More from Search Engine Land: Page 5

SEO

Digg Releases ‘Newswire’ To Help Promote Breaking Stories

A long time favorite news aggregation site of marketers, Digg has released a new service titled ‘Newswire.’ This new service will help users both find and break upcoming news and is the first time that Digg is showing who ‘buried’ an article since the release of Digg Version 4. Newswire will essentially fast-track an article […]

Facebook

Facebook Now Grouping News Feed Stories By Topic

Today Facebook announced that changes have been made to the way that the news feed displays similar updates from friends. Facebook will essentially group posts together in the news feed if they are on the same topic. This will operate very similarly to the grouping that occurs when multiple friends share the same link. The […]

Apple

SearchCap: The Day In Search, August 8, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Poised To Become Number Two Network In 12 Months According To Survey A Bloomberg-YouGov survey of 1,003 online adults found that Google+ is on a trajectory to surpass other social […]

Google

Google+ Poised To Become Number Two Network In 12 Months According To Survey

A Bloomberg-YouGov survey of 1,003 online adults found that Google+ is on a trajectory to surpass other social networks, including Twitter, LinkedIn and MySpace. YouGov projects that Google+ will become the number two network after Facebook, “in the next year.” The survey also suggests that Google+ will likely chip away at Facebook usage and engagement: […]

PPC

SEMPO LA Event Highlights Rapidly Emerging Opportunities In Mobile

At the recent SEMPO LA Mobile Event (sponsored by AT&T interactive) moderator Danny Sullivan told a story about the early days at Google. As early as 2000, Sergey Brin was telling everyone who would listen about the incredible applications of his search engine on cell phones. Even for a forward thinker like Danny, this seemed […]

Google Shopping

4 Tips For Success With Seasonal, Local SEO

While pondering what to write about this month, I noticed my wife searching the Web for back-to-school items the kids needed – new backpacks, pencil sharpeners, new shoes, erasers in the shape of pandas, and so forth. If you search Google for “kids backpacks”, you’ll see a “Nearby Stores” link displayed just below the image/shopping […]

SEO

Mobile Search Strategies For Online Retail

Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two points during their vacation planning: at home while booking the trip, and at the destination while planning their activities. This timing element could be applied to a lot of other industries; […]

Apple

Google And Largest French Publisher Update Accord On Book Scanning

Hachette Livre, the largest book publisher in France, has reached a book-scanning agreement with Google (actually it did last year; this is an update). The New York Times reports that while other publishers in France are still suing Google for scanning their copyrighted material without permission, the Hachette deal may provide a framework for other […]

PPC

Advanced Negative Strategies For Improved Paid Search Performance: Part II

As discussed last month, negative keywords are an extremely important part of any top performing paid search program. Negative keywords help marketers both avoid non-converting impressions as well as shape traffic for better converting results. Implementing “Match Type Silos” Before I delve into new tips, I got a number of questions in response to last […]

Apple

ISPs Caught Hijacking & Redirecting Search Results

The New Scientist reports that several ISPs are allegedly hijacking searches conducted on search engines and redirecting in order to make a quick profit. A searcher would search for a keyword such as [apple] and the ISP may take that user through a redirect via an affiliate program to earn potential commissions on a merchant’s […]

Ecommerce

Google “I Love Lucy” Logo For Lucille Ball’s 100th Birthday

If she were alive, it would be the 100th birthday of comedian Lucille Ball. For that anniversary, Google’s done a special logo, in the shape of a television and which plays several clips from classic “I Love Lucy” episodes. By default, Google’s own name appears in the familiar “I Love Lucy” opening heart and script. […]

Google Analytics

SearchCap: The Day In Search, August 5, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s 12 Sitelink Experiment Returns Google is once again testing — or continuing to test — a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. […]

Google

Google’s 12 Sitelink Experiment Returns

Google is once again testing — or continuing to test — a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. Here’s one example of how it looks: That’s an image posted yesterday by Seer Interactive, where their blog post has additional screenshots showing 12 sitelinks for queries such as […]

Google

Google’s Self-Driving Car, Manually Driven, In Fender-Bender Near Company HQ

That image appears to be the first crash involving one of Google’s self-driving cars. (The one on the right with the gear on top.) According to Jalopnik, it happened earlier this week near Google’s headquarters in Mountain View, Calif. Jalopnik speculates that Google’s Toyota Prius rear-ended another Prius. A Google spokesperson told Business Insider that […]

Analytics & conversion

Making Sense Of Multi-Click Data

Click path reports can be very useful tools in understanding how customers behave. For instance, they can tell you how much time consumers spend research before they buy a product. They can also tell you if there are certain keywords that help other keywords convert, e.g. assisting keywords. Finally, when coupled with attribution, they can […]

PPC

How To Master Paid Search Bidding

One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM campaign if you can crack this puzzle, you’re probably going to do pretty well in this business. It’s easier said than done, right? It’s almost like trying to […]

Google Ads

Google Apparently Experiments With Capitalization Changes In AdWords

Some AdWords advertisers may find their ads appearing with capitalization that differs from what was approved in their AdWords account, as Google apparently tests capitalization variations to see how it affects click-through rates. One Search Engine Land reader, Nilaye Thakrar, search engine marketing manager at Canada’s Workopolis, sent us an example. Some words that had […]

Bing

Bing Maps The Mall

Today Bing added 400 shopping mall maps as part of a larger “venue maps” (indoor mapping) effort. A minor but useful addition to Bing Maps (especially if the initiative expands), users can now zoom in on any of the included malls and see the stores and related details for the various tenant retailers. This is […]

