Google Revamps Submit Content Page

Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page not found (404) error. The issue with that is, Google should really use a 301 redirect because it ranks in the top position for [google webmaster tools] and [google submit URL]: The truth is, the add URL page is actually at google.com/webmasters/tools/submit-url, that is without the backslash at the end of the URL. It must be a bug on Google's side, either they should redirect google.com/webmasters/tools [...]


DuckDuckGo Sets New Traffic Record, But Stats Show How Dominant Google, Others Are

duckduckgo-logo DuckDuckGo, the upstart search engine that's challenged its bigger competitors on privacy issues, has had a couple straight days of record-setting traffic. But the numbers show just how much the major search engines dominate the search space. First, let's recognize how cool it is that DuckDuckGo actually has a public web page that shows the search engine's traffic and query activity. We learned about it via a DuckDuckGo tweet today; you can see for yourself at duckduckgo.com/traffic.html. The chart is impressive and shows the monthly moving averages of direct queries on DuckDuckGo's [...]


Emergency In Your Area? “Public Alerts” On Google Maps Shows Warnings

Google announced a new layer of data being added to Google Maps for public alerts. If there are emergency alerts in your area, Google will show them to you on the map, with more details on the alert. You can access it over at google.org/publicalerts. The map will load with a layer of data on top of it. You can search by location to see if there are any alerts in your area or just browse the alerts on the left hand side or on the map. The information is also available directly on Google Maps when you search for events in a location, such as [tornadoes in texas]. Here is a picture of z [...]


2012 Is The Year To Cut Your Site Retargeting Budget

Having made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are being poured into bad site retargeting programs. Good money is disappearing into irrelevant impressions to talk to an audience that doesn’t care and would rather the brand stop stalking them at all. The causes of the problem are varied, but usually boil down to a lack of time to fix something ‘that isn’t broken’, a lack of understanding of what retargeting really is [...]


4+ Recommendations To Enhance B2B SEO Initiatives

seo-featured The start of the new year is the ideal time for B2B search engine marketers to reassess website strategy and determine where enhancements could be made to benefit SEO visibility. With budgets still in review and benchmarks being set, focusing on site enhancements first could help maximize the benefits of all ongoing SEO initiatives, that are realized over the course of the year. Marketingsherpa just released its 2012 B2B Marketing Benchmark Report and two points helped shape this column. First, B2B marketers experienced severe declines in the tactical effectiveness of two top initiatives [...]


When A/B Testing Prices, Proceed With Caution

Testing Prices I had an interesting A/B testing experience over the holidays. This time, it wasn't an A/B test that I was running, but rather an A/B test in which I was an (initially) unsuspecting participant. It reminded me of the negative side effects that certain kinds of tests can have on customers — sometimes your best customers — and the steps that marketers should consider to mitigate those risks. This is a cautionary tale, but I don't want to lambast the the company running the test. They ultimately handled the situation fairly. So I will refer to them anonymously as a business software pro [...]


WSJ: Federal Prisoner Helped U.S. Sting Against Google’s Pharmacy Ads

google-g-logo It's been a difficult month for Google, and the company is bound to take another hit in the morning as a Wall Street Journal article makes the rounds -- an article that offers new details about the government sting that compelled Google to pay $500 million after acknowledging that it both allowed and helped Canadian pharmacies sell drugs in the U.S. in violation of federal law. To be clear, the Department of Justice investigation and settlement with Google is a done deal and there's nothing new happening specific to those legalities. But the WSJ article shines a new light on how the U.S. go [...]


SearchWeek: January 23, 2012

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News The Big Preview Post: Search Engine Land's SMX West 2012 Search Marketing Conferenc [...]


Ask.com Has The Most Long-Winded Searchers, Report Says

ask logo The longest search queries are happening on Ask.com, where users average almost five words per search. That's according to research from Chitika. The ad network analyzed search referrals on "hundreds of millions" of impressions across sites in its network between January 9th and 12th. And the longest search referrals -- at an average of 4.81 words -- came from Ask.com. AOL users are at the other end of the spectrum; their user queries average barely above four words, by far the shortest of the five sites that Chitika studied. It makes sense that this would be the case, since Ask.com [...]


