More from Search Engine Land: Page 2

Google

Google Says Panda 3.4 Is ‘Rolling Out Now’

Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel approach of using Twitter to make this announcement: Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH — A Googler (@google) March 23, 2012 As the […]

Google Analytics

SearchCap: The Day In Search, March 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move Over, Wikipedia: Amazon May Be The King Of Google Rankings While the SEO industry has spent years decrying how well Wikipedia seems to dominate Google’s rankings, it may be that […]

Amazon

Move Over, Wikipedia: Amazon May Be The King Of Google Rankings

While the SEO industry has spent years decrying how well Wikipedia seems to dominate Google’s rankings, it may be that Amazon.com is the real king of visibility. For most of the past 18 months or so, Amazon has shown up on the first page of Google search results more often than Wikipedia and currently lands […]

Google Ads

AdSense Ad Review Center Gets Overhaul

Google has revamped the Ad Review Center for AdSense, aiming to make it easier for publishers to control the ads that appear on their sites. The new Ad Review center will show ads of all targeting types that have previously appeared, and allow publishers to review and block future display of them. If ads are […]

Google Ads

Display Gets Its Own Interface, New Keyword Targeting In AdWords

Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface. Given that display was launched almost as an afterthought to AdWords’ core search ads business, it makes sense to start from scratch and give display its due. The new interface […]

Google Analytics

SearchCap: The Day In Search, March 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Firefox To Use Google Secure Search By Default; Expect More “Not Provided” Keywords To Follow The popular Firefox browser is on track to use a secure method of searching Google by […]

Platforms

SEOmoz Industry Survey Now Open

SEOmoz has announced the SEOmoz Industry Survey is now open and ready for you to take. You can take the survey online over here. The last time SEOmoz ran this survey was two years ago, you can see the results of that survey over here. The survey has 54 questions and should take you about […]

SEO

What People Do Is The New SEO

This article is all about the lies we tell. I know everyone loves when a post starts this way, but SEO is not dead, or dying for that matter. At least I certainly hope that’s not the case, considering I and many others reading this make a livelihood working in it. But SEO is certainly […]

Advertising

Microsoft’s adCenter Improvements Rolling Out Fast And Furiously

A year and a half ago, changes to Microsoft’s adCenter interface appeared maybe once or twice a quarter. This year, stay tuned for monthly updates bringing everything from Broad Match Modifier, a desktop version for the Mac, a special version for small businesses, and more integrated interactive ads on Bing. “When we talk about the […]

Apple

SearchCap: The Day In Search, March 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Ad Status Info Added To AdWords Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why. The new feature […]

Google Ads

New Ad Status Info Added To AdWords

Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why. The new feature is expected to be especially helpful for folks placing ads in categories restricted by the company’s advertising policies. To view an ad’s status, hover over the speech bubble in the Status […]

PPC

The Hidden Lever In Paid Search Optimization

There have been many articles written about paid search optimization, but there is one piece of the optimization puzzle that continually gets left out. The hidden lever in paid search optimization is prioritization. Prioritizing optimization opportunities is equally as important as doing the optimization itself. I have seen double digit increases in performance and significant […]

Content

4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind

According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation works the best, but takes the most work,” says Kaci Bower, Research Analyst, MECLABS. B2B Internet marketers need new content to enforce and build upon keyword strategies, acquire links, and attract attention in social media. In my experience, effective […]

PPC

Why Search Marketers Are Losing Out With Search Retargeting

Search retargeting finds those individuals who have searched on Google, Yahoo! or Bing for a keyword that matters to your campaign, but who have not visited your site before. Unlike site retargeting that talks only to those people who have abandoned the site without competing an action, search retargeting is for new customer generation. Arguably […]

Apple

SearchCap: The Day In Search, March 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows Wikipedia doesn’t pwn Google nearly as much as the SEO industry thinks it does. In fact, according to a […]

Content

Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows

Wikipedia doesn’t pwn Google nearly as much as the SEO industry thinks it does. In fact, according to a new Conductor study, Wikipedia showed up on the first page of Google’s search results only 46 percent of the time in a study using 2,000 unique keywords. Conductor used one thousand informational keywords (like “lyrics” and […]

