SearchCap: The Day In Search, March 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Pending Layoffs Put Final Nail In Yahoo Search?Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next couple of weeks. At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, [...] Bing Video Update: Larger Previews, Infinite Scro [...]


Will Pending Layoffs Put Final Nail In Yahoo Search?

yahoo-search-featured Whatever is left of Yahoo Search -- and, frankly, that's unclear at this point -- might be gone completely within the next couple of weeks. At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, who's been correct on things like this in the past, mentions "a half-dozen sources" in reporting on Yahoo's impending plans. Of note for Search Engine Land readers is the discussion of what might happen to Yahoo Search. AllThingsD says that Yahoo has been in talks wi [...]


Bing Video Update: Larger Previews, Infinite Scroll & Related Content

Microsoft has announced on the Bing Search Blog an update to their video search features. Bing Video added larger video thumbnails when you hover over video results in the search results. They also added infinite scroll when you view videos on Bing Video. Additional search refinements for related content and a large video viewer and filmstrip were also added. Here is a screen shot of the preview thumbnails in the Bing search results: Bing's infinite scroll is popular on their image search, which lets users scroll through the search results instead of clicking on "next" for more re [...]


Are You In Danger Of An Online Traffic Crisis?

As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources chart in their Google dashboard:   Why is this important? I give one explanation of this as a measure of "Are my eggs all in one basket?" and "What happens if they are?" For example, the client above has 66.57% of their traffic from search engines. This is a combination of organic and paid traffic. Of that 66.57%, when we drill further into that segment of data, we see that 84.5% of that is from Google alone with a breakdown of 45% [...]


Search In Pics: Google Basketball, Bing Coffee & 376QQ6

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. 376QQ6 License Plate: Source: Google+ Bing Coffee Stand: Source: Google+ Google Basketball: Source: Flickr Google Bowling Alley: Source: Google+ Google's Rick Klau With Star Trek's Spock: Source: Google+ [...]


Google Graphical Calculator Now 3D & Animated

Google has quietly expanded the graphical calculator feature in Google's search results to be 3D and animated. Now if you search for certain math equations, the graphical display will be 3D and animated. Google shared this news less than an hour ago on their Google+ page and math junkies (mostly Googlers) are eating it up. This does one-up WolframAlpha's graphic calculator by making the free graphs animated. I believe the paid version does offer animated graphs. Here is a video: Postscript: Google has announced this on their blog a couple hours later: Just type any real [...]


The Value Of Testing Website Usability & Search Engine Performance

For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on the line. Searchers were puzzled. How is it possible, you may wonder, that a website representing a popular brand could experience a day of lost sales during the busiest shopping time of the year? What did they lose, in addition to customer trust and revenue loss? Consider what they did to become that famous brand. Most likely, they have a marketing company that handles everything from print advertising, PPC, sponsorships, social media mark [...]


Getting Started With Microsoft Advertising Intelligence

Microsoft Advertising Intelligence (MAI) is one of the SEM tools most Advertisers don't even know they wish they had. MAI provides API access to keyword extraction and generation, and historical and forecast metrics, all wrapped in a softward add-in that integrates with Excel. It is in some ways better than AdWords' equivalent tools, and the Excel integration and wizard workflow are unlike anything AdWords makes available. The adCenter team invited me to help them announce their recent innovations at Search Engine Strategies New York last week. I was somewhat surprised to learn that [...]


How Serious Is Facebook About Search?

facebook-search-featured An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site -- or will it be something more comprehensive? It's clear that Facebook needs better internal search. Right now the search function at the top of the page is not very useful. Improving Facebook site search seems to be the first objective of an internal team, led by former Googler Lars Rasmussen, according to BusinessWeek; Searching the social network could get a lot better in the near future. About two dozen Facebook engineers, led by a former Goog [...]


SearchWeek: March 26, 2012

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Bing Fires Two Marketing Execs Over Vendor Issues How Microsoft Removes "Junk" Fr [...]


SearchCap: The Day In Search, March 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Traffic Estimates Return To Google MapsAbout a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” To see the traffic conditions, go to Google Maps and type directions from point A to point B. Google will show you the “current traffic conditions,” note these are not [...] SEO Featured In National Car Rental CommercialNational Car [...]


