three, maybe four times. Handling the transitional politics of a new role with aplomb is a part of the in-house SEO skillset. When I started with Avvo 5 years ago, it was just a concept and we had the luxury of incorporating SEO deeply i [...]


5 Reasons Why Brand Marketers Should Use Search Retargeting

Search Retargeting Sales Funnel Are you looking to create brand awareness online? Wouldn’t it be great if you could target consumers who recently searched on your targeted terms? Well that’s exactly what search retargeting can help you do. It offers brand marketers a very precise method to reach their audiences. Let’s take a look at why. Search Retargeting In A Nutshell Search retargeting combines the precision and efficiency of search marketing with the reach and branding power of display. Search retargeting allows you to marry your existing keyword lists with relevant banner ads to target consumers who have d [...]


What To Do When Your Brand Message Doesn’t Match How People Search

SEO is all about words. Which words people search with; how to use them; and where to put them. Choosing the right keywords is imperative to the success of any SEO campaign. Unfortunately, selecting these keywords isn’t always as simple as it would seem. Many B2B companies have very specific marketing and messaging philosophies that may not always line up exactly with the way prospects search. What? We Can’t Use Those Words! This is not a new problem. It is often said that SEO is the art of compromise. There are times when a B2B company is presented with SEO recommendations and the re [...]


Google’s Horowitz: “We Need To Improve” Google Plus & Facebook’s Sharing Controls Are “Familiar”

Google Plus Loog In what amounted to a "State of Google Plus" talk today, Google's Bradley Horowitz said "we need to improve," hinted at some features that may be in Google's pipeline and called Facebook's new sharing controls "familiar." Horowitz, the VP of Product for Google Plus, spoke to Tim O'Reilly during an hour-long, live webcast conversation that served to preview the upcoming Strata Summit. A recording appears to still be viewable on the conference website. His comments came just a couple hours after Facebook announced a series of new privacy controls that many immediately said are reminiscent [...]


SearchCap: The Day In Search, August 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blind Social Sharing & Its Effect On Personal CredibilitySocial media may seem like ‘information overload’ for some, especially since there are now thousands of tweets sent per second and millions of people with a Facebook account. But how is this information created and sent? What is the ratio of actual unique information compared to the amount of re-tweets and Facebook posts about it? [...] New Facebook Sharing Controls Undermine Google+ [...]


SPONSORED MESSAGE: Search Marketers: Are You Ignoring Display Advertising? If So, Are You Crazy?

If you're ignoring display advertising, you're leaving money on the table. Adding display to your service mix is easy… and lucrative. Watch "Why Display Matters to Search Marketers" to learn: How search and display differ How search expertise translates into display expertise The 7 "must have" elements of a successful display advertising plan Don't delay… watch the pre-recorded webcast today! [...]


Blind Social Sharing & Its Effect On Personal Credibility

Social media may seem like ‘information overload’ for some, especially since there are now thousands of tweets sent per second and millions of people with a Facebook account. But how is this information created and sent? What is the ratio of actual unique information compared to the amount of re-tweets and Facebook posts about it? These types of questions lead to the question of how much content is actually consumed versus how much of it is being shared. Sharing content to share it is a legitimate strategy for some — just look at Guy Kawasaki. As a co-founder of news aggregation webs [...]


New Facebook Sharing Controls Undermine Google+ Privacy Advantage

Screen shot 2011-08-23 at 9.43.32 AM There will be extensive discussion and debate today about whether the broad and welcome array of new privacy, tagging and sharing controls on Facebook are or aren't a response to Google+. I directly asked Facebook that question and was told that the new features have nothing to do with Google+ and have been in the works for months, as a response to user feedback. Indeed, if there's a consistent issue on which Facebook is repeatedly criticized it's privacy and user control over content sharing. And this has been one of the two main advantages of Google+: explicit inline privacy and sharin [...]


Google Hiring Spam Fighters In Dublin

Kaspar Szymanski from Google's search quality team announced on the Google Webmaster blog that his office is hiring Search Quality Associates to work in the Dublin, Ireland office. Search Quality Associates are basically Google web spam fighters. They are responsible for digging deep into site code, investigating site issues, looking for search quality issues and bugs. Kaspar explained that "looking at a site's source code should not scare you." Of course being a fan of search engines, especially Google is a plus. But most importantly, you need to share in Google's "aversion to websp [...]