Apple

Comparison Engine FindTheBest Debuts Local Classifieds

Structured data comparison engine FindTheBest has evolved impressively since its launch in August 2010. The site has become progressively richer and more usable. It has expanded into more categories. And, as of today, that includes local classified listings in jobs, cars and rental housing. FindTheBest is a kind of “anti-search engine” and the brainchild of […]

Bing

How Microsoft Removes “Junk” From Bing Search Results

Dr. Richard Qian from Bing’s core search team wrote a blog post on the Bing Search blog named Bing Search Quality Insights: Reducing Junk. This is part of Bing’s ongoing effort to provide search quality insights on how Bing works. Bing here explains how they handle removing bad links from the Bing search results, and […]

Link building

5 Ways To Get The Best Links For New Websites

Confession: I almost slapped Ryan Jones the other week at SMX West. “I don’t have to build links,” he said. “We put out a new product or announcement, and bam: There’s 10,000 links.” Unfortunately, he’s right — even if the slap would have been justified. If you do SEO for a big brand, like Ryan, […]

Apple

Is Apple Is About To Launch A New Global Search Engine?

Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine — but for that message, a teaser alone just wasn’t credible. But when I added the word “Apple” to the headline, it completely changed […]

Ecommerce

Google’s First Day Of Spring Logo

Today is the first day of Spring in many parts of the world and to celebrate, Google has a special Spring Equinox logo. This logo’s design was by Marimekko a Finnish company. It obviously resembles the Google logo but has various flowers, birds, animals and insects to symbolize the Spring season. Bing and Dogpile also […]

LinkedIn

The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now

Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search. Google recognizes that one personal endorsement from someone we know easily outranks endorsements from 10,000 strangers. The same applies for a trusted authority: a blogging link shared by Darren Rowse […]

Apple

SearchCap: The Day In Search, March 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Fires Two Marketing Execs Over Vendor Issues Microsoft has seemingly spared no expense on pushing its Bing search engine at star-studded entertainment events, such as the recent Sundance film festival. […]

SEO

Bing Fires Two Marketing Execs Over Vendor Issues

Microsoft has seemingly spared no expense on pushing its Bing search engine at star-studded entertainment events, such as the recent Sundance film festival. But those expenses may be key to news today that two Bing executives have been fired for “mismanagement of company assets and vendor procurement,” according to Microsoft. Ad Age appears to have […]

Google

Google Places Ranking Factors – The PhD Version

Bizible, a start-up that makes local marketing software for SMBs, approached me recently* to preview the results of a Google Places Ranking Factors study they had conducted and I was intrigued enough by their findings to share some of them here. Bizible’s team is made up of former Bing AdCenter guys and counts a PhD […]

Google algorithm updates

One URL To Rule Them All For Mobile SEO

A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site. This debate was even broached a year ago. What Are The Mobile SEO URL Options? Same URL or One URL strategy An m. subdomain A third party site for mobile pages […]

SEO

The Latest & Greatest On SEO Pagination

Technical SEO topics such as pagination are near and dear to my heart. This article will build upon and update my previous treatment of pagination and SEO. I’ve written and presented often on pagination for SEO. Why so much attention on this subject? The reason is simple: it can be a big, hairy deal for […]

PPC

3 Common PPC Ad Copy Flops

For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it. Ad #1 In this ad, […]

Google

Google Webmaster Tools Crawl Errors: How To Get Detailed Data From the API

Earlier this week, I wrote about my disappointment that granular data (the number of URLs reported, the specifics of the errors…) was removed from Google webmaster tools. However, as I’ve been talking with Google, I’ve discovered that much of this detail is still available via the GData API. That this detail was available through the […]

Google

Video: Google’s Susan Wojcicki Keynotes SMX West 2012

Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. The conversation covered many different topics — not just the advertising side of Google where Susan is most heavily involved — from privacy issues to mobile marketing […]

Google algorithm updates

SearchCap: The Day In Search, March 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly […]

Google SEO

Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for […]

Advertising

Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality

Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. The re-introduction of Yahoo RAIS, mentioned by both Portent and Rimm-Kaufman Group, […]

Google SEO

Google: No, New TLDs Won’t Give You A Ranking Boost

Google’s head of search spam, Matt Cutts, said on his Google+ page that using the new TLDs will not give you a ranking boost in Google. Matt Cutts said, “I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either.” […]

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