Top 3 Paid Search Marketing Features Underused By In-House SEM’s

Are in-house search engine marketers taking full advantage of all the features and tools at their fingertips? Being more organized, efficient, or better informed may not require additional special tools or staff, but just better utilization of the fantastic features already provided for free by search engines. In-house marketers are always under pressure to do more and taking full advantage of these features and tools is a step in the right direction. My Client Center That agencies and consultants are the only users of AdWords’ My Client Center is a common misconception. While the multi [...]

Getting Organized: Paid Search, User Intent & The Search Funnel

There is no shortage of literature covering: How to organize a paid search program to reflect your site map and product offerings How to maximize quality score How to categorize queries by user intent (informational, navigational, transactional) Yet, I have not found any literature addressing how to put those three concepts together. In a world where more and more campaign management solutions allow search marketers to allocate revenue across impressions and clicks involved in a conversion, it makes sense to organize a paid search program to fully leverage attribution modeling. [...]

B2B Blogger’s Guide To Turning Tweets Into Rockstar Conference Coverage

So, you're craving a surge of fresh, unique, valuable content on the front page of your business's B2B blog...but scraping the bottom of the proverbial barrel for blog post topics that aren't blatantly self-promotional or boring as ever. One solution is to attend a few industry conferences, conventions, trade shows, seminars, or networking events throughout the year and churn out rockstar blog coverage on behalf of your company. Covering events in your B2B industry by way of live-tweets and blog posts is a surefire way to amplify your content and link building strategies, not to ment [...]

Google Discussion Forum Snippets Now Showing “Top Answers”

Google has expanded the search descriptions to show the "top answer" and sometimes the "question" for discussion forum like search results. For example, a search for ["incoming search terms"] in Google returns results from Google Groups and StackOverflow and in those snippets, it shows the "top answer" listed in the forum. Here is a picture: Both these forums support the functionality of labeling an answer to the question as a "top answer." Google is clearly picking up on that, structuring the data as such and then displaying that directly in the search results. This is all likely [...]

Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

mouse-click-money When marketers have scrutinized Google's research on how organic and paid search results work together -- the search giant concluded that nixing the paid ads would result in a 89% drop in clicks -- it's been clear there's more to the story. What happens if your brand is the top organic result for the keyword? Surely the results would be different than if your organic result was on the second page? "When we released the first paper, we had a lot of questions coming back, asking more more details around incrementality and under what situations can you expect different numbers?," said David Ch [...]

App Search Engine Appolicious Introduces “AdWords For Apps”

Appolicious, an independent apps marketplace and search engine, has introduced "AdWords for Apps": a new PPC advertising system for app developers and publishers. The company says it's the largest independent apps engine and market. Chomp, which was recently acquired by Apple, was its primary competitor (other than iTunes and Google Play). Between iOS and Android there are more than 900,000 apps. App discovery is now a major problem for both consumers and developers -- hence the new advertising option on Appolicious. Chomp was planning to introduce a similar capability and then was boug [...]

Google Testing Toggle For Search Options & Tools In Search Results

Google is testing a new user interface feature for the search results where they hide the search tools and options from the left hand side and let you toggle them open and close with a click of a mouse. Michel Wester spotted this and posted a video and screen shots of how it works. Here are screen shots of it first closed and then opened after clicking on it: Here is a video of it in action: Google often tests user interfaces and sometimes those tests are rolled out to everyone using Google search. Related Stories: Google Mobile Tests Large Black Menu Drop Down Ba [...]

SearchCap: The Day In Search, March 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips For Multinational Mobile Site OptimisationIn previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate [...] 10 More [...]

Want To Speak @ SMX Advanced? Here’s How

The agenda is live, and we’re now accepting submissions to speak at SMX Advanced 2012, Seattle, WA, on June 5-6, 2012. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. Danny, C [...]

The Double-Edged Sword Of Social Media

As an Internet marketing professional, I love the power, influence, and reach that social media has to offer. Online venues such as Facebook, Twitter, and Google+ enable a level of instant human outreach that is unparalleled in history. For example, if you are a fan of a TV, movie, music or sports celebrity, your ability to interact with that person (or at least see them outside of their normal context) is fascinating. Social media enables us to easily find long lost friends, old flames, and remote cousins you never knew you had through the Internet, and renew relationships with these people. [...]

