Harness the Power of Facebook, Twitter and Google+: SMX Social Media Marketing – December 5-6 in Scottsdale, AZ

Drive new traffic to your site. Secure more conversions. Retain existing customers. Manage your company's reputation and customer service. Social media networks provide the means; you need to master the platform. At SMX Social Media Marketing, you'll learn free and paid marketing tactics, as well as best practices for maximizing your company pages on Facebook and Google+ and Twitter account. Check out the full agenda. Joining the programming team of Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman are twenty-five pioneering marketers who will share th [...]


Happy Thanksgiving Logos From Google, Yahoo, Bing & More

yahoo-thanksgiving-2011 Happy Thanksgiving to everyone! Below is a collection of the 2011 Thanksgiving logos and themes from the search engine industry. Including Google's logo , which went live a couple days ago, and logos from Yahoo, Bing, Dogpile, Ask.com, and others. Today will be a light coverage schedule on Search Engine Land. Enjoy the day and the time with family and friends! Google: Yahoo: Bing: Ask.com: Dogpile: Related Logos: Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+ Pre-Thanksgiving Google Logo Leads To Chef Ina Garten Recipes [...]


SearchCap: The Day In Search, November 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Evokes Holiday Nostalgia In New Stop-Motion Animation AdsIf you know that Hermey the elf longs to be a dentist, that Rudolph the red-nosed reindeer’s girlfriend is named Clarice, and if you can sing “Silver and Gold” as well as Yukon Cornelius, Bing’s new holiday ad campaign will be right up your alley. The Microsoft search engine’s newest video spots play off the [...] Is Google+ Beginning To Integrate Into Google [...]


Rudolph, The Red-Nosed Search Engine? Bing’s New TV Ads Have A Ranking/Bass Stop-Motion Flavor

bing-rudolph-tv-featured If you know that Hermey The Elf longs to be a dentist, that Rudolph The Red-Nosed Reindeer's girlfriend is named Clarice, and if you can sing "Silver and Gold" as well as Yukon Cornelius, Bing's new holiday ad campaign will be right up your alley. The Microsoft search engine's newest video spots play off the classic Rankin/Bass Christmas TV specials, updating the plot and inserting Bing into the action. One spot shows the Abominable Snow Monster trying to roar ferociously but evoking laughter rather than fear from those who hear him. So, he returns to his cave and searches for "scar [...]


Is Google+ Beginning To Integrate Into Google Places?

google-places-logo-square Today Mike Blumenthal of Blumenthals.com posted about what appears to be a new addition to Google's local results.  A specific query for "transmission servicing lexington ky" displayed the normal Google Places listings, with one exception: The grey icon is displayed next to a specific places results.  However, when clicked, the user is taken to the following Google+ only results page: The surprising thing about the above listing is that the link goes directly to a personal account, not an actual Google+ page.  We had extreme difficulty replicating this on any other queries in d [...]


Infographic: Online Holiday Shopping Trends

free The busy shopping days of Black Friday and Cyber Monday are almost upon us. If last year is a guide, retailers have upped their search advertising, shopping by mobile phone will rise, women will be doing most of the online shopping searching and shoppers are after offers, promotions and especially free shipping. Audience targeting service Bluekai has assembled an infographic with these stats and more based on last year's activity. Will the trends continue? Want this infographic for yourself? You'll find it here: The Future Of Online Holiday Shopping (note, the site is currently down [...]


Barack Obama Joins Google+, White House Itself Still Not There

barack First Britney Spears takes the top Google+ spot away from Google CEO Larry Page today. Now the President of the United States, Barack Obama, has opened an account. Not Yet Verified, But Yes, Real Is it really him? It's actually a Google+ brand page for the Obama For America campaign, and not verified at the moment, but Steve Grove, head of community partnerships for Google+ welcomed the account, so it's probably legit. On Facebook, Obama's campaign page has 24 million followers. On Twitter, the campaign page has 11 million followers. On Google Plus, the number isn't yet being shown [...]


Microsoft Swaps Daily Deals Brand: It’s Now “MSN Offers”

Screen shot 2011-11-23 at 9.31.51 AM In something of a surprise move, Microsoft has renamed its daily deals product and shifted the brand to MSN. It was "Bing Deals." Now it's MSN Offers. Apparently the change was the result of an effort to clear up perceived confusion. A press release went out but I discovered this through my in-box. Bing.com's deals site aggregates retail and e-commerce sales information from many sources across the US. Microsoft apparently wants to separate that content from local daily deals. However the local daily deals are still accessible from the Bing/deals site (see upper left tile in screenshot [...]


Oops, She Did It — Britney Spears Beats Larry Page As Most Popular On Google+

britney bitch Google+ took a big step toward being a more "normal" social network today, as Britney Spears passed Larry Page to be the most followed person on the service. Move Over, Tech Celebs Until now, the most popular people on Google+ have been technology celebrities, in particular first Facebook CEO Mark Zuckerberg (who never posted to his Google+ account), then Google CEO Larry Page. In contrast, the most followed people on Facebook and Twitter -- more mature social networks -- tend to be the same celebrities you find in real life, such as musicians and actors. Spears Goes To Number One Curre [...]


Search Vs. Display: Which Will Come Out On Top In 2012?

With two seemingly competitive ad executions constantly compared, it’s no wonder why search and display have a love/hate relationship. When combined, this duo knows how to drive performance. On the other hand, they compete for digital advertising dollars. We see industry trends pointing toward search as Google's paid click revenue continues to accelerate, having jumped from between 15 percent and 18 percent between Q2 2010 and Q2 2011 to 28 percent in Q3 2011. But, there’s also evidence of a healthy growth pattern in digital display. Forrester Research points out that by 2016, disp [...]