SearchCap: The Day In Search, January 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: How Much Does SEO Cost?How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it’s most common to charge $100 [...] Infographics: Why They Fail For Link BuildingWe’ve all seen them: too much of them. They filt [...]


SPONSORED MESSAGE: Getting the Most Out of Your Agency

There's no doubt, a great agency can exponentially increase your marketing success. Whether you are about to issue an RFP or are six months into a year-long engagement with your digital agency, now is the time to ensure you know how to get the most out of your agency partnership. Read on for some vital issues to keep in mind to create agency success for your organization. [...]


Infographic: How Much Does SEO Cost?

how much does seo cost How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it's most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging. Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That's also the same average price for those who buy on a monthly reta [...]


Infographics: Why They Fail For Link Building

We’ve all seen them: too much of them. They filter through our Twitter stream, pop up in our News Feed, and infiltrate our search results. My dear friends, we are in infographic overload, and if we don’t do something now, it may be too late for us all. Don’t get me wrong: I’m not against infographics completely. I’d be hypocrite if I were because at 352 Media Group, we use them for our clients and ourselves. They do work — well. But more often than not, they fail— terribly. I’m not saying we’ve done all of ours 100 percent perfectly, but that’s a key part of link buil [...]


Did International Markets Cause Google’s Loss Of Love On Wall Street?

Wall Street wasn't terribly impressed with Google's figures for the last quarter of 2011 announced after the bell last thursday. To a normal person, you would think that generating $2.71 billion profit and significantly beating your own previous quarters would be a cause for celebration. But these aren't normal people and this isn't a normal market and share values immediately dropped by 10%. Nor is Google without blame. I started digging into Google's figures expecting to find that Google had actually seen a fantastic success at the end of 2011 - but had miscommunicated this with the city. [...]


A Proposal For Social Network Détente

google-twitter-facebook-radar-featured For the past two weeks, I feel like I've been witnessing some type of Cuban Missile Crisis going on between Google, Twitter and Facebook. I'd like to suggest some ways that social-nuclear war might be averted. Beyond Blame, Believing In Cooperation Let's set aside blame, because blame isn't going to move anything forward. Let's also assume that all the players can be taken to some degree at their word, that they do indeed want to work together in some ways. What does everyone want? The Wants & A Game Changer Google has wanted its own social graph for some time. By social graph, I [...]


SearchCap: The Day In Search, January 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile). These two pronouncements have led to several financial analysts to [...] 10 Form Optimizati [...]


130 Experts Speaking at Search Engine Land’s SMX West – Conference Rates Increase Saturday

smxwest-2012-featured-2 Early bird rates for Search Marketing Expo – SMX West expire this Saturday, January 28. Register now and save! Here’s why you should join us February 28 to March 1 in San Jose, CA: More than 130 of the world’s most knowledgeable search marketers will present at SMX West. They’re selected based on ability AND willingness to share the tactics and strategies that make them successful. See who's speaking. You’ll learn how the experts are prospering in spite of constant algorithm modifications, blocked keyword data and radical changes in personalized search results. The progr [...]


Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?

On Google's Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue "run rate" of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized "run rate" for display advertising (including mobile). These two pronouncements have led to several financial analysts to speculate aggressively about Google's mobile ad revenues in 2012. In October last year, after the Q3 call, I wrote that if Google's current rate of mobile ad revenue growth continued that the company could see a "run rate" of $6.25 billion. However I arg [...]


10 Form Optimization Tips For Landing Pages

Over the years, I’ve done a lot of work with form optimization. In this article, I’ll cover some tried and true form optimization tips. I’ve done most of my testing on the PPC side, but obviously, the information can also be used effectively to improve overall form conversions on websites. 1.  Include A Privacy Line In general, a privacy line below the form helps with overall conversions. Try something like "we respect your privacy" or "we do not provide information to third parties". Other variables we’ve tested around the lead form do not increase conversions as much as this one d [...]


How To Achieve Mobile Search Ranking Clarity

Mobile search results not only produce different rankings from desktop search but can also vary based on the mobile device type that the query was performed on, as has been written about here at Search Engine from myself and Bryson Meunier among others. You can see mobile results directly from your desktop for feature phones at http://www.google.com/xhtml and for smartphones at http://www.google.com/m, but the rankings don't quite correlate to what you would actually see on those device types. So how can one qualify those different mobile results without having to do an actual searc [...]


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