SPONSOR MESSAGE: Social Marketing For Search Marketers

Facebook, Twitter, LinkedIn, and YouTube best practices This white paper discusses: Three strategies for maximizing Twitter's impact on SEO Tips for Facebook ads, events, groups and places Common principles between social and search marketing Download now » [...]


Traffic Estimates Return To Google Maps

google maps icon About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of "current traffic conditions." To see the traffic conditions, go to Google Maps and type directions from point A to point B. Google will show you the "current traffic conditions," note these are not estimates, for the available routes. Here is a screen shot: The old traffic estimates allowed you to change the time of your route so you can get traffic predictions based on any time of the day. Now Google seems to just show live traffic data. It is unclear if [...]


SEO Featured In National Car Rental Commercial

National Car Rental has been running a TV campaign named "Go Like A Pro" where they feature certain professionals in different industries that use their car rental service as part of their business. In February they featured an SEO named Lindsay in one of the videos. National Car Rental informed me today on Twitter that the commercial is available in high quality. Here it is: The narrator is Patrick Stewart and here is the transcription: [Patrick Stewart] You are a Business Pro. Monarch of Marketing Analysis. With the ability to improve ROI through SEO all by COB. And you ren [...]


Report: Google Makes $10 Per Android User Per Year

android-money-dollars-featured An analysis performed by UK publication The Guardian on court documents filed in the patent litigation between Google and Oracle suggests that Google has made less on Android handsets than from the iPhone. The court documents are part of a settlement proposal filed in the case. There's no overt discussion of revenues in the documents. Instead there are some potential damages figures from which The Guardian has extrapolated Google revenue numbers. NOTE: See our own follow-up analysis, No, Google Doesn’t Make Four Times More Off The iPhone Vs. Android The publication reports "Android genera [...]


Keyword Expansion Resources & Strategies For Retailers

Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries. The challenge retailers face is how to engineer a broader keyword portfolio that widens their reach in the query space and deliver relevant products to satisfy consumer demand. In this post, we’ll discuss several keyword expansion resources already available internally to many retailers and the ways to best organize expansion techniques to ensure optimal [...]


Understanding The Limits Of Attribution

While there is much discussion about attribution and its benefits, marketers seldom discuss what it can’t do. Unfortunately, this creates a perception with many marketers that attribution will solve all their multimedia problems and that their media mix problems will go away. While I believe that the evolution of attribution and media mix modeling technology is one of the more significant online marketing developments in recent years, I also think that the technology in its current form has a ways to go before one can confidently say that the problem is solved. Multi-event attribution [...]


The Golden Triad Of Search Marketing: How To Leverage It For Massive Success

Social Local Mobile SEO Strategy John Doerr of KPCB calls it "SoLoMo". Others call it by different names. I see it as the holy grail of our digital marketing future. I'm talking about Social - Local - Mobile SEO/search marketing... the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are seeking and finding instant gratification, wherever they are and wherever they go. The business case for this evolution is clear. The writing is on the wall. And unless you, as a business owner, adapt quickly to this change, you'll be leaving money on the table [...]


SearchCap: The Day In Search, March 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Android Maps Cleaner, More PersonalIf Siri is the differentiating feature of iPhones, then Google Maps (and Navigation) are that for Android. It’s the most popular Android app as well as unquestionably the most useful. Today Google announced a new release of Maps for Android (6.5) featuring a richer UI and other improvements. Most of those have to be experienced, [...] Top 3 Paid Search Marketing Features Underused By In-House [...]


Google Makes Android Maps Cleaner, More Personal

If Siri is the differentiating feature of iPhones, then Google Maps (and Navigation) are that for Android. It's the most popular Android app as well as unquestionably the most useful. Today Google announced a new release of Maps for Android (6.5) featuring a richer UI and other improvements. Most of those have to be experienced, however, on Android 4.0 ("Ice Cream Sandwhich") phones (e.g., Galaxy Nexus). Google has created a new homescreen that provides quicker access to locations and previous destinations. The company has also made the map crisper, with more contrast and less clutter. [...]


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