More from Search Engine Land: Page 3

Facebook

Facebook Ranked #3, Google #5 For Best Places To Work

Glassdoor.com, a job and career web site, announced their annual best places to work in 2012 study. Facebook tops Google with the number 3 listing, whereas Google moved up for their 2011 spot of 30 to number 5. In 2010 Google was rated number 14, and in 2009 Google was rated number 7. Glassdoor.com developed […]

Apple

SearchCap: The Day In Search, December 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Clever Sense: An Answer To Siri? As is being widely reported Google has bought startup Clever Sense, which earlier this year launched the local-mobile recommendations app Alfred. Alfred is […]

Apple

Google Buys Clever Sense: An Answer To Siri?

As is being widely reported Google has bought startup Clever Sense, which earlier this year launched the local-mobile recommendations app Alfred. Alfred is like “Pandora for the real world” and was dedicated to creating a comprehensive “interest graph.” Clever Sense assigns or maps physical places to one another based on styles, characteristics and attributes in the same way […]

SEO

Domain Name Matters: Searchers Pick Brand Over Quality, Study Finds

A new study from Microsoft Research confirms what most SEOs have known for years—that domain names are a crucial element for capturing clicks and conversions from search results. Unlike what’s been published in most search marketing forums, however, this research was not focused on SEO techniques or search engine ranking algorithms, but rather on observed […]

Content

Link Building Tool Review: Majestic SEO

Next up in our tool review series is Majestic SEO‘s suite. There are 4 levels of access with one being free (and limited) and the others being grouped by the amount of reports/access to their API needed. (Note: the free package may still require you to register in order to see a fuller dataset.) Paid plans […]

Google

Google’s New Multilingual Markup Signals New Issues Of Concern For Global SEOs

Last Monday, Google announced that they had released “new markup for multilingual content”, see the webmaster tools blog post here. Even for those of us that work in the field of looking after global websites, this produced relatively unexciting headlines along the lines of “Google Launches New Multilingual Markup — Wow”. Big yawn. In fact, digging […]

Bing

Banned Holiday Deal Sites Return To Bing

Holiday deal sites that Bing banned from its search listings just before the busy shopping days of Black Friday and Cyber Monday have now been allowed to return. They include a site run by the group that created the entire Cyber Monday concept. Banned: Not Your Usual Suspects We reported previously how the sites had […]

Link building

SearchCap: The Day In Search, December 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is […]

Google algorithm updates

Seven Mobile SEO Myths Exposed

Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services. I responded in the comments to the author’s points, and have addressed this point in multiple articles over the years, so […]

Google Analytics

7 Things On My Google AdWords Wishlist For Santa

Dear Santa, I hope you and Mrs. Claus are doing well. I have been an especially good advertiser this year, and so I hope you don’t mind that my asking for a few special gifts this year that will be greatly appreciated by all of us Google AdWords advertisers. Yrs Trly, Matt (P.S.  I hope […]

Local

Five Steps To Capturing Mobile Customers In 2012

One of the top local marketing headlines this holiday season is that mobile is playing a much greater role in the average shopping experience. With a fast-growing and appealing consumer base now utilizing mobile devices throughout the purchasing process from pre- to post-sale, local businesses are taking note and investing in mobile marketing at an […]

Apple

The Robert Noyce Google Microchip Logo

Today is the 84th birthday of Robert Noyce, “the Mayor of Silicon Valley.” To celebrate his birthday, about 21 years after his passing, Google has a logo for one of the inventors of the microchip, also known as integrated circuit — Robert Noyce. Robert Noyce founded Fairchild Semiconductor in 1957 and Intel in 1968, two […]

Google

Google +1 Button Hides In Search Results

Google Operating System blog reports Google has changed the behavior of the Google +1 button as seen in the Google search results. Instead of the +1 button being displayed by default, it is now hidden until you place your mouse cursor over the search result. Then the +1 button will show up and let you […]

Google Analytics

Search Engine Land Turns Five & Gains A Sibling Site: Marketing Land

Five years ago, Search Engine Land was officially born. On the occasion of our fifth birthday, we’re proud of how much the site has accomplished and excited to officially welcome our new sibling-site MarTech. Some Statistics Since we opened, Search Engine Land has grown to doing between 1.5 million and 2 million pageviews per month. From our Google Analytics […]

Ecommerce

Academic, But Valuable: A Free Alert Service

JournalTOCS, sponsored by Heriot Watt University in Edinburgh Scotland, is a free service that has been online for many years and provides alerts for more than 17,000 journals published by more than 900 publishers and organizations. Almost 3,000 of these publications are open access so the full text is quickly and directly accessible on the […]

SEO

Foursquare Hires Sr. Google Engineer For Search-Related Efforts

Foursquare has hired Andrew Hogue to beef up the company’s search and search-related initiatives and capabilities. Hogue was a senior engineer with Google from 2004 through November of this year. The company recently announced it had passed 15 million users globally, 50 percent of which are outside the US. We spoke to Hogue about a […]

