"And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can't. Either way a sale is made, the only question is who is gonna close? You or him? Now be relentless, that's it, I'm done."
– Ben Affleck as Jim Young, Boiler Room
You don't have to be a penny stock promoter to appreciate a good rallying speech about sales (you don't have to sell real estate, either). But this one hits close to home. No matter what your site does, every page closes a sale:
It convinces someone to keep clicking on [...]
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