Content

Google News Brings Editor’s Picks To Home Page

More than a year after the experiment began, Google News has brought Editor’s Picks to the home page of its US site– marking the first real human-curated content on what Google has proudly said was always a completely algorithmic way of presenting news. It could also be seen as something of an olive branch toward […]

Apple

SearchCap: The Day In Search, August 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Android Now 40 Percent Of Smartphone Market According to the latest comScore data, Android handsets now constitute 40 percent of the US smartphone market. Number two Apple gained modestly, and […]

Apple

Report: Android Now 40 Percent Of Smartphone Market

According to the latest comScore data, Android handset penetration grew almost 6 points since last quarter and now amounts to 40 percent of the US smartphone market. Number two Apple gained modestly, and RIM, Windows and Nokia were all in negative territory. Samsung, the largest Android handset maker, also had the greatest overall share of mobile […]

Apple

Google’s Patent Screed Emerges As PR Blunder

Google’s mostly ill-conceived patent screed from yesterday has opened the floodgates of discussion about Google’s (Android’s) vulnerability to third party patents owned by Microsoft, Oracle and Apple. Among the throng of comments and opinions about the episode are a few Google sympathizers, such as Forbes blogger Tim Lee who believes Google should advocate for the […]

Content

A Step By Step Guide To Effective Online Article Marketing – Part II

Effective article marketing is not about submitting articles to article submission sites. Effective article marketing is about writing quality articles that are useful or interesting to your market, using some on your own website and getting some published on other related websites. Previously in A Step By Step Guide To Effective Online Article Marketing, I covered […]

Google

Google’s Spam Report Page Gets “Biggest Refresh” In Years

Google has completely redone the spam report form inside of Google Webmaster Tools, and in announcing it on Twitter tonight, Matt Cutts called it “the biggest refresh of our spam report form in, oh, say 10 years.” If you’re logged in to Webmaster Tools, the new spam report page is accessible at www.google.com/webmasters/tools/spamreport?pli=1. And calling […]

Apple

Google Lashes Out Against Apple, Microsoft Patent “Conspiracy”

Google’s Chief Legal Officer David Drummond has lashed out at rivals Apple, Microsoft, Oracle and unnamed others for waging what he says is “a hostile, organized campaign against Android,” using “bogus patents.” Drummond asserts that Google’s rivals have joined together in an “anti-competitive” cabal of sorts that uses patent law almost as a pretext to […]

Google Analytics

SearchCap: The Day In Search, August 3, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Direct Google’s Crawl To Your New and Updated Pages Today, Google launched a new way for site owners to request that specific web pages be crawled. How is this different from […]

PPC

Overcoming Common Obstacles To Bringing PPC In-House

Before I begin, I do want to say I respect a lot of people who do outsource aspects of their business to other companies, and there are some great companies that will do a great job. I’m writing from my personal experience, and what has worked for my business. I am a big advocate of bringing […]

Google

Behind The Numbers Of Google+’s Monumental Rise To 25 Million Visitors

This week comScore released findings on Google+’s monumental surge to 25 million unique global visitors. Launched just over a month ago, Google+ has become the fastest social networking service to reach 25 million unique visitors. This quick ascent outpaced MySpace, Twitter and Facebook: The comScore findings also separate the U.S. unique visitor stats from Global […]

Google

Google Promoting “Free” Nexus S On Homepage

Hurry, supplies are limited. If you’ve been to Google.com today (from a US IP address) then you’ve already seen the Nexus S “free today only” offer. Users can obtain the phone from US retailer Best Buy and must sign up for a two-year contract. Three out of the four major US carriers offer the phone: […]

Google

Google Displaying Listing Numbers In Results Snippets

@fabioricotta noticed Google testing a new search snippet that places the number of listings found on a page or set of results. Here is a picture, notice where it shows “listing 1 – 9 of 11296.” Google is frequently testing variations to the search description or snippet. They’ve tried showing recent stories, recent tweets, jump […]

Analytics & conversion

Unconventional Opportunities For Conversion Rate Optimization

In my last article, I talked about three low hanging opportunities for conversion rate optimization. The easiest elements on your site to help increase conversion rate are headline, social proof and call-to-action buttons. There are, however, numerous other ignored opportunities that marketers seldom look at with an eye to increase overall sales and conversions. In […]

Content

8 Steps To Overcome The Most Hated B2B Phrase Using Mirrored Campaigns

This past Christmas, the phrase “doing more with less” achieved new meaning as I watched my nephew gleefully resuscitate his stubby, short crayons with Crayola’s Crayon Maker into fresh, new, color-packed crayons. Kids with crayons to employees with goals, the “doing more with less” saying has certainly achieved epidemic proportions. No department has able to […]

Local

Foursquare Launches ‘Self-Serve’ Pages For Businesses

Business pages on Foursquare have been around for about a year and a half, but today the announcement was made that business pages are becoming self-serve. No longer will businesses have to work with the Foursquare team to create a presence, instead brands and companies will be able to create their own Foursquare page. Foursquare […]

Paid social

Ready Or Not, New Twitter Lands For All Users This Week

Nearly a year after its launch, the “new” Twitter interface will roll out to all users this week — whether they want it or not. The company tweeted this afternoon with a warning to those who’re still using the old Twitter interface: If you’re currently using Old Twitter, we want to let you know that […]

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