Cats & Dogs Living Together: Bing Promotes Firefox

bing-firefox-featured If you ever wanted proof that Microsoft has learned that for Bing to succeed, it needs to spread its wings beyond Microsoft, look no further than today's news that Bing is offering "Firefox With Bing." That's right, Microsoft is pushing a rival browser to its own Internet Explorer. Firefox With Bing In a blog post today, Bing invites people to download a version of "Firefox With Bing" where Bing is used as the default search engine for the Firefox search box and for searches conducted from the "AwesomeBar" address window: In most countries, Firefox uses Google as its default search engine [...]


Google Tweaks Competition Rank In AdWords Keyword Tool To “Low,” “Medium” or “High”

Google-Search-Tool-Changes Many users are now seeing a change in the way that Google's Keyword Ranking tool is providing competition data. Instead of the traditional bars to display competitiveness, Google is using text as the description. Up until now, this tool used small green bars to display the competitiveness of keywords. The more green in the bar, the more competitive the term was: Now the Google tool is only showing text-based descriptions of competitiveness: Low, Medium or High: While the competitiveness has been replaced by text in the web version, the good news is that Google has maint [...]


Google Launches “AdWords Premier SMB Partner Program”

Screen shot 2011-10-26 at 10.47.43 AM Google is introducing what it calls its "AdWords Premier SMB Partner Program." It's essentially a vendor referral program for small business (SMB) advertisers interested in working with AdWords. Google has developed a list of companies, many of whom were part of its "authorized reseller" program, to which it will refer SMBs. The involved vendors get more benefits and greater support than other Google reseller partners it appears. Here are the general criteria for eligibility: Large existing customer base of small / medium sized businesses Tele / field sales force with the ability to s [...]


Infographic: Half-Life Of Social Media Shares

half life Social discovery service StumbleUpon has released a new infographic looking at the "half-life" of content shared via its service versus Twitter and Facebook. Rather than being visible for only a few hours, StumbleUpon's chart argues that content shared on its network gets attention for days. While the infographic comes from StumbleUpon, and so you'd expect it to be favorable to the company, the longevity of content being shared on the service is well known. Below, the half-life stats and related information: Want the infographic for yourself? You'll find it here: Life Cycle Of A Web [...]


5 Quick Tips To Increase Your Online Sales During This Holiday Season

The holiday spirit has kickstarted already. Agreed that there are still two months to go until Christmas, but the winter chill and the endless discussions about oncoming holidays are starting to grow. The holiday season also means you need to perform a job loved (or hated, depending on which side of fence you reside) by many: researching and purchasing gifts. In earlier days, options for gifts were limited to 10 or 20 odd items available at your next-door mom-and-pop shop. But these days, thanks to the hyper-connected world, you can find most exotic gifts online: from instant underpants [...]


Ask.com Returns To TV With Spot Emphasizing Q&A

Ask.com has a long history in TV advertising; some of it has been entertaining and some of it controversial. But the IAC-owned search engine was on a TV hiatus of sorts during the past couple of years. Now, according to AdWeek, the company is running new TV ads in San Francisco and Los Angeles. The ads reportedly focus on Ask's more recent positioning as a Q&A engine: The 15-second commercials emphasize the company’s new focus on fact-based answers to questions posed in everyday language, showing people asking things like "Where can I watch TV online for free?" and "Does speed dating [...]


Ixquick Now Encrypts All Searches

ixquick-logo Likely sensing an opportunity after Google's recent encrypted search announcement, Ixquick -- a tiny and widely unknown search engine -- has announced that it will make SSL encryption the default on all searches. Ixquick says it became the first search engine to offer encrypted search back in 2009. In its announcement, Ixquick notes that the major search engines have recently begun to offer SSL encrypted searching. Other search engines like Google, Yahoo and Bing have begun to follow Ixquick's lead by offering SSL encryption. However, the privacy benefits of using SSL with other major se [...]


SearchCap: The Day In Search, October 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Government Makes Most Content Removal Requests To Google So Far in 2011The US government sent Google 5,950 content removal requests in the first half of 2011, more than triple the number of requests that 2nd-place India sent in during the same period. The numbers come from Google’s latest semi-annual update to the Government Requests section of its Transparency Report. The Government Requests data represents government inquiries [...] Infogr [...]


SPONSORED MESSAGE: Harness the Power of Facebook, Twitter and Google+

SMX Social Media Marketing December 5-6 in Scottsdale, AZ Drive new traffic to your site. Secure more conversions. Retain existing customers. Manage your company’s reputation and customer service. Social media networks provide the means; you need to master the platform. SMX Social Media Marketing is a two-day, tactic-rich conference where you’ll be immersed in social media marketing of all types. Check out the full agenda, programmed by the editors of Search Engine Land. Join us in Scottsdale, AZ December 5-6 and you’ll leave with proven tactics to significantly enhance campa [...]


