For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on the line. Searchers were puzzled.
How is it possible, you may wonder, that a website representing a popular brand could experience a day of lost sales during the busiest shopping time of the year? What did they lose, in addition to customer trust and revenue loss? Consider what they did to become that famous brand.
Most likely, they have a marketing company that handles everything from print advertising, PPC, sponsorships, social media mark [...]
Related Topics: Channel: Content | Search & Usability