More from Search Engine Land: Page 2

Google

Is Google+ Beginning To Integrate Into Google Places?

Today Mike Blumenthal of Blumenthals.com posted about what appears to be a new addition to Google’s local results.  A specific query for “transmission servicing lexington ky” displayed the normal Google Places listings, with one exception: The grey icon is displayed next to a specific places results.  However, when clicked, the user is taken to the following Google+ […]

Content

Infographic: Online Holiday Shopping Trends

The busy shopping days of Black Friday and Cyber Monday are almost upon us. If last year is a guide, retailers have upped their search advertising, shopping by mobile phone will rise, women will be doing most of the online shopping searching and shoppers are after offers, promotions and especially free shipping. Audience targeting service […]

Google

Barack Obama Joins Google+, White House Itself Still Not There

First Britney Spears takes the top Google+ spot away from Google CEO Larry Page today. Now the President of the United States, Barack Obama, has opened an account. Not Yet Verified, But Yes, Real Is it really him? It’s actually a Google+ brand page for the Obama For America campaign, and not verified at the […]

Bing

Microsoft Swaps Daily Deals Brand: It’s Now “MSN Offers”

In something of a surprise move, Microsoft has renamed its daily deals product and shifted the brand to MSN. It was “Bing Deals.” Now it’s MSN Offers. Apparently the change was the result of an effort to clear up perceived confusion. A press release went out but I discovered this through my in-box. Bing.com’s deals […]

PPC

Search Vs. Display: Which Will Come Out On Top In 2012?

With two seemingly competitive ad executions constantly compared, it’s no wonder why search and display have a love/hate relationship. When combined, this duo knows how to drive performance. On the other hand, they compete for digital advertising dollars. We see industry trends pointing toward search as Google’s paid click revenue continues to accelerate, having jumped from […]

Google

Google Announces Shutter Of Knol, Gears, Search Timeline & More

Google has announced the shutting down of several Google services from the Google Search Timeline to their knowledge site, Knol. Here is a list of services Google is closing in the near future or has already closed: Google Bookmarks Lists closing on December 19, 2011, which leaves searchers with no way to recoup their Google […]

Apple

Google Adds Mobile App Search Tool

You can now go to Google and restrict and filter your search results to only show mobile apps. To do so, search at Google for an app, and then on the search tools on the left, click “more” and then select “Applications.” Google will then show you apps from the Apple iTunes App Store, Google […]

Advertising

Six Ways Online Retailers Can Better Optimize Listings For Amazon

While Black Friday may be famous for kicking off the holiday shopping season and attracting flocks of consumers to brick-and-mortar retailers, Cyber Monday has certainly made its presence known in the online shopping community. Just last year, Cyber Monday online sales increased 19.4%, pushing the average order value up from $180.03 in 2009 to $194.89 […]

Content

B2B SEO: 4 Quick Tips To Make Your Content Model Fresh

Thanksgiving! There is nothing like the taste of fresh turkey when it’s hot out of the oven. However, the leftovers quickly lose their appeal after sitting in the fridge for a few days. Given Google’s Freshness update, B2B content could suffer the same fate. The Change At Hand The “Freshness” update is Google’s latest algorithm […]

Google Analytics

SearchCap: The Day In Search, November 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+ Like last year, Google has launched their Thanksgiving logo a bit before the Thanksgiving holiday. The 2011 Thanksgiving Doodle is […]

SEO

8 Tips To Build Successful International SEM Campaigns

As the majority of online searches are in languages other than English, it’s important to understand how businesses can benefit from search marketing and approach search campaigns in international markets. Marketers can follow these tips to improve their international search engine marketing strategies. 1. Pick Humans Over Machines The pressure to produce a successful, multilingual […]

Link building

Thoughts On Random Link Spikes & The Events That Create Them

If you need some interesting reading material this Holiday season, try Nassim Nicholas Taleb’s Fooled by Randomness: The Hidden Role of Chance in the Markets and in Life. There are some interesting lessons in it that can be applied to link building, especially related to unexpected and random events that not only affect people, the economy, […]

Advertising

Feds Shut Down Mortgage Scammers on Bing/Yahoo

The online advertising mortgage scam investigation announced last week by the Treasury Department involves Bing and Yahoo, as well as Google. the agency has revealed. The Office of the Special Inspector General for the Troubled Asset Relief Program (SIGTARP) says 125 scams in all have been shut down, as Bing has ceased relationship with more […]

Ecommerce

Dexter Dings SEO: Why Do Hollywood Writers Keep Giving Search Engine Optimization A Bad Name?