Link building

SearchCap: The Day In Search, December 9, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images Carousel For Tablets & Better Movie Results For Phones Google announced two new improvements to mobile interfaces. The first is a new look for image results on tablets called […]

Google

Google Images Carousel For Tablets & Better Movie Results For Phones

Google announced two new improvements to mobile interfaces. The first is a new look for image results on tablets called the image carousel and the second is better movie results on Android and iPhone devices. Tablet Image Carousel: When you use Google Images on tablet devices including iOS or Android tablet’s browsers, and then click […]

Analytics & conversion

The Search Marketer’s Dilemma: Reporting Vs. Optimizing

Cross-channel revenue attribution – arguably the most widely agreed upon concept in the analytics space – is ironically the source of the search marketer’s dilemma. The dilemma is simple conceptually but digging into it brings up some fundamental flaws in conversion modeling and highlights the underlying catch-22 that marketers face. It all starts with a […]

Content

Why User Experience Design Needs Search Engine Marketing

Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around? There’s just as many misconceptions in the usability and user experience design industry towards search marketing and organic SEO. One of […]

Local

Google Drops Tele Atlas & Uses Their Own Maps Data For UK Maps

Google announced on the Google Maps blog that they are now powering their own map data in the UK, Germany, Finland and Sweden. Google maps data in the U.S. and many other countries is powered by Google’s own data. But this week, Google dropped their third-party map data provider, Tele Atlas, and switched their map […]

Google Analytics

SearchCap: The Day In Search, December 8, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two New Bing UI Tests Spotted The folks at Liveside.net, an independent blog that covers Microsoft’s online efforts, have posted screenshots of two new Bing user interfaces that some of their […]

Bing

Two New Bing UI Tests Spotted

The folks at Liveside.net, an independent blog that covers Microsoft’s online efforts, have posted screenshots of two new Bing user interfaces that some of their readers have seen recently. In my searching this morning, I wasn’t able to see either UI while doing about 5-6 different searches. Liveside calls the first one a “Metro style” […]

Apple

An SEO Playbook For 2012

Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine optimization is less about trickery and more about engaging content and audience development than ever before. Over the years, quality optimizers have become more prone to avoid technical tricks […]

Content

Survey Says SEO The Single Most Important Marketing Channel For SMBs

SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: “If you had to put all your marketing time and budget into […]

Ecommerce

Google Logo Honors Diego Rivera’s Mural Paintings

Google worldwide has a special logo for artist, Diego Rivera. Diego Rivera was born 125 years ago today in Mexico and died 70 years later on November 24, 1957. He is most well known for his mural paintings found in San Francisco, Detroit, New York City, Mexico City, Chapingo, and Cuernavaca. The Google logo shows […]

Apple

SearchCap: The Day In Search, December 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 New Year’s Resolutions Every Digital Marketer Can’t Live Without Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, […]

PPC

4 New Year’s Resolutions Every Digital Marketer Can’t Live Without

Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, from why search marketers could take over the world media budgets of the future, to advanced methods for retargeting and simple alternatives to attribution modeling. So to round out the year, we revisit the […]

Ecommerce

FindTheBest Succeeds Where Google Squared Failed

During his written responses to questions from the Senate Judiciary Subcommittee on Antitrust, Google Executive Chairman Eric Schmidt identified a range of competitors that Google faces in the market today. Some were well-known and some more obscure. One of the smaller companies that Schmidt mentioned was FindTheBest. He identified the company in a list of […]

PPC

What Brands Need To Know About Google+ AdWords Social Extensions

Google’s early gaffe of not adequately addressing the demand for brand pages for Google+ has quietly given way to several new business-oriented Google+ features for in-house marketers to utilize. Brand pages, social extensions and a trusted verification process are all features in-house marketers should immediately engage with to increase their Google+ counts and brand profiles. […]

Link building

SMX Israel Returns To Jerusalem On January 15, 2012

SMX is returning to Israel this January 15, 2012. SMX Israel will take place in Jerusalem, Israel at the Inbal Hotel on Sunday, January 15th. It is just about a month away and we urge anyone interested to register immediately – it only costs $150! The agenda is now live over here and we are […]

SEO

Chinese Search Engine Baidu Will Spend A Half-Billion Dollars To Train SEOs & Get Small Businesses Online

Chinese search engine Baidu will reportedly spend nearly a half-billion dollars to bring small businesses online and, among other things, train 100,000 search marketing professionals in China. As reported by both NASDAQ and AMP, Baidu will make a $470 million investment in China’s online market between now and the end of 2015. The NASDAQ article […]

Link building

21 Types Of Social Content To Boost Your SEO

I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals. As search engines pay more and more attention to social signals, going viral is rapidly becoming […]

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