In my last article, we reviewed my 5 Best Practices for Kicking off a Global Search Program. This article generated a number of questions from people about Tips#1 "Setting Expectations" and Tip #2: "Reporting Structures and Cadence", so we will drill down into them this time.
Without a doubt, setting the mutual expectations for a global or local search project are key to success. Unfortunately, during the honeymoon phase of any new client/vendor relationship, everyone is trying to get things going so they often don’t really "hear" what the other is saying, since there is a typical onboard [...]
Related Topics: Channel: SEO | Multinational Search