With the holiday season fast approaching, let's run through a quick event-driven link marketing strategy primer, with a few examples.
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For this column, I'll focus on the most basic of event-driven link marketing techniques.
With this technique, you get out your calendar, look a few months ahead to see what's coming, then look for ways to tweak your content in order to capitalize on the natural spike in interest, searches, and editorial coverage the [...]
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