Yesterday, I saw a few tweets go by noting that the popular show Dexter on Showtime mentioned SEO and said that “Google was so 5 minutes ago” while typing in the URL: eliotsearchengine.com* – which supposedly “uses an algorithm to aggregate content without getting tripped up by SEO bull$h!t.” Because Dexter shows are behind a paywall […]

Paid social

Making PPC & Social Media Work Together Seamlessly

You’ve read time and time again about how social media can fuel SEO and even vice versa, but where does PPC fit into this equation? The answer is in retargeting also known as AdWords remarketing. If you’re not familiar with the concept of remarketing, I’d recommend you read this step by step AdWords remarketing guide. […]

Apple

Google Search For iPad Updated With New Features

Google announced they have updated their Google Search App for the iPad with a whole set of new features. You can download the app on iTunes for free. The new features include: Google Instant Enables Results As You Type Web Page Loading On Slide-In Pane Image Search Adds Image Carousel Visual Search History Browsing With […]

Content

Infographic: Tips To Avoid Shopping Cart Abandonment

With the holiday shopping season about to begin — “Black Friday” this week and “Cyber Monday” next week — it’s a good time for online merchants to ensure they’re not going to suffer from the dreaded abandoned shopping cart syndrome. The cure for that disease? The folks at testing service Monetate have created an infographic […]

Apple

Give Thanks Google Hasn’t Secured Mobile Search Data – Yet

As we approach Thanksgiving in the US, Google’s recent introduction of secure search understandably left many in SEO-land feeling more like the 99% these days – betrayed and powerless over the sizable disappearance of organic keyword data in the name of privacy. But besides PPC advertisers, there appears to be another exception to Google’s secure […]

PPC

Using PPC Run Charts To Identify Problems & Opportunities

Back in the 70’s, when the World Wide Web was still just a glint in Tim Berners-Lee’s eyes, a pair of Stanford grads working out of their garage started a world famous technology company called Hewlett-Packard. Sounds familiar, doesn’t it? What is it about Stanford students that makes them want to start businesses in their garages? […]

Enterprise

How To Build & Manage Enterprise Search Marketing Teams

On a panel at a recent conference, I had the pleasure of moderating a great discussion on building and managing in-house SEO teams. What made this panel superb was that it wasn’t just about in-house SEO teams.There was quite a bit of content around hiring, working with third parties, and the interaction between marketing and […]

SEO

The Dealmix Promotes Search As A Differentiator

One of the complaints often leveled against email-delivered daily deals is that they’re not “relevant.” A refrain I’ve heard repeatedly is, “How many ‘main-pedi’ deals do I need?” To combat this “deal fatigue,” a range of sites, including Yipit, Groupon and Google, among others, have introduced personalization. But some would argue search is a better […]

Google

Google Panda Update 3.1: “Minor” One Made Live On November 18th

Google tweeted that they have pushed out a minor update to the Google Panda algorithm this past Friday afternoon. The update impacts less than one-percent of searches, which is why Google labelled this a “minor” update. There have been a number of updates since the 2.5 update on September 28th. We have been calling those […]

Google algorithm updates

SearchCap: The Day In Search, November 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Expands Search Options, Adds Trending Topics To Search Results Google+ has made a few tweaks to how its search function operates, and has added the obligatory trending topics its search […]

Link building

Yahoo Site Explorer Closing Down Monday, November 21st

As expected Yahoo will be closing down Yahoo Site Explorer this year. Yahoo has just announced the date for the closure. This coming Monday, November 21, 2011, Site Explorer will cease to exist. The short Yahoo blog post reads: With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing […]

Ecommerce

Google’s Louis Daguerre Logo

On Google today is a special logo for the 224th birthday of Louis Daguerre. Daguerre invented the daguerreotype process of photography. Daguerreotype was the first commercially successful photographic process commonly used for portraits. The process took a while, requiring the subjects to sit for several minutes as still as possible in order for the photograph […]

Google

Google Quality Raters Can Rate Your Site Without Seeing It

PotPieGirl, the one who posted the latest Google quality raters handbook has come back with a new post on Google Raters – Who Are They? She looks into a discussion forum devoted to these quality raters, where they discuss day to day topics that come up for the job. She points out one post where […]

Google

Google+: Brands Rush In Where Consumers Fear To Tread

Earlier this week BrightEdge released data on early adoption of Google+ pages by brands. It also offered a comparison with Facebook. The SEO firm said that 61 percent of the top 100 brands in the US have Google+ Pages, in the little over a week since the doors were officially opened. By contrast 93 percent […]

Advertising

AdCenter Releases Support For Negative Exact Match Today

Microsoft adCenter today is releasing Negative Exact Match as part of the series of upgrades and improvements adCenter is delivering for its customers this Fall. The change comes at an opportune time — right before the holiday season begins. AdCenter’s negative-keyword handling has been near the top of the list of core differences between AdWords […]

Apple

SearchCap: The Day In Search, November 17, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wolfram Alpha Offers New Twist On Flight Search: Literal Answers To What Planes Are Overhead You may not love this as much as I do, but that’s okay. Wolfram Alpha has […]

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