More than a year has passed since search engine upstart blekko launched, yet Web marketing analysts using digital media measurement tools like Google Analytics won’t have seen any traffic attributed to blekko in organic search marketing reports. Instead, traffic supplied by blekko will show up in a referring websites report. It is possible to properly […]
Six months ago, Google delisted all sites on a co.cc domain name. Today, they seem to have all returned. A search for [site:co.cc] currently returns 105,000,000 results. Google originally delisted the co.cc subdomains because Google saw a “very large fraction of sites” on that subdomain to be “spammy or low-quality” and felt it was warranted, […]
Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms lost ground. Android handsets now represent nearly 47 percent of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Costs Google $65,000 In France The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a […]
The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a search suggestion that had them labeled as being a “crook.” In the case of this French company, when you typed in their company name, Lyonnaise de Garantie it suggested at the […]
If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs. When was the last time you searched and got only the traditional 10 organic listings? SERPs are being inundated with […]
As documented by case studies in the U.S. and abroad, retail firms can get up to a 30 percent increase in organic traffic by using structured markup like Schema Microdata, GoodRelations and Google Rich Snippets, etc. This begs the question: why aren’t more retailers using structured markup? Implementing structured data requires the skill of adding […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do Your 2012 Resolutions Include Increasing Conversion Rates? That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a […]
That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a banner year. But if you feel like you have room to improve (and there always is), then it might be time to review what advice our conversion experts shared with readers throughout […]
With the holiday season winding down and 2012 just around the corner, it’s time to take a deep breath and get ready to plunge into the new year. When marketing teams get back from the New Year’s weekend, you can be sure that new found vigor and excitement will be in the air. For B2B […]
TechCrunch reports a company named buySafe is suing Google over their Trusted Stores program, which Google launched in October. buySafe claims several strong things in this law suit: (1) Patent Infringement (2) Stealing proprietary business information (3) Pushing buySafe customers to switch to Google Trusted Stores (4) Google is trying to squash the company from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most ‘Liked’ Search & Social Posts Of 2011 The social media experts who write for this column week in and week out don’t just talk – they walk the walk […]
The social media experts who write for this column week in and week out don’t just talk – they walk the walk in social media and search marketing. In 2011, we saw interest spike in our Let’s Get Social* column as social media became a significant ranking factor in organic search results, following Danny Sullivan’s […]
Bing’s not-so-newest push into online travel hasn’t begun to roil the industry, the latest example of where if Bing does something, no one cares, but if Google does it, it’s time for a Wall Street Journal story examining the potential evilness of the move. In case you missed it, the Wall Street Journal has a […]
Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. But 2012 is now staring us in […]
As you put the finishing touches on 2012 budgets and plans, it’s important to build a point of view on the future. While it’s impossible to predict what will happen or when, running through a few what-if scenarios makes you more prepared for changes as they come. In this column, we’ll highlight some of the […]
Mobile search has never been just one result type. It provides different results and presentation formats, depending on whether the search query is from a feature phone, smartphone or tablet. Google has just announced a specially designated crawler for smartphones apart from what it uses currently for feature phones, which foreshadows a deeper divergence of […]
In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries. What is it? Why do they do it? So what? Or, more importantly, how can we use it to our advantage? We will answer each of those in turn. First […]
“If I could work my will, every idiot who goes about with ‘Local Online Marketing” on his lips, should be boiled with his own pudding, and buried with a stake of holly through his heart. He should!” – Ebenezer Scrooge Tis the season to contemplate the future of the local Web marketing for small businesses […]
It’s Christmas Eve! Santa Claus is on his annual trip of delivering presents to good little boys and girls around the world. Time also for our annual tradition, telling you how to track Santa using the internet, by smartphone and even through good old-fashioned voice telephone calls. NOTE: If you’re looking for the latest information […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New Happy Holidays Logo: Dancing Christmas Lights & Jingle Bells For Christmas and the holiday season, Google has a new musical logo out that plays Jingle Bells and ends by […]
For Christmas and the holiday season, Google has a new musical logo out that plays Jingle Bells and ends by wishing “Happy Holidays.” The special logo, or “doodle” as Google calls them, starts out with an all-white background: Push any note, and the logo lights up with the Google name as Christmas lights: As you […]
According to a report from Chinese news agency Xinhua, a judge in India has ordered a broad range of online companies, including Google, Facebook and Yahoo, to “delete ‘inflammatory’ images of religious figures” from their sites. Though not identified in news reports the images were deemed offensive or blasphemous under a sweeping law enacted earlier […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
You know how some people always tend to put ‘analytical thinking’ skills down on a resume, even if it’s not 100% accurate? Luckily, that’s not the case with our analytics experts at Search Engine Land. Over the course of 2011, our contributors shared everything and anything they know about measuring the value of website traffic, […]
If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important part of the SEO process.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko Expands: Bigger Index, More Slashtags & New Design Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it […]
I’ve seen some weird Google results in my time, but this one is pretty strange. Search for “define an english person” or some related queries, and Google brings up the Wikipedia page about the C-word in response. As spotted by Search Engine Roundtable, people were asking in Google’s help forums why various searches related to […]
Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it looks and how it works. The upstart search engine has announced three changes as part of a “major upgrade” to end the year: 1.) “Significant improvements to index quality and relevance” Blekko has […]
If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff […]
Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row. Overall Facebook had four of the top 10 search terms for 2011, the same as in […]
In June, Google dropped the option to search the general web index from the Google News search box. Google redesigned the Google News search box to add the ability to search the general web index. Here is a screen shot: As you can see, you can click on the last result in the suggestions, you […]
Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo’s “iconic” billboard has been taken down after 12 years of standing tall and proud on the highway as you approached the Bay Bridge. The billboard space is managed by Clear Channel and currently is being offered at an extremely low rate of $65,000 […]
Yelp is now established and mainstream enough to be included in BMW’s Online/in-car content. Yelp reviews and related content will shortly be available to BMW owners “who subscribe to the optional BMW Assist Convenience Plan and have a navigation-equipped vehicle capable of receiving the BMW Online service.” This means select BMW vehicles (see below for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Christmas & Hanukkah Decorations To Search Results If you go to Google and search for variations of either [christmas] or [hanukkah], you will see Google has dressed up the […]
If you go to Google and search for variations of either [christmas] or [hanukkah], you will see Google has dressed up the search results page with holiday decorations. The Christmas version shows Christmas ornaments hanging from the top bar: The Hanukkah version shows Jewish stars across the top bar: In the past they placed these […]
It is my sincere hope that at some point during the holiday season, the people who work on search at various digital agencies have had an opportunity to meet the people who work on display ads. Because the likelihood is, whether it was at the company holiday party or even over fruitcake and eggnog at […]
Acquisio, provider of automated tools for search, display and social advertising, has acquired the ClickEquations search marketing platform from Channel Intelligence, and announced a partnership with that firm. Acquisio plans to integrate some of the search-focused functionality currently available on the ClickEquations platform. Acquisio’s existing clients will gain access to the Channel Intelligence Shopping Engines […]
The end of the year is always a time for reflection on all of the work and effort of the previous 12 months. There has been a lot of talk in 2011 about the end of SEO as we know it. But the reality is that there will always be a need for strategy when […]
“And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way a sale is made, the only question is who is gonna close? You or him? Now be relentless, […]