US Government Makes Most Content Removal Requests To Google So Far in 2011

google-us-flag The US government sent Google 5,950 content removal requests in the first half of 2011, more than triple the number of requests that 2nd-place India sent in during the same period. The numbers come from Google's latest semi-annual update to the Government Requests section of its Transparency Report. The Government Requests data represents government inquiries to Google for information about users and/or content removal requests. Newly added in this latest release is data about the number of Google users or accounts that are specified in the government requests. For example, those 5,950 U [...]


Infographic: The Tablet Revolution

The introduction of the iPad last year sparked a new revolution in how people tap into the web, using tablet computers. A new report from Pew Research, which we covered today, shows that one of the most popular uses is for reading news. Below, some additional stats from the report, in infographic form: Want the infographic for yourself? You'll find it here: The Tablet Revolution. [...]


Search Industry Well Represented On Annual List Of Fastest-Growing US Companies; SEO Cited As A Top ROI Tactic

tech-200 Several search marketing-related companies are included on the Tech 200, a list of the fastest-growing tech companies in the U.S. It's the second year that Lead411 has compiled the list (although last year's list included 500 companies), which includes companies in several industries: software, hardware, internet, media, advertising, wireless, telecom, IT services, e-commerce and consulting. The Tech 200 ranks companies not based on overall revenue, but on sales growth between 2008 and 2010. Congrats to the following search marketing-related companies that we've spotted on the Tech 200: [...]


SMX Social Media Marketing: 7 Reasons Why You Should Attend

If social media marketing were just Facebook, it would be a lot to keep up with. Add Twitter, Google+ and Google +1 and you’ve got your hands full. And if social media marketing were just driving organic traffic, that would be a lot too. But there’s way more. Paid ads and content strategies for your "owned" media on the social networks are enormous opportunities… and challenges. Here are 7 reasons you should join us for SMX Social Media Marketing December 5-6 in Scottsdale, AZ: 7) The conference program is 100% dedicated to social media marketing. Immerse yourself and take [...]


How Not To Link To Us

Creating a linking instructions page is a fairly common technique for encouraging organic links. It's also somewhat puzzling. Do we need instructions for this most basic Web action? Apparently, at least 2.4 billion of us do. A webpage can link to another webpage in several ways, from the basic text link like this, http://searchengineland.com, to a graphical link via an image or logo. Widgets are often embedded with links, and the old free-webpage-counter-with-a-sneaky-hidden-link trick is alive and well, if on life support. Why Have One? A linking instructions page is usually designed to [...]


Should You Have A Prenup With Your Global Search Vendor?

Nearly all search vendors have some sort of agreement, and the larger the client, the more complex the terms of service will be with procurement as well. Most of these focus on the standard stuff: how long, how much, scope and what happens if their vendor screws up and the relationship needs to be terminated. Unfortunately, few have any language about some of the unique situations that can occur in search campaigns. Getting into the details of the contracts between agencies and companies is a lot like discussing a prenup with your significant other. No one wants to even think the relatio [...]


The Filter Bubble Within Social Media

During the 2010 U.K. general elections, I, like thousands of others, was glued to my various screens as I kept up to date with one of the closest contest in living memory. This included the first ever televised leadership debate in a British election, during which Twitter acted as a default running opinion poll. At the end of the election, I came out with the feeling that Twitter had generally been on my side, that is, supportive of either Liberal or Labour candidates and issues. And yet, when research was carried out, it turned out that Twitter had been like the election itself, just in fa [...]


Report: Tablets Replacing PC News Consumption For Many

A new report on tablet ownership and usage, from the Pew Research Center's Project for Excellence in Journalism, finds that 11 percent of US adults own tablets (mostly iPads) and 77 percent use them daily. Beyond this 53 percent of tablet owners consume news on these devices on a daily basis. The report focuses primarily on news consumption on tablets. However we know from numerous other studies that tablet owners are also highly engaged shoppers as well. Tablet owners are more educated, affluent and employed than the general US population. And they're using tablets to access news instea [...]


Google Introduces “Bid For Calls” On The PC

phone-money-featured Earlier this summer Google gave an indication this was coming. Now Google is rolling out what it's calling "bid for calls," a pay per call (PPCall) offering on the PC. This is distinct from Click to Call, its successful mobile PPCall product. The program will launch in the US and UK at first and relies on the Call Metrics (Google Voice) infrastructure. AdWords advertisers must use Call Metrics and a Google Voice-generated call tracking number to participate. But rather than just paying $1 per completed call for call tracking, advertisers can now separately bid on calls. In the near f [...]


SearchCap: The Day In Search, October 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says SEO Is Not SpamMatt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines.” He did [...] Hot At Sphinn: Impact Of Google’s Encrypted Search, Using Slideshare For Marketing [...]


Google Says SEO Is Not Spam

Matt Cutts, head of the Google's web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said outright, "We don't consider SEO to be spam," and added that SEO is "a valid way to help people find what they're looking for via search engines." He did add that there are bad SEOs out there, typically known as black hat SEOs that can produce web spam. But in general, SEO is not spam and there are plenty of good SEOs out there. Matt has said several times at conferences that SEO is not spam, but this is the first time he devoted a video to it. He [...]


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