Larry Page: Biggest Threat To Google? “Google”

google-bomb-featured It's the Google Zeitgeist conference, Google's big event for major partners and advertisers. Last session of the event? A talk with Google CEO Larry Page and chairman Eric Schmidt. Here's my live blog, ending with the Page's answer that Google has nothing to fear but Google itself. Larry says he hopes everyone is inspired by the past two days (that's part of what Zeitgeist is about, inspirational panels). Thanks audience for business and partnerships. Talking about autobiography he was given at 12 about Nicola Tesla. "I thought I wanted to be an inventor when I grew up." Tesla was like a [...]


SearchCap: The Day In Search, September 27, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdSense Interface To Be Retired in NovemberGoogle has worked the most-requested features from its older interface into its new one, including creating scheduled reports and viewing channels on the Home tab. Now, it’s getting ready to sunset the old interface, as of mid-November. So, Google is urging AdSense publishers to take the time now to familiarize themselves with the new interface, [...] Santorum & Google’s Search Quality C [...]


SPONSORED MESSAGE: Employment Opp.: Drive a global search marketing strategy.

  Global Head of Search Marketing £Competitive Package Based in Leeds or Chicago You’re passionate about SEO and PPC. You’re looking for a high-profile opportunity to make an impact on a dynamic business. And you have an impressive range of skills and experience. That’s why you should be talking to Premier Farnell. [...]


Old AdSense Interface To Be Retired in November

Google has worked the most-requested features from its older interface into its new one, including creating scheduled reports and viewing channels on the Home tab. Now, it's getting ready to sunset the old interface, as of mid-November. So, Google is urging AdSense publishers to take the time now to familiarize themselves with the new interface, though they'll still be able to toggle back and forth for the next few weeks. [caption id="attachment_94550" align="aligncenter" width="600" caption="Image provided by Google"][/caption] The new AdSense view includes multi-dimension reporting, [...]


Santorum & Google’s Search Quality Czar Matt Cutts Makes The Colbert Report

Colbert Report & Google The search industry is getting a little more mainstream recognition every day, as tonight's episode of The Colbert Report picked on Google's handling of the Spreading Santorum situation. This time the target was software engineer Matt Cutts, long known to search industry insiders as head of Google's Web Spam and search quality team, he doesn't often get the same national media spotlight as Eric Schmidt, Sergey Brin or Larry Page. But as the man responsible for weeding out poor quality content from Google results, Cutts made the late night news desk. First notified of his Comedy Centra [...]


Search Marketing Learnings From The Nordic Region

I just returned from a week in the Nordic region of Northern Europe speaking at conferences in Stockholm Sweden (SMX Stockholm) and Oslo Norway (SEM Konfrensen) which became the 35th country where I have given a presentation. While I am more well known across Asia, I really like attending these events from time to time. One of the best is the Reykjavik Internet Marketing Conference in Iceland every March which not only has great content but an adventure weekend after. These events tend to be smaller, which gives you more time with the attendees, local speakers and businesses that are thirst [...]


A Special Logo For Google’s 13th Birthday – Mazol Tov!

Googles_13th_Birthday-2011-hp Happy Birthday Google! Today, Google turned 13 years old, the day a boy becomes a man, at least in Judaism. To celebrate the important birthday, Google has a special logo with a cake and birthday hats, looking like an old-fashioned child's birthday party setting. Historically, there was some confusion as to when Google was born. Was it September 14th or the 27th? For years now, Google has settled on it being the 27th. Here is a look back at some of Google's birthday logos: Google's 12th birthday logo: Google's 11th birthday logo: Google's 10th birthday logo: Goog [...]


Why Facebook’s Timeline Might Be Bad News For Brands

Last week's F8 conference was full of news about where Facebook is heading, and how it intends to get there. It highlighted, for anyone who wasn't already sure, that Mark Zuckerberg's ambition for his company is huge: he want to be the glue that binds the Web together, in the same way that Google was the index that made it usable. I'm writing this the day after the anouncements, and have just turned on Timeline, but whilst it's hard to make accurate predictions about what the end result of these changes will be, it does strike me that they may not be good news for brands trying to use th [...]


Google Maps To Work With Inrix On Real Time Traffic

TechCrunch reports Google is working with Inrix to power their real time traffic data for Google Maps. TechCrunch said, "Inrix went from contract to implementation in under 45 days. Initially available in 8 countries, Inrix’s real-time traffic information for all major motorways will be integrated with Google products and services online and on mobile phones." Google tells us Inrix will be used in conjunction with other data sources for traffic estimates, including croudsourcing, government data and other third-party sources. I should note that in July, Google removed "worst case" t [...]


Google Analytics Gets OK’d In German State

google-analytics-square-logo Google has reached agreement with privacy officials in the German state of Hamburg that will allow website owners to continue using Google Analytics. The accord comes months after Hamburg officials threatened to fine German businesses that used Google Analytics. As part of the agreement, Google has made its analytics opt-out browser plugin available to Safari and Opera users -- it was previously available for Chrome, Firefox and Internet Explorer. Google will also recognize an IP masking tool that prevents Analytics from storing the complete IP addresses of Internet users in Europe. Google [...]


