More from Search Engine Land: Page 4

SEO

Four Seriously Cool Information Resources

As a librarian, researcher and frequent blogger, I’m constantly coming across incredibly useful online information resources that are most effectively searched using their own site search tools, rather than relying on general-purpose engines to surface their valuable content. I plan to start writing about these on a regular, ongoing basis, using a bullet-point format that […]

Content

The Ultimate Secret For Successful Marketing & Web Design

We’ve just experienced another season of roundups in the sports, music and movie industries and throughout it all, I noted interesting things about marketing and human behavior. Super Bowl It began with the TV commercials during the Super Bowl. Usually my favorite part of this final game of champions is watching the new commercials that […]

Bing

Bing And Google Gain Market Share While Yahoo Drops

The comScore February search market share numbers are being exposed by the various financial and investment firms this evening. Bing continued to gain, while its partner Yahoo lost market share. Google was up compared to January and year over year. Keeping in mind this isn’t yet the official comScore release, the following are the numbers […]

Apple

SearchCap: The Day In Search, March 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask.com Launches New Visual Q&A App “Pollroll” It seems like there are a million apps launching or promoting themselves in connection with the upcoming SXSW conference in Austin, Texas. Among them […]

Apple

Ask.com Launches New Visual Q&A App “Pollroll”

It seems like there are a million apps launching or promoting themselves in connection with the upcoming SXSW conference in Austin, Texas. Among them is Pollroll a new Q&A mobile app from Ask.com. Pollroll, according to Ask, “is designed to facilitate the creation, distribution and sharing of poll questions and results.” In addition to answering […]

LinkedIn

The Internet: It’s Like Real Life, Only With Buttons

Every time I read about social media these days, I end up hearing about how social sharing metrics are becoming a bigger factor in everything from organic rankings to driving additional clicks from visitors already on your site. And it makes total sense. If Google sees that a blog post has a ton of Likes, […]

PPC

4 Reasons Your Boss Might Hate Your SEM Campaign

An Enterprise Paid Search program can be, and should be, a sophisticated operation. Sophistication drives performance, but can often lead to challenges with perceived performance within the organization. It is not at all uncommon for senior management to become unhappy with a terrific and progressing paid search program because of the way we communicate results. […]

Advertising

Microsoft adCenter Launches Location Extensions In Ads

Microsoft has announced the launch of Location Extensions in adCenter, after mentioning plans for this, among other new features, nearly a year ago. The Location Extensions allow local business advertisers on Bing and Yahoo! search results to display their addresses and phone numbers within the ads, similar to the Location Extensions in Google AdWords.

Apple

SearchCap: The Day In Search, March 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Effective B2B Link Building – Webcast Next Week Features Debra Mastaler Search Marketing Now will host a webcast next Wednesday, March 14 at 1 PMEST. “Effective B2B Link Building” will feature […]

PPC

How To Use Search Retargeting Data For Site Retargeting

Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and display. At that intersection is site targeting, and this detail is often overlooked. Above all targeting strategies, site retargeting goes hand-in-hand […]

Paid social

UGC + Search Collide: Jesus, Jelly & Susan G. Komen

The first rule of social media marketing is to have a great product. File that rule away while you read on . . . Companies are increasingly integrating user generated content, reviews and social media into their overall marketing initiatives. In principle, this seems like a good idea. In practice, it can falter. I’m going […]

Content

4 Proven Methods For Improving B2B Ad Targeting

B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires […]

Apple

SearchCap: The Day In Search, March 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When The Going Gets Tough, The Links Get Blamed Links are usually the first thing that people look at when something happens in the SERPs. Surely, if your rankings fall, you […]

Content

When The Going Gets Tough, The Links Get Blamed

Links are usually the first thing that people look at when something happens in the SERPs. Surely, if your rankings fall, you must just have crap links, right? Well look elsewhere too…because I’m here to tell you that immediately blaming the links and not looking for problems elsewhere won’t always get those rankings back up. […]

Google Maps

Associated Press To Use Google Maps For Super Tuesday Results

Just a week after Foursquare said it would drop Google Maps, the Associated Press announced it will use the application to distribute Super Tuesday primary results to AP Election Services subscribers. AP will supply the feed of vote results and subscribers will be able to use Google Maps to display on their websites or on […]

Google

Google Webmaster Tools Finally Adds User Administration

One of the most sought after features in Google Webmaster Tools was to easily give third-party people access to your Google Webmaster Tools account without giving over your own username and password and without giving them full control of your site. Google has finally satisfied this request by adding user administration to Google Webmaster Tools. […]

Apple

SearchCap: The Day In Search, March 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Companies Fail At Enterprise SEO A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, […]

SEO

Why So Many Companies Fail At Enterprise SEO

A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, that sustained SEO success can occur. Yes, brands are still a very strong signal when it comes to ranking, however, recent advancements like “authorship rank” and Search Plus Your World have hyper-focused […]

Google Analytics

Untangling Your Mobile Metrics With Better Redirects

A lot of mobile sites owners have trouble making sense of their metrics. In some extreme cases, they can’t track referrals from any website besides their own desktop site, which of course is sending visits their way whenever someone approaches from a mobile phone. The trouble is potentially two-fold: not only is it hard to […]

Local

Now Is The Time To Take Your Local Business Mobile

In today’s device-driven world, plotting your local business’ mobile presence isn’t just a nice add-on, it’s a necessity. Your ability to maximize your business’ visibility, ensure a great customer experience and ultimately drive new sales through smartphones all depend on you understanding the mobile landscape and laying the foundation for success. Here’s a quick guide […]

Google Analytics

SearchCap: The Day In Search, March 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nathon Fillion Demonstrates His “Google Maps Pose” Last week on Jimmy Kimmel Live, actor Nathon Fillion demonstrated his Google Maps Pose. He described how he was outside of his new home […]

Google

Nathon Fillion Demonstrates His “Google Maps Pose”

Last week on Jimmy Kimmel Live, actor Nathon Fillion demonstrated his Google Maps Pose. He described how he was outside of his new home and noticed that the Google Maps Street View car was approaching. He had to act fast and think up his “Google Maps Pose.” He then demonstrated the pose to the audience. […]

Platforms

Dictionaries, Grammar & Feeds: A Rules-Based Keyword Generation Approach For PPC

This article presents a rules-based approach for Keyword Generation using Dictionaries, Grammar, and Feeds. Essentially, Dictionaries define the various groups of words that are relevant to an account. Grammar defines how to combine them. Feeds define the data that may be changing regularly, like e-commerce inventory, store locations, etc. Readers may be able to generalize […]

Analytics & conversion

Google Analytics Now Data Sampling: What’s The Catch?

Google made a significant event out of Leap Day 2012 by releasing a new version of Google Analytics featuring Data Sampling. The idea behind data sampling is commonplace in any statistical analysis: in order to get results faster, you analyze a sub-set of data to identify trends and extrapolate aggregate results based on the percentage […]

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