Yahoo Working On Search Across Devices

yahoo-computers-platforms-featured After handing over its core search results to Bing in the summer of 2010, Yahoo promised that it would continue to try new things related to its search interface. One of those new ideas is a feature that would let Yahoo users begin a search on one device -- a desktop computer, for example -- and continue to use/interact with the search on a different device, like a tablet or laptop computer. In an interview with MediaPost, Shashi Seth, Yahoo's Senior VP of Search and Marketplaces, explains this search-across-devices idea. Here's how MediaPost describes it: Yahoo has begun to test th [...]


SPONSOR MESSAGE: The Purchase Path of Online Buyers – How Shoppers Use Email, Search, and Social

This Forrester Research independent report discusses: Three recommendations for attracting online shoppers Click-stream analysis conducted over the holidays What you should and shouldn't expect from social campaigns Download now » [...]


A Google+ Primer For Retail Brands

In the last several months, there have been hundreds of articles written about Google+, its influence on the search engine marketing industry, discussing how marketers should be protecting against it or preparing to utilize it in the future. Due to this influx of Google+ publicity, our team has received dozens of inquiries from clients asking what all of this means. As we prepare our clients for the changes that Google+ brings as part of the constant evolution that occurs across the search industry, we are once again reminded of the saying, "There is nothing permanent except change." So, le [...]


Search Alliance Beginning adCenter Rollout In the UK, France & Ireland

MicrosoftAdvertising-logo The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland. The companies last month announced they'd begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft's Bing for some time. Ramping of Yahoo traffic will begin as early as March 19, according to Microsoft. The paid search transition ie expected to be completed by the end of April in the UK, France and Ireland. Yahoo Search Marketing account holders in these countries can use a migration ass [...]


Why Patience Is A Virtue With The Long Tail

A recent article by fellow Search Engine Land contributor Matt Van Wagner on long-tail keyword management  - as well as some recent experiences with several large-scale advertisers, inspired me to write this article on quantitative long-tail management. Too often, I have seen cases where marketers apply incorrect reactive rules on the long tail and kill it in effect. This can have a disastrous effect for a large-scale marketer with an ad spend in the hundreds of thousands to millions of dollars a month, where the tail can represent a significant portion of the business. The Dilemma Tak [...]


Nine Best Practices For Optimized < title > Tags

When I do an SEO audit on a webpage, one of the first things I check is the <title> tag. Why? Well, I have several reasons. [caption id="attachment_112710" align="alignright" width="300" caption="Best Practices for Title Tags in SEO"][/caption] In my book, the <title> tag possesses all of the following: It has the most SEO power of any tag on the page for establishing keyword relevance Its contents are the source for the blue-link text shown in the search engine results pages (SERPs) It’s the best place to get a concise description of the content on the page (well, th [...]


Bing Posts To Facebook Timeline If You Use New “Linked Pages”

(44) Greg Sterling Yesterday, Bing rolled out a new "Linked Pages" feature that looks interesting. But using the feature gives Bing permission to post to Facebook on your behalf. That's a lot of permission that seems necessary only as a way for Bing to pimp itself. It also means your friends might soon be posting Linked Pages to your Facebook Timeline. How Linked Pages Look With Linked Pages, you can add pages that will appear in association with your name or those of your friends, when those pages are viewed by you or others you are friends with on Facebook. For example, here's how my page now looks, in a sea [...]


Last Chance! Search Engine Land’s SMX West Kicks Off Tuesday – Join Us in San Jose!

Time is running out! Search Marketing Expo - SMX West begins next Tuesday at the San Jose Convention Center. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and ins [...]


SearchCap: The Day In Search, February 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Linked Pages: Better People Search ResultsMicrosoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at the top: Linked [...] Want Quick Money? Improve Your Shopping Cart!Conversion testing is the holy grail of ROI on the Internet [...]


Bing Launches Linked Pages, Promises Better People Search Results

bing-b-logo Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at the top: Linked Pages lets you tell Bing which pages in the search results are specifically about your friend. The example Microsoft gave was the common name John Smith, but it also works with less common names such as Barry Schwartz. If you follow search, you are probably more interested in seeing informati [...]


Want Quick Money? Improve Your Shopping Cart!