Google Announces Shutter Of Knol, Gears, Search Timeline & More

Google has announced the shutting down of several Google services from the Google Search Timeline to their knowledge site, Knol. Here is a list of services Google is closing in the near future or has already closed: Google Bookmarks Lists closing on December 19, 2011, which leaves searchers with no way to recoup their Google starred results. Google Friend Connect is shutting down March 1, 2012 and sending people to Google +. Google Gears will lose all support on December 1, 2011 but Chrome now has offline support. Google Search Timeline is currently not working anymore. Google Wave [...]


Google Adds Mobile App Search Tool

You can now go to Google and restrict and filter your search results to only show mobile apps. To do so, search at Google for an app, and then on the search tools on the left, click "more" and then select "Applications." Google will then show you apps from the Apple iTunes App Store, Google Android Market, plus other app sites such as AppBrain, AndroidZoom, CNet and many more. Here is a screen shot: Google enabled a new app rich snippet back in September. Plus they have indexed mobile apps from iTunes and Google Android Market for over a year now. Hat tip to Google Operating S [...]


Six Ways Online Retailers Can Better Optimize Listings For Amazon

While Black Friday may be famous for kicking off the holiday shopping season and attracting flocks of consumers to brick-and-mortar retailers, Cyber Monday has certainly made its presence known in the online shopping community. Just last year, Cyber Monday online sales increased 19.4%, pushing the average order value up from $180.03 in 2009 to $194.89 in 2010, according to an IBM Coremetrics report. This year, many retailers are anticipating an even higher increase in sales. So, for all of us looking to make the most out of this opportunity, it is time (or never too late) to start prepar [...]


B2B SEO: 4 Quick Tips To Make Your Content Model Fresh

Thanksgiving! There is nothing like the taste of fresh turkey when it’s hot out of the oven. However, the leftovers quickly lose their appeal after sitting in the fridge for a few days. Given Google’s Freshness update, B2B content could suffer the same fate. The Change At Hand The "Freshness" update is Google’s latest algorithm change that took place on November 3rd and has the search world in a stir. In a nutshell, Freshness is an expansion by Google in its efforts to provide relevance when query intent matches a topic that is time sensitive. But will the change have much of an eff [...]


SearchCap: The Day In Search, November 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+Like last year, Google has launched their Thanksgiving logo a bit before the Thanksgiving holiday. The 2011 Thanksgiving Doodle is live for all U.S. web visitors on Google.com has of around 3pm EDT. The logo is interactive, letting you click on the head, feathers and feet, in order to change the colors and styles of [...] Future of the Search Agency; PPC Growth in 2012 – SMN [...]


Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+

Like last year, Google has launched their Thanksgiving logo a bit before the Thanksgiving holiday. The 2011 Thanksgiving Doodle is live for all U.S. web visitors on Google.com has of around 3pm EDT. The logo is interactive, letting you click on the head, feathers and feet, in order to change the colors and styles of the feather, as well as the accessories on the turkey. Furthermore, the logo is one of the first to have built in Google + sharing option directly in the logo. You can share on Google + with the "G+" button and link to it using the Google URL shortener on the "link" bu [...]


Future of the Search Agency; PPC Growth in 2012 – SMN Webcasts Next Week

Search Marketing Now, our sister site, will host two webcasts next week. On Tuesday, November 29, Sean Corcoran of Forrester Research, Inc., will discuss "The Future of the Search Agency." With agencies competing more than ever, where will growth come from? Sean will address this, as well as how social media and new technologies are changing the role of search agencies. On Thursday, December 1, Joe Kerschbaum and Thi Thumasathit will give a presentation focused on how retailers can grow their PPC campaigns in 2012. The holidays may be upon us, but retailers need to continue to loo [...]


Harness the Power of Facebook, Twitter and Google+: SMX Social Media Marketing – December 5-6 in Scottsdale, AZ

Drive new traffic to your site. Secure more conversions. Retain existing customers. Manage your company's reputation and customer service. Social media networks provide the means; you need to master the platform. At SMX Social Media Marketing, you'll learn free and paid marketing tactics, as well as best practices for maximizing your company pages on Facebook and Google+ and Twitter account. Check out the full agenda. Joining the programming team of Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman are twenty-five pioneering marketers who will share th [...]


Infographic: Black Friday As Seen Through Foursquare Check-Ins

You're A Googler! Black Friday is only three days away, and some people are already camping out in front of stores. Judging from Foursquare check-ins from last year in the US, peak shopping will happen at 2pm, Target & Best Buy will be swamped and department stores will be busiest. These stats and more from an infographic that Foursquare released on its blog yesterday, along with tips on how to find specials through the Foursquare app: Related Stories Holiday Season Countdown Kickoffs For Online Marketers 5 Holiday Shopping Tips For Search Marketers Data Shows Retailers Need To Pace Spend To [...]


8 Tips To Build Successful International SEM Campaigns

As the majority of online searches are in languages other than English, it’s important to understand how businesses can benefit from search marketing and approach search campaigns in international markets. Marketers can follow these tips to improve their international search engine marketing strategies. 1. Pick Humans Over Machines The pressure to produce a successful, multilingual pay-per-click (PPC) campaign is exponentially greater now, since company budgets are often limited and conversions are closely monitored. Machine translation can be tempting given financial constraints, but its [...]


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