Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Pending Layoffs Put Final Nail In Yahoo Search? Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next […]
Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next couple of weeks. At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, […]
Microsoft has announced on the Bing Search Blog an update to their video search features. Bing Video added larger video thumbnails when you hover over video results in the search results. They also added infinite scroll when you view videos on Bing Video. Additional search refinements for related content and a large video viewer and […]
As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources chart in their Google dashboard: Why is this important? I give one explanation of this as a measure of “Are my eggs all in one basket?” and “What happens if they […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google has quietly expanded the graphical calculator feature in Google’s search results to be 3D and animated. Now if you search for certain math equations, the graphical display will be 3D and animated. Google shared this news less than an hour ago on their Google+ page and math junkies (mostly Googlers) are eating it up. […]
For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on the line. Searchers were puzzled. How is it possible, you may wonder, that a website representing a popular brand could experience a day of lost sales during the busiest shopping time […]
Microsoft Advertising Intelligence (MAI) is one of the SEM tools most Advertisers don’t even know they wish they had. MAI provides API access to keyword extraction and generation, and historical and forecast metrics, all wrapped in a softward add-in that integrates with Excel. It is in some ways better than AdWords’ equivalent tools, and the […]
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search. Right now the search function at the top of the page is not very useful. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Traffic Estimates Return To Google Maps About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” […]
About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” To see the traffic conditions, go to Google Maps and type directions from point A to point B. Google will show you the “current traffic conditions,” note these are not […]
National Car Rental has been running a TV campaign named “Go Like A Pro” where they feature certain professionals in different industries that use their car rental service as part of their business. In February they featured an SEO named Lindsay in one of the videos. National Car Rental informed me today on Twitter that […]
An analysis performed by UK publication The Guardian on court documents filed in the patent litigation between Google and Oracle suggests that Google has made less on Android handsets than from the iPhone. The court documents are part of a settlement proposal filed in the case. There’s no overt discussion of revenues in the documents. […]
Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries. The challenge retailers face is how to engineer a broader keyword portfolio that widens their reach in the query space […]
While there is much discussion about attribution and its benefits, marketers seldom discuss what it can’t do. Unfortunately, this creates a perception with many marketers that attribution will solve all their multimedia problems and that their media mix problems will go away. While I believe that the evolution of attribution and media mix modeling technology […]
John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Android Maps Cleaner, More Personal If Siri is the differentiating feature of iPhones, then Google Maps (and Navigation) are that for Android. It’s the most popular Android app as […]
If Siri is the differentiating feature of iPhones, then Google Maps (and Navigation) are that for Android. It’s the most popular Android app as well as unquestionably the most useful. Today Google announced a new release of Maps for Android (6.5) featuring a richer UI and other improvements. Most of those have to be experienced, […]
Are in-house search engine marketers taking full advantage of all the features and tools at their fingertips? Being more organized, efficient, or better informed may not require additional special tools or staff, but just better utilization of the fantastic features already provided for free by search engines. In-house marketers are always under pressure to do […]
There is no shortage of literature covering: How to organize a paid search program to reflect your site map and product offerings How to maximize quality score How to categorize queries by user intent (informational, navigational, transactional) Yet, I have not found any literature addressing how to put those three concepts together. In a world […]
Google has expanded the search descriptions to show the “top answer” and sometimes the “question” for discussion forum like search results. For example, a search for [“incoming search terms”] in Google returns results from Google Groups and StackOverflow and in those snippets, it shows the “top answer” listed in the forum. Here is a picture: […]
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is the top organic result for the keyword? […]
Appolicious, an independent apps marketplace and search engine, has introduced “AdWords for Apps”: a new PPC advertising system for app developers and publishers. The company says it’s the largest independent apps engine and market. Chomp, which was recently acquired by Apple, was its primary competitor (other than iTunes and Google Play). Between iOS and Android […]
Google is testing a new user interface feature for the search results where they hide the search tools and options from the left hand side and let you toggle them open and close with a click of a mouse. Michel Wester spotted this and posted a video and screen shots of how it works. Here […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips For Multinational Mobile Site Optimisation In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site […]
As an Internet marketing professional, I love the power, influence, and reach that social media has to offer. Online venues such as Facebook, Twitter, and Google+ enable a level of instant human outreach that is unparalleled in history. For example, if you are a fan of a TV, movie, music or sports celebrity, your ability […]
In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate […]
In my last article, I outlined 10 ideas for adding content to a website and other Web venues to help improve organic visibility. Here are 10 more content ideas that should help improve organic visibility, incoming links and social engagement, and often help increase conversions on a website. 1. Surveys If you have a decent amount of […]
I really hate reading articles where people say “I told you so” or blast someone’s techniques, but the recent crackdown and deindexing of blog networks is a great lesson in what can happen if you rely on any one method in link building. I know people who run these types of networks and I know people […]
Siri is popular but its usage is limited, according new survey research from Parks Associates. The firm surveyed 482 iPhone 4S owners and asked about their usage of the virtual assistant. High level findings from the survey were published today by the Wall Street Journal. Parks Associates found the following: 87 percent iPhone 4S owners […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private. There is a lot of bad information and misperceptions that are presented as SEO wisdom online. The algorithms search engines use are frequently changing. As […]
Inertia is always a problem when you’re starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a result, far […]
In 2007, I took some heat for pointing out that Google Trends showed declining searches for “yellow pages” while theorizing that this indicated reducing consumer interest in print and online YP sites. About four years later, we can now look back and see whether this turned out to be a valid prediction, and also reflect […]
Best practices are called such because in most cases they work. In the PPC world, they are a set of processes or layouts for which conventional wisdom has concluded they are the best method for creating or managing accounts and landing pages. Conventional wisdom is an idea that is widely accepted because it is usually […]
There are reports coming out of China that Apple will add Baidu as a default search option on iOS. The angle some are taking argues this is further evidence of Apple’s efforts to marginalize Google on iOS. However a better explanation is that it’s a rational move to offer access to China’s largest search engine. […]
The Japan Times reports Google has been ordered to turn off its Autocomplete search suggestion feature in Japan after being sued over some of those suggestions. However, Google says it’s only being ordered to remove specific suggestions, not to turn off the entire feature. The man’s case was adjudicated on March 19th. He said he found […]
The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named BuildMyRank.com. BuildMyRank.com confirmed Google has deindexed an “overwhelming majority” of their network as of March 19, 2012. The management of BuildMyRank.com has decided to immediately shut […]
Several years ago Universal Business Listing sought to become the “one stop shop” for local business listings syndication. The dream was that small businesses and their surrogates could sign up in one place online and ensure their data were in all the right places across the internet. While that has not fully come to pass, […]
Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google’s […]