How To Manage Expectations When Kicking Off A Global Search Program

In my last article, we reviewed my 5 Best Practices for Kicking off a Global Search Program. This article generated a number of questions from people about Tips#1 "Setting Expectations" and Tip #2: "Reporting Structures and Cadence", so we will drill down into them this time. Without a doubt, setting the mutual expectations for a global or local search project are key to success. Unfortunately, during the honeymoon phase of any new client/vendor relationship, everyone is trying to get things going so they often don’t really "hear" what the other is saying, since there is a typical onboard [...]


Facebook To Step Up Acquisitions: Report

There was a time before the "Great Recession" when a cluster of companies were seemingly always bidding against one another to acquire the hot startup of the month. The core of that group consisted of Google, Yahoo, Microsoft, eBay, AOL and News Corp. But while AOL and Yahoo still buy companies -- AOL bought HuffingtonPost and Yahoo is in the running for Hulu -- they're no longer as aggressive as they once were. For its part News Corp unloaded MySpace earlier this year (a name now synonymous with decline or failure) and is now hobbled by scandal. But never fear Facebook may be preparing to [...]


Here’s What Twitter Should Do To Make Photo Galleries More Useful

twitter-user-gallery-featured I like the new user photo galleries that Twitter started rolling out yesterday. They'll make photo search and discovery much easier, especially for those of us who've scattered our photo uploads across TwitPic, yFrog, Mobypicture and other photo services. But I'm also hoping that the product Twitter launched yesterday is a shell of what it'll be six months from now, or a year from now. Because there's so much more that Twitter can and should do with these User Galleries. Here's a look at one Twitter user (me) would like to see: 1. Stop archiving images that I retweet via the "old sty [...]


A Guide To Inclusive Link Building For The Visually Impaired

I've been interested in assistive technology for years, dating back to when I was (briefly) a social worker and I saw how differently abled users navigated the Internet. As an SEO and a link builder, I'm tasked with making sure that search engines and users can find and interpret content, but as you can imagine, what works for one group doesn't necessarily work for another. With this in mind, I decided to take a couple of my link builders and go visit a few folks at our local Industries of the Blind (which I've toured before thanks to my friend and neighbor, Director of Operations Richar [...]


All Phone Numbers In Mobile AdWords To Become Clickable

Google has long supported phone extensions, which allow advertisers to include clickable phone numbers in AdWords when they appear on mobile devices. Now, phone numbers in other parts of the ad creative will be clickable, as well, essentially creating phone extensions from ads that don't necessarily have them activated. The company announced the change  in a blog post Monday. Clicks on a phone number in an ad will be charged at the same rate as a click to the web site. Advertisers will be able to segment their reports by click type. However, only phone extensions users can use vanity nu [...]


Twitter User Galleries Start Rolling Out Today

Twitter has begun rolling out User Galleries, a new feature that should make the process of searching (and finding) images shared on Twitter a lot easier. The galleries will show images -- but not videos -- that are shared on Twitter via many of the major photo upload/sharing tools, such as TwitPic, yFrog, Instagram and Twitter itself. (Twitter began accepting direct photo uploads earlier this month.) If your account has access to the new feature, which was first spotted by SplatF, you'll see a "Recent Images" content section on your (or any) Twitter profile page, and it has a "view all" [...]


SearchCap: The Day In Search, August 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Dominates Online Video, In Hunt For HuluBy unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and [...] Hot At Sphinn: Impact Of 12-Pack Sitelinks, Google+ – Twitter Comparison & MoreThere were se [...]


Google Dominates Online Video, In Hunt For Hulu

By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and successfully monetized video site, with almost 20 percent of online video ad impressions. Google, the owner of YouTube, is one of a handful of companies, including Yahoo, Amazon and DirectTV, that are rumored to be going after Hulu. The anticipated, competitive bidding could fetch as much as [...]


Hot At Sphinn: Impact Of 12-Pack Sitelinks, Google+ – Twitter Comparison & More

There were several good discussions last week on our sister site, Sphinn, but Google's recent launch of jumbo-sized site links in search results was the hottest topic of all. Our "discussion of the week" asked, The Impact of Google's 12-Pack of Sitelinks?, and we had a variety of responses -- many concerned with the usability factor and/or how Google continues to tweak the new display. Our favorite comment came from Sphinn member Stoney deGeyter of Pole Position Marketing, who said: From a usability perspective, I'm not a fan. I spent way too much time reading the 12-pack only to realize [...]


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