SMX Advanced Agenda Posted: Over 20 Expert Only SEM Sessions – Register Now!

Join the most accomplished search marketers in the world at SMX Advanced June 5-6 in Seattle. Check out the full agenda, featuring two days of experts-only sessions, keynotes and the highest-level networking anywhere. Participate in hour-long keynote conversation with Google's Matt Cutts. Don't miss out on the only conference designed for experienced search marketers. Register today! [...]

Tips For Multinational Mobile Site Optimisation

Google's advice for mobile Sitemap.xml files In previous posts in this column, I've covered the intricacies of multinational search from a technical SEO's standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate a mobile site strategy would seem, on the face of it, to be a difficult task. In fact, nothing could be further from the truth. Mobile Sites, Feature Phones & The Smartphone Revolution We are fortunate to be li [...]

10 More Content Ideas To Improve Organic Visibility

In my last article, I outlined 10 ideas for adding content to a website and other Web venues to help improve organic visibility. Here are 10 more content ideas that should help improve organic visibility, incoming links and social engagement, and often help increase conversions on a website. 1.  Surveys If you have a decent amount of visitors to your website or a number of connections in one or more of your social networks such as LinkedIn or Facebook, you can run surveys and publish the results on your website along with your commentary. There are plenty of survey tools available [...]

Why A Diverse Link Profile Is More Critical Than Ever

I really hate reading articles where people say "I told you so" or blast someone's techniques, but the recent crackdown and deindexing of blog networks is a great lesson in what can happen if you rely on any one method in link building. I know people who run these types of networks and I know people who use them, and I also really, really hate to see anything bad happen, regardless of what I think about the techniques used. For the record, I don't see networks as being any worse than a lot of other tactics, so I'm writing this to illustrate a point, not to judge in any way. We work with [...]

Google Logo For Mies van der Rohe 126th Birthday

Google has a special logo today for Ludwig Mies van der Rohe 126th birthday. He was born in Germany and lived there until 1944. He then moved to American and lived there until he died at the age of 83 on August 17, 1969 in Chicago, Illinois. He was most well known for his work in modern architectural style that he called "skin and bones" architecture. His designs were very open with a minimal look and frame work. The Google logo symbolizes just that with the long frames, many windows and clean straight lines. His more well known projects include Barcelona Pavilion, Tugendhat H [...]

Survey: 87 Percent Of iPhone 4S Owners Use Siri Monthly

apple-logo Siri is popular but its usage is limited, according new survey research from Parks Associates. The firm surveyed 482 iPhone 4S owners and asked about their usage of the virtual assistant. High level findings from the survey were published today by the Wall Street Journal. Parks Associates found the following: 87 percent iPhone 4S owners use Siri at least monthly Roughly one third of iPhone 4S owners use Siri "almost daily" Initiating calls and texts were the most common Siri-related activities 26 percent use Siri to send email daily More "advanced" functions such as calendaring [...]

SearchCap: The Day In Search, March 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel approach of using Twitter to make this announcement: Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: — A Googler (@google) March 23, 2012 As the [...] Rumor: Apple To Add B [...]

24 Ways To Make Life Hard For Your SEO Team

While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private. There is a lot of bad information and misperceptions that are presented as SEO wisdom online. The algorithms search engines use are frequently changing. As a consequence of this landscape, it takes real working experience to develop strong SEO skills - you can't get them without it. Making changes and seeing what works and what doesn't is simply a must. Even if your SEO team (or SEO agen [...]

Building Mobile Landing Pages That Succeed In Mobile Search

Inertia is always a problem when you're starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a result, far too many of them are sitting on the sidelines. Fortunately, there are a few vendors out there offering a shortcut to the mobile Web:  a turnkey publishing platform that allows a marketer to quickly deploy mobile landing pages. The question is: how effective are these pages in the context of mobile s [...]

Are Yellow Pages Toast? Four Years Later We Review Ad Value

yellow-pages-featured In 2007, I took some heat for pointing out that Google Trends showed declining searches for "yellow pages" while theorizing that this indicated reducing consumer interest in print and online YP sites. About four years later, we can now look back and see whether this turned out to be a valid prediction, and also reflect on what value YP may still have for advertisers. When I wrote that earlier article, I was aware that connecting a major shift in overall consumer behavior to a graphed trendline of searches in Google was a little loose in terms of causality. There are many reasons why peop [...]

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