Conversion testing is the holy grail of ROI on the Internet. Every day, more of our customers start picking up their phones, asking what new test we are planning for their website. Or may that be a result of sales people "incidentally" dropping Conversion Optimization and in doing so, providing the big eye-opener to customers? For whatever reason you get asked, there’s always a test you can simply roll out: Optimize your shopping cart. Optimizing your Shopping Cart is a very nice and clean way of starting your conversion optimization process. It’s where the customer has done everythi [...]


7 Steps To Achieving Nirvana By Using A Media Plan

Due to the agile and complex nature of paid search, managing a paid search program can often degenerate into a constant barrage of fire drills and ad hoc report requests. I have been there and it is not fun. I have also found that there is a way to dig out of this chaos and achieve SEM nirvana. The trick is to plan effectively. Developing an effective media plan not only reduces fire drills and ad hoc requests, but also builds trust with stakeholders and promotes long term success. How does one create a media plan that will produce nirvana? After developing over 30 media plans over the [...]


Google Recommending New Video Schema.org Markup

Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a "joint effort." Google says using the schema.org video markup is the "recommended way to describe videos on the web." Google added that they still recommend you continue with your other video XML formats, such as Video Sitemaps and mRSS feeds, if you use them. The new schema.org video markup won't impact the Video Sitemaps and mRSS feeds. The technical details on video markup can be found on schema.org an [...]


Google Wave Logo For 155th Birthday Of Heinrich Rudolf Hertz

Today is the 155th birthday of Heinrich Rudolf Hertz, the German physicist who was able to prove the existence of electromagnetic waves. To celebrate his contributions to the world, Google has a special animated wave logo on their homepage. He built an antenna that was able to detect and measure electromagnetic waves and thus prove they existed. Some people call it the "invisible world." Hertz did not realize how important his discovery was but now in the age of a wireless world, his contributions have been instrumental to our wireless technology today. For that, Google w [...]


5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business

Google+ Pages have sparked a lot of discussion in B2B marketing circles. The ability to add multiple management functionality, site verification, and easy to integrate Google+ badges have leadership teams asking whether this truly is the next social media platform B2B marketers must focus upon. However, all of the recent hype and scrambling to start marketing on Google+ should not come at the expense of equally critical B2B search engine marketing responsibilities. Balance short and long-term B2B initiatives carefully. While we're certainly jumping into Google+ Pages for Business and bui [...]


Geek Chic: Augmented Reality Google Glasses To Go On Sale This Year

The mystery of Google's stealth consumer product has apparently been conclusively solved. The NY Times is confirming earlier reports that Google is going to release "heads up display glasses" by the end of the year. The glasses -- or literal Google Goggles in this case -- will utilize a range of Google technologies and databases to deliver a real-time stream of information to the wearer: The people familiar with the Google glasses said they would be Android-based, and will include a small screen that will sit a few inches from someone’s eye. They will also have a 3G or 4G data connection an [...]


SearchWeek: February 20, 2012

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Where's It Hurt? After You Search For A Symptom, New Google Health Search Results S [...]


Google Offers Flight Search To Go

Google has been improving its flight and hotel search results over the past few months, adding capabilities and polishing the overall experience. In accordance with that "iterative" approach Google announced today that flight search will now be available on mobile devices (browser only). To trigger the verticalized results, you need to specify that you want to see flights from location A to location B (US only right now). You then get outbound and return date fields, with lists of airlines and prices. If you click through to "more Google flight search results" there's a richer presentation [...]


SearchCap: The Day In Search, February 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Scroogle’s Gone? Here’s Who Still Offers Private SearchingYou’ve probably read the news already that Scroogle is gone forever. It launched back in 2003 and was popular among searchers who wanted to get Google search results in a private setting. Now that it’s gone, where can searchers go for a more private search experience than Google and Bing offer by default? Here’s a [...] How To Find Link Prospects Without Using Goo [...]


Scroogle’s Gone? Here’s Who Still Offers Private Searching

online-privacy You've probably read the news already that Scroogle is gone forever. It launched back in 2003 and was popular among searchers who wanted to get Google search results in a private setting. Now that it's gone, where can searchers go for a more private search experience than Google and Bing offer by default? Here's a list of a few alternatives. Note that different search engines below make different privacy-related claims; I haven't investigated them in detail -- i.e., by examining cookies, etc. -- so anyone looking for a private search experience should do his/her own research. Private Sea [...]


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