More from Search Engine Land: Page 5

Bing

Bing Central: Bing’s New Self-Promotional User Hub

Bing has just launched a new service called Bing Central that ostensibly exists to serve as a hub for Bing users, but unfortunately has too much self-promotion and too little utility in this first version. Although Bing Central offers links and access to several Bing account- and search-related tools, as you can see above, the […]

SEO

Up Close With Creating & Managing Google+ Pages

Today, Google launched Google+ Pages, allowing businesses to take part in its social network. Here’s a walk-through on how to create and manage these pages: Creating A Page Within two days or sooner, everyone is supposed to be able to make pages by using the Create A Page tool. Availability is rolling out now, so if you get an […]

Apple

SearchCap: The Day In Search, November 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brands & News Sites Among Winners From Google’s Freshness Algo Update, Report Says Major brands and a variety of news sites — from established outlets to internet-only gossip sites — are […]

SEO

Confirmed: Google Testing New “Sources” Display In Search Results

Google has confirmed that it’s testing a new content module in its search results that’s (currently) called “Sources.” The module appears to have been spotted first by Cyrus Shepard, who shared screenshots of the new display including this one from a search for pop singer Rihanna. (You can click for a slightly larger version.) As […]

SEO

Google+ Pages Now Open For Businesses, Brands, Places & More

Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone shortly. Businesses Weren’t Allowed, Initially Businesses have wanted to be part of Google+ from the start. In fact, many businesses and brands made […]

PPC

Are You Creeping Out Your Customers With Remarketing?

I was recently talking to a group of consumers (not search marketers) who had some very negative perceptions about a handful of brands. In some cases, they used to be a fan of the brand, or at a minimum would continue buying from that brand. In other cases, they had never purchased from the brand […]

Ecommerce

Marie Curie Google Logo

Google is celebrating the life of Marie Curie with a special Google logo, aka a Doodle. The logo depicts her working at her desk on with test tubes and beakers. Marie Curie is best known for her work in radioactivity, being awarded with two Nobel Prizes, in physics and chemistry. In fact, she is the […]

Apple

Rhetoric vs. Reality: Schmidt Plays Up Mobile Competition In Written Senate Testimony

Is Google is a malevolent monopolist or merely the beneficiary of consumer choice in an intensely competitive environment? Has Google created a “network effect” that locks people in or is competition truly just “one click away”? These opposing views are on display in a PR war between Google and its opponents, such as anti-Google coalition FairSearch.org (which includes […]

Google

Eric Schmidt Tells Congress That Google Doesn’t Have ‘Separate Products & Services’

Google’s universal search results — things like videos, news, images and local business listings — aren’t “separate ‘products and services’ from Google,” according to company chairman Eric Schmidt. He makes that claim, and many others, in a lengthy written response submitted today to the U.S. Senate’s antitrust subcommittee — a required follow-up to Schmidt’s in-person […]

Google Analytics

SearchCap: The Day In Search, November 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11 More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent […]

Content

Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11

More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US […]

SEO

Photo Tour: Grand Opening Of Google LA

Google’s new Los Angeles office had its grand opening yesterday, consolidating operations that were previously spread-out among three different offices in Santa Monica into the funky Frank Gehry-designed “Binoculars” building in Venice Beach. The new operation is home to 500 employees, who begin work tomorrow. The were welcomed by Los Angeles mayor Antonio Villaraigosa and Susan Wojcicki, […]

PPC

PPC Shop Tools: The Permutator

We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from simple ideas. Let’s work with an example. Consider the following keyword ideas related to a hypothetical bicycle […]

Google Analytics

Euclid Offers “Google Analytics For The Real World”

Yesterday Euclid Elements, a relatively new firm founded by some of the people behind the product that became Google Analytics, announced a $5.8 million first round of funding. The company is seeking to enable retailers and business owners with physical locations to measure things like foot traffic by time of day, average customer time in […]

Google Analytics

Social Tracking Integrations For Google Analytics

Back in June, Google Analytics unveiled a new set of Social Engagement Reports, which can be used to get content interaction metrics from social sharing icons such as Google+, Facebook, Twitter, LinkedIn or any other. Google+ is tracked by default (no codes needed), but other networks must implement the _trackSocial method in order to collect […]

Google News

SearchCap: The Day In Search, November 3, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off Google announced they are rolling out a new search algorithm change that helps make the search […]

Ecommerce

Google Offers Goes National, Still Makes Me Feel Excluded

Google Offers hasn’t rolled out yet to your city in the US? Google’s solution is its first “national” offer that came out today, $25 to spend at REI for $15. But as a person in a non-Google Offers city, I found the promotion just alienated me even more. Offers & The OC I live in Newport Beach, […]

Google

Google+ Gets YouTube Integration & Official Chrome Extension

Today Google announced the integration of two of their most popular products, YouTube and Chrome,  into Google+.  These enhancements make sharing videos on YouTube easier and brings the +1 button and Google+ notifications to the rest of the web for Chrome users. Google+ YouTube Integration Users have always been able to share YouTube videos on Google+, […]

Google

Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off

Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches. Caffeine Was Infrastructure, This Is Algorithmic Fresher results can make for more relevant results, which […]

SEO

The Clickthrough Rate Equation In Organic Search, Part Two

In last month’s post, I talked about how improving organic clickthrough rate multiplies the effectiveness of the other work that goes into optimizing a website for search, such as keyword research, SEO, and usability. Most of these ways of increasing clickthrough rate are directly in our control by tweaking the on-page code. I ended by covering […]

Content

Smartphones Now Over 50 Percent For Under 44 Crowd

Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore’s official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who […]

Bing

Study: Bing More “Biased” Than Google; Google Not Behaving Anti-Competitively

Does Google favor its own sites in search results, as many critics have claimed? Not necessarily. New research suggests claims that Google is “biased” are overblown, and that Google’s primary competitor, Microsoft’s Bing, may actually be serving Microsoft-related results “far more” often than Google links to its own services in search results. In an analysis […]

Google Analytics

SearchCap: The Day In Search, November 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Product Runway: Livestand And IntoNow Yahoo held its second now annual “Product Runway” event, mc’d by product chief Blake Irving. Irving was assisted by some younger executives from companies that […]

SEO

Yahoo Product Runway: Livestand And IntoNow

Yahoo held its second now annual “Product Runway” event, mc’d by product chief Blake Irving. Irving was assisted by some younger executives from companies that Yahoo had acquired in the recent past. There were four announcements, lead by the formal unveiling of Livestand, Yahoo’s long-promised tablet news reader application. It competes with Flipboard, CNN’s Zite, […]

Apple

Bing Marries Native App, HTML5 In Upgraded Mobile Version

Microsoft has updated its iPhone and Android apps to make them more consistent with the features and user experience in the HTML5 version of Bing. The HTML5 mobile web version of Bing had actually “gotten ahead” of the native apps that Microsoft had developed. The upgraded Bing app is an interesting hybrid approach as Microsoft […]

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