Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get reporting on impressions served, earnings and performance by network.
The third-party networks in AdSense are enabled via Google's DoubleClick Ad Exchange, and the system aims to let publishers to serve the highest value impression with each pageload, therefore earning the highest amount possible. Publishers can block by network via the AdSense interface. Networks participating include Rocket Fuel, Dotomi, Quantcast, Turn, AdRoll.com and [x+ [...]
Related Topics: Channel: SEM | Google: AdSense | Google: AdWords