If you need some interesting reading material this Holiday season, try Nassim Nicholas Taleb’s Fooled by Randomness: The Hidden Role of Chance in the Markets and in Life.
There are some interesting lessons in it that can be applied to link building, especially related to unexpected and random events that not only affect people, the economy, news, and markets, but if you think it through, weblinks.
It's rarely discussed for its organic ranking effect, but there can be no doubt random and unexpected events have a dramatic effect on the web's link graph.
Some link spikes occur as a re [...]
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