SearchCap: The Day In Search, September 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Relationship Between Enterprise SEO & PPC: SMX East RecapDuring a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time favorite topics: Enterprise PPC, and the relationship between paid and organic search. Enterprise PPC It was interesting to get some very different takes on Industrial Strength SEM from the seasoned pros seated next to [...] Harnessing The Power Of Online Customer Reviews For [...]


The Relationship Between Enterprise SEO & PPC: SMX East Recap

During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time favorite topics: Enterprise PPC, and the relationship between paid and organic search. Enterprise PPC It was interesting to get some very different takes on Industrial Strength SEM from the seasoned pros seated next to me on this panel, such as Frank Grasso, who deals with massive inventory-driven businesses like travel, retail, and events (tickets). His sweet spot is optimizing from the ‘back-end’, integrating supply and demand to maximize the effectiveness of his customer [...]


Harnessing The Power Of Online Customer Reviews For Local Business Growth

online-reviews-featured The local search market is a rapidly growing and changing area of search marketing. Local consumers are both more elusive and more connected than ever before and local business owners need to keep step with their customers’ online behavior in order to remain relevant and prominent in their local market. Smart business owners have already embraced the Internet and mobile as powerful ways to attract new customers, and the sheer number of innovative local sites, services and LBS apps that have sprung up to capture a slice of this market is staggering. Customer Opinions Lie At The Heart Of M [...]


Register Now and Save with Super Early Bird Rates for SMX Social Media Marketing!

Join us December 5-6 in Scottsdale, AZ and master paid and free social media marketing at SMX Social Media Marketing! You’ll learn tactics and best practices for Facebook, Google+, Twitter and more from the Search Engine Land editorial team. Register for SMX Social Media Marketing now and you’ll get the lowest available Super Early Bird rate, $500 off on-site registration! Register right now! Or keep reading to learn more. What can you expect at SMX Social Media Marketing? Content You’ll Act On: You’ll leave SMX Social Media Marketing with actionable tactics and best pra [...]


Gambling Ads Come To AdSense Tomorrow

Gambling Google is now allowing AdSense publishers to opt in to display certain types of gambling ads in some geographic locations. In 2008, the company loosened some of its restrictions on gambling ads in search. The latest change takes place tomorrow, September 27. "In response to advertiser and publisher feedback, we've expanded the types of ads available to AdSense publishers to include some gambling-related topics," said a Google spokesperson. "Publishers control whether these ads can show on their site -- if a publisher does nothing, they will not appear -- and advertisers are required to comp [...]


SMN Webcasts this week – Call Tracking, Holiday Online Retail

Search Marketing Now, our sister site, will host two webcasts this week. On Wednesday, September 28, Charles Laughlin of BIA/Kelsey and John Busby of Marchex will discuss how marketers can "Use Call Tracking to Monetize Your Online and Mobile Presence." On Thursday, September 29, the topic is "Powerhouse Holiday Marketing Strategies for Online Retailers." Nick Drabicky of iProspect will cover results from last year's holiday shopping season, and project what online retailers can do now to prepare for this year's online holiday retail season. Both webcasts start at 1 PM EDT, last for a [...]


How To Create QR Codes With Optimal URL Strategies In Mind

My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut than searching in many situations. I talked about how the generation of these "mobile links" will demand brevity from your SEO’d URLs - but how much? As with any new field, there is still a lot of mystery about how to engineer QR codes. Today, I’ll explore this point further by looking at the science of QR code creation, how URL size impacts QR size, and how to start engineering a QR-friendly URL strategy. [...]


A Quality Score Rant Plus 3 Suggestions For The Engines To Improve It

Far too much has been written about Quality Score already and I'm loathe to add to the pile, but I have some ideas that might help us all. The exact recipes for Quality Score on Google and Bing are unknown, and it is that uncertainty that creates so much room for mischief and blather. Uncertainty causes some smart people to rack their brains trying to figure out what's in the black box. Other folks in the scoundrel category seize the opportunity created to present themselves as the QS Master who knows the secrets that can lead to riches. At least one such pretender claimed that instead o [...]


Former Search Tool Evri Joins Crowded iPad News Club

The recent trend for search technologies that aren't or weren't able to compete directly as search engines is to become newsreaders or content discovery vehicles. This is not meant to demean the technology or the companies involved but simply to acknowledge the difficulty of competing in the search market. This search-to-content discovery pivot has been made before by Worio, which became Zite, and Taptu, which also became went from being a mobile search provider to a personalized newsreader. Now comes Evri, which already was a "content discovery engine," with a bunch of mobile apps. But [...]


Google Gets Groupon COO Back, Offers Kicking Butt

As you may have seen last week, Groupon COO Margo Georgiadis, who replaced former COO Rob Solomon only a few short months ago, is leaving to rejoin her former employer Google in a new, more senior role. She will become Google’s president for the Americas. In leaving Groupon Georgiadis gave up a $500,000 annual salary and stock options worth more than $25 million, according to BusinessWeek. Either she got a great deal at Google or things are not going well at Groupon, which has restated revenues in its IPO-filing documents now twice. There may have been other issues that